Know More Media Hires Marketing Expert Rich Ottum as Author for New MarketingBlurb.com

Huntington Beach, CA (PRWEB) January 18, 2006

Know More Media, an online publisher of business information and news, has hired marketing expert Rich Ottum as author for MarketingBlurb.com, a distinctive new business blog on marketing. MarketingBlurb.com provides a witty and insightful discussion of the marketing industry, including marketing strategy, trends, advertising, promotion, e-commerce, and marketing news and analysis.

Rich Ottum has more than 25 years experience in both consumer and business marketing with diverse products and services ranging from textbooks, wallpaper, and online services to childrens products. Ottum has worked with familiar industry-leading brands including McGraw-Hill, Borden, CompuServe, and Highlights for Children. At present, Ottum is founder and General Manager of eStrategyOne Online Marketing Solutions. eStrategyOne is an innovative digital consultancy which conceives and executes online marketing solutions to increase business performance and profitability. The eStrategyOne Business Blog Consulting division advises reluctant businesses how to launch brand-building business blogs.

Know More Media is poised for solid growth in the emerging market of blog networks, Ottum says. Writing for MarketingBlurb.com is an outstanding opportunity to chronicle an industry I love. You can expect to read equal doses of praise and ridicule for the amazing developments in this dynamic field.

Rich Ottum is a graduate of Denison University, in Granville, Ohio. He earned his MBA in marketing from Capital University in Columbus. Ottum remains active in academia by teaching undergraduate and graduate marketing and e-commerce online. In addition to MarketingBlurb.com, Ottum authors the award-winning blog, The eStrategyOne Buzz (http://estrategyone.blogs.com/), and eStrategyOne Business Blog Consulting (http://estrategyone.wordpress.com/).

Rich brings an exceptional amount of marketing knowledge to our MarketingBlurb.com blog, said Dan Smith, VP of Publishing for Know More Media. We are thrilled to have him as part of our business blog network. He has an excellent writing voice, and is able to combine that with very relevant marketing advice, observations, and information. Readers will really enjoy his style and content.

MarketingBlurb.com is another highly pertinent business blog in our continually expanding business blog network, said Hal Halladay, CEO of Know More Media. All of our blogs are written by authors who are experts in their individual fields of business. Rich is a perfect fit.

About Know More Media

Know More Media, http://www.KnowMoreMedia.com, is a rapidly growing online publisher of business information and news, and is headquartered in Orange County, CA, with an office in Provo, UT. Led by a team of seasoned business executives with many years of online publishing and business management experience, Know More Media is a revolutionary departure from traditional business publishing. The Company contracts with expert writers from across the globe to supply valuable business-related blog content to the online world. Its authors are typically practicing authorities in their fields, who provide their business advice and knowledge to business readers through a blog. Readers are encouraged to participate through comments and continuous feedback, thereby not only learning, but sharing their valued experience to an ever-expanding community of business expertise.

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Know More Media Hires Marketing Expert Rich Ottum as Author for New MarketingBlurb.com

Food Fete Launches Chocolate-Only Media Event Oct. 30 in San Francisco

Atlanta, GA (PRWEB) June 7, 2007

Food Fete, producers of sponsored press events for specialty food and beverage companies, is branching out to create a new press event focused exclusively on premium chocolates. Known as Food Fete Chocolat, the new event will debut Tuesday, October 30 in San Francisco.

More information and regular updates can be found at http://www.foodfetechocolate.wordpress.com.

In addition to narrowing its focus on the chocolate market, Food Fete Chocolat is introducing an industry buying component that adds a new layer of marketing value for exhibitors. Along with food journalists, Bay Area caterers, food and beverage buyers from hotels, spas and restaurants, chefs, and event and wedding planners also will be invited to meet the chocolatiers and sample new products. Food Fete Chocolat’s October timing also supports short-lead holiday media opportunities and year-end events where chocolate is often a focal point.

Food Fete Chocolat is the latest creation of PR veteran Jeff Davis, who since January 2005 has produced Food Fete press events twice annually in San Francisco and New York City. According to Davis, Food Fete Chocolat signals what could become the first of more market- and product-specific press events to complement his growing event roster. Last month, Davis debuted Peek, a press event for consumer lifestyle products.

“Though we’re launching a category-specific event that includes a focused buyer component, helping companies build media relationships and debut new products is still what Food Fete is all about,” Davis said. “But in bringing together many of the area’s best chocolatiers under one roof, it makes sense to add a business development component that can directly impact exhibitor sales, which is among the overarching goals of most media relations programs.”

Clay Gordon, regarded as one of the country’s most knowledgeable chocolate experts, will be a special guest presenter at Food Fete Chocolat. Gordon will discuss chocolate appreciation, offering tips on how to taste and understand the nuances of fine chocolates originating from around the world. He also will discuss pairing chocolate with wine, spirits and other beverages at the Chocolate Pairings Bar, and will be available to sign his new book, “Discover Chocolate,” which hits bookstores Oct. 18.

Exhibiting and Sponsorships

Chocolate companies interested in showcasing their newest products, as well as beverage companies interested in participating in the Chocolate Pairings Bar should contact Davis at 404-812-0111. Other custom sponsorship opportunities are also available.

About Food Fete

Food Fete (http://www.foodfete.com) is a sponsored press event and new product showcase for specialty food, beverage and kitchenware products. Founded in 2005 by public relations veteran Jeff Davis, Food Fete augments public relations programs by creating an intimate setting for food companies to develop and strengthen media relationships.

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Food Fete Launches Chocolate-Only Media Event Oct. 30 in San Francisco

Social Media and the Enterprise Day to be Held at Upcoming Blog Business Summit

Chicago, IL (PRWEB) August 15, 2007

Businesses shopping for a Web 2.0-style platform to facilitate internal and external communications will need to look no further than the first day of September’s Blog Business Summit conference.

