Buoy Profits During Market Downturn with Innovation: Holden Advisors Offers Pricing Tactics for a Slowing Market

Concord, Mass. (PRWEB) January 31, 2008

Mark Burton, Co-Author of Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, advises companies to innovate their way to profitability in a market downturn, rather than just rely on price decreases to sell more products.

Recessions erode pricing power – particularly where there is a lot of competition. Everyone is racing to maintain share or keep their factories running though the market is slowing. The reason for investing in innovation when times are good holds truer during a market slowdown: innovation creates greater pricing power due to your ability to offer something of unique value to your customers.

Mr. Burton offers, “GM is an example of a company that is playing for the future and making smart moves now. They have made a number of moves that should help their profitability during the downturn such as:

1.

Buoy Profits During Market Downturn with Innovation: Holden Advisors Offers Pricing Tactics for a Slowing Market