Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, 13 September 2013

Team Up For More Than $7 Billion in SE Marketing

(PRWEB) August 19, 2005

New Orleans, LA – Approximately $ 7 billion* in annual spending is expected for the search engine (SE) marketing industry by 2007. And members at Content Desk, an Internet content syndication center and a source of high-quality, targeted content for webmasters, are excited to be a team of go-getters and share in the bounty.

“Monetizing our websites doesn’t just mean finding the best paying advertising and affiliate programs to put on our sites,” said Jack Humphrey, managing partner in the exclusive Content Desk Charter Members publishing group. “But making the most of the visitors we get, to keep them coming back and clicking on ads and buying from us again and again.”

And Humphrey does mean a LOT of visitors and clicks. Research shows that marketers will be targeting 15% of their budget to search engine marketing. In fact, marketers anticipate spending $ 3.3 billion on paid search listings and $ 238.5 million on site optimization services, according to MarketingSherpa’s Marketing Metrics Guide (2004). ** So that’s a lot of bounty to share.

“The only way to do that is to have updated, valuable information that Internet visitors are trying to find,” explained Humphrey. “BE that resource for them and you will reap rewards far beyond what you may have already experienced with plain directory sites.”

Content Desk has a variety of tools to help members create and use all types of content. The exclusive online community focuses on four things; community, learning, technology and profits.

“We cover a slew of tactics we are using for members, including all the successful and not so successful tests we have done to pull in more traffic and more profits for our content publishing networks,” said Humphrey. “We are in the right place at the right time.”

Charter member David Granoff shared his experience with Content

Desk.

INTERVIEW: DAVID GRANOFF

Q: How did you learn about Content Desk & what made you decide to sign up?

I heard about Content Desk through one of my Internet marketing newsletters, and after 2 years of building sites “the hard way” and another 2 years of working with a partner building “resource sites” that I wasn’t particularly proud of; I decided there must be a better way to build high-quality sites. I’ve been very happy with the site building system, the very supportive ContentDest partners, and the great community of like-minded members.

Q: Please share how you’ve successfully used the tools in Content Desk / Content Site Builder so far.

I’ve built a number of sites in the past few months, in various niches, experimenting with various formats – it’s very important to try different things and see what actually works. Sometimes the most “elegant” approach is not the most profitable, and the rules are always changing. Here are a few representative sites, in which I’ve used professionally-developed templates, home-made templates, and blogs like WordPress:


Team Up For More Than $7 Billion in SE Marketing

Wednesday, 11 September 2013

Know More Media Hires Marketing Expert Rich Ottum as Author for New MarketingBlurb.com


Huntington Beach, CA (PRWEB) January 18, 2006

Know More Media, an online publisher of business information and news, has hired marketing expert Rich Ottum as author for MarketingBlurb.com, a distinctive new business blog on marketing. MarketingBlurb.com provides a witty and insightful discussion of the marketing industry, including marketing strategy, trends, advertising, promotion, e-commerce, and marketing news and analysis.

Rich Ottum has more than 25 years experience in both consumer and business marketing with diverse products and services ranging from textbooks, wallpaper, and online services to childrens products. Ottum has worked with familiar industry-leading brands including McGraw-Hill, Borden, CompuServe, and Highlights for Children. At present, Ottum is founder and General Manager of eStrategyOne Online Marketing Solutions. eStrategyOne is an innovative digital consultancy which conceives and executes online marketing solutions to increase business performance and profitability. The eStrategyOne Business Blog Consulting division advises reluctant businesses how to launch brand-building business blogs.

Know More Media is poised for solid growth in the emerging market of blog networks, Ottum says. Writing for MarketingBlurb.com is an outstanding opportunity to chronicle an industry I love. You can expect to read equal doses of praise and ridicule for the amazing developments in this dynamic field.

Rich Ottum is a graduate of Denison University, in Granville, Ohio. He earned his MBA in marketing from Capital University in Columbus. Ottum remains active in academia by teaching undergraduate and graduate marketing and e-commerce online. In addition to MarketingBlurb.com, Ottum authors the award-winning blog, The eStrategyOne Buzz (http://estrategyone.blogs.com/), and eStrategyOne Business Blog Consulting (http://estrategyone.wordpress.com/).

Rich brings an exceptional amount of marketing knowledge to our MarketingBlurb.com blog, said Dan Smith, VP of Publishing for Know More Media. We are thrilled to have him as part of our business blog network. He has an excellent writing voice, and is able to combine that with very relevant marketing advice, observations, and information. Readers will really enjoy his style and content.

MarketingBlurb.com is another highly pertinent business blog in our continually expanding business blog network, said Hal Halladay, CEO of Know More Media. All of our blogs are written by authors who are experts in their individual fields of business. Rich is a perfect fit.

About Know More Media

Know More Media, http://www.KnowMoreMedia.com, is a rapidly growing online publisher of business information and news, and is headquartered in Orange County, CA, with an office in Provo, UT. Led by a team of seasoned business executives with many years of online publishing and business management experience, Know More Media is a revolutionary departure from traditional business publishing. The Company contracts with expert writers from across the globe to supply valuable business-related blog content to the online world. Its authors are typically practicing authorities in their fields, who provide their business advice and knowledge to business readers through a blog. Readers are encouraged to participate through comments and continuous feedback, thereby not only learning, but sharing their valued experience to an ever-expanding community of business expertise.

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Know More Media Hires Marketing Expert Rich Ottum as Author for New MarketingBlurb.com

Monday, 9 September 2013

Researchowl"s Viral Marketing Acid Test

Haywards Heath, UK (PRWEB) May 24, 2006

Ms H Farmer and Mr M Doherty, owners of Researchowl.com have devised a plan to test the real power of viral marketing.

They have developed a blog called LaughWithResearchowl that already has over 70 funny jokes, pictures, cartoons and downloads received via email over the last couple of years.

