Showing posts with label Book. Show all posts
Showing posts with label Book. Show all posts

Monday, 2 September 2013

Management"s Antidote for Turbulent Times; New Book Sheds Light on Emerging Practice of Using Interim Managers in Marketing and Sales


Austin, Texas (PRWEB) March 28, 2008

What is the little-known secret some CEOs use to keep employment costs down while maintaining growth strategies during uncertain economic conditions? The answer involves the prudent use of interim or on-demand managers within their Marketing and Sales departments, according to the authors of “Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue”.

Although companies today are familiar with using interim executives to fill temporary gaps in HR, IT and Finance departments the new book provides fresh insight and best practices on how to use interim, “just-in-time” talent to impact the revenue engine of their organization–Marketing and Sales.

The authors contend that too many companies have allowed temporary gaps in Marketing and Sales leadership to retard their revenue performance. The gaps occur in three areas: a key management position is vacant for more than a month, a critical set of required skills is missing in the organization, or there’s a shortage of management time to accomplish an important business initiative.

“This topic is one of great importance to our economy and society. The chapters do a good job of identifying the general trends that would lead a company to consider the utilization of an interim manager,” said John Mavers, First Vice President, Washington Mutual Bank.

Through its 14 chapters the book shows CEOs how to identify when interim management should be considered, how to structure an engagement, how to socialize the solution within the organization, how to justify the fee, etc. The book includes interviews from CEO’s, COO’s and Board members who share their experiences and insights about the prudent use of on-demand leaders in small and large organizations.

“Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue” is published by LOD Publishing, LLC and can be ordered from http://www.leadership-on-demand.com or http://www.Amazon.com. The suggested retail price is $ 28.95 plus shipping and handling. The title is available in both paperback and eBook formats.

About the authors:

The authors and editor of the book have over 75 years combined sales and marketing management experience primarily in high tech, pharmaceutical and medical device sectors.

Charles Besondy, author. After a career holding marketing leadership positions for small high-tech companies in Washington State and Texas, Besondy began his consulting and interim management practice in Austin in 2001. He has conducted interim management assignments for a range of companies, such as a Web start-up, a computer manufacturer, s professional sports franchise, and a large financial services vendor. Regarded as an authority on the topic of interim management for marketing functions he is co-author of the book, “Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue”. His blog on the same topic, One Riot – One Ranger, (http://cbesondy.wordpress.com) is a popular source of insight and leading-edge thinking on the topic of interim management.

Paul Travis, author. Having managed a team of 10 and a budget of $ 5 million as a Vice President of Marketing for a publicly traded internet security company, after executive roles in foodservice to software publishing, Travis made the move into consulting. He has served in both project and interim capacities primarily in branding, product marketing, and launching new offerings – for technology, food/beverage, and manufacturing clients situated between British Columbia and the Midwest United States. In addition to his capacity as President of the Institute of Management Consultants – Pacific Northwest Chapter, he serves on the board of two privately held companies. His blog, http://www.60-Second-Marketing.com, features educational insights around snapshots of “hits and misses” in the marketing world.

Theresa Heath, editor. With over 25 years of experience, Ms. Heath is an innovative leader skilled in creating and implementing business development plans that reinvigorate sales teams and grow new products and markets. A strategist with a global and conceptual perspective, Ms. Heath approaches problem-solving in a relational and holistic manner by utilizing experience, intuition and knowledge to craft fresh and imaginative solutions. Heath is a versatile executive with both sales and marketing expertise in the healthcare and technology sectors, with a particular emphasis on bringing new technology successfully to market and exceeding company goals. Her background and flexibility serve her well in consulting, particularly in sales turnaround situations, developing new markets and new product commercialization.

Book Statistics:

Title: Leadership On Demand

Subtitle: How Smart CEOs Tap Interim Management to Drive Revenue

Authors: Charles Besondy, Paul Travis

Editor: Theresa Heath

ISBN: 978-0-9802035-1-6 (paperback), 978-0-9802035-0-9 (eBook)

Category: Business Management

Length: 112 pages

Retail price: $ 28.95

Binding: 6″x9″ trade paperback

eBook platform: Requires PDF reader software

Illustration: Charts and tables

Additions: Case studies, resources, reader survey

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Sunday, 1 September 2013

Book Celebrates 15 Years of Outperforming Wall Street Using NFL Strategy

New York, NY (PRWEB) July 9, 2008

In his new book author Eddie Getz explains the NFL betting strategy that has defeated Wall Street’s major indexes over the past 15 years. “The Underdog Theorem: How to Bet on the NFL and Win While Outperforming Wall Street” is written for the sports gambler and non-sports gambler alike. It presents a new idea, demonstrates its success, and aims to change the way fans view each NFL season.

“The Underdog Theorem is an idea that has been overlooked by every sports fan,” says Getz. “Yet readers will see that it seems slightly obvious in hindsight.”