This year’s conference, which begins on September 17th, will feature a one-day workshop titled “Social Media in the Enterprise: Blogs, Wikis and Beyond.” Representatives from many of the major companies that produce platforms that leverage blogs, wikis and social networking tools to foster employee collaboration and creativity will be in attendance.

Companies signed on to demonstrate their tools and technologies for enterprise collaboration include: IBM Lotus, Blogtronix, WordPress, and Near-Time Systems.

“The idea is to expose our attendees to enterprise-relevant tools and platforms,” said conference organizer Steve Broback. “The day will give them a thorough understanding of what’s available and the best ways to use these tools to improve communications and manage knowledge.”

“CIOs and CTOs are now focusing on collaboration based on services-oriented architectures,” said Ed Brill, Business Unit Executive, Worldwide Lotus Notes/Domino Sales, IBM Software Group. “It’s clear that Web 2.0 technologies are taking us far beyond what Email and calendaring provide. We’re excited to have the opportunity to show how enterprise-based social networks can create truly integrated collaboration environments.”

“We’re thrilled to be included in the day,” said Vasil Mladjov, CEO of up-and-coming enterprise blogging platform Blogtronix. “This is an opportunity for us to showcase what makes Blogtronix unique while sharing our general expertise in the field of enterprise blogging.”

Companies that use internal collaboration software have seen their intra-office e-mail traffic reduced by as much as 30%. The result has been more time spent actually innovating and less time sorting through stacks of backlogged e-mail.

“We are excited to join the Summit,” said Reid Conrad, CEO of hosted wiki and weblog platform Near-Time. “This is a timely event to help businesses learn how to transform how they work with their customers, partners and markets by leveraging the new read-write Web.”

“I recently read that EMC is using our WordPress Multi-User offering to facilitate an internal communications system,” said Matt Mullenweg, founding developer of the popular open-source WordPress blogging software. “One of the great things about open-source software is that it can be customized for just about any purpose. EMC’s internal effort is a great example.”

Mullenweg will demonstrate WordPress MU at the enterprise day, and will deliver a keynote about open source blogging software at the main conference.

About the conference:

The Blog Business Summit is a conference series focused on the use of blogs and other social media in business. It is a leading authority on the development and implementation of successful business blogs. Its mission is to bring together expert bloggers and thought leaders with entrepreneurial and corporate executives for the purpose of developing and leveraging blogging platforms for profit, collaborative and public relations benefits.

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Social Media and the Enterprise Day to be Held at Upcoming Blog Business Summit

Podango Acquires Gigavox Audio Lite From Gigavox Media

Salt Lake City, UT (PRWEB) September 25, 2007

Podango (http://podango.com), the online video and audio network that enables publishers and companies to “get heard” by today’s hard-to-reach, niche audiences, announced today that it has acquired the GigaVox Audio Lite technology from GigaVox Media. Deal terms were undisclosed.

Podango will incorporate GigaVox Audio Lite features and capabilities into its P2 podcasting platform, enabling publishers to automate component show assembly and improve post-production management. Podango publishers will be able to easily organize segments of a show, swap out segments from previously released shows and reuse segments (intros, credits, etc.) in future programs with the click of a mouse.

Lee Gibbons, CEO of Podango, said, “Our acquisition of the Gigavox Audio Lite technology reflects our commitment to delivering industry-leading tools to audio and video publishers who have made Podango the leading platform for hosting popular, episodic audio and video podcasts.”

Michael Geoghegan, CEO of GigaVox Media added, “We are delighted that Podango recognized the value of the technology we developed. Their decision to acquire it outright and integrate into their Podango P2 platform gives them a decisive competitive advantage.”

Jason Van Orden, Podcasting Author and Consultant, explains, “I use GigaVox Audio Lite in my consulting practice and teach its use in my new Podcasting course. This is a great tool for podcasters. It typically cuts the time to publish a new episode in half. The addition of GigaVox Audio Lite and WordPress support to Podango’s P2 platform offers great value to podcasters.”

Podango lets podcasters host and manage their own podcast stations using the company’s hosting, syndication, audience measurement and Web site creation tools. The company also offers publishers an embeddable podcast player for use in websites. Hosting their shows at Podango for free, podcasters who publish stand-alone shows or participate in Podango stations earn income by sharing advertising revenue from the aggregate of Podango-hosted stations. Podango also owns and operates a state-of-the-art production studio in the Bay Area.

Though the GigaVox Audio Lite beta is closed for new customers, Podango will continue to support existing customers through the transition period. The beta program will open again once the integration with the P2 platform is complete.

About Podango

Podango is the online video and audio network that enables publishers and advertisers to “get heard” by today’s hard-to-reach, niche audiences. Featuring such hit shows as The Apple Phone Show, Podango hosts over 1,000 programs — including a number routinely found among the top twenty-five podcast shows on iTunes — on a wide variety of interests and topics. Through the company’s hosting and syndication services, corporate, professional and independent publishers deliver episodic video and audio programs, and targeted ads to highly qualified audiences. Podango also owns and operates its own a state-of-the-art production studio in the Bay Area. For more information please visit: http://www.podango.com.

About GigaVox Media

GigaVox Media, Inc. is the leading audio/video podcast technology company having been formed to further develop the technology created while building the original podcast network: IT Conversations. GigaVox also produces the longest running professional podcast training events: The Podcast Academy and has just launched the Podcast Academy series of books through Focal Press. For more information please visit http://www.gigavox.com

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Podango Acquires Gigavox Audio Lite From Gigavox Media

Overflight Service Adds Google Social Media Blog to Monitoring List

Harrod’s Creek, KY (PRWEB) February 17, 2009

ArnoldIT.com recently expanded and updated its Google Web log news stream service, Overflight, with Google’s Social Media blog and more.

Overflight is an very useful news monitoring tool developed by ArnoldIT.com to track certain content from Google’s more than 74 “official” blogs. Overflight is available for use at http://www.arnoldit.com/overflight/ at no charge. The splash page for this free service includes directions on how to test it.

