VillageWorks Focuses on Social Media Marketing with a New Space and New Services

Frederick, MD (Vocus) April 3, 2009

VillageWorks, a consistent leader in modern marketing techniques, has made another bold move. The company is dedicating its focus to social media marketing with new services and a new location.

VillageWorks has moved downtown to 50 Citizens Way, Suite 402 in Frederick, MD. The move puts the company right in the midst of Fredericks vibrant downtown scene, a fitting symbol for the way the company puts their clients in the midst of conversations about their products and services, too.

We had a great opportunity to move to a space downtown where we can be right in the action, explains President Beth Schillaci. This is the perfect physical symbol of what we do for our clients, too we put them right in the middle of the action when it comes to conversations about their products and services and what their customers need.

VillageWorks is focusing on real-time market research and reputation management using the latest social media tools. VillageWorks monitors buzz about you, your company, your industry or even your competition across the Internet, from mainstream news to social media sites, to give you a real look at your target audience, what theyre saying and where theyre saying it.

Armed with this real-time research, VillageWorks will then develop a strategic plan to use the most appropriate new media tools from social networks to blogs and more to engage your audience where they already are. VillageWorks can implement that plan, or teach you how to do so in-house.

The reality is that today, marketing isnt about telling your story, its about having a conversation about what your customers want and need, says Schillaci. Conversational Marketing is not just social media tools like Facebook and Twitter; its a way of engaging with a target audience to have different conversations where they already are, instead of trying to pull them to where you are. Thats the reason why I call what we do conversational marketing because its about talking with, not just to, your entire audience. Conversations can occur at different points in an organization with partners, customer service or about new products. We help clients learn when, where and what people are saying about them, and then help them develop a way to respond.

To provide clients with everything they need to navigate the new media marketing landscape, VillageWorks has also added services, including:

Real-time market research for reputation management
Response management protocols and alerts
Strategic planning for conversational marketing
Implementation of conversational marketing plans
Training and support for implementation in-house or DIY

VillageWorks will also soon be offering workshops on topics that will include:

Strategic Social Media

What social media is, what it isnt, and how to do it right; market research; audience tailoring; resources to get it done.

Can you hear them talking?

What people are saying and how to find out; talking to people vs. talking about things; when to respond and how to do it

Social media platform specifics

Learn how to use some of the most popular social media tools including LinkedIn, Facebook, Twitter and WordPress.

Every day there are new tools that companies can and possibly should be using to manage their reputations and market themselves, explains Schillaci. VillageWorks takes care of finding those tools and figuring out whats best for each company. Our goal is to create the strategic framework for success across all media and markets. Whether that means training clients to handle things in-house or taking care of everything here, our strategic conversational marketing consulting can help companies thrive in todays economy.

To learn more about VillageWorks or to sign up for Beth Schillacis blog on new media marketing, visit http://www.villageworks.net or call 240-529-3000.

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VillageWorks Focuses on Social Media Marketing with a New Space and New Services

Spanky Media Focuses on Social Media Integration for Website Development

Perth, Western Australia (PRWEB) March 29, 2012

Spanky Media, a top WordPress Development Company in Western Australia, has introduced social media integration as part of the companys pre-existing custom WordPress development packages. The goal is to help businesses in Western Australia build a stronger brand recall online, and not just create an extension of their business operations over the internet. This latest offering is set to empower their services and give more valuable results to their clients.

Spanky Media have utilised numerous cutting edge tools in web development in order to provide competitive yet affordable web design services to their clients. This is one reason why they had consistently performed well in the market as the prime service provider among local businesses. They have consistently provided a well-designed and professional-looking website that efficiently supports each of their clients online marketing campaign.

Kirk O’Connor, the Head of Development for Spanky Media, explains, “With the rising trend in social networking, we have decided to integrate social media into our custom WordPress development package. This is our way of taking advantage of the potential market reach that online marketing provides.”