Howard Schwartz, the marketing director for the Gambler’s Book Shop in Las Vegas, the world’s oldest and largest book shop dedicated to gambling, said, “One of the unique and refreshing new ‘how-to’ bet pro football books to hit the Gambler’s Book Shop shelves in many a year is Eddie Getz’s The Underdog Theorem.” According to Schwartz, “The book may be the sleeper of the year.”

“The Underdog Theorem” explains that the tens of millions of viewers surprised by the result of last year’s Super Bowl should have seen that underdog upset coming. Originally published one year ago, “The Underdog Theorem” was updated to include the results of its 15th season after it once again correctly predicted that no team would go undefeated in the NFL. The Underdog Theorem was dramatically reaffirmed when the New York Giants ended the New England Patriots’ run toward perfection and preserved the 1972 Miami Dolphins’ place in history.

“A goal of The Underdog Theorem is to introduce a new idea to anyone interested in the NFL. But beyond football, the book is for anyone who enjoys discovering new things hidden in plain sight — new facts buried in familiar results,” says Getz. “We’re only two months away from the start of the 2008 NFL season. After an amazing 2007 season, and with some fans and commentators predicting that New England will once again challenge Miami’s 1972 undefeated feat, it’s a fun time for more people to learn about the Underdog Theorem. And for the first time in years, Wall Street seems to be giving points heading into the season. Wall Street’s very bad year should help the Underdog Theorem toward its goal of outperforming yet again.”

“The Underdog Theorem” addresses America’s conflicted relationship with gambling and asks the reader to recognize how prevalent gambling really is in our society, especially on Wall Street. The book provides a brief history of the NFL, beginning in the 1920s and continuing through the incredible seasons of the 1972 Miami Dolphins and the 1985 Chicago Bears. It discusses the league’s struggle with free agency and its creation of the salary cap, and explains that these two developments made the Underdog Theorem possible. Each piece of the Underdog Theorem, and every step required to apply it, is explained to the reader. Finally, the book lists all picks the Underdog Theorem has ever made — every pick from every NFL weekend of the past 15 seasons, as well as every pick’s result and payout. These data allow the reader to see the strategy’s full results and thoroughly evaluate the idea for himself. Such transparency is not typically allowed in books of this kind.

“The Underdog Theorem” is available at the Gambler’s Book Shop, the High Stakes Gambling Bookshop in the United Kingdom, and Amazon.com.

Getz says the strategy was born of a very basic observation about all NFL teams. “Ultimately, I hope this book starts a discussion about an idea that claims something pretty bold — that it’s possible to predict certain outcomes in every NFL season.”

Eddie Getz used to work on Wall Street, but is spending this NFL season maintaining the Underdog Theorem blog at http://underdogtheorem.wordpress.com.

For more information on “The Underdog Theorem: How to Bet on the NFL and Win While Outperforming Wall Street” please contact:

Eddie Getz

(212) 845-9838

http://www.underdogtheorem.com

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Book Celebrates 15 Years of Outperforming Wall Street Using NFL Strategy

Friday, 30 August 2013

New Book Asks "Does My Butt Look Big In This Beer?"

Plainfield, IL (PRWEB) October 21, 2008

Gambrinus Media announces that “Does My Butt Look Big In This Beer?” (ISBN Pending, $ 12.95) will soon be heading to bookstores. Author Bob Skilnik continues his exploration of beer and nutrition in his latest book with its listings of the calories, carbohydrates, alcohol by volume and Weight Watchers


New Book Asks "Does My Butt Look Big In This Beer?"

Sunday, 11 August 2013

Kirkfield Puts Out New Book That Builds Self-Esteem and Combats Child Obesity

Colorado Springs, CO (PRWEB) October 23, 2010

For many parents, helping develop their childs self-esteem is a daunting task. Where do you begin? What activities should you use? Why can building high self-esteem help combat child obesity? When should you praise your child, and how (if ever) should you punish? Who can you turn to for help?

Vivian Kirkfield, a former kindergarten teacher and mother of three with a masters degree in early childhood education, answers those questions and many more in her new book, SHOW ME HOW! BUILD YOUR CHILDS SELF-ESTEEM THROUGH READING, CRAFTING AND COOKING.

http://www.positiveparentalparticipation.com/About_the_Author.html

According to the author, Although it may seem that young children are always playing, the job of growing up is a difficult one. In order to build self-esteem, young children need to: master tasks and skills; feel loved and accepted; express their feelings; value their own strengths and qualities; acknowledge and cope with their fears; develop a positive attitude towards their bodies; and feel safe in their environment. The positive participation of parents is a key ingredient in this process. We all need a cheering committee, and parents are a childs most important fans.