They believe that everyone should ‘take time out to smile” and the LaughWithResearchowl blog enables people to do just that. The logic being who can resist sending a link to a site that makes them smile to their friends. After all funny content has a tendency to spread like wildfire across the Internet.

But the real test lies in the fact as to whether people will see enough value in the humorous content provided (and links to other funny sites) to look into who is behind it.


Researchowl"s Viral Marketing Acid Test

Saturday, 7 September 2013

BlueSkyBrothers Endorses AuthoritySiteNiche.com for the Internet Marketing Entrepreneur

Dallas, TX (PRWEB) May 1, 2007

BlueSkyBrothers presents AuthoritySiteNiche.com, the first product endorsement of its new affiliate marketing program.

Greg Meares and Jerry Franklin have built the affiliate program from the hub, BlueSkyBrothers.com. As visitors scan the blog, they are encouraged to work their way to “Our Recommendations.” There, they find a well-sorted list of high-quality products, personally endorsed by Meares and Franklin.

“Discover how to build niche authority sites, use Web 2.0 tactics and create ongoing income streams,” says Greg Meares. BlueSkyBrothers is pleased to represent the site building service at http://www.authoritysiteniche.com.

Franklin explains, “It is extremely important to us to maintain the highest standards of enhancement and fulfillment. That’s why we are touching every aspect of the business right now. Fortunately, we have enough experience and expertise to handle it.”

To the newbies in the Web 2.0 world who are without a map, AuthoritySiteNiche.com is the best tour guide money can buy. The philosophy of blog-building maintains the highest integrity which is insisted from our prot


BlueSkyBrothers Endorses AuthoritySiteNiche.com for the Internet Marketing Entrepreneur

Tuesday, 3 September 2013

NEW PROGRAM BREAKS GROUND FOR MONEY MAKING BLOGS Business in Internet Marketing Teaches Users to Earn With their Blog


(PRWEB) December 19, 2007

It seems that everyone has a money making internet strategy and they all promise great returns. But how many actually deliver? Jack Lan’s MFB-Money From Blog system delivers. A complete system that helps users learn how to make money with their blog, Money From Blog offers solid instructions that anyone can follow and make money, even if they don’t know a thing about blogging. People who are looking for a business in internet marketing can readily apply this information and begin drawing an income from their blog. The Money From Blog system offers hands on training through intensive, informative materials that are part of a system that really works.

Blogging is the next big thing and has emerged, almost overnight, as not only a great way to network and communicate ideas, but also as one of the easiest, fastest ways to increase web site traffic and boost search engine rankings. When this is done with the right formula, all of those hits and higher search engine rankings convert to earnings. People who are “in the know” can earn hundreds, even thousands of extra dollars from their blog. What is most striking about the Money from Blog system is that a person can accomplish this regardless of whether they have a business online, a brick and mortar business or even if they do not have a business at all.

The Money From Blog Internet Coaching system is backed by some of the most intense research in the industry. When blogging first emerged onto the landscape of the world wide web, it was an endeavor that was pursued by the kings and queens of the very tech savvy and trendy. The creators of the Money From Blog system read every item that they could get their hands on regarding blogging and business in internet marketing. As they conducted their research, it was the research itself that helped to form the system of Money from Blog. What the creators found was that there was very little data regarding how blogging could potentially be used in business. They also found insufficient information on the step by step process that showed people how to make money from their blog.

The strategies that are outlined in the system have been used by the creators themselves. Even though they can not physically be there to hold each user’s hand as they strive to achieve success, they do provide through the Money From Blog MFB system worksheets, checklists, flowcharts, monitor charts and videos. This makes it much easier for the user to follow and implement in their own internet marketing and blogging. They provide simple, clearcut instructions that nearly anyone can follow, meaning that nearly anyone can succeed.

The Money From Blog system can help users build a powerful blog on any topic with WordPress and they can teach them how to generate at least 200 unique readers every day without making any monetary investment. Special inclusions such as 10 Unrevealed Traffic Generations that are used by the top leaders in the blogging industry and 10 Most Profitable Monetization Methods that can turn blogs into instrument for generating income. There is potential with a blog for making money and people who are interested in starting a business in internet marketing can truly profit.

The system includes videos that are created by a blogger who is successful and making money with his blogs. In the videos he will impart his secrets with those who purchase the Money from Blog system. Additionally, there are included 24 videos that are hands on, coaching users at their own pace that guarantee success in the blogging business. What’s more, they are only available through the Money for Blog system.

There are thousands of dollars that are lost each year by people who throw it away at inferior products in the hopes of learning how to earn money on the internet. The bad press that is currently in the media does not help the case, but people still click that button and type in that credit card number. Maybe this time it will take, they think, hope against hope, only to be let down. Jack Lan, however, made a dramatic decision to no longer be a victim of the schemes and scams online. He developed the Money from Blog system and spent a countless hours during the 12 month development time to create a product that spoke to the user and delivered real results. Lan put together all the information that he had found, researched and compiled to create a system that does deliver and does make money for the user. Users who want to make money with their blog or who wish to start a business in internet marketing can certainly benefit from the system.

Users of the Money from Blog system will learn the fundamentals of blogging, the history of the blog business, how they can set up a WordPress blog with money making capabilities, how to create a system that they can maintain and keep up with and how to generate traffic with many new visitors on a daily basis. They will also gain coaching in the latest web 2.0 techniques that will drive traffic to their site and learn advanced strategies that are the well kept secrets of the top internet marketers.

“The Money From Blog system is a no fail, win-win for the people who purchase and use it.” Says Jack Lan, “It is simple to follow so it is simple to begin making big bucks just through their blog.” For those who want to start a business in internet marketing and make a nice supplemental income or a full time income, the Money From Blog Coaching Club is the answer. The Money From Blog system can be found at Learn From Money From Blog Coaching Club and there are currently deep discounts for purchase of the entire system and accessories. The wait for a great internet income is over, enter the era of the Money From Blog Coaching Club.

