Perfect Search Hoping to Catch Tail of Google"s Search Wave

Harrod’s Creek, KY (PRWEB) November 29, 2008

Stephen E. Arnold, online search expert, recently interviewed a Perfect Search Corp. (http://www.perfectsearchcorp.com/) representative about how the company hopes to “catch a ride” on Google’s search wave.

Senior technologist Ken Ebert explained that Perfect Search will use its more than 30 years’ experience in the search field, mixed with a new approach in a patent-protected process to carve out a niche in the search industry.

Ebert said Perfect Search technology, explained in depth at http://www.perfectsearchcorp.com/technology-benefits, provides a very economical single-server solution for customers who use the Google Search Appliance (GSA) to index files and documents and can add the capability of indexing large amounts of database information as well.

“Rather than compete…we are looking to augment and enhance the Google Search Appliance’s capacity,” Ebert said.

Perfect Search’s software uses semantic technology and allows clients to index and search massive data sets with near real-time incremental indexing at high speeds without latency.

Ebert said the GSA’s document licensing limits create cost-prohibitive situations restricting companies’ ability to search all its compiled information. “This is because Google counts each record in a database as a document. For example, if a company wanted to use the GSA to index and query its database that had 300 million records, it would cost them over $ 10 million dollars,” Ebert said.

Perfect Search’s forthcoming product will be a GSA add-on to enhance the GSA search and capacity.

“As one example, we have a customer that has over 10,000 databases of both structured and unstructured content and over 1.2 billion records. We were able to provide them with an economical solution that allows them to query all of their records on a single server,” Ebert explained.

These customers are Perfect Search’s targets in 2009.

“Our very first market niche will be GSA customers who need to index and query large databases,” Ebert said. He said the company will launch a second GSA add-on appliance to augment e-mail search later in 2009.

Perfect Search is hitching its wagon to Google because the search giant’s brand, simplicity, and overall economic sense will draw customers. By offering to leverage Google’s strengths, Perfect Search can benefit.

“Perfect Search delivers excellent content processing and query processing speed without the hardware imposing the often onerous server requirements needed to make certain data management systems usable,” Arnold said in his analysis of the company’s products.

Google isn’t Perfect Search’s only target for enhancement. Industry focus on mobile search has also drawn its attention. The company recently released a Microsoft Windows Mobile device search they believe is unique in the marketplace.

“We index and query all of the content stored locally on the mobile device, including the content of the memory card,” Ebert said. “Both indexing and query processing are so fast, that very little computational demand is placed on the device, avoiding power-drain on the limited battery capacity.”

According to Ebert, no major mobile manufacturer or OS provider offers an indexed search product, and some mobile platforms don’t offer search at all. Perfect Search is in the process of adapting its mobile search to the iPhone, Symbian and Google Android platforms.

“We think our GSA add-on product is well positioned to piggy back on Google’s success in this market, and we don’t see Microsoft competing in this arena in the near future,” Ebert said.

Perfect Search’s key performance differentiator, whether on internal servers or mobile devices, is the ability to handle massive data sets and our speed.

“We have a current customer that has over one billion records of both structured and unstructured content that we have been able to search on a single low end server. This single server replaced seven servers that they were previously using for query processing.”

Ebert said the company has also made improvements in the indexing process and query speed to offer large amounts of throughput per server. This significantly reduces the amount of hardware required to handle large query volume.

“If you are have large volumes of data to process and must deliver low latency response, you may want to take a close look at the Perfect Search system,” Arnold said.

About Perfect Search:

Perfect Search is a software innovation company that specializes in development of search solutions. A total of eight patents have been applied for around the developing technology. The suite of search products at http://www.perfectsearchcorp.com/our-products is available on multiple platforms, from small mobile devices, to single servers, to large server farms. For more information visit http://www.perfectsearchcorp.com/, call +1.801.437.1100 or e-mail info (at) perfectsearchcorp.com.

About ArnoldIT.com:

Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go “beyond search”. Contact him at sa (at) arnoldit.com. For more information about Arnold IT, contact Stuart Schram, chief technology officer, at (502) 228-1966. The company’s Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.

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Perfect Search Hoping to Catch Tail of Google"s Search Wave

"Digital Gutenberg" Evaluates Analyzes Google"s Advance on Traditional Media

Harrod’s Creek, KY (PRWEB) May 26, 2009

A new in-depth search industry monograph that examines how Google’s highly sophisticated technical resources could position it to become a formidable player in 21st Century media is now available.

“Google: The Digital Gutenberg” offers critical analysis and information to anyone connected with traditional media enterprises and to anyone charged with calculating threats and potential for media companies in book and magazine publishing, directory and guide compilation, television and video. It is authored by Stephen E. Arnold, http://www.arnoldit.com, an expert in search, content processing and text analytics.