SHOW ME HOW! is a shortcut for parents and teachers who want to provide educational, fun-filled, self-esteem building activities for children ages two through five because it:


Kirkfield Puts Out New Book That Builds Self-Esteem and Combats Child Obesity

Saturday, 10 August 2013

AuthorHive Bookbzzz Blog Provides Book Marketing Advice Straight from the Experts


Bloomington, IN (Vocus) December 2, 2010

AuthorHive, Author Solutions professional author marketing and publicity services company, has launched the Bookbzzz Bloga forum created to connect AuthorHives industry experts with authors. Professionals with backgrounds in public relations, promotions, marketing, social media and more share their expertise through the blog.

AuthorHive has a stable of experienced experts in every facet of integrated marketing, and we enjoy strategizing with authors to help them create a platform. The world of book marketing, and publishing in general, is changing so rapidly its hard for most authors to keep up with the trends. Thats what we do, and were pleased to share some of our knowledge through the Bookbzzz Blog, said Joseph Bayern, AuthorHive senior vice president and general manager.

AuthorHive, which was launched by Author Solutions, Inc. in February 2010, provides authors with a one-stop shop that brings together all the essentials of successful book marketing. Backed by the resources and expertise of Author Solutions, which has helped thousands of authors market their books, authors choose from a myriad of publicity, multimedia, online and event products and services to develop an individual marketing strategy that suits their personal goals.

For more information on AuthorHive, call 1-866-697-5289 or log on to authorhive.com. Keep up on the latest trends in integrated book marketing by logging on to the Bookbzzz Blog at http://authorhive.wordpress.com/.

About AuthorHive

AuthorHive, the Author Solutions, Inc. author marketing services company, provides authors with a one-stop resource that brings together all the essentials of successful book marketing. Professional marketing consultants work with authors to design integrated book promotional campaigns to fit the budget and goals of any self-published or traditionally published author. Authors choose from a rich array of publicity,

multimedia, online, and event products and services. For more information on creating BZZZ! for your book, log on to http://www.authorhive.com or call 1-866-697-5289.

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Gaining the Competitive Edge in this Economy May be Based on How Well You Know Your Personality According to New Book


New York, NY (PRWEB) December 8, 2010

What drives the economy? People. People are behind every transaction. Business leaders will be the first to say that the most costly thing in business is personnel turnover. Unemployment is at 9.7%. This has led to an unstable work environment filled with a diverse group of workers. No matter what age, it is necessary to understand the different personality types that workers possess. For post-Baby Boomer generations, it can be a challenge to educate them about personality assessment, while still maintaining their interest. The recently released book, It’s Not You It’s Your Personality: Skills to Survive and Thrive in the Modern Workplace, may have the solution.

There is an undying stratification in how the new generation of workers relate to their older peers. Technology sets them apart. A feeling of entitlement is out there for many workers. Each experience in life creates the personality a worker brings to the table. Dr. Diane Hamilton and co-author daughter, Toni Rothpletz, argue that if Americans want to be successful, its time to look inside and find out what inherently makes them tick. The authors explain how to do this in their fun and sometimes irreverent look at the current workplace.

It is essential for people to understand their own personality and to realize the impact their interactions may have on others. This is becoming increasingly more important as business owners and managers look to keep harmony among workers. Morale is important and if there is friction among personalities, managers are forced to make some tough decisions.

Toni and I believe that it is the workers responsibility to know their own personality and how their responses may be judged by others, says Hamilton, If anything, this economy has shown us that it is essential that we take ownership of our roles in the workplace. We wrote this book to help the modern worker learn some important personality skills while still having fun in the process.

Personality tests can be an informative tool. Myers-Briggs, DISC, The Big Five, Birth Order, Color Tests, Emotional Intelligence and other top personality tests are used by employers to assess potential and current employees. Hamilton and Rothpletz argue that it gives workers a leg up to have these powerful self-learning mechanisms. There are so many personality assessments, it can get confusing to know which one to research. Its Not You, Its Your Personality explains the top assessments and shows readers that learning about themselves and their coworkers can be a lot of fun.

Mother/daughter team of Hamilton and Rothpletz, set out to edutain (educate and entertain) their post-Baby Boomer working world audience. If someone has ever wondered how their personality compared to famous celebrities like Lady Gaga or Johnny Depp, they may get some answers. However, one of the most valuable things they will learn from this book is why these personality tests are so important to their success and future ability to get ahead in the working world.

About the Authors:

Diane Hamilton currently teaches bachelor-, master-, and doctoral-level courses for six online universities. Along with her teaching experience, she has a Doctorate Degree in Business Management and more than twenty-five years of business and management-related experience. She is a qualified Myers-Briggs instructor as well as a certified Emotional Intelligence trainer.

Toni Rothpletz has a Bachelor Degree in Global Business Marketing and is currently working on receiving her MBA. She currently works as a business developer/sales executive in the computer industry. Her background includes working in several industries including computer software, identity theft, and social networking organizations.

