Management"s Antidote for Turbulent Times; New Book Sheds Light on Emerging Practice of Using Interim Managers in Marketing and Sales

Austin, Texas (PRWEB) March 28, 2008

What is the little-known secret some CEOs use to keep employment costs down while maintaining growth strategies during uncertain economic conditions? The answer involves the prudent use of interim or on-demand managers within their Marketing and Sales departments, according to the authors of “Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue”.

Although companies today are familiar with using interim executives to fill temporary gaps in HR, IT and Finance departments the new book provides fresh insight and best practices on how to use interim, “just-in-time” talent to impact the revenue engine of their organization–Marketing and Sales.

The authors contend that too many companies have allowed temporary gaps in Marketing and Sales leadership to retard their revenue performance. The gaps occur in three areas: a key management position is vacant for more than a month, a critical set of required skills is missing in the organization, or there’s a shortage of management time to accomplish an important business initiative.

“This topic is one of great importance to our economy and society. The chapters do a good job of identifying the general trends that would lead a company to consider the utilization of an interim manager,” said John Mavers, First Vice President, Washington Mutual Bank.

Through its 14 chapters the book shows CEOs how to identify when interim management should be considered, how to structure an engagement, how to socialize the solution within the organization, how to justify the fee, etc. The book includes interviews from CEO’s, COO’s and Board members who share their experiences and insights about the prudent use of on-demand leaders in small and large organizations.

“Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue” is published by LOD Publishing, LLC and can be ordered from http://www.leadership-on-demand.com or http://www.Amazon.com. The suggested retail price is $ 28.95 plus shipping and handling. The title is available in both paperback and eBook formats.

About the authors:

The authors and editor of the book have over 75 years combined sales and marketing management experience primarily in high tech, pharmaceutical and medical device sectors.

Charles Besondy, author. After a career holding marketing leadership positions for small high-tech companies in Washington State and Texas, Besondy began his consulting and interim management practice in Austin in 2001. He has conducted interim management assignments for a range of companies, such as a Web start-up, a computer manufacturer, s professional sports franchise, and a large financial services vendor. Regarded as an authority on the topic of interim management for marketing functions he is co-author of the book, “Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue”. His blog on the same topic, One Riot – One Ranger, (http://cbesondy.wordpress.com) is a popular source of insight and leading-edge thinking on the topic of interim management.

Paul Travis, author. Having managed a team of 10 and a budget of $ 5 million as a Vice President of Marketing for a publicly traded internet security company, after executive roles in foodservice to software publishing, Travis made the move into consulting. He has served in both project and interim capacities primarily in branding, product marketing, and launching new offerings – for technology, food/beverage, and manufacturing clients situated between British Columbia and the Midwest United States. In addition to his capacity as President of the Institute of Management Consultants – Pacific Northwest Chapter, he serves on the board of two privately held companies. His blog, http://www.60-Second-Marketing.com, features educational insights around snapshots of “hits and misses” in the marketing world.

Theresa Heath, editor. With over 25 years of experience, Ms. Heath is an innovative leader skilled in creating and implementing business development plans that reinvigorate sales teams and grow new products and markets. A strategist with a global and conceptual perspective, Ms. Heath approaches problem-solving in a relational and holistic manner by utilizing experience, intuition and knowledge to craft fresh and imaginative solutions. Heath is a versatile executive with both sales and marketing expertise in the healthcare and technology sectors, with a particular emphasis on bringing new technology successfully to market and exceeding company goals. Her background and flexibility serve her well in consulting, particularly in sales turnaround situations, developing new markets and new product commercialization.

Book Statistics:

Title: Leadership On Demand

Subtitle: How Smart CEOs Tap Interim Management to Drive Revenue

Authors: Charles Besondy, Paul Travis

Editor: Theresa Heath

ISBN: 978-0-9802035-1-6 (paperback), 978-0-9802035-0-9 (eBook)

Category: Business Management

Length: 112 pages

Retail price: $ 28.95

Binding: 6″x9″ trade paperback

eBook platform: Requires PDF reader software

Illustration: Charts and tables

Additions: Case studies, resources, reader survey

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Management"s Antidote for Turbulent Times; New Book Sheds Light on Emerging Practice of Using Interim Managers in Marketing and Sales

Arnold Briefing Technical Information Managers From 13 U.S. Agencies

Washingtion, D.C. (PRWEB) September 9, 2009

Stephen E. Arnold, president of Arnold Information Technology (ArnoldIT.com) and a recognized expert on online systems and information processing, will give the keynote address at an invitation-only conference organized by the CENDI, interagency working group of senior scientific and technical information (STI) managers from 13 U.S. federal agencies.

CENDI representatives will receive a briefing on the challenges of changing information technology, particularly as related to the Internet and Google, and how those challenges may affect the federal government. The keynote will be delivered at the headquarters of the National Technical Information Service in Alexandria, Virginia.

Arnold will summarize the current climate of online information access, covering how data is organized and how users access it.

“Google has building blocks. What is important for the U.S. government is that some firms have already begun to use Google tools to deliver dataspace functions today,” Arnold said. He will summarize what users generally want when they search online, what they usually find, and what questions the “new wave” of search systems will raise, including implications for personal privacy, commercial information companies and government agencies generating content.

Arnold is the author of three technical analyses of Google’s infrastructure. His most recent work published in July 2009 is “Google: The Digital Gutenberg.” This study looks in depth at Google’s potential outside of its classic and traditional search origins. It explains how an individual or organization, developer or innovator can use Google to build a business that “surfs on Google.” Information can be monetized using Google’s infrastructure as “a next generation publishing and monetizing platform.” The reference to Google’s Wave is not an accident, because “Google Wave” is one first of the digital bundling services that Google will deploy. A summary is posted at http://www.infonortics.com/publications/google/google-gutenberg.html.

Arnold’s Google trilogy comprises about 500 pages of text, technical diagrams and tabular material. Unique in these monographs is the analysis of Google’s patent documents and technical papers spanning the period from 1998 to 2009. Arnold said, “With a fine grained analysis of Google’s public technical documents, I have been able to discern strategic technology initiatives that are largely unknown outside of a small coterie of Google’s senior engineers and scientists. The implications of Google’s technical capabilities are significant, particularly for businesses who perceive Google as a Web search and advertising company.”

The first volume, “The Google Legacy,” is an overview of Google and of its technology. It provides a look at the foundation technologies and their use within Google and at such core Google services as maps, search and data management. A summary is posted at http://www.infonortics.com/publications/google/google-legacy.html.

The second volume, Google Version 2.0, drilled down into Google’s technology as revealed or suggested by its patents and describes key Google technical innovations developed between 2005 and 2007, a period that Arnold describes as the thrusters for Google’s current line up of products and services. A summary is posted at http://www.infonortics.com/publications/google/google-predator.html.

Mr. Arnold offers a number of detailed briefings about Google’s technical innovations in financial services, publishing, telecommunications, and four other business sectors in which Google’s technology equips Google to be a disruptive force.

A detailed summary of his September 9, 2009, speech will be posted the day of the conference at http://www.arnoldit.com/wordpress.

About Stephen E. Arnold

Stephen E. Arnold monitors search, content processing, text mining and related topics from his office in Kentucky. He works with colleagues worldwide on a wide range of online and content-related projects. The company’s Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.

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Arnold Briefing Technical Information Managers From 13 U.S. Agencies