“Most of the people with whom I speak are familiar with one or two of these publications,” ArnoldIt.com Managing Partner Stephen E. Arnold said of Google’s blogs. “However, when monitoring Google’s innovations, it is important to be able to get a quick view of what’s new on each of these publications.”

The Overflight service allows users to review news from Google’s own group of topic areas such as companywide news and announcements, product and developer information, social media roundups and much more. Combined with ArnoldIT’s new Google Patent search service at http://arnoldit.perfectsearchcorp.com/, Overflight can be used to triangulate Google activity.

ArnoldIT.com can develop an Oversight service tailored to client needs. To discuss a customized intelligence service, contact Arnold at sa [at] arnoldit.com.

About ArnoldIT.com

Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go “beyond search”. Contact him at sa [at] arnoldit.com. For more information about Arnold IT, contact Stuart Schram, chief technology officer, at (502) 228-1966. The company’s Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.

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Overflight Service Adds Google Social Media Blog to Monitoring List

VillageWorks Focuses on Social Media Marketing with a New Space and New Services

Frederick, MD (Vocus) April 3, 2009

VillageWorks, a consistent leader in modern marketing techniques, has made another bold move. The company is dedicating its focus to social media marketing with new services and a new location.

VillageWorks has moved downtown to 50 Citizens Way, Suite 402 in Frederick, MD. The move puts the company right in the midst of Fredericks vibrant downtown scene, a fitting symbol for the way the company puts their clients in the midst of conversations about their products and services, too.

We had a great opportunity to move to a space downtown where we can be right in the action, explains President Beth Schillaci. This is the perfect physical symbol of what we do for our clients, too we put them right in the middle of the action when it comes to conversations about their products and services and what their customers need.

VillageWorks is focusing on real-time market research and reputation management using the latest social media tools. VillageWorks monitors buzz about you, your company, your industry or even your competition across the Internet, from mainstream news to social media sites, to give you a real look at your target audience, what theyre saying and where theyre saying it.

Armed with this real-time research, VillageWorks will then develop a strategic plan to use the most appropriate new media tools from social networks to blogs and more to engage your audience where they already are. VillageWorks can implement that plan, or teach you how to do so in-house.

The reality is that today, marketing isnt about telling your story, its about having a conversation about what your customers want and need, says Schillaci. Conversational Marketing is not just social media tools like Facebook and Twitter; its a way of engaging with a target audience to have different conversations where they already are, instead of trying to pull them to where you are. Thats the reason why I call what we do conversational marketing because its about talking with, not just to, your entire audience. Conversations can occur at different points in an organization with partners, customer service or about new products. We help clients learn when, where and what people are saying about them, and then help them develop a way to respond.

To provide clients with everything they need to navigate the new media marketing landscape, VillageWorks has also added services, including:

Real-time market research for reputation management
Response management protocols and alerts
Strategic planning for conversational marketing
Implementation of conversational marketing plans
Training and support for implementation in-house or DIY

VillageWorks will also soon be offering workshops on topics that will include:

Strategic Social Media

What social media is, what it isnt, and how to do it right; market research; audience tailoring; resources to get it done.

Can you hear them talking?

What people are saying and how to find out; talking to people vs. talking about things; when to respond and how to do it

Social media platform specifics

Learn how to use some of the most popular social media tools including LinkedIn, Facebook, Twitter and WordPress.

Every day there are new tools that companies can and possibly should be using to manage their reputations and market themselves, explains Schillaci. VillageWorks takes care of finding those tools and figuring out whats best for each company. Our goal is to create the strategic framework for success across all media and markets. Whether that means training clients to handle things in-house or taking care of everything here, our strategic conversational marketing consulting can help companies thrive in todays economy.

To learn more about VillageWorks or to sign up for Beth Schillacis blog on new media marketing, visit http://www.villageworks.net or call 240-529-3000.

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VillageWorks Focuses on Social Media Marketing with a New Space and New Services

"Digital Gutenberg" Evaluates Analyzes Google"s Advance on Traditional Media

Harrod’s Creek, KY (PRWEB) May 26, 2009

A new in-depth search industry monograph that examines how Google’s highly sophisticated technical resources could position it to become a formidable player in 21st Century media is now available.

“Google: The Digital Gutenberg” offers critical analysis and information to anyone connected with traditional media enterprises and to anyone charged with calculating threats and potential for media companies in book and magazine publishing, directory and guide compilation, television and video. It is authored by Stephen E. Arnold, http://www.arnoldit.com, an expert in search, content processing and text analytics.

The challenge Google represents to current media in particular and to traditional media such as newspapers in general is an old story. Arnold offers this comparison: “When Gutenberg ‘invented’ printing, scribes were put out of work. New jobs were created, but the dislocation for those skilled with hand copying was severe.”

Arnold explains in the monograph that Google is a type of large-scale disruptor. “It’s the poster child of larger changes made possible by technology, infrastructure and user demands,” he said.

Google continues to push products and services into different business sectors, and media is an obvious target. These waves can be disruptive and often the cause of surprising reactions; “Google: The Digital Gutenberg” explains the current industry climate surrounding Google and will help the traditional media industry understand how the technological landscape is changing as led by Google’s charge.

Google is best known as a Web search vendor and an online advertising system. But Google as a publisher is a relatively new concept. The company already offers a number of revenue-generating opportunities such as the AdSense program to publishers and business at-large.

But Google is now moving to also offer video content organization, actual advertising sales and Google search within sites, among other functions. The monograph closes with a discussion of the Google App Engine, which offers users the ability to build and host web applications on Google’s infrastructure. Essentially, the partner who uses Google as a back office can negotiate revenue splits with Google, making it an effective shot in the arm for failing traditional media revenues.

The study reviews Google’s content automation methods, dataspace functions and the company’s increasing impact on education, scholarly publishing, and commercial online business as Google positions itself as a major player in the media industry.

“If my research data are correct, Google could be more active as a content generator than it has chosen to be. Google, for this reason, has ‘potential energy’; that is, without much additional investment, the company could produce more content objects.”