Jack Lan’s Money from Blog offers a complete program for teaching users how to make money with their blog. For more information, contact MFB Coaching Club or Our Official Blog at MFB Official Blog

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NEW PROGRAM BREAKS GROUND FOR MONEY MAKING BLOGS Business in Internet Marketing Teaches Users to Earn With their Blog

John Wiley & Sons And BlogTalkRadio Partner On Brand Extension And Marketing Initiatives

New York, NY (PRWEB) March 10, 2008

BlogTalkRadio (http://www.blogtalkradio.com), the first citizen broadcasting network, and John Wiley & Sons, a valued source of information and understanding for 200 years, and the publisher of the famed “…For Dummies” book collection, partnered to present a series of interactive talk radio shows featuring John Wiley & Sons authors.

Authors Susannah Gardner and Shane Birley (Blogging for Dummies 2e), Lisa Sabin-Wilson (WordPress for Dummies) Joelle Reeder and Katherine Scoleri (The IT Girl’s Guide to Blogging with Moxie), Andy Beal (Radically Transparent), Gina Trapani (Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better) and Daniel Terdiman (The Entrepreneur’s Guide to Second Life) were interviewed on BlogTalkRadio by the Vice President, Business Development of BlogTalkRadio, John C. Havens at the SXSW Interactive Conference. Audio of the shows can be found at http://www.blogtalkradio.com/Wiley. Additionally, interviews can be accessed at the 2020 Blog (http://www.joewikert.com).

Commenting on the announcement Ellen Gerstein, Marketing Director at John Wiley & Sons said, “I’m delighted John Wiley & Sons partnered with BlogTalkRadio on this venture. BlogTalkRadio not only provides our authors with the necessary tools to promote their books, they also offer the perfect platform to extend the John Wiley & Sons brand.”

“John Wiley & Sons is the first in a string of publishers slated to use BlogTalkRadio to promote their authors and books,” said Alan Levy, CEO and co-founder of BlogTalkRadio. “We are thrilled that the publisher of the famed …For Dummies series recognizes the branding, marketing, and monetization value that BlogTalkRadio offers companies with our white label solutions. We look forward to working with such an esteemed name in publishing.”

BlogTalkRadio offers businesses a white label marketing solution that assists and enables companies to produce their own branded talk radio content to market and further monetize their products and services. The content can be hosted and featured on BlogTalkRadio and/or the company’s own web site. More information on BlogTalkRadio’s Business Solutions can be found at http://www.blogtalkradio.com/BusinessSolutions/BusinessSolutions.aspx.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years; helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.

Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

About BlogTalkRadio

Launched in August 2006, BlogTalkRadio is a free, web-based platform which allows any user with a phone and a computer to host a live, interactive radio show — no downloads or extra equipment needed. Hosts call into the service by phone to broadcast. Each show can accommodate unlimited live listeners. Upon completion of the live broadcast, it is automatically archived as a podcast. Since the company’s launch, thousands of hosts have broadcast more than 61,000 shows. Notable guests on BlogTalkRadio such as Yoko Ono, Brad Pitt, John McCain, Mike Huckabee, Brian DePalma and more appear on the Best of BlogTalkRadio page. Notable hosts include The Department of Defense; Marla Cilley, the FlyLady home and life organizer; Doug Christie, former NBA player; and the LAFD. BlogTalkRadio’s citizen broadcasting network can be found at http://www.blogtalkradio.com

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John Wiley & Sons And BlogTalkRadio Partner On Brand Extension And Marketing Initiatives

Monday, 2 September 2013

Management"s Antidote for Turbulent Times; New Book Sheds Light on Emerging Practice of Using Interim Managers in Marketing and Sales


Austin, Texas (PRWEB) March 28, 2008

What is the little-known secret some CEOs use to keep employment costs down while maintaining growth strategies during uncertain economic conditions? The answer involves the prudent use of interim or on-demand managers within their Marketing and Sales departments, according to the authors of “Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue”.

Although companies today are familiar with using interim executives to fill temporary gaps in HR, IT and Finance departments the new book provides fresh insight and best practices on how to use interim, “just-in-time” talent to impact the revenue engine of their organization–Marketing and Sales.

The authors contend that too many companies have allowed temporary gaps in Marketing and Sales leadership to retard their revenue performance. The gaps occur in three areas: a key management position is vacant for more than a month, a critical set of required skills is missing in the organization, or there’s a shortage of management time to accomplish an important business initiative.

“This topic is one of great importance to our economy and society. The chapters do a good job of identifying the general trends that would lead a company to consider the utilization of an interim manager,” said John Mavers, First Vice President, Washington Mutual Bank.

Through its 14 chapters the book shows CEOs how to identify when interim management should be considered, how to structure an engagement, how to socialize the solution within the organization, how to justify the fee, etc. The book includes interviews from CEO’s, COO’s and Board members who share their experiences and insights about the prudent use of on-demand leaders in small and large organizations.

“Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue” is published by LOD Publishing, LLC and can be ordered from http://www.leadership-on-demand.com or http://www.Amazon.com. The suggested retail price is $ 28.95 plus shipping and handling. The title is available in both paperback and eBook formats.

About the authors:

The authors and editor of the book have over 75 years combined sales and marketing management experience primarily in high tech, pharmaceutical and medical device sectors.

Charles Besondy, author. After a career holding marketing leadership positions for small high-tech companies in Washington State and Texas, Besondy began his consulting and interim management practice in Austin in 2001. He has conducted interim management assignments for a range of companies, such as a Web start-up, a computer manufacturer, s professional sports franchise, and a large financial services vendor. Regarded as an authority on the topic of interim management for marketing functions he is co-author of the book, “Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue”. His blog on the same topic, One Riot – One Ranger, (http://cbesondy.wordpress.com) is a popular source of insight and leading-edge thinking on the topic of interim management.