To find out more about their writing or to schedule an interview, visit Dr. Hamilton’s website at http://drdianehamilton.com or her blog at http://drdianehamilton.wordpress.com/.

Review copies are available.

It’s Not You It’s Your PersonalityDecember, 2010 ($ 19.95/Amazon). ISBN: 9780982742839 Approximately 220 pages

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Sunday, 28 July 2013

Packts Online Digital Book Library Now has Over 640 Books


(PRWEB) October 12, 2011

PacktLib, Packt Publishings online digital book library, now houses over 640 books of content on a diverse range of computing topics that enable users to increase their knowledge, develop their skills and to boost their competitive advantage at work.

Packts electronic platform, built and developed with UK-based Bluetel Solutions, offers users instant access to its entire book catalogue whether at home, work or on the move. Readers can search the entire library of books for specific content, bookmark pages, add attachments and give feedback at the click of a mouse.

PacktLib represents the fastest and most comprehensive way of accessing our extensive library of books, said Damian Carvill, Marketing Manager at Packt.

PacktLib is an amazing e-reading experience and offers the optimum subscription package for those who have specific needs towards Open Source or Enterprise topics, said Louay Fatoohi, editorial director at Packt Publishing.

The new platform, developed using JavaScript Library Ext JS, will feature over 640 fully searchable books including Packts most popular titles, ranging from jQuery, WordPress through to Microsoft Silverlight. Additionally, Packts best-selling titles BackTrack 5 Wireless Penetration Testing Beginner’s Guide and Microsoft Exchange 2010 PowerShell Cookbook will also be available on the book library.

Packt will enable every PacktPub.com account holder access to nine free eBooks including the “Building Online Communities with phpBB” eBook. Please visit: http://PacktLib.PacktPub.com to sign in to the online digital book library using your Packt account or create a new one.

Furthermore, for those who have a subscription to access eBooks on PacktLib, subscribers will receive a complimentary eBook download of their choice for each month they are subscribed.

About Packt

Packt is a modern, unique publishing company with a focus on producing cutting-edge books for communities of developers, administrators, and newbies alike.

Packts books and publications share the experiences of fellow IT professionals in adapting and customizing today’s systems, applications, and frameworks. Their solutions-based books give readers the knowledge and power to customize the software and technologies theyre using to get the job done.

For more information, please visit http://www.PacktPub.com.

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Sunday, 14 July 2013

Learn Key Aspects of Online Marketing Using Packts New WordPress book


Birmingham, UK (PRWEB) December 15, 2011

Internet Marketing with WordPress is a new book from Packt that will help readers to use the power of WordPress to target customers, increase traffic, and build their business. Written by David Mercer, this book will assist readers to create and deliver awesome SEO-enhanced targeted content to drive large numbers of visitors through their blog as well as to accurately identify their business objectives.

WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL, which is often customized into a content management system (CMS). This mature and stable product is the official successor of b2/cafelog, and can be completely customizable to be used for almost anything.

Internet Marketing with WordPress enables users to create WordPress blogs that will instantly capture their target audience, build their reputation, and turn visitors into paying customers. Furthermore, users will learn to gain an excellent understanding of the online marketing cycle and to start generating more and more interest with less effort and ultimately meet and exceed all their goals.

Through this book, developers will learn to identify their ideal customer, create excellent content that will fulfil their needs, drive customers to their blog, and constantly analyze and improve their success rate. Additionally, this book will allow developers to turn their blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis and targeted content.

This practical step-by-step tutorial is ideal for all those, who are already using WordPress, and wish to have more and better visitors, and to convert more of them into paying customers. This book is out now and available from Packt. For more information, please visit: http://www.packtpub.com/internet-marketing-with-wordpress/book

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Wednesday, 12 June 2013

Atlanta Social Media Coach and Author Brandy Nagel Launches Digitally Famous: Visibility Campaigns for Job Seekers Book

(PRWEB) March 28, 2012

Social Media Coach and Author Brandy Nagel, is launching her new book, Digitally Famous: Visibility Campaigns for Job Seekers (2012, CreateSpace) which provides practical and tactical advice on LinkedIn, Twitter, Facebook, Google+, blogging, YouTube and more for both the newly laid-off, and the long-term unemployed. She will be presenting and offering private consultations at two events for Atlanta job seekers.

Monday, April 9, 2012 10:30 a.m. Mount Pisgah United Methodist Church C3G

Wednesday, May 16, 2012 7:30 p.m. Intown Community Church

Nagel was inspired to write the book after seven years of consulting with high profile out-of-work executives where she helped them build their online presence during job searches. The book is written to be easy-to-read for people who are in high stress situations and need to update their online visibility for their job search, says Nagel. Chapters include tips and tools for personal branding, networking, and social media, with step-by-step instructions, screen shots, and personal examples to make it easy to follow.