“Google, as I said in my 2005 monograph ‘The Google Legacy’, is a company skilled at applying technology in clever ways,” Arnold said. “Google is an applied engineering firm. Google is more like Thomas Edison, an inspired tinkerer, a person who combines ideas until one clicks. That’s the reason for Google’s beta tests and stream of test products and services.”

Arnold ends by summarizing “Google: The Digital Gutenberg” by urging readers to develop products and services for the Google platform. For those who choose to ignore Google, they risk being left behind as Internet technology forges the new media of the future.

The monograph, available now, is published by Infonortics, http://www.infonortics.eu/publications/index.html. Orders may be placed online at https://www.infonortics.com//https/goog-ord.html or by mail using the order form at http://www.infonortics.eu/publications/google/google-order-3.pdf. A table of contents is posted at http://www.infonortics.com/publications/google/google-gutenberg.html.

About Stephen E. Arnold:

Stephen E. Arnold monitors search, content processing, text mining and related topics from his office in Kentucky. He works with colleagues worldwide on a wide range of online and content-related projects. The company’s Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.

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"Digital Gutenberg" Evaluates Analyzes Google"s Advance on Traditional Media

IntelBuilder 2.0 Social Media Platform - Software Release

West Palm Beach, FL (Vocus) October 27, 2009

Vesta Digital is proud to announce new release of IntelBuilder Social Media Platform 2.0, a viable web application framework offering both Content Management System and Social Media Marketing. IntelBuilder is proprietary Web 2.0 software application, W3C compliant and globally recognized and used by publicly traded companies such as Ruth Ruth’s Hospitality Group, Inc (NASDAQ: RUTH), MagneGas Corporation (OTCBB:MNGA) and Bio-Clean International (PINKSHEETS:BCLE). IntelBuilder software is continuously upgraded to offer the most advanced technology tools being available on the web today.

Platform Publishing and Website Builder Tools

When it comes to Content Management Systems (CMS), being competitive is the key. IntelBuilder offers a variety of standard and feature rich tools such as Text Editor, Contact Us form, Photo Gallery, Download Manager, RSS News and Google Maps. Web text, images and even flash elements can be easily edited and maintained. CMS also comes with ability to create unlimited pages and multiple sites in many foreign languages.

Blog software is part of the platform and is completely branded for each site created. Unlike WordPress, IntelBuilder users have ability to create posts without leaving their site and also automatically submit them to all registered social networking and bookmarking websites. Furthermore, it supports unique features such as social bookmarks, comments, tiny URLs, PDF generation and syndication feeds. Full Twitter conversation generator in to the back end of Blog module is the latest deployment with IntelBuilder 2.0. According to Artem Gassan, founder and CEO of Vesta Digital, it is only a beginning of our social media strategy and integration.

Social Media Marketing

Social media and social networking are seen as ways to build meaningful user-generated content, interaction and to help businesses better communicate with their customers. Social networks such as Twitter, Facebook and Linked In are all proving to be an inexpensive yet profitable way to reach new audience, promote and strengthen brands and improve customer relationships. IntelBuilder is developed for marketers looking to effectively leverage the power of social media to achieve online marketing success.

Social Media Platform Benefits

IntelBuilder solutions are both easy to use and robust to meet the needs of any business. The platform is offered at a very competitive price, flexible and scalable to offer additional functionality. Other benefits include automatic SEO optimization based on the content of the website and blog posts, extensive website reporting of web traffic and subscriber statistics, and automatic RSS distribution to Google, Yahoo, Bing and other major providers such as Ping-O-Matic dissemination and Technorati.

About Vesta Digital

Vesta Digital is a South Florida software and web development company, creating, developing and implementing web-based software solutions to help businesses of all sizes to enhance productivity by increasing efficiency and overall profitability.

Sofia Sapojnikova, Online Marketing

1-866-855-0966, ext. 302

http://www.vestadigital.com

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IntelBuilder 2.0 Social Media Platform - Software Release

Integration of Social Media with Mainline Marketing Programs is Key to Success in 2010

Corvallis, OR (PRWEB) January 6, 2010

A social media strategy cannot stand alone to fully promote a brand, said Hope-Johnstone, to reach full marketing impact, you must integrate social media into a complete marketing approach. You must develop a marketing strategy that reaches as many of the ‘touch points’ as possible with your consumers.

Based on the popularity of his social media blog, http://www.buzzmaster.wordpress.com and his marketing book, How to Market Tourism in the 21st Century, http://www.johnhopejohnstone.com, John Hope-Johnstone has opened a new Public Relations and Social Media coaching organization “HPR Social Media”. HPR assists organizations and individuals to integrate their social media campaigns within their full marketing program.

“We heard clients say too often,” continued Hope-Johnstone, “that they were cutting back on other marketing tools and adding more social media because they believe that it’s inexpensive. Well, social media is labor intensive and, if done properly, it is not cheap.”

Social media is another tool in the markekting arsenal, it is not a stand alone product, as it is being used by so many organizations today.

We have, in the past, continued Hope-Johnstone, tried stand alone social media strategies. While they provided adequate public relations returns, they did not reach their full potential until they were combined into a unified program that utilized as many of the tools of marketing as possible. In 2009, Corvallis Tourism under my direction won the Governors Tourism Award for New Marketing Programs by integrating a social media strategy with other marketing tools, we would not have had the amazing results we achieved in that promotion, had we not used social media combined with other marketing tools to create a complete marketing approach.

HPR Social Media has developed a suite of scenarios that combine excellent social media strategies that complement and support the full brand marketing program. They are part of the gestalt of marketing and not separate.

In November 2009, HPR began coaching diverse clients in social media integration including; Tourism regions such as Sunset Country in Ontario Canada, Real Estate companies, Trade Associations, Community Colleges and non-profit organizations.

The response to our social media integration technique has been overwhelming, stated John Hope-Johnstone, We offer Social Media integration. We also offer social media seminars and one-on-one coaching. We are not bound geographically and use WebEx to reach organizations and individuals through live Webinars when in-person is not a possibility. This allows us to offer our services nationally and internationally.