Paul Travis, author. Having managed a team of 10 and a budget of $ 5 million as a Vice President of Marketing for a publicly traded internet security company, after executive roles in foodservice to software publishing, Travis made the move into consulting. He has served in both project and interim capacities primarily in branding, product marketing, and launching new offerings – for technology, food/beverage, and manufacturing clients situated between British Columbia and the Midwest United States. In addition to his capacity as President of the Institute of Management Consultants – Pacific Northwest Chapter, he serves on the board of two privately held companies. His blog, http://www.60-Second-Marketing.com, features educational insights around snapshots of “hits and misses” in the marketing world.

Theresa Heath, editor. With over 25 years of experience, Ms. Heath is an innovative leader skilled in creating and implementing business development plans that reinvigorate sales teams and grow new products and markets. A strategist with a global and conceptual perspective, Ms. Heath approaches problem-solving in a relational and holistic manner by utilizing experience, intuition and knowledge to craft fresh and imaginative solutions. Heath is a versatile executive with both sales and marketing expertise in the healthcare and technology sectors, with a particular emphasis on bringing new technology successfully to market and exceeding company goals. Her background and flexibility serve her well in consulting, particularly in sales turnaround situations, developing new markets and new product commercialization.

Book Statistics:

Title: Leadership On Demand

Subtitle: How Smart CEOs Tap Interim Management to Drive Revenue

Authors: Charles Besondy, Paul Travis

Editor: Theresa Heath

ISBN: 978-0-9802035-1-6 (paperback), 978-0-9802035-0-9 (eBook)

Category: Business Management

Length: 112 pages

Retail price: $ 28.95

Binding: 6″x9″ trade paperback

eBook platform: Requires PDF reader software

Illustration: Charts and tables

Additions: Case studies, resources, reader survey

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Management"s Antidote for Turbulent Times; New Book Sheds Light on Emerging Practice of Using Interim Managers in Marketing and Sales

WordPress Blog Tips Section Added to Popular Blog Marketing Website, the Blog Marketing Journal

Boston, MA (PRWEB) May 13, 2008

Blog Marketing Journal, one of the most popular and influential blog marketing websites on the Internet, has added a new WordPress tips section to the site so visitors can learn how to use this wildly popular software more effectively for the construction of websites, audience engagement, and the creation of online communities.

WordPress is a free, open source, customizable software script that became available in 2003. Since its release, it has become the most popular blogging tool in the world, used on hundreds of thousands of websites viewed daily by millions of people. The infamous software platform grew rapidly due to its stability and ease of use for novices to seasoned professional website designers. The software’s open source allows anyone to view the software code and modify it for new and innovative applications.

As WordPress evolves with new features and functionality daily, keeping track of the latest developments can be difficult. The new WordPress tips section of BlogMarketingJournal.com keeps site viewers apprised of the latest and greatest modifications in the software and offers a wide range of tips for the building of their own blog sites and online communities.

In recent years, the popularity of blogs has exploded with everyone from stay-at-home moms to Fortune 500 corporations creating blogs to share all kinds of information with audiences that number from a handful of people to tens of thousands. Since bloggers need to update their sites frequently with new information and site features to keep their audiences engaged and coming back for more, the WordPress tips section is a saving grace to the millions of bloggers all over the world.

Blog Marketing Journal has issued an open invitation to visit the new WordPress tips section by visiting: http://blogmarketingjournal.com if you have any questions regarding this blog please call 877-295-0620.

Media Contact:

Nick Stamoulis

877-295-0620

Blog Marketing Journal

bmj @ brickmarketing.com

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WordPress Blog Tips Section Added to Popular Blog Marketing Website, the Blog Marketing Journal

Tuesday, 27 August 2013

VillageWorks Focuses on Social Media Marketing with a New Space and New Services


Frederick, MD (Vocus) April 3, 2009

VillageWorks, a consistent leader in modern marketing techniques, has made another bold move. The company is dedicating its focus to social media marketing with new services and a new location.

VillageWorks has moved downtown to 50 Citizens Way, Suite 402 in Frederick, MD. The move puts the company right in the midst of Fredericks vibrant downtown scene, a fitting symbol for the way the company puts their clients in the midst of conversations about their products and services, too.

We had a great opportunity to move to a space downtown where we can be right in the action, explains President Beth Schillaci. This is the perfect physical symbol of what we do for our clients, too we put them right in the middle of the action when it comes to conversations about their products and services and what their customers need.

VillageWorks is focusing on real-time market research and reputation management using the latest social media tools. VillageWorks monitors buzz about you, your company, your industry or even your competition across the Internet, from mainstream news to social media sites, to give you a real look at your target audience, what theyre saying and where theyre saying it.

Armed with this real-time research, VillageWorks will then develop a strategic plan to use the most appropriate new media tools from social networks to blogs and more to engage your audience where they already are. VillageWorks can implement that plan, or teach you how to do so in-house.

The reality is that today, marketing isnt about telling your story, its about having a conversation about what your customers want and need, says Schillaci. Conversational Marketing is not just social media tools like Facebook and Twitter; its a way of engaging with a target audience to have different conversations where they already are, instead of trying to pull them to where you are. Thats the reason why I call what we do conversational marketing because its about talking with, not just to, your entire audience. Conversations can occur at different points in an organization with partners, customer service or about new products. We help clients learn when, where and what people are saying about them, and then help them develop a way to respond.

To provide clients with everything they need to navigate the new media marketing landscape, VillageWorks has also added services, including:


Real-time market research for reputation management
Response management protocols and alerts
Strategic planning for conversational marketing
Implementation of conversational marketing plans
Training and support for implementation in-house or DIY

VillageWorks will also soon be offering workshops on topics that will include:

Strategic Social Media

What social media is, what it isnt, and how to do it right; market research; audience tailoring; resources to get it done.

Can you hear them talking?

What people are saying and how to find out; talking to people vs. talking about things; when to respond and how to do it

Social media platform specifics

Learn how to use some of the most popular social media tools including LinkedIn, Facebook, Twitter and WordPress.