The publication of the book coincides with rising concerns over the long-term unemployed, even as the unemployment rate dropped to 9.2% in Georgia in January, according to U.S. Bureau of Labor Statistics.

As a Social Media and LinkedIn Coach, Brandy Nagel has traveled the Southeast speaking and teaching high-profile executives how to use social media for business and career development at over 40 organizations. She holds an MBA from Mercer University and volunteers with MicroMentor, helping entrepreneurs develop social media marketing plans to grow their business. Previous clients include Pennzoil, Quaker State, Tony Romas Restaurants, Simmons Bedding Company and more. Most recently, Nagel worked at Georgia Techs Innovation Institute as a Marketing Catalyst.

Digitally Famous: Visibility Campaigns for Job Seekers is currently available on Amazon.com, Kindle, and many online book retailers. For more information, or to purchase the book, go to http://www.DigitallyFamousTheBook.com. To download a free chapter, visit http://digitallyfamousthebook.com/wordpress/free-chapter/. For interviews call 678-644-4748 or email info(at)digitallyfamousthebook.com.

Monday, April 9, 2012 10:30 a.m. Mount Pisgah United Methodist Church (C3G), 9820 Nesbit Ferry Rd, Johns Creek GA 30022 678-336-3000 http://www.mountpisgah.org

Wednesday, May 16, 2012 7:30 p.m. Intown Community Church, 2059 Lavista Road NE, Atlanta GA 30329 404-633-8077 http://www.intown.org

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Tuesday, 26 March 2013

Administer and Tune the Oracle Suite 11g Environment with Packt"s New Book and eBook


(PRWEB) September 24, 2012

Packt is pleased to announce the publication of Oracle SOA Suite 11g Administrator’s Handbook a step-by-step tutorial explaining all management and core administrative activities of the Oracle SOA Suite. This book is available now in print, eBook, Kindle and select library formats. The print book comes in at over 380 pages and is competitively priced at $ 53.99, whilst the e-book and Kindle versions are available for $ 30.59.

About the Authors:

Ahmed Aboulnaga: Ahmed Aboulnaga is a Technical Director at IPN Web, Inc., a full life cycle systems integrator headquartered in Maryland, USA. He has an OCE (Oracle SOA Architect) and OCA (Oracle Application Server) and has presented at OpenWorld, Collaborate, OAUG, IOUG.

Arun Pareek: Arun Pareek is an IASA certified software architect and actively works as a SOA and BPM practitioner. He has worked in the capacity of consultant and architect in the implementation of a variety of SOA-based projects. Arun is also an active blogger, and runs a popular blog at Beatechnologies.Wordpress.com

Oracle SOA Suite 11g Administrator’s Handbook begins with managing composite applications, its deployments and lifecycles and then moves on to monitoring instances, service engines, and Weblogic Server. Readers will learn to configure MBeans using both Oracle Enterprise Manager Fusion Middleware Control and WLST-based scripts.

Through this book readers will be able to automate composite deployments and promote code using configuration plans. They will learn to performance tune the service infrastructure and dehydration store database. Users will learn to troubleshoot exceptions in Oracle SOA Suite 11g and configure and manage security policies using OWSM and back up and recover the environment.

Essential chapters covered in this book are:

Chapter 1: SOA Infrastructure Management: What you Need to Know

Chapter 2: Management of SOA Composite Applications

Chapter 3: Monitoring Oracle SOA Suite 11g

Chapter 4: Tuning Oracle SOA Suite 11g for Optimum Performance

Chapter 5: Configuring and Administering Oracle SOA Suite 11g

Chapter 6: Troubleshooting the Oracle SOA Suite 11g Infrastructure

Chapter 7: Configuring Security Policies for SOA Composites

Chapter 8: Managing the Metadata Services Repository and Dehydration Store

Chapter 9: Backup and Recovery

Packt Publishing has also released and is due to publish other Oracle SOA books:

1) Oracle SOA Infrastructure Implementation Certification Handbook (1Z0-451) (published)

2) Oracle SOA Suite Developer’s Guide (published)

3) Oracle SOA Suite 11g R1 Developer’s Guide (published)

4) Oracle SOA Suite 11g Developer’s Cookbook (forthcoming)

Packt Publishing as developed and published over 90 Oracle Books over the last few years. A complete listing of all Oracle books and eBook can be found on the Packt website. Packt Enterprise develops books for Architects, Developers, Administrators and End User alike.







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Saturday, 9 March 2013

Learn to Protect Your WordPress Site and its Network Using Packts New Book


Birmingham, UK (PRWEB) December 27, 2011

WordPress 3 Ultimate Security will enable readers to lock down their entire network from the local PC and web connection to the server and WordPress itself. Written by Olly Connelly, this book will teach readers to back up and secure their content, understand disaster recovery and to use the best-of-breed tools, code, modules, techniques and plugins to insure against attacks.

WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL, which is often customized into a content management system (CMS). This mature and stable product is the official successor of b2/cafelog, and can be completely customizable to be used for almost anything.

WordPress 3 Ultimate Security starts off by guiding users to uncover the weaknesses of their websites before sealing them off, securing their content and day-to-day local-to-remote editorial process. Furthermore, it will allow users to survey their network, using the insight from this book, and to scan for and seal the holes before galvanizing the network with a rack of cool tools.

Using this book, developers will not only learn the dangers of wireless connections, but will be able to maximize their router’s protection and use public WiFi hotspots safely. Moreover, theyll discover the use of the toughest internet protocols to connect to their server, site and files with military-strength encryption, in addition to being able to hide their Dashboard and other sensitive web files by using code, plugins and Apache modules.

Packed with multiple screenshots and detailed explanation, this book is ideal for security novices as well as web professionals alike, who wish to transform an insecure site into an iron-clad fortress, to safeguard their site users and content. The book is available from Packt. To read more about it, please visit: http://www.packtpub.com/wordpress-3-ultimate-security/book

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Tuesday, 5 March 2013

Appointment-Plus Online Appointment Book Software Adds Location Lookup Feature, Allows Multi-Location Businesses to Instantly Show Closest Locations


Scottsdale, AZ (PRWEB) April 28, 2012

Appointment-Plus, the worldwide expert in online appointment book software and creator of the scheduling industrys most flexible and feature-rich application, today announced the release of the Location Lookup, a new feature that allows multi-location small and medium-sized businesses to instantly show the address, distance and map location of all of its sites when a customer schedules an appointment or reservation with them online. This makes it easy for a scheduling customer to book an appointment or reservation at a location thats closest or most convenient.

The Location Lookup provides scheduling two options for searching locations: they can select a location from a drop-down list or enter a ZIP/postal code or address. The online appointment book will then list up to five of the closest locations (including address and distance in miles from the customer) and pinpoint them on a map. Once a preferred location is determined, the customer simply clicks on a Select button to schedule his or her appointment or reservation.

The new feature is available to Appointment-Plus clients on mid-tier or platinum accounts.

The Location Lookup is the latest feature designed by Appointment-Plus online appointment book software to enhance the customer experience of businesses and create the perfect scheduling solution that results in growing customer loyalty, increased conversions and greater profitability.

Appointment-Plus has always made the appointment-scheduling process simple and efficient for our multi-location clients, says Bob La Loggia, CEO of Appointment-Plus. Now, the process is even simpler for their customers, as they can quickly see what location is closest to them.

The new Location Lookup is another valuable benefit in making the scheduling process easy for both business and customer alike.

Since 2001, Appointment-Plus has been the premier online appointment software solution for automating, streamlining and improving the booking process through functionality such as: online customer scheduling, whereby individuals book their own appointments conveniently 24 hours a day; automated e-mail and text message reminders sent prior to a scheduled appointment time; and robust record-keeping and reporting capabilities.

Additionally, the Appointment-Plus Marketplace houses the scheduling industrys most extensive and growing collection of syncs, plug-ins, modules and integrations to improve business processes. Currently featured in the Marketplace are a new WordPress schedule widget and syncs with QuickBooks and e-marketing service providers Constant Contact, iContact, MailChimp and Vertical Response. Future releases include a Microsoft Outlook Calendar sync and mobile web apps.

To learn more about the new Location Lookup and Appointment-Plus online appointment book software, click here.

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About Appointment-Plus: Appointment-Plus is the worldwide leader in online scheduling solutions for growing businesses, enterprises, higher education, government and logistics. With over 15 million end-users and 80 million appointments booked since its inception in 2001, Appointment-Plus is one of the fastest growing cloud-based services in the world. Headquartered in Scottsdale, Ariz., organizations ranging in size from Fortune 500 companies to small businesses use Appointment-Plus to book an average of 3 million appointments monthly.







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Friday, 1 March 2013

Bestselling Author Shares Secrets to Less Stress on Virtual Book Tour for "The Happy Hour Effect"


Minneapolis, MN (PRWEB) October 23, 2012

Bestselling author, widow mom, and certified holistic health counselor, Kristen K. Brown, hits the virtual road with her new book, “The Happy Hour Effect: 12 Secrets to Minimize Stress and Maximize Life” (Goodman Beck, November 2012).

On Mondays, Wednesdays and Fridays from Oct. 22 Nov. 30, Brown and her book will appear on 18 top family, wellness, and book review blogs including CafeMom, Finding Joy and many others to answer questions, and share exclusive articles and book excerpts. Readers will have the chance to win signed copies, classes and training sessions on each of the blogs. Kristen will also be giving away a $ 500 Stress Less Prize Pack on her Facebook page.