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Retirement Media Inc. Embraces Social Media

Alpharetta, GA (PRWEB) January 7, 2010

Boomers are a fast growing segment of the users of social media content like Facebook, YouTube, Twitter and blogs and are using this content to learn about retirement options, according to Robert Fowler, President of Retirement Media Inc.. According in the fourth quarter of last year, Retirement Media Inc. fully embraced Social Media and are using their existing websites for some of their social media content.

Retirement Media Inc. has web sites that focus on retirement communities, Boomer interests and even assisted living facilities with domains 55CommunityGuide.com, SmallTownRetirement.com, BoomerPlaces.com, SeniorCommunityGuide.com and AssistedLivingGuide.com.

Mr. Fowler says developing the social media has been a fun part of his job, much more so than developing web sites. I like the quickness of adding content and the interactivity that you get with social media. From my experiences with social media, I think Facebook is getting very popular with boomers but I have been most surprised with the usefulness and connectivity of Twitter.

Here are some of Retirement Media Inc. social media endeavors.

Facebook: is used by a lot of Boomers. Retirement Media has these Facebook pages:

Retirement Media

http://www.facebook.com/RetirementMedia provides information about retirement communities and the best small towns and cities to retire to as well as various issues for Baby Boomers.

Retirement Media Inc. Embraces Social Media

SOKULE Provides a Powerful Social Media Platform for Serious Business Exposure

New York City (PRWEB) April 18, 2010

SOKULE.com, a new social media network, offers small businesses a forum that allows them to save time while marketing their brands using the popularity of social media marketing. Business owners who are committed to utilizing a smart, profitable, and streamlined social media platform are now turning to SOKULE to help them quickly meet their online marketing needs.

SOKULE is a uniquely designed social media platform that operates in a similar fashion to Twitter, but includes additional features that streamline the process of social media marketing for small businesses.

Members of Sokule.com have the opportunity to “squeek” messages of up to 500 characters through Sokule.com, while simultaneously posting the same message to 38 additional social media profiles as Facebook, Myspace and Twitter, while also pinging blog sites like WordPress and Blogger with just 1 click.

This multi posting and pinging process ultimately provides better marketing exposure, because the messages will get indexed by search engines much more quickly than if a business owner were to update each site individually.

The primary goal of SOKULE founder Jane Mark and developer Phil Basten was to create a profile for small business owners that worked in the same way as other popular social media platforms.

Part of what can make running an e-commerce website difficult is the task of getting the message seen and heard by others online, especially in the beginning stages.

SOKULE makes this process simple and easy by alerting various blogs and social media sites in a manner that causes search engines to take notice of posts that originate from SOKULE.

This, in turn, offers fast and widespread exposure and faster search engine indexing for those who need traffic to their websites in order to get their businesses up and running.

SOKULE has also pioneered a mobile platform that allows members to post updates and send out messages while they are on the go and away from the office.

However, the main difference between SOKULE and traditional social media sites is that business owners can profit from using SOKULE to promote their own individual brands and products.

Though a base membership at SOKULE is free, another factor that makes SOKULE special is the ability for SOKULE upgraded members to earn commissions each time they refer a new upgraded member to the service.

Developer Phil Basten says that “This is the perfect membership for a business or individual who is really serious about using social networking to dominate their industry.”

For further information, please visit http://www.SOKULE.com

Media Contact:

Jane Mark, President

SOKULE

736 Broadway, 4th Floor

New York, NY 10003

http://www.Sokule.com

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SMOPAL, Social Media Optimization Software Released for Public Beta

Fresno, CA (PRWEB) June 14, 2010

SMOPal is proud to announce the beta launch of our new social media dashboard. Short for ‘social media optimization pal’, SMOPal streamlines the process of running a social media marketing campaign. Post content including updates, photo galleries, videos, blog posts and more to your favorite social networking sites and blogging platforms then monitor results on your SMOPal dashboard.

With service to Twitter, Facebook, Google Buzz, LinkedIn, Friendfeed, Youtube, Flickr, Blip.tv, Picasa, Twitpic, WordPress, LiveJournal and Blogger and more being added regularly, SMOPal lets users set up, manage and monitor social marketing campaigns for their business, client or multiple clients. A ‘private label’ offering is currently in development with release forthcoming shortly.

From your SMOPal dashboard, track such things as views, followers, inbound links, traffic sources and more for all of your social marketing campaigns. Initial users have reported productivity gains and time savings by having all of their information aggregated in one place instead of spread out through several different social networking platforms.

Starting today, we are inviting interested parties, clients, partners, and friends to set up, test, and use SMOPAL free of charge. We are requesting that beta testers provide feedback so that we can incorporate suggestions into the site.

Beta testing will continue until the software can be stabilized and is bug-free. At that time, beta testers will be able to purchase a subscription to continue to use SMOPAL at a reduced rate.

Please click here to the SMOPAL website.

Cheers!

The SMOPAL Team

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SMOPAL, Social Media Optimization Software Released for Public Beta

QNets Partnership with the Asian Bloggers and Social Media Conference 2010

New York, NY (Vocus) August 5, 2010

QNet, an international e-commerce and direct selling company, has recently partnered with the Asian Bloggers and Social Media Conference 2010 in Kuala Lumpur, Malaysia, as part of its efforts to promote a better understanding of social media as an important communication and engagement platform.

In todays world of information overload and instant access to news and views from around the world, geographical boundaries and time zones seem to have little relevance. A recent report by Morgan Stanley on internet trends shows that people today are communicating more through social networking sites than through emails. This phenomenon also applies tobusiness and marketing strategies as the power that social media offers to consumers is significant. With blogs and online forums gaining more and more prominence as credible sources of information, it becomes important for businesses to listen in and participate in discussions about their brands and products.