The challenge Google represents to current media in particular and to traditional media such as newspapers in general is an old story. Arnold offers this comparison: “When Gutenberg ‘invented’ printing, scribes were put out of work. New jobs were created, but the dislocation for those skilled with hand copying was severe.”

Arnold explains in the monograph that Google is a type of large-scale disruptor. “It’s the poster child of larger changes made possible by technology, infrastructure and user demands,” he said.

Google continues to push products and services into different business sectors, and media is an obvious target. These waves can be disruptive and often the cause of surprising reactions; “Google: The Digital Gutenberg” explains the current industry climate surrounding Google and will help the traditional media industry understand how the technological landscape is changing as led by Google’s charge.

Google is best known as a Web search vendor and an online advertising system. But Google as a publisher is a relatively new concept. The company already offers a number of revenue-generating opportunities such as the AdSense program to publishers and business at-large.

But Google is now moving to also offer video content organization, actual advertising sales and Google search within sites, among other functions. The monograph closes with a discussion of the Google App Engine, which offers users the ability to build and host web applications on Google’s infrastructure. Essentially, the partner who uses Google as a back office can negotiate revenue splits with Google, making it an effective shot in the arm for failing traditional media revenues.

The study reviews Google’s content automation methods, dataspace functions and the company’s increasing impact on education, scholarly publishing, and commercial online business as Google positions itself as a major player in the media industry.

“If my research data are correct, Google could be more active as a content generator than it has chosen to be. Google, for this reason, has ‘potential energy’; that is, without much additional investment, the company could produce more content objects.”

“Google, as I said in my 2005 monograph ‘The Google Legacy’, is a company skilled at applying technology in clever ways,” Arnold said. “Google is an applied engineering firm. Google is more like Thomas Edison, an inspired tinkerer, a person who combines ideas until one clicks. That’s the reason for Google’s beta tests and stream of test products and services.”

Arnold ends by summarizing “Google: The Digital Gutenberg” by urging readers to develop products and services for the Google platform. For those who choose to ignore Google, they risk being left behind as Internet technology forges the new media of the future.

The monograph, available now, is published by Infonortics, http://www.infonortics.eu/publications/index.html. Orders may be placed online at https://www.infonortics.com//https/goog-ord.html or by mail using the order form at http://www.infonortics.eu/publications/google/google-order-3.pdf. A table of contents is posted at http://www.infonortics.com/publications/google/google-gutenberg.html.

About Stephen E. Arnold:

Stephen E. Arnold monitors search, content processing, text mining and related topics from his office in Kentucky. He works with colleagues worldwide on a wide range of online and content-related projects. The company’s Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.

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"Digital Gutenberg" Evaluates Analyzes Google"s Advance on Traditional Media

HootSuite Acquires Android Developer Swift App to Speed Development for Google"s Open Mobile Platform

(PRWEB) March 12, 2010

HootSuite Media, Inc. have acquired Swift App, Inc. a company specializing in Android App development, notably their flagship product “Swift App,” a Twitter client for Android. The acquisition means quicker development for the growing Android market and is a show of support for the emerging mobile platform. Terms of the deal were not disclosed.

The HootSuite for Android app allows users to update multiple Twitter profiles, perform realtime search, track keywords and examine click-through statistics for messages directly from the phone. Future plans for the Android app include Facebook integration and other tools to benefit marketers, consultants, collaborative teams from businesses to governments.

The Android open source mobile platform is now available on handsets from a variety of manufacturers members of the Open Handset Alliance who have produced phones such as the Motorola Droid or Google’s own Nexus One manufactured by HTC. The software is open source under an Apache license meaning that vendors can add proprietary extensions without submitting those back to the open source community.

HootSuite CEO Ryan Holmes is enthusiastic about the growth potential for Android in the marketplace, “Android development is a key component to our business strategy and we are excited about the revolution in the mobile industry catalyzed by the Open Handset Alliance. With tens of thousands of phone shipping daily from dozens of manufacturers, we see no end in sight for this open standard. “

The acquisition sees Swift App developer Sebastian Delmont joining HootSuite as a mobile adviser. Delmont says, “I am delighted to see HootSuite coming to Android, merging their amazing social media platform into the fastest Android Twitter client to produce one of the best mobile Twitter experiences.”

HootSuite released a version of the social media dashboard for Android on March 2, 2010 based on the foundation developed by Swift App. The app is available in Lite (free) or Full (paid) versions from the Android Market and received favorable coverage from many notable tech news sources including Mashable, TechCrunch, GigaOm, Leo Laporte, Robert Scoble, and ReadWriteWeb, along with dozens more news outlets. Release news roundup: http://blog.hootsuite.com/android-iphone-news-roundup/

In addition to the Android app, HootSuite offers a popular social media dashboard web app, two versions of iPhone

HootSuite Acquires Android Developer Swift App to Speed Development for Google"s Open Mobile Platform

Google"s Fast-Lane: Just the First Step in Google"s Effort to Become the Internet

Elizabethtown, KY (PRWEB) December 19, 2008

Google’s effort to get a fast lane for its services is old news, according to Stephen E. Arnold, author of several Google technology analyses.