The blogs on our tour reach people who are looking to have it all in life a happy home; a successful career; a healthy, fit lifestyle; and time to pursue their goals and dreams. Life can get pretty stressful, but it doesnt have to be. I know my book can help, said Brown. I am grateful to the talented bloggers who have agreed to share my message.

Virtual Book Tour Line-up

Oct. 22 Happy Healthy Hip (happyhealthyhip.com)

Oct. 24 Coupons In Motion (couponsim.com)

Oct. 26 philZENdia (philzendia.com)

Oct. 29 Kids Running Wild (kidsrunningwild.net)

Oct. 31 Optimistic Mommy (optimisticmommy.com)

Nov. 2


Bestselling Author Shares Secrets to Less Stress on Virtual Book Tour for "The Happy Hour Effect"

Wednesday, 27 February 2013

Internet Marketings Missing Links Revealed and Illuminated by New Book and Online Course


Tiburon, CA (PRWEB) October 26, 2012

Calling his new book the most practical and concise introduction to Internet marketing available, author and keynote speaker Jon Leland is now rolling out a new four-part online course inspired by his new bookwhile also offering free Kindle versions of the book as well as a free introductory webinar in partnership with Small Business Warrior, consultant and author, Christy Strauch.

Leland says, I have never seen anyone put all of the most important digital pieces together so that small businesses are able to take effective action and make informed decisions as they move into the rapidly changing world of marketing online. He affirms that, yes, there are over-arching guiding principals for what Leland calls sustainable online marketing. And, yes, there are also differences between the various different kinds of Internet marketingfrom social media to SEO, and from pay-per-click advertising to video and the visual Web. Leland asserts, In order for businesses to be successful online, they need to understand these eight key concepts, but so far I have never seen them brought together in one concise package. Thats why I wrote this book and why I have developed the related online course.

THE BOOK

The value of this new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know” is endorsed by leading social media author and consultant, Jay Baer, who said, Jon Leland has provided an extraordinarily useful guide that shows the ins and outs of the full breadth of the industry. A great primer and a must-read for anyone taking the digital marketing plunge.

The book is available as both a paperback and a Kindle file (readable on iPads, mobile devices and computers, as well as Kindles) via Amazon.com. See below for how to get the Kindle version for free. Click here for more information about the book including the Table of Contents

THE COURSE

This course will be delivered in four, one-hour sessions, all within one two-week periodstarting on Election Day, Tuesday, November 6th and ending Friday, November 16th. Inspired by the content of his book, Leland has titled this new course, Start with a Solid Foundation: Building on the 8 Key Concepts of Sustainable Online Marketing. It will be presented via the state-of-the-art online conferencing system, GoToWebinar and will include personal consultations for participants as well as recordings and additional reference materials. Click here for more information on the online course including a break out of the four-part course structure

FREE INTRO WEBINAR

Another small business marketing leader, author and consultant, Christy Strauch ( http://www.smallbusinesswarrior.com ) is presenting a free webinar introduction (also via GoToWebinar) on this coming Tuesday, October 30th at 11am PT. This one hour session is entitled, Demystifying Internet Marketing and Christy Strauch and Jon Leland will co-present. Free Internet marketing webinar online registration

FREE KINDLE BOOKS

As a special promotion of this course and the release book, “Internet Marketing: 8 Key Concepts Every Business MUST Know” in the Kindle format will have a price of $ 0.00 (free download) via Amazon.com on Halloween, October 31, 2012 from 12:01am PT to 11:59pm PT. We encourage as many people as possible to take advantage of this offer. Click here to order the Kindle book

ABOUT JON LELAND

Jon Leland has been a marketing communications expert for over 40 years. He is the founding director of creative services at USA Network, a keynote speaker and an award-winning video writer/producer/director whose clients include AT&T, Xerox, HBO, Pacific Bell and Oracle. Among other venues, his video work has been featured at Disney Worlds Epcot Center and the Metropolitan Museum of Art. Most recently, Jon is the author of the new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know.” He is president & creative director of the strategic online communications and website design agency, ComBridges.com, and the Founder and Dean of NewMarU.com, New Marketing University, an online education website dedicated to spanning the Grand Canyon Gap between people and technology.

ABOUT COMBRIDGES

ComBridges is a creative Internet marketing agency specializing in social media and Internet marketing strategic consulting for small businesses, custom WordPress website design, online video, search engine optimization (SEO), pay-per-click advertising (PPC) and more. Based just North of San Francisco with a virtual team, ComBridges was founded in 1990 and is led by creative director and 40-year industry veteran, Jon Leland.

Jon Leland is available for interviews, guest blog posts, guest webinars, online summits, bootcamps, keynotes and custom workshops. He welcomes all inquiries and opportunities for win-win collaborations.