Recently, the city of Kuala Lumpur hosted the Asian Bloggers and Social Media conference at the Berjaya Times Square hotel, which saw nearly 500 bloggers and social media enthusiasts gather for two days for a great lineup of speakers from various digital media.

QNet, as a prominent e-commerce company, has always strived to find innovative methods to communicate and engage with its customers. As a result, it was associated with this conference as the official e-commerce partner, and a delegation from QNets communication and marketing teams attended the two-day conference. Some of the key topics discussed included law and ethics in cyberspace; managing a brands online reputation; profit-making on the world’s leading blogging platform, WordPress; the differences between a journalist and a blogger; and the importance of developing social media strategies and objectives for one’s brand before jumping into the social media scene.

QNet Executive Chairperson Ms Donna Imson was one of the speakers at this event, on the topic Social Media Conversations: How to Gain Trust and Form Relationships with Your Community. She pointed out that an important aspect of QNets business model depended on the relationships people are able to form within their community. With QNet actively engaging with its customers through various social media channels, it has helped create a community within a community.

The keynote address at the conference was delivered by the 4th prime minister of Malaysia Tun Dr Mahathir, himself a prominent blogger. He gave some thought-provoking ideas on how to stay relevant by using the medium as an engagement tool to develop a relationship with the audience. His message was simple and to the point: ‘Be responsible and always tell the truth.’ Other prominent speakers included Dato Seri Tony Fernandes of Air Asia, prominent Indian blogger and novelist Amit Varma of India Uncut, popular Malaysian Blogger and Journalist Niki Cheong, and social media specialist Rob Angeles from the Philippines.

ABOUT QNET

QNet is an international direct selling company established in 1998. Operating a global sales force, QNet offers a high-quality product portfolio consisting of innovative lifestyle products, including consumable and everyday items, personal care and wellness products, luxury and collectible items, vacation packages, and telecommunications.

QNet also provides business opportunities to millions of people around the world by offering entrepreneurial aspirants the opportunity to run their own business through an e-commerce platform, to promote the company and its products. QNet provides its representatives with the requisite training and business tools to succeed, and champions professional business and marketing practices at both corporate and network levels. Driven by the mission of RYTHM (Raise Yourself To Help Mankind), QNet is an active contributor to the support and sustainability of the communities in which it operates.

To learn more about QNet, visit http://www.qnet.net.

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QNets Partnership with the Asian Bloggers and Social Media Conference 2010

Club Develops Social Media Network

(PRWeb UK) August 18, 2010

The Camping and Caravanning Club has expanded its social media network by adding a Facebook account and a WordPress blog to its online range of services.

The Club already has an account with micro-blogging site, Twitter (http://www.twitter.com/campandcaravan) but has since strengthened its online resources to help increase engagement with members and non-members whilst driving traffic through to its own website.

The additional social media channels will provide campers and caravanners with key opportunities to learn about The Clubs latest news, events and offers whilst also providing an outlet for people to express their opinions and discuss all aspects of the great outdoors.

The Clubs Marketing and Communications Director, Matthew Eastlake, is enthusiastic about the progression.

He said: As the social medium continues to grow, it has become increasingly important for The Club to connect with its members and non-members through a variety of interactive platforms.

Our Facebook, Twitter and WordPress blog pages offer an outlet for campers to increase their knowledge of The Club and share their views.

These sites will provide us with an additional resource to further understand peoples needs.

You can become a fan of The Camping and Caravanning Club by visiting and clicking the like button at: http://www.facebook.com/thefriendlyclub. The Clubs blog can also be viewed at: http://www.thefriendlyclub.wordpress.com

Ends

For further media information or images, please contact:

Jon Dale, 024 7647 5204 jon.dale(at)thefriendlyclub.co(dot)uk

Kim Blythe, 024 7647 5224 kim.blythe(at)thefriendlyclub.co(dot)uk

Editorial Notes:

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Club Develops Social Media Network

#Tweet4Toys Taps Twitter in Social Media for Social Good Campaign

Tulsa, OK (PRWEB) December 2, 2010

Every year The Salvation Army helps thousands of families during the holidays. Thanks to the generosity of so many Tulsans, most of the angels are adopted from the Angel Trees each year, but there are always some that do not get their holiday wishes fulfilled.

In 2009, The Tulsa Salvation Army had over 3,000 forgotten angels, said Lindsay Sparks, E-Marketing Director for the Salvation Army in Tulsa. When its time to give out gifts the forgotten angels are the ones still left on the trees. This year, Social Media Tulsas #Tweet4Toys will collect toys that will be used to insure every forgotten angel receives something special this Christmas.

The website, designed by Tulsas GuRuStu Group, was launched on Twitter via a press conference style chat. Tweet4toys.orgs features are as cutting edge as the campaign itself. People who include #Tweet4toys in their Tweets will see their profile photo appear on the site. A live counter will show how many times #tweet4toys has been tweeted, and if the tweet includes a photo, it will be included on the home page as well.

We believe even the smallest gesture of kindness toward a child will in turn benefit the world. This is why the GuRuStu Group felt compelled to donate its creative services to the Tweet4Toys campaign. We wanted to provide a website to serve as a central location for everyone to see all activity taking place with the toy drive. The Tweet4Toys website uses custom code to integrate the Twitter API and popular image hosting services within a WordPress powered site. — Stuart McDaniel, Founder and Managing Partner, The GuRuStu Group

Local businesses, families, and individuals can use the hashtag #Tweet4Toys to show their support in this toy drive. By sending out a tweet about participating, recruiting, or dropping off toys for #Tweet4Toys, Twitter users are helping spread the message about this fun opportunity.

Tulsa has a strong social media and blogging presence. It is unique, tight,and city focused. According to Twellow, an online Twitter directory, there are over 9,000 Tulsa related Twitter profiles. Social Media Tulsa and The Salvation Army believe it is time to take that passion and apply it to do great work for those in the community. Find out how to spread the word and where to drop off your toys.

