Captico Launches Call Tracking Metrics

Severna Park, MD (PRWEB) May 10, 2011

Captico, LLC announces the launch of Call Tracking Metrics, an online marketing optimization service that lets companies and marketing agencies easily track phone call leads. Using this simple and effective tool, users are able to identify which of their marketing channels (Google paid ads, Google organic, Facebook, etc.) are generating the most phone calls to their businesses. The service also pulls in Google Analytics data, providing users a seamless marketing analysis experience and can be branded to match a companys logo and brand colors. Captico recently launched a free trial of Call Tracking Metrics to the general public, allowing users to start collecting real customer information. The free account can be upgraded to a paid account without starting over or losing any data.

Captico, LLC, the company behind Call Tracking Metrics, is a marketing and technology firm in Severna Park, Maryland. While conducting Internet marketing campaigns for their clients, Capticos team realized that none of the existing call tracking services offered what their clients needed, so they decided to build their own. We decided to build Call Tracking Metrics to show our clients which marketing sources were generating call leads, says Todd Fisher, head of Captico development, It had to be easy to use and very affordable. The team at Captico developed an innovative call tracking tool that is based on a simple, pay-as-you-go model. You pay only for the minutes you use, and you can turn it off at any time, says Fisher. Compared to other call tracking products, its the most cost effective and easy-to-use product on the market.

Features of Call Tracking Metrics

One of the best features of Call Tracking Metrics is it is an easy-to-use, self-service product. The beauty of Call Tracking Metrics is that you do not need to be a techie person to use the service, says product manager Kate McLellan, who worked on the marketing side of the project. If you know how to install Google Analytics, you can install this code just as easily. By simply following the easy steps on the website, the product was designed so that the average person can start tracking calls in about 5 minutes. Captico has made it even easier for customers with a WordPress website by offering a Wordress plugin.

Call Tracking Metrics features include the ability to:

Captico Launches Call Tracking Metrics

Social Metrics Pro Releases Need-to-Know Information for Social Media Marketers

(PRWEB) October 11, 2012

The team at Social Metrics Pro is diligent about keeping an eye out on the dynamically changing Internet market place. They know firsthand about how even the most subtle changes that can create a tremendous difference for businesses in regards to the amount of traffic they get or how well they are able to rank in the search engines. To support businesses whose bottom line depends on marketing and best practices, they recently published an article explaining 21 Rules for Effective Social Media Marketing Strategies.

Instead of repeating information that every marketer is well aware of by this point, such as include a nice profile picture, the Social Metrics Pro team went deeper with the information they published in this article. It brings up topics such as the type of conversation that is most effective for engaging and driving an audience, the importance of adaptability due to rapid market changes and other useful management tips on improving productivity as well as quality. Whether one is considered intermediate or completely new to Internet marketing, every business owner and entrepreneur will definitely find great value from the collection of information within this article.

To further enhance the tips given in the article is a free eBook entitled, “How 33 Brands Build Social Signals Using Visual Content”. This eBook reviews some of the World’s top brands and a few lesser known, yet quickly up and coming brands. It points out how they are building social signals using aesthetic imagery and videos which propelled them to the companies current state of success. A few of the brands reviewed are Victoria’s Secret, Whole Foods Market and Nike. There are also a variety of concepts shared within the eBook that readers can begin applying immediately to their own social media marketing efforts to increase engagement and result in better search engine rankings.

About Social Metrics Pro: Daniel Tan is an SEO Expert who saw the need to be able to monitor social media activities as they relate to on-site web content development and design. Thus, the Social Metrics Pro WordPress Plugin was conceived. Beginner or advanced WordPress users can quickly and easily monitor their social media efforts in one easy, yet comprehensive, reporting system. This WordPress plugin is being used by some of the top WordPress sites around the world with great results. The additional features of exporting results from Social Metrics Pro allows for a variety of reporting options, while the color coding lets webmasters know at a glance what needs adjustment and improvement on to increase traffic and search engine rankings.

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Social Metrics Pro Releases Need-to-Know Information for Social Media Marketers

Online Marketers Get Needed Support in New Infographic from Social Metrics Pro

(PRWEB) October 17, 2012

The 21 Rules for Effective Social Media Marketing report was recently published by the experts at Social Metrics Pro. This report was such a hit with marketers and social media managers that an infographic was created. This infographic is a valuable tool for internet marketers and their teams for building success with social media engagement and marketing. The visually appealing representation of 21 unwritten rules contains uncommonly known best practices that every business needs to know. This solves the problem for marketers who are currently striving to retain the service and reputation demanded by the ever changing demands of consumers.