Every day there are new tools that companies can and possibly should be using to manage their reputations and market themselves, explains Schillaci. VillageWorks takes care of finding those tools and figuring out whats best for each company. Our goal is to create the strategic framework for success across all media and markets. Whether that means training clients to handle things in-house or taking care of everything here, our strategic conversational marketing consulting can help companies thrive in todays economy.

To learn more about VillageWorks or to sign up for Beth Schillacis blog on new media marketing, visit http://www.villageworks.net or call 240-529-3000.

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VillageWorks Focuses on Social Media Marketing with a New Space and New Services

Sunday, 25 August 2013

Marketing Strategist Blogs 50 Ways to Promote an iPhone App


Kenosha, Wis. (Vocus) July 9, 2009

Apple celebrates the one-year anniversary of the App Store this week. With more than 60,000 Apps accumulated in that time, the launch of a new App can easily get lost. That is why GS Marketing Group, Inc., a leading App developer, assembled a list of 50 (and still growing) ways to promote iPhone Apps, available as a blog article at TimCascio.Wordpress.com.

“iPhone Apps are a new addition to an integrated marketing plan, and I think people are unsure where to begin their marketing and promotional efforts,” said author Timothy Cascio, managing partner at GS Marketing Group. “Fundamental marketing rules apply, such as defining your target audience and identifying how to reach them. However, this medium requires insight as to what’s technically possible within Apps, how the iPhone App Store works and how social media can be leveraged to spread the word. My hope is that the blog is a practical guide for accomplished developers and expert marketers alike.”

For existing brands, a close look at current customer touch points can uncover a number of easy-to-implement, but often overlooked, promotional ideas. For new brands, publicity, social media and sponsorship opportunities play a larger role in the overall campaign.

Whether an existing brand or a new one, a mobile audience is at times more receptive to marketing messages than others. When and where mobile users spend their time in a captive environment is an outlet for consideration. Examples include advertising within complementary Apps, themed podcasts and at transit stations.

Publicity, promotions and advertising should coincide with the pre-release and release of Apps. The best shot at earning a Top Seller position within an iPhone App Store category is when all marketing efforts leverage one another.

Marketers are reminded that nothing holds back the full potential of an App like poor ratings and reviews. Mobile Apps require a commitment to marketing and ongoing product development to ensure long-term success. Acting upon insightful feature requests submitted by users will keep customers coming back and lure new ones into the fold.

Rob Walch, host of the popular Today in iPhone podcast said of the article, “This is, without a doubt, the most thorough list I’ve seen talking about different ways to promote your App. A must read.”

Cascio’s blog and the ”Mobile Marketing: 50 Ways to Promote Your iPhone App” article may be viewed at http://TimCascio.Wordpress.com .

About GS Marketing Group

GS Marketing Group, Inc., is a full-service firm that specializes in the strategy, development and marketing of mobile applications. For more information about mobile application development and GS Marketing Group’s suite of services, visit http://www.GSMarketingGroup.com .

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Marketing Strategist Blogs 50 Ways to Promote an iPhone App

Thursday, 22 August 2013

How to Get More Sales from Public Relations and Marketing Dollars


Atlanta, GA (PRWEB) November 16, 2009

Chris Nassetta, president and CEO of Hilton Hotels Corporation, suggested at the 2009 ALIS Hotel Leader’s Outlook panel that the rebound would not be immediate because “the psychological impact was too great.” Many have been psychologically impacted over the past year. Businesses in the global hospitality industry are in the wringer. The bright side is that when a company goes through a wringer, what remains is the true value in the business.

A firm can still squeeze more value from its public relations and digital marketing dollars with these four steps:

1. Assess company strength. Outsource the rest

Make an honest evaluation of the time plus digital marketing and public relations resources that are in-house – outsource the rest.

2. Develop high-value content. Export it consistently.

With the shrinking news hole and proliferation of social media outlets, it is tempting to get caught up in the excitement of the medium. In fact, the most important marketing exercise a company can undergo is a deep dive into its message. What is a company’s true value-add? What is its differentiator? What business problem does the company solve? Answer these questions first, simplify the message and then consistently distribute it.

3. Search engine optimize everything.

Search is the new homepage. A company’s keywords should be thoroughly researched, then sprinkled through every piece of writing and micro-writing that it distributes. Thanks to @stacywms for her blog series on “How to Leverage Social Media for Search Engine Optimization,” which explores SEO for each social media tactic. Take a look.

4. Embrace social media technology to save time.

Social media will hit a tipping point of credibility and use in the hospitality and tourism industry in 2010 and will yield lucrative ROI strategies. Get started now, with one tactic at a time. Here is an effective tutorial on how to tap Twitter’s power in 30 minutes a day.

Twitter Power Strategy

The below tactics assume that the company:

1.


How to Get More Sales from Public Relations and Marketing Dollars

Wednesday, 21 August 2013

Integration of Social Media with Mainline Marketing Programs is Key to Success in 2010

Corvallis, OR (PRWEB) January 6, 2010

A social media strategy cannot stand alone to fully promote a brand, said Hope-Johnstone, to reach full marketing impact, you must integrate social media into a complete marketing approach. You must develop a marketing strategy that reaches as many of the ‘touch points’ as possible with your consumers.

Based on the popularity of his social media blog, http://www.buzzmaster.wordpress.com and his marketing book, How to Market Tourism in the 21st Century, http://www.johnhopejohnstone.com, John Hope-Johnstone has opened a new Public Relations and Social Media coaching organization “HPR Social Media”. HPR assists organizations and individuals to integrate their social media campaigns within their full marketing program.

“We heard clients say too often,” continued Hope-Johnstone, “that they were cutting back on other marketing tools and adding more social media because they believe that it’s inexpensive. Well, social media is labor intensive and, if done properly, it is not cheap.”

Social media is another tool in the markekting arsenal, it is not a stand alone product, as it is being used by so many organizations today.

