Six Key Areas of Learning for Pharmaceutical and Healthcare Marketing in 2010

(PRWEB) February 3, 2010

Pharmaceutical and consumer healthcare marketers have a new resource to look to for advice on marketing trends and learning for 2010. AdvanceMarketWoRx recently released free eBook titled Best Learning Actions for Healthcare Marketers in 2010, is the first of its kind to focus on helping pharma and healthcare marketers prepare for the year ahead by crystallizing the advice of a panel of experts.

Author of Notes from the Back of the Book blog, Ellen Hoenig Carlson, recognized voice in healthcare marketing says, Entering the second decade of the 21st century, the imperative to take a human-centered approach in everything rings loud. This means getting inspired by people; especially those who share the condition which we seek to improve, and adopting a more collaborative and engaging orientation. Excelling in a patient-centered world requires that we observe and dialogue with customers in their real-life environments.

Hoenig Carlson collaborated with 12 leading voices in healthcare and pharmacuetical marketing and communications to capture a breadth of thinking among industry experts. Each thought leader shared their reflections about where marketers might most benefit.

The early response to the eBook has been very positive and were seeing continued interest as healthcare marketers dig into complex change. Social media, e-patients, consumers and healthcare organizations continue to converge online, and brands are challenged to find a new voice and new online roles, Hoenig Carlson continued.

Six themes emerged from this unique collaboration of industry leaders:

1) e-Patients are at the center and critical to learning and design;

2) Authenticity isnt a nice to do, but a must have;

3) Dont get distracted by social media bells and whistlesremember the basics (especially SEO) and keep your brand core strong;

4) The marketing cycle of life is going through unprecedented change requiring the industry to unlearn muchmovement from paid marketing to earned marketing requires a different mindset and skills;

5) New marketing requires new ROI thinkingthe ROI of connection, authenticity and compassion; and

6) Effective marketing and engagement requires new kinds of leadership skills.

The eBook includes contributions from the following leaders in pharmaceutical and health marketing:

1.

Six Key Areas of Learning for Pharmaceutical and Healthcare Marketing in 2010