A recent spotlight on Google and its plans for entering into deals with large telecommunications companies has created a need for information and analysis about the large Internet company. While some companies are dismissing the possible future, Arnold warns content providers not to be too complacent.

“You’re grasping at straws when you suggest that Google requires the support and permission of any entity or individual. The GOOG is emerging as the first digital nation state: Tough to understand, tough to regulate, and tough to thwart,” Arnold said.

Arnold’s monographs date from 2005 to September 2008 with a new report due out in March 2009.

The Google Legacy

“The Google Legacy: How Google’s Internet Search Is Transforming Application Software” breaks down the transformational computing platform that is Google. Written for business readers, especially senior executives of mid to large-sized, knowledge-based corporations, “The Google Legacy” places Google under a microscope, dissects Google’s technology, evaluates its potential and determines that Google’s future lies beyond search.

Three appendices provide lists of Google patents, publishers who have indicated some type of relationship with Google, and universities working with Google-information that, according to the author, Google has sought to keep under wraps.

This publication is available in PDF for US $ 180 or 115 euros. Order “The Google Legacy: How Google’s Internet Search Is Transforming Application Software” at http://www.infonortics.com/publications/google/google-legacy.html.

Google Version 2.0

Arnold’s second study, “Google Version 2.0: The Calculating Predator,” published by Infonortics in 2007, takes an even closer look at the content provider’s growing power and ubiquity. It was the first detailed study of the major patents held by Google and extrapolated the company’s possible business strategies — many of which have held true.

“Innovation at Google is the fuel needed to power the Googleplex and to satisfy Google’s hunger for ever more powerful, capable systems and software,” Arnold said. “Google, unlike Amazon or Yahoo, is built on mathematics, not engineering.”

And while the company is not specifically secretive; it is, according to Arnold, not forthcoming about its aims, plans, strategies and ambitions. The key patents analyzed in this study are often difficult to discover, since Google rarely files under the Google name; an exhaustive hunt of some of the key Google technical staff is required in order to unearth many of the patents held by Google.

This publication is available in PDF for US $ 640 or 410 euros. Order “Google Version 2.0: The Calculating Predator” at http://www.infonortics.com/publications/google/google-predator.html.

Beyond Search

The third monograph, “Beyond Search: What to Do When Your Enterprise Search System Doesn’t Work,” was published by Gilbane Group this year. It is focused on procedures designed to get incumbent search systems back on track and includes tips and tricks to fix an ailing system. It also identifies alternatives to the now-ageing “enterprise” systems so common in organizations today and profiles 24 vendors.

A workgroup license (up to 10) is US $ 895 and an enterprise site license is US $ 1,595. Order “Beyond Search: What to Do When Your Enterprise Search System Doesn’t Work” at http://gilbane.com/beyond-search.html.

Specific services

Arnold and his Beyond Search team at http://arnoldit.com/wordpress/ also offer professional, tailored briefings on Google’s technology investments over the last decade, including the telco analysis and a new one on Google’s machine learning methods. These are a blend of technology analysis and examples in Google’s open source publications.

Arnold’s Overflight service at http://www.arnoldit.com/overflight/ is an RSS aggregation service. The service that is now publicly available aggregates the headlines from Google’s 74 Web logs. The team groups the most recent headlines using the same categories that Google favors. The for-fee service offers more bells and whistles, but a free trial is available at http://www.arnoldit.com/overflight. Companies can see at a glance what Google is publishing on its own Web logs; Arnold can organize and quantify the information tailored to a company’s specifications.

“I rely on my analytical methods to identify key trends and use only open source materials. Nevertheless, the capabilities of Google are quite interesting,” Arnold said. “Just look at what the GOOG has done in online advertising. The disruptive potential of its other technologies is comparable.”

Two other monographs discussed Google’s technology investments designed to give the company pride of place in Internet services. The 2006 BearStearns’ report on Google’s Programmable Search Engine is no longer available. The more recent analyses of Google’s dataspace initiative, co-authored with Sue Feldman, is available from IDC, the information technology consulting firm. Dataspaces is IDC report number 213562.

For more information on Arnold’s services, contact him at seaky2000 [at] yahoo [dot] com or the Beyond Search team at (502) 228-1966.

About Stephen E. Arnold

Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go “beyond search”. Contact him at sa [at] arnoldit.com. For more information about Arnold IT, contact Stuart Schram, chief technology officer, at (502) 228-1966. The company’s Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.

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Google"s Fast-Lane: Just the First Step in Google"s Effort to Become the Internet