We have, in the past, continued Hope-Johnstone, tried stand alone social media strategies. While they provided adequate public relations returns, they did not reach their full potential until they were combined into a unified program that utilized as many of the tools of marketing as possible. In 2009, Corvallis Tourism under my direction won the Governors Tourism Award for New Marketing Programs by integrating a social media strategy with other marketing tools, we would not have had the amazing results we achieved in that promotion, had we not used social media combined with other marketing tools to create a complete marketing approach.

HPR Social Media has developed a suite of scenarios that combine excellent social media strategies that complement and support the full brand marketing program. They are part of the gestalt of marketing and not separate.

In November 2009, HPR began coaching diverse clients in social media integration including; Tourism regions such as Sunset Country in Ontario Canada, Real Estate companies, Trade Associations, Community Colleges and non-profit organizations.

The response to our social media integration technique has been overwhelming, stated John Hope-Johnstone, We offer Social Media integration. We also offer social media seminars and one-on-one coaching. We are not bound geographically and use WebEx to reach organizations and individuals through live Webinars when in-person is not a possibility. This allows us to offer our services nationally and internationally.

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Monday, 19 August 2013

Announcing Think Tank Live! Internet Marketing Conference for Wisconsin Business Owners and Marketing Professionals


Milwaukee, Wisc. (PRWEB) February 4, 2010

Integrated Marketing Think Tank has announced a one-day seminar, Think Tank Live! Internet Marketing Conference, to take place on Feb. 23, 2010.

In this economy, business leaders look for strategies and practical ideas to attract customers and increase profits. Digital online marketing is the new landscape, we will help people to navigate the various disciplines for success, said Jo Stumpner of Top Floor Technologies in New Berlin, WI.

Emphasizing the opportunity to raise awareness of search marketing and social media regionally, the event features speakers from Wisconsin and Chicago who are highly experienced digital marketing professionals.

Lisa Sabin Wilson, a resident of West Bend, WI will speak about building online communities. Lisa is the author of WordPress For Dummies and BuddyPress For Dummies (Wiley Publishing), and is a regular speaker at national conferences like SXSW Interactive, and WordCamp events across the country.

Another local expert, Anthony Verre, known as MilwaukeeSEO to the local Twitterati, will give a talk named: When Local Means Business The Secrets of Local Search Engine Optimization Marketing. And Chris King, SEO and Web Analytics Specialist for Agency.com, a graduate of Marquette University, will lead a panel presentation on: Unlocking the Power of Search Engine Optimization for your Website.

I.M. Think Tank’s event offers a clear vision to use online marketing tools in an effective and relevant manner. Business leaders who attend Think Tank Live! will learn step by step lessons on how to use key internet marketing tools. We will show you how to increase profits and gain more clients for real business results, said Mert Sahinoglu, inbound marketing expert from Chicago. Mert first came to Wisconsin from Turkey as a foreign exchange student. He lived in Oostburg, WI during high school.

Each attendee will receive a folder of handouts and access to PowerPoint presentations to help make the information easy to use once they get back to their place of business after the event.

SEMINAR FOCUS: Help businesses to grow by mastering the power of Internet Marketing.

SCHEDULED TOPICS: Digital Marketing Strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Online Advertising, Pay-Per-Click (PPC), Web Analytics, Social Media, Online Reputation Management,Twitter, LinkedIn, WordPress, BuddyPress, Facebook

LOCATION: Country Springs Hotel, 2810 Golf Road, Waukesha, Wisconsin (in the Milwaukee area)

WHO SHOULD ATTEND: Business Owners, Online Marketing Professionals, CMO’s, CXO’s, Web Developers, Social Media Experts and Entrepreneurs.

DATE: Tuesday, February 23, 2010, 9am-5pm

Check in & voluntary web site reviews begin at 8am

After-Party details: to be announced.

SPONSORS: Mashable and BizTimesMedia, Top Floor Technologies, SunAnt Interactive, KD Interactive and ExPrT Exhibits.

REGISTRATION FEE: $ 225.00, includes lunch. Check social media outlets for discounts and promo codes.

To Register, visit: http://www.thinktanklive.com/register/

Contact: Mary DuQuaine, Founder and President, I.M. Think Tank, (414) 367-9725

Twitter (@ThinkTankLive), Conversation Tag #ttlmke

About I.M. Think Tank / Think Tank Live: Integrated Marketing Think Tank is a collective group of integrated marketing professionals in Chicago, Illinois and Milwaukee, Wisconsin. The group provides conferences and customized executive retreat and training events with in-depth strategies on how to create online and offline communication channels. Each of I.M. Think Tanks members represents different specialties within digital marketing.

I. M. Think Tank is the source of talent for all of our events. I.M. Think Tank is an organization dedicated to providing strategic c-level intensive trainings and corporate consultation. As a think tank of professionals and practitioners on the cutting edge of social technology, we clarify the connections between search, social media and integrated marketing to improve business profitability on the internet.

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New Outer Banks Vacation Rental Website Launched for Corolla Classic Vacations By Blizzard Internet Marketing, Inc.


Corolla, NC (PRWEB) March 5, 2010

Blizzard Internet Marketing, Inc., a Colorado based SEO and website design firm, partnered with Corolla Classic Vacations of the Northern Outer Banks to develop a new website that showcased their exclusive collection of vacation homes.

Corolla Classic Vacations business mantra and goal is to be Deliberately and Selectively Smaller, only managing Northern Outer Banks vacation homes that meet their high standard of luxury and quality. The company selected Blizzard Internet Marketing, Inc. to redesign their website based on Blizzard Internets longstanding reputation of successfully designing and marketing hospitality websites that rank well in search engines, attract quality traffic in competitive markets, and drive more traffic through the booking process.

The new website is designed using WordPress; a design platform that is naturally search engine friendly, easy to update, and compliments Corolla Classic Vacations brand. Corolla Classic Vacations vision for the new website design is to reflect that of their business: for guests to experience a personal level of service, laid back simplicity, and to enjoy the uniqueness and quality that each of their Northern Outer Banks vacation homes offer.