If you are not in Tulsa and you still want to support #Tweet4toys, you can still participate via mobile giving. To make a $ 10 one-time gift, text the words Joy Toy to 85944. (Include the space)

The popular Twitter tips and tools account, @TweetSmarter posted this tweet to their 220,337 followers: Tweet4Toys helps the Salvation Army help kids: http://j.mp/fMUvtu “

“Tap11 partnered with Social Media Tulsa and The Salvation Army Tulsa to track all tweets containing the #Tweet4Toys hashtag. With Tap11′s Buzz Monitoring feature, we are able to see how many times the hashtag is mentioned, who the key influencers are, and which tweets containing the hashtag are most impactful. This will provide the Tweet4Toys program with invaluable insight around their campaign.” — Adam Zbar, CEO Tap11

“Using Twitter for Social good is a great way to contribute to the community.” — Ruben Orozco, Founder Tweetfind

During the December Social Media Tulsa meetup, attendees will fill the baskets for the forgotten angels, said Cheryl Lawson, founder and organizer of Social Media Tulsa. Dont get caught up in the stress of Christmas, stop for second and give back you will be glad you did. #Tweet4Toys is social media for social good.

One lucky attendee of the December meetup will win a Zi8 digital camera provided by Kodak, added Lawson. Join us as we make sure there are no forgotten angels in Tulsa this Christmas.

About Social Media Tulsa

It all began with Social Media Day Tulsa at Fat Guys Burger Bar in the historic Greenwood district. Social Media Tulsa is a community that allows its members to get together and talk about the impact of Social Media on business, news, entertainment, sports, non profit, and any other topics that need to be discussed. You don’t have to be an expert to join. Social Media and social networking is new and growing and no one can claim to know it all. Collectively, we can share knowledge. To Learn More visit SocialMediaTulsa.org

Follow Social Media Tulsa on Twitter @SocMediaTulsa.

About Tulsa Salvation Army

The Salvation Army operates year-round programs throughout the Tulsa community with the goal of meeting human needs whenever and wherever possible, using proven methods. The Salvation Army ministers to the mental, spiritual, moral, and physical needs of individuals at the point of need, and at the time of need. Each program is developed to deliver special assistance to a population that otherwise has no resources. To learn more visit salarmytulsa.blogspot.com.

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#Tweet4Toys Taps Twitter in Social Media for Social Good Campaign

Students cant cope without media

(Vocus/PRWEB) 8 April 2011

Students around the world report that they are ‘addicted’ to media, describing in vivid terms their cravings, their anxieties and their depression when they have to abstain.

Unplugging my internet cable feels like turning off a life support system, said Bournemouth University (BU) first year Adam Fisher.

“My dependence on media is absolutely sickening,” said a student from Lebanon.

“I felt like there was a problem with me,” wrote a student from Uganda.

Undergraduates from the Media School at Bournemouth University (BU) were the only students in the UK to take part in the study, going 24 hours without media and monitoring the effects. The findings were released (link to website http://theworldunplugged.wordpress.com/ ) by the International Centre for Media & the Public Agenda (ICMPA) at the University of Maryland.

Dr Roman Gerodimos who led Unplugged in the UK says: “These findings have profound implications not only for journalists or educators, but also for social scientists at large. The extent of the similarities in the students’ responses reveal a common media culture that cuts across geographical, economic and political boundaries.”

The study, concludes that most students, whether in developed or developing countries, are strikingly similar in how they use media – and how ‘addicted’ they are to it. If you are under 25, it doesn’t matter if you live in the U.S. or Chile or China, Slovakia, Mexico or Lebanon: you not only can’t imagine life without your cell phone, laptop and mp3 player, you can’t function without them.

“Perhaps naively, we assumed that we would find substantial differences among the students who took part in this study,” noted project director Susan D. Moeller, a journalism and public policy professor at the University of Maryland’s Philip Merrill College of Journalism and the director of ICMPA. “After all, our partner universities come from very different regions – Chile, Slovakia and Hong Kong, for example – and from countries with great disparities in economic development, culture and political governance – for instance, Uganda, Lebanon and mainland China.

“But it quickly became apparent from looking at the student demographics and the students’ narrative comments,” said Moeller, “that all the student-responders in this study are digital natives. It was then that we realized that digital natives have no passports: if we had covered up the place name of a student’s comment we would have had no idea of the student’s nationality.”

Results

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Students cant cope without media

Torrey Hills Capital Appoints Media Consultant Thom Calandra to Management Team

Del Mar, CA (PRWEB) May 05, 2011

Torrey Hills Capital, a provider of investor relations for natural resource companies in the United States and Canada, is pleased to announce that media consultant Thom Calandra has joined the company. Thom is best known for his work at Stockhouse and MarketWatch, where he identified undervalued companies on behalf of investor audiences.

Thom has become an industry leader in natural resources, evaluating companies first-hand on extensive property tours and then connecting those companies with a network of investors. In joining Torrey Hills Capital, Thom will continue to identify promising, early-stage companies, primarily in the natural resource sectors of gold, silver, platinum metals, copper, molybdenum and diamonds.

As a financial and investment journalist, Thom has evaluated natural resource companies for more than 30 years, including in Nevada, Montana, British Columbia, Guyana, Mexico, Peru, Colombia, Panama, Ghana, Mali, South Afric and Mongolia. Since 2008, Thom has worked at Stockhouse, a Canada-based financial media company. At Stockhouse, Thom developed and co-founded Stockhouses Ticker Trax, a subscription-based report that evaluates what appear to be undervalued companies in the natural resource sector.

Prior to Stockhouse, Thom wrote and researched The Calandra Report, an investment report for individuals and institutional investors. Thom also created and managed the largest free, real-time news service for individual investors, CBS MarketWatch, which is now known as Dow Jones MarketWatch. He also has written, edited and broadcast for The San Francisco Examiner & Chronicle, Canada’s Stockhouse, London’s Financial Times, Bloomberg, USA Today and others.