The 21 Rules for Effective Social Media Marketing infographic can be printed out for use in giving marketers and social media managers immediate information that will improve their performance. While the infographic makes it apparent that there are specific objectives with social media engagement that businesses should adhere to if they are serious about their growth, it also contains another important reminder that can enhance the entire process. The way it is laid out gives even beginning marketers an immediate way to apply crucial concepts to their social media efforts.

To reinforce the most important unwritten rules in the infographic a free eBook is available. Social Metrics Pro created this eBook, How 10 Businesses Communicate Effectively on Social Networks, as a case by case study that reveals how some of the worlds most successful marketers are achieving success through their social media engagement and communication. Some of the brands included in this comprehensive study include Ford Motor Company, Comcast and Burberry. It also highlights pros and cons of the top four social media platforms.

About Social Metrics Pro: WordPress users were finding it too cumbersome to keep an eye on analytics across all their social media channels, so Daniel Tan, who is an expert in SEO and social media marketing created Social Metrics Pro. This WordPress plugin allows users to choose the social media platforms they want to monitor for performance regarding their business, including LinkedIn, Google+, Facebook, Twitter and others. At-a-glance results are offered along with exportable reporting options to assure the most comprehensive set of tools. With this, webmasters and business owners are able to better succeed in increasing their search engine rankings and bring more traffic to their website.

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Online Marketers Get Needed Support in New Infographic from Social Metrics Pro

Social Metrics Pro Unveils Why it Has Becomes Mandatory Since Social Signals Have Taken Over Backlinks in SEO

London, UK (PRWEB) October 18, 2012

After the Panda and Penguin algorithm updates, Google had announced an additional 200 search factors to their list in 2012 and with Google themselves incorporating social search features such as the Google +1 button, it is apparent that they do in fact take social signals into account for future online searches. Even Microsoft’s Bing have also introduced social search features. Backlinks are now less important in determining a site’s ranking than the number of “Likes,” “upvotes” or “shares” it receives via social media platforms. SEO is changing and Social Metrics Pro has become a more necessary tool for social media marketers to adapt to this change.

In the past, links pointing to a page from external sites (backlinks), were previously a major factor in the way that a site’s page ranking was determined. More backlinks meant higher rankings,so this came to be exploited by unscrupulous sites and the rise in such practices has meant an erosion in the overall value of backlinks as a marker of desirable, high-quality content. To remedy this, Google now places much more emphasis on social media signals, which are harder to fake.

Social media signals include the number of times someone clicks the Facebook “Like” or Google+ buttons on a page; the number of times the page is shared on Facebook, Pinterest, Google+ or another social network; and the number of comments from social media accounts. Since each “Like,” share or comment originates from a unique account, social signals are a much better indicator of the number of people who’ve found a page useful or relevant. Google has now ushered in the era of social signals, and Social Metrics Pro will now play a more significant role in helping marketers monitor these new search determinants.

Founder of Social Metrics Pro and search engine marketing expert Daniel Tan remarked: “[T]he term ‘outdated’ is very true when applied to backlinking to describe its situation since the introduction of the Google Panda update last year… Backlinking will continue to exist but with reduced importance.” Daniel Tan knew the day would come where people would start shifting their emphasis towards social signals – that time is now.

Social media gurus all agree that social signals are paving the way for current and future SEO marketing efforts. In order to reap the most benefit from these changes, websites will need to develop new strategies. Thankfully, we have software plugins that can help webmasters to analyse and optimize their performance on a range of social media platforms. One of these exemplary solutions is Social Metrics Pro, a WordPress plugin designed to help site owners to track and monitor social signals and social marketing. It is able to track tweets, track shares, track likes and monitor a range of other social networks.

With the prevalence of social signals, now is the time to get involved and incorporate Social Metrics Pro into your social media marketing efforts. If you intend to manage your business well, you first have to be able to measure.

About Social Metrics Pro: Daniel Tan is an SEO Expert who saw the need to be able to monitor social media activities as they relate to on-site web content development and design. Thus, the Social Metrics Pro WordPress Plugin was conceived. Beginner or advanced WordPress users can quickly and easily monitor their social media efforts in one easy, yet comprehensive, reporting system. For more information on the place of social signals in today’s SEO landscape, readers can refer to Daniel Tan’s article “Social Signals Explained – What are they and how are they important?”

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Social Metrics Pro Unveils Why it Has Becomes Mandatory Since Social Signals Have Taken Over Backlinks in SEO