Creating a website that reflected both Corolla Classic Vacations brand and mantra was accomplished by acquiring high quality, professional images from a local photographer and by integrating hues inspired by the companys logo as the backdrop of the website. The creative for this project was driven by Corolla Classic Vacations overall unique simplicity.

Denise K. Graham, founder of Corolla Classic Vacations is thrilled, noting that the website is vibrant with movement that holds interest. The look and feel is especially stunning, in particular the large property images.

A great deal of work went into creating a solution that integrated Corolla Classic Vacations property management system with an online booking solution that is easy for searchers to find their perfect vacation. This was achieved by using the Blizzard Reservation Engine, Blizzard Internet Marketings solution to taking Corolla Classic Vacations property data and converting it to a format that is not only easy for visitors but also allows Corolla Classic Vacations access to an extensive range of editing capabilities on the website.

I love the overall look and feel of the site, says Billy Casper, Vice President of Property Management, its the most user friendly site in our market.

Key Features of the Blizzard Reservation Engine and WordPress that were integrated into Corolla Classic Vacations design include:


New Outer Banks Vacation Rental Website Launched for Corolla Classic Vacations By Blizzard Internet Marketing, Inc.

Saturday, 17 August 2013

Lawyer Marketing Services Joins Attorney Website Designers to Form the Best Lawyer Website Design and SEO Search Engine Optimization Products


Tulsa, OK (PRWEB) May 1, 2010

April 13, 2010 Lawyer Marketing Services, LTD, a leading attorney search engine optimization and marketing company, and Attorney Website Designers, a leading website development company for attorneys, have joined in a joint venture to offer premium Internet presence products for attorneys and law firms throughout the nation. Offering exclusive website development for lawyers and a complete search engine optimization SEO and search engine marketing SEM line of products.

I am excited about the joint venture between LMS and Attorney Website Designers, they are very diligent about making sure their custom websites are built from the ground up with excellence. Their websites coupled with our exclusive attorney (SEO) search engine optimization products allow law firms to have the best option for bringing in new business. Today is a great day for lawyers across the nation. – Kevin McDugle President of Lawyer Marketing Services, LTD. http://www.lawyermarketingok.com or http://lawyermarketingok.wordpress.com.

This joint venture brings to the market the best law firm websites in the country. A website does not benefit a lawyer unless it can make the law firm phone ring. Partnering with Lawyer Marketing Services, LTD insures that will happen for our customers. Laurie K. Turnbeaugh President of Attorney Website Designers a Toad Website company. http://www.attorneywebsitedesigners.com

This joint venture now allows lawyers to have a one-stop shop for all of their marketing needs. Offering outstanding customer websites for attorneys, search engine optimization, search engine marketing, press releases, strategic marketing planning and much more.

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Saturday, 10 August 2013

AuthorHive Bookbzzz Blog Provides Book Marketing Advice Straight from the Experts


Bloomington, IN (Vocus) December 2, 2010

AuthorHive, Author Solutions professional author marketing and publicity services company, has launched the Bookbzzz Bloga forum created to connect AuthorHives industry experts with authors. Professionals with backgrounds in public relations, promotions, marketing, social media and more share their expertise through the blog.

AuthorHive has a stable of experienced experts in every facet of integrated marketing, and we enjoy strategizing with authors to help them create a platform. The world of book marketing, and publishing in general, is changing so rapidly its hard for most authors to keep up with the trends. Thats what we do, and were pleased to share some of our knowledge through the Bookbzzz Blog, said Joseph Bayern, AuthorHive senior vice president and general manager.

AuthorHive, which was launched by Author Solutions, Inc. in February 2010, provides authors with a one-stop shop that brings together all the essentials of successful book marketing. Backed by the resources and expertise of Author Solutions, which has helped thousands of authors market their books, authors choose from a myriad of publicity, multimedia, online and event products and services to develop an individual marketing strategy that suits their personal goals.

For more information on AuthorHive, call 1-866-697-5289 or log on to authorhive.com. Keep up on the latest trends in integrated book marketing by logging on to the Bookbzzz Blog at http://authorhive.wordpress.com/.

About AuthorHive

AuthorHive, the Author Solutions, Inc. author marketing services company, provides authors with a one-stop resource that brings together all the essentials of successful book marketing. Professional marketing consultants work with authors to design integrated book promotional campaigns to fit the budget and goals of any self-published or traditionally published author. Authors choose from a rich array of publicity,

multimedia, online, and event products and services. For more information on creating BZZZ! for your book, log on to http://www.authorhive.com or call 1-866-697-5289.

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Sunday, 4 August 2013

"Great American Things", A Robin Chalkley Blog, Achieves Record Web Traffic and Creates Partnership with Charlotte Digital Marketing Firm aro


Charlotte, North Carolina (PRWEB) June 01, 2011

Great American Things (http://americanthings.wordpress.com) is a blog that celebrates the good things about the United States. Since its creation in March, 2009, the blog has named more than 700 selections in 16 categories. Examples include actors (Jimmy Stewart), travel destinations (Big Sur), artists (Andy Warhol), singers (Aretha Franklin), TV shows (The West Wing), Sports (1980 Olympic Hockey Team), Food (Nathans Famous), and much more.

The Brilliant Tim Conway was selected as “A Great American Thing” today.Conway has been successful as a comedy writer, sitcom star, and variety show host. But his greatest moments, and what earned him a selection to the select list of Great American Things, is his eleven years as the funniest man on television as part of the Carol Burnett Show.

Created in March, 2009 by North Carolina writer Robin Chalkley, Great American Things has grown month by month as word of its positive outlook on America has spread. A record number of interested readers is visiting the blog each month, and May, 2011 finished with 83,500 visitors. Thats up from the previous record of 70,231 in April, 2011. Not only am I getting interest from around the country, but I have subscribers in Europe, Australia, and Asia, Chalkley said. Theres so much about America thats good and positive, and the appreciation of these things isnt limited to our shores.