Thom hopes to coordinate advertising and media propagation efforts for junior companies with Stockhouse and its president, Marcus New in Canada. He also intends to provide commentary on commodity markets in general for Canada’s Stockhouse news service, whose audience is expected to exceed 1 million in 2011. In return for his Torrey Hills services, Thom will receive a salary and in some cases, equity options. As always, his stock ownership will be disclosed.

“Thom is a believer in gold and is one of the most enterprising financial writers,” commented Cliff Mastricola, President of Torrey Hills Capital. “As a result of an ability to identify valuable investments early on, Thom has helped investors find high-return investments for nearly 30 years. Our clients in Canada and the USA consider him a font of ideas about increasing investment audiences for legitimate mining companies. Torrey Hills Capital clients remain priority No.1, and it is with them in mind that Thom has joined our team.”

About Torrey Hills Capital

Torrey Hills Capital is a leading investor and financial public relations firm specializing in small and microcap companies in the United States and Canada. Torrey Hills Capital provides exposure to proven micro-cap investors through: (i) the Company’s 100% owned and operated Website, http://www.babybulls.com, through which we distribute relevant news, press releases and updates on our client companies to a 100% opt-in subscriber base; (ii) the Company’s web site, http://babybulltwits.wordpress.com, through which we allow for the sharing and exchange of information; and (iii) the coordination of conference calls and the scheduling of one on one and group road show meetings between management and investment professionals.

About BabyBulls

Our mission at BabyBulls is to partner with exceptional management teams of small and microcap public companies where our expertise and network of resources enable our clients, their shareholders, and potential investors to exchange ideas and information in an environment dedicated to honesty and integrity. BabyBulls offers several unique features, including (i) a database of microcap and small cap investors which are 100% opt-in; (ii) being at the forefront of combining social networking applications with traditional business practices to successfully market our clients to the entire universe of potential investors; and (iii) being entirely devoted to our clients without distractions from banner, pop-up, or other types of advertising.

Contact Us:

BabyBulls

Phone: (858) 456-7300

Email: ir(at)babybulls(dot)com

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Torrey Hills Capital Appoints Media Consultant Thom Calandra to Management Team

Atomic Training Announces Social Media Training Tutorials

(PRWEB) September 21, 2011

Atomic Training, a leading provider of on-demand software training, has announced the availability of its social media training tutorials. These tutorials, available for all learning levels from novice to expert, are broken down into easy to navigate 1-3 minute segments.

Tutorials are available for Twitter, Skype, Facebook

Atomic Training Announces Social Media Training Tutorials

Buddy Media Launches ReachBuddy to Bring Power of Social Content to Entire Web

New York, NY (PRWEB) October 19, 2011

Buddy Media, the social enterprise software of choice for eight of the worlds top ten global advertisers, today announced the launch of ReachBuddy, a new product in the Buddy Media social marketing suite. ReachBuddy gives brands, retailers, publishers and their agencies powerful tools to create, manage and track social content anywhere on the web.

As the only company to be named a charter preferred developer partner by both Facebook and LinkedIn, Buddy Media is now also the only social enterprise company to power connections across all major social networks as well as the open web. Buddy Media ReachBuddy Beta partners include PepsiCo, Hearst Magazines Digital Media, Carnival Cruise Lines and Refinery29.

ReachBuddy is the fourth product in the Buddy Media social marketing suite and comes one month after the launch of ConversionBuddy, which allows brands to track consumer social interactions (shares, tweets) through to consumer actions (sales, conversions). ReachBuddy brings the social graphs of Facebook and Twitter to YouTube pages and blog platforms like Tumblr and WordPress, as well as to any website, landing page or microsite.

Social platforms like Facebook and Twitter are extremely important to our business, but we cannot overlook our web presence, said Shiv Singh, Global Head of Digital, PepsiCo Beverages. With ReachBuddy, we can now bring the social experiences we love from Facebook to our websites as well, all from one unified solution that was built from the ground up to power social. Its an incredible efficiency gain, and allows us to track how content deployed on the web is performing compared to content within social networks. Weve wanted to be able to do this for quite some time, and thanks to Buddy Media, its now possible.

ReachBuddy features:

Buddy Media Launches ReachBuddy to Bring Power of Social Content to Entire Web

"Pimp My Widget:" Marketers and Podcasters Customize Multi-Feed Podcast Player for Social Media Services, Websites and Blogs

Los Altos, CA (PRWEB) August 14, 2008

Personal Life Media, Inc. a publisher of lifestyle podcasts and blogs for people on the leading edge of culture, made available today a patent-pending audio player widget that distributes multiple podcast RSS feeds. Web widgets are the small modules of content or advertising that a Web user can add to a social network profile, blog or personal start page. The player is free and can be customized by color and size to match any web page or blog as well as to propagate shows in Facebook, MySpace and twenty other sites such as iGoogle and WordPress WordPress using Gigya’s Wildfire widget distribution technology. Users can visually fly back and forth between album art for each show in the widget by controlling “show flow” with a mouse. Most importantly, the player can be branded with a corporate logo for an integrated look and feel.

Marketers who want to distribute germane podcasting content to their site visitors and their social media “friends” use Personal Life Media’s podcast widget to create a sticky branded consumer experience. As each new episode debuts, it automatically gets pushed to the marketer’s “widget.” Any brand can exclusively sponsor episodic podcast content in a customized player that showcases their unique marketing messages. Fans can grab the player and put it on their site, blog or social site, carrying the marketer’s logo and audio ads along with the content. Podcasters often produce multiple shows and now can aggregate their offerings into a single widget freely distributed by their fans.

The widget creator at http://personallifemedia.com/widget is free for any company, podcaster or content fan. Fees may be involved if a marketer prefers to offer shows from Personal Life Media that exclusively feature only their brand’s messages. Otherwise, the shows will feature existing sponsor’s ads.

“Pimp” Your Widget

Three simple steps customize your player:

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"Pimp My Widget:" Marketers and Podcasters Customize Multi-Feed Podcast Player for Social Media Services, Websites and Blogs