Captico Launches Call Tracking Metrics

Severna Park, MD (PRWEB) May 10, 2011

Captico, LLC announces the launch of Call Tracking Metrics, an online marketing optimization service that lets companies and marketing agencies easily track phone call leads. Using this simple and effective tool, users are able to identify which of their marketing channels (Google paid ads, Google organic, Facebook, etc.) are generating the most phone calls to their businesses. The service also pulls in Google Analytics data, providing users a seamless marketing analysis experience and can be branded to match a companys logo and brand colors. Captico recently launched a free trial of Call Tracking Metrics to the general public, allowing users to start collecting real customer information. The free account can be upgraded to a paid account without starting over or losing any data.

Captico, LLC, the company behind Call Tracking Metrics, is a marketing and technology firm in Severna Park, Maryland. While conducting Internet marketing campaigns for their clients, Capticos team realized that none of the existing call tracking services offered what their clients needed, so they decided to build their own. We decided to build Call Tracking Metrics to show our clients which marketing sources were generating call leads, says Todd Fisher, head of Captico development, It had to be easy to use and very affordable. The team at Captico developed an innovative call tracking tool that is based on a simple, pay-as-you-go model. You pay only for the minutes you use, and you can turn it off at any time, says Fisher. Compared to other call tracking products, its the most cost effective and easy-to-use product on the market.

Features of Call Tracking Metrics

One of the best features of Call Tracking Metrics is it is an easy-to-use, self-service product. The beauty of Call Tracking Metrics is that you do not need to be a techie person to use the service, says product manager Kate McLellan, who worked on the marketing side of the project. If you know how to install Google Analytics, you can install this code just as easily. By simply following the easy steps on the website, the product was designed so that the average person can start tracking calls in about 5 minutes. Captico has made it even easier for customers with a WordPress website by offering a Wordress plugin.

Call Tracking Metrics features include the ability to:

Captico Launches Call Tracking Metrics