Math-Powered 2012 Marketing/PR Strategies for Global Lead Generation Announced by ALM Communications

Chicago, Illinois (PRWEB) October 28, 2011

ALM Communications is now providing Marketing/PR strategies for 2012+ implementation that are created with high-level mathematics tools originally designed for website optimization and internet marketing. ALM is also known as the worlds first PR firm serving global B2B companies to give guarantees (on numbers of published feature stories, published white papers, columns, guest blogs in online publications, etc.) and other pre-defined PR campaign deliverables,

Amy Munice, President and founder of ALM Communications and Global B2B Communications, explains that insights from these mathematical tools are invaluable in helping determine how to tailor marketing budgets to best-match marketing/communications services to reach vertical market targets in different parts of the world.

Munice, a regular contributor to dozens of global trade publications on marketing and web marketing topics, further explains, From Fortune 100 companies worldwide to small rust-belt manufacturers in the Midwest of the United States, we find that there is widespread misunderstanding of how search engines work and what that implies for which PR and other marketing tactics have the highest returns-on-investment for global lead generation.”

“An example would be link-building, that most C-Level managersworldwidewhom I speak to on a weekly basis think is the most important and essential ingredient to help drive traffic to their websites and for lead generation. That is simply not true across the board. Mathematical tools that can do the equivalent of an X-ray of the competitive landscape for any given company can sometimes show that links do not actually have much bearing for a particular website, but rather what search engine optimization consultants call on-page SEO factors are almost the entirety of what matters in that unique competitive landscape. That means that an experienced web copywriter such as myself might be able to entirely change that companys visibility to search engines with a day dedicated to rewriting web copy, and especially if that is done with the aid of mathematical tools that overcome the barriers created by personalized search algorithms.”

“Companieswhether B2B or B2Cthat dont use such web competitive analysis tools might be concentrating enormous amounts of time and energy on link-building, which is never an overnight proposition, when all their success building links will have negligible returns. When you have the right mathematical tools for web competitive analysis there is no guesswork on how little or how much links matter. Thats an example of why ALM Communications became the first global PR firm to fully integrate these mathematical tools for web competitive analysis into all our work on behalf of clients.

Another example of widespread confusionespecially among US-headquartered companiesis to concentrate on social media or particular social media outlets that have negligible reach in the geographies or vertical markets that they target. Linked In is great, but would Orkut or Xing or Viadeo or Multiply be important to that companys marketing goals as well? And, given how the local search algorithms on all the worlds search engines now create virtual barriers to worldwide sales, are these companies giving reputable trade magazines and highly geo-targeted AdWords and other online advertising their due? We invest a lot of time and energy staying up-to-date on how search engines work so that we can ensure our clients get the biggest return from their marketing budgetssometimes in the awkward position of having to bear the news that the search engine optimization consultants advising them are woefully misinformed.

The mathematical metrics used to develop ALM marketing/PR strategies include: use of Keyword Effectiveness Indices (KEI) tools that identify best window of opportunity keywords to use in both online copy and off-line marketing verbiage; scores of current web pages in terms of how they fare in the face of personalized search algorithms used by modern search engines and priority listings of pages needing rewrite; cost-projections (usually $ 500 – $ 1000US total) of migrating current web-designs to search engine friendly open source web frameworks such as WordPress when the content management systems for company websites preclude updating for SEO purposes; surveys of the unique competitive landscape of a companys web pages vis-

Math-Powered 2012 Marketing/PR Strategies for Global Lead Generation Announced by ALM Communications