To provide a complete experience for visitors, Great American Things is in the process of changing from a blog to a full-featured website, developing travel apps, and video. Chuck Robbins, President of Charlotte marketing communications firm aro, is providing public relations, social media and digital marketing for the conversion.

Were excited about the phenomenal growth Great American Things has demonstrated just via word of mouth, Robbins said. We will now have opportunities for both investors and advertisers who appreciate and who would like to be associated with this positive portrayal of American life. For more information about participating in Great American Things and its future growth, contact Robbins at (704) 839-3520 or e-mail crobbins(at)consultaro(dot)com.

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"Great American Things", A Robin Chalkley Blog, Achieves Record Web Traffic and Creates Partnership with Charlotte Digital Marketing Firm aro

Saturday, 3 August 2013

Terran Marketing Buys onlinestorage.com for $40,000

Las Vegas, NV (PRWEB) June 06, 2011

Terran Marketing continues to execute on their strategy of acquiring premium keyword domains. The latest acquisition is onlinestorage.com for $ 40,000 from a private seller.

Terran Marketing was formed in 2010 and the management team has 21 years of combined affiliate marketing experience. Other properties which have been acquired by Terran Marketing in the last 10 months include websites related to WordPress, RVs, health, and travel. Online storage is a highly profitable growth industry with dozens of firms competing for the consumers business, said CEO Mike Jackness. We believe that through outstanding, targeted content, we can develop onlinestorage.com into a very strong brand among consumers trying to decide which online storage solution provider to use.

Michael Jackness recently posted about the purchase on his personal blog where he discussed the acquisition.by saying The online backup / storage industry is red hot right now and I’ve been looking for a domain in this space for a couple of months.

The website is currently under construction, but daily blog entries containing news and information about the online storage industry are being posted. The new site is set to launch on August 1st.

For more information, contact Mike Jackenss via Terran Marketing.

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Wednesday, 31 July 2013

WriterAccess Spreads Content Marketing Revolution Westward at SES San Francisco

Boston, MA (PRWEB) August 12, 2011

Content marketing leader, ideaLaunch, will be exhibiting at SES (Search Engine Strategies) in San Francisco next week, showcasing WriterAccess, the new online marketplace that connects customers directly with expert writers for content creation.

I am particularly excited to talk with prospects and customers on the show floor next week about the new products, services and partners that weve rolled out in the last few weeks for WriterAccess says Byron White, CEO of ideaLaunch and WriterAccess.

You can visit Byron White and the team at Booth #717 to learn about innovations such as casting calls, love lists, pitch boards and more revolutionary ideas that make WriterAccess one of the fastest growing and effective platforms for content creation on the market today.

As a special offer, anyone who stops by the booth will receive a free copy of the book, 101 Content Marketing Tips, and a $ 25 coupon that can be applied to your first order of $ 50 or more at WriterAccess.com.

More than 6,000 marketers and agency professionals are expected to gather at Moscone West in downtown San Francisco from August 15-19 for the largest search marketing conference on the West Coast. Byron White is a former SES conference speaker, returning this year to educate visitors about the latest developments in content marketing.

Successfully integrating SEO, SEM and content marketing, and technology into a unified and cohesive web strategy is critical to inbound marketing and lead-generation success, explains White. WriterAccess helps you access the best writers for quality content solutionswith the added benefit of one-click content distribution to WordPress, Hubspot, iPressRoom, Compendium, Adobe Business Catalyst CMS and more.

Cant make it to the conference? Stay in touch with us via Twitter or Facebook.

About ideaLaunch

ideaLaunch offers content marketing services and solutions to more than 1,500 customers and clients. Services range from the WriterAccess content platform to content marketing agency services and software that measure performance and impact of content published anywhere, anytime on the web. To learn more about ideaLaunch, please visit http://www.idealaunch.com.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

ideaLaunch Contacts:


WriterAccess Spreads Content Marketing Revolution Westward at SES San Francisco

Tuesday, 30 July 2013

Hand-Picked Real Estate Marketing Tools and Closing Gifts Save Time and Increase Revenue for Industry Professionals


Atlanta, GA (PRWEB) September 15, 2011

In response to the needs of real estate professionals in todays market, Build Real Estate Results with Getting It Write, Inc. (BRER) has researched and hand-picked real estate marketing tools and closing gifts that can have an impact on a brokers or agents revenue by saving time and increasing sales.

Its no secret that real estate professionals are more challenged in this real estate market. A noticeable number of professionals are leaving the profession. Those who remain active are looking for creative ways to manage their businesses and increase the number of leads they receive and convert to clients.

According to Kathleen Allardyce, founder of Getting It Write Inc., There are a multitude of companies trying to sell their products within the real estate community. Some of those products work, but a good portion of them dont. There are many agents who have invested in products that just dont produce any return on investment.

BRER is in a unique position to make recommendations on products that will give agents a competitive edge. Weve been finding marketing solutions for real estate professionals for years. Our insight into the needs of agents and brokers gives us the ability to hand-pick creative solutions for this competitive market, said Allardyce.

The real estate tools that can be found on the BRER website address issues such as using an easy-to-learn contact manager to convert prospects, or an effective backup service to eliminate the time, frustration and loss of business that results from a computer malfunction.

The closing gifts that BRER is recommending serve one purpose: to increase the number of referral and repeat clients an agent works with. Traditionally, a closing gift was just a token of appreciation that an agent gave to a buyer or seller after a completed transaction.

In this market, professionals cant afford to let the opportunity represented by closing gifts go to waste. BRER has researched and picked closing gifts that last. Were recommending that agents avoid gifts like gift baskets or a fine bottle of wine, Allardyce confirmed. The gift should be something that a client will have for years something that will remind them of the agent at a time when theyre asked for a referral, or theyre planning a move themselves.

A recent study conducted by the National Association of REALTORs


Hand-Picked Real Estate Marketing Tools and Closing Gifts Save Time and Increase Revenue for Industry Professionals