Cook Profitability Services expands into latest Care to Share patient referral program

SAN ANTONIO, TX (PRWEB) December 31, 2011

Cook Profitability Services, a San Antonio web design, internet marketing and media services firm that specializes in dental professionals, has announced its expansion into internal marketing with the Care to Share program of profitability tools designed to boost in-house new-patient referrals dramatically.

While dental referral programs arent new, the Care to Share program brings them to a whole new level, said Debbie Baumgarten, CEO of the San Antonio web and marketing company. Of all types of leads, most dental professionals value patient referrals as the best for producing new patients.

Traditional patient referral programs generally include mailings of special-offer postcards. And while these have had some success, Baumgarten said dental professionals using the new Care to Share program are seeing a doubling or tripling of new-patient referrals.

The new CPS service includes providing the practice with high-end plastic cards similar in quality to a Starbucks gift card that are provided to patients, who are encouraged to give them to friends or family that may need dental services. The cards are custom designed for the individual practice, and can be recycled to new patients after use.

Staff participation is integral to the Care to Share program, and CPS services include an e-learning web-accessible training course. This teaches dental staffers their role in marketing the product.

An optional web-access dashboard provides a one-stop control panel for all the dental offices marketing efforts, allowing practices to see exactly what calls are coming in from which marketing efforts. It also allows managers to listen to recordings of calls, so they can monitor their staffers skills at customer service.

These expansions allow CPS to continue its vision of being a one-stop national shop that can handle all aspects of a practices marketing, publicity and workflow and fiscal efficiency all aimed at gaining and retaining customers and improving profits.

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Cook Profitability Services expands into latest Care to Share patient referral program