Team Up For More Than $7 Billion in SE Marketing

(PRWEB) August 19, 2005

New Orleans, LA – Approximately $ 7 billion* in annual spending is expected for the search engine (SE) marketing industry by 2007. And members at Content Desk, an Internet content syndication center and a source of high-quality, targeted content for webmasters, are excited to be a team of go-getters and share in the bounty.

“Monetizing our websites doesn’t just mean finding the best paying advertising and affiliate programs to put on our sites,” said Jack Humphrey, managing partner in the exclusive Content Desk Charter Members publishing group. “But making the most of the visitors we get, to keep them coming back and clicking on ads and buying from us again and again.”

And Humphrey does mean a LOT of visitors and clicks. Research shows that marketers will be targeting 15% of their budget to search engine marketing. In fact, marketers anticipate spending $ 3.3 billion on paid search listings and $ 238.5 million on site optimization services, according to MarketingSherpa’s Marketing Metrics Guide (2004). ** So that’s a lot of bounty to share.

“The only way to do that is to have updated, valuable information that Internet visitors are trying to find,” explained Humphrey. “BE that resource for them and you will reap rewards far beyond what you may have already experienced with plain directory sites.”

Content Desk has a variety of tools to help members create and use all types of content. The exclusive online community focuses on four things; community, learning, technology and profits.

“We cover a slew of tactics we are using for members, including all the successful and not so successful tests we have done to pull in more traffic and more profits for our content publishing networks,” said Humphrey. “We are in the right place at the right time.”

Charter member David Granoff shared his experience with Content

Desk.

INTERVIEW: DAVID GRANOFF

Q: How did you learn about Content Desk & what made you decide to sign up?

I heard about Content Desk through one of my Internet marketing newsletters, and after 2 years of building sites “the hard way” and another 2 years of working with a partner building “resource sites” that I wasn’t particularly proud of; I decided there must be a better way to build high-quality sites. I’ve been very happy with the site building system, the very supportive ContentDest partners, and the great community of like-minded members.

Q: Please share how you’ve successfully used the tools in Content Desk / Content Site Builder so far.

I’ve built a number of sites in the past few months, in various niches, experimenting with various formats – it’s very important to try different things and see what actually works. Sometimes the most “elegant” approach is not the most profitable, and the rules are always changing. Here are a few representative sites, in which I’ve used professionally-developed templates, home-made templates, and blogs like WordPress:

Team Up For More Than $7 Billion in SE Marketing