To book Jon Leland as a keynote speaker, workshop leader, or to explore another opportunity, please use the ComBridges contact form, http://www.combridges.com/contact/ or call 888.530.5505 (+1 415.454.5505 international), extension #1.







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Internet Marketings Missing Links Revealed and Illuminated by New Book and Online Course

Tuesday, 26 February 2013

Implement WordPress in an educational setting using Packts New Book and eBook on WordPress


Birmingham,UK (PRWEB) August 19, 2012

Packt is pleased to announce WordPress for Education book and e-book. Written by Adam D. Scott, the book is a s full of screenshots, practical examples, step-by-step instructions and best practices to use WordPress in an educational setting.

WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL, which is often customized into a content management system (CMS). This mature and stable product is the official successor of b2/cafelog, and can be completely customizable to be used for almost anything.

WordPress for Education guides educators through the process of setting up a typical class website, creating student blogs, and using it to power a learning management system. It provides clear and practical examples for using WordPress within the classroom and empower them to create useful and engaging e-learning websites.

The book also has a set of examples given that will help them to gain an understanding of how to use WordPress to build an engaging and easy to update e-learning website. Users will also learn about a variety of WordPress plugins that extend its abilities and usefulness in an educational environment, such as creating student blogs, keeping track of classroom events, managing coursework, and developing a classroom social network.

This practical tutorial style book is apt for educators and education personnel interested in implementing WordPress in a classroom setting. No previous experience of WordPress or any other content management system will be required. The book is out now and available from Packt in print and popular eBook formats. To read more about it and download a sample chapter, please visit the Packt web-page.







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Tuesday, 12 February 2013

Learn to Enhance Your SEO using Packt"s New WordPress Book


Birmingham, UK (PRWEB) January 05, 2012

Packt is pleased to announce WordPress 3 Cookbook, a new book that covers over 100 recipes to help users to develop their WordPress site. Written by Ric Shreves and Jean-Baptiste Jung, this book will allow users to take their WordPress site to the next level with solutions to common WordPress problems that make their site better, smarter, faster and more secure.

WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL, which is often customized into a content management system (CMS). This mature and stable product is the official successor of b2/cafelog, and can be completely customizable to be used for almost anything.

WordPress 3 Cookbook will teach readers many WordPress 3 secrets and techniques, with step-by-step, useful recipes dedicated to achieving a particular goal or solving a particular problem. Furthermore, readers will learn to install and customize themes, to work with plugins, to customize content display, to enhance interactivity with customers, to build communities, and to earn revenue through online sales and advertisements.

Using this book, developers will be able to turn any free WordPress theme into a powerful and polished premium theme by changing colors and fonts, and inserting their custom logo. Additionally, they will learn to integrate popular services into their site including Twitter, facebook and Feed Burner, to incorporate advertisements into their RSS feed and add a shopping cart to their site, to attract more readers and comments, and tips and tricks to secure their site and optimize it for SEO.

Rich with plenty of screenshots and explained practical tasks, this book is ideal for anyone, who wants to get more out of their WordPress site by following step-by-step instructions.. The book is out now and available from Packt. For more information, please visit: http://www.packtpub.com/wordpress-3-cookbook/book

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Learn to Enhance Your SEO using Packt"s New WordPress Book

Tuesday, 29 January 2013

Market and Measure the Success of Your Blog Using Packts New WordPress Book


Birmingham,UK (PRWEB) January 17, 2012

Packt is pleased to announce WordPress 3 for Business Bloggers , a new book that will help users to promote and grow their WordPress blog with advanced marketing techniques, plugins, advertising, and SEO. Written by Paul Thewlis, this book will enable users to use WordPress to create a winning blog for their business and to develop and transform their blog with strategic goals.

WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL, which is often customized into a content management system (CMS). This mature and stable product is the official successor of b2/cafelog, and can be completely customizable to be used for almost anything.

WordPress 3 for Business Bloggers will teach readers to use analytics to understand their visitors, to market their blog online, and to foster connections with other bloggers to increase their traffic and the value of their blog. Furthermore, readers will be able to identify their blogs strategic goals and grow it to its full business potential, learn how to build a custom theme for their blog and incorporate multimedia content like images and video, and finally create a blog that brings real benefits to their business.

Using this book, developers will learn to develop a blogging business plan, to build a custom theme so that the look of their blog immediately communicates their brand to visitors, to engage with the blogosphere and create beneficial relationships with other bloggers, to optimize their site for search by incorporating good SEO practices into their blog strategy and content, and to use social media marketing such as Twitter, Facebook, Digg, Reddit and Delicious to drive traffic to their blog.

A practical, hands-on guide, this book is ideal for anybody, who wishes to run or start a business blog using WordPress, whether they plan to use their blog for PR and marketing, or want to profit directly from blogging. The book is out now and available from Packt. For more information, please visit:http://www.packtpub.com/wordpress-3-for-business-bloggers/book

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