Considering the rising popularity of social networking sites such as Facebook, Twitter, or LinkedIn, the company’s effort to integrate social media services into their web development package is able to provide interactive widgets and buttons that is expected to direct targeted audience and site visitors towards the social media pages.

“By doing so, we have efficiently achieved two things at once,” O’Connor went on to say. “First off, the ability to introduce people to social media pages (whether it is on Facebook or Twitter) provides localised accessibility to the business website. Second, it encourages people to share content and be interactive on the social media page, which will in turn be beneficial for businesses because it could mean an increase in exposure on these networking sites,” he further explains.

And so, for businesses who have invested their time and effort in setting up a social media account, this is the best opportunity to take full advantage of its impact on their online marketing campaign.

Social media integration, as part of the website design, had helped build confidence amongst site visitors. The process basically leverages on social networks to make it easier for people to get to know the business and what it does. To put it simply, it helps establish a business’ credibility on the web. In a way, it is also promoting social media activity while encouraging social network connections to check out the website.

Another good reason that the company consider as a valuable aspect of the social media integration is its impact on the site’s search engine optimisation. The website development team of Spanky Media believes that this will help generate a steady stream of incoming organic links from these social media accounts.

Spanky Media remains steadfast in its commitment in providing the best custom WordPress development services that will propel local business to the top using search engine friendly platforms and reliable social media connectivity. They also offer mobile website development services which optimise to generate good leads and empower site business offerings.

Furthermore, they have provided an amazing support online who are available to respond to any queries regarding their services and packages. Visit their website at http://www.spankymedia.com.au or contact them via phone at 1300 729 261.

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Spanky Media Focuses on Social Media Integration for Website Development

Latest SuperFastBusiness News Focuses on Straight Out of the Box Responsive Wordpress Themes and Easy Website Navigation Tips

Sydney, Australia (PRWEB) September 03, 2012

With a consistently growing number of people accomplishing their online activities through their mobile devices, SuperFastBusiness brings to readers attention the important strategy of making websites responsive and very simple to navigate. These strategies are easy to implement through the exciting offerings of SuperFastBusiness.

James Schramko, Internet Marketing expert and CEO of SuperFastBusiness easily defines the term responsive as more or less a skin for your WordPress that will adjust when it meets different screen resolutions. Traditionally a responsive theme will work across 4 different web sizes. Theres a tool that people can use to check what their websites look like in various screen options. He adds, When your website hits a different screen size, your website should be viewable by scrolling vertically without having to go horizontally and it will also make the images the right size. All this can be done without plugins if people have responsive themes for their WordPress sites.

It takes a substantial amount of work and money to make custom websites responsive, though; experts are required to properly code the websites so they can work across different screen sizes because a lot of themes are not responsive out of the box. While there are free plugins that can be used to make websites adapt to mobile devices such as smartphones and tablet computers, these plugins typically have their own themes that do not necessarily make websites look the same on a small screen as they do on a standard big screen, which can be rather confusing and difficult to navigate. However, with the pre-made, straight out of the box responsive WordPress themes which are available through ATLWeb, these issues can easily be addressed.

To those who are not sure if their website needs to be responsive, Schramko recommends looking at analytics, it will tell you the percentage of people who use a mobile device. What you will find is that on some blog sites, you got a high mobile usage and then the more commercial you get; you might start to drop down a little bit on the mobile usage.

He also claims that more than anything, making sure that the websites are easy to navigate is very important. Keeping everything relevant and useful; providing all the information (such as contact details and history of the business) most people look for in an easily viewable manner; and not to flooding the site with numerous plugins are some more of the experts valuable instructions.

With regard to plugins, Schramko advises conducting a website check to see which plugins are present and if they are working compatibly for easy viewing. He says that its also a good idea to back-up websites using something like BackUp Buddy (a smart WordPress plugin that backs up WordPress sites – not just content but themes, SQL database and other plugins that come with the complete WordPress package) for a big plugin change. Those who do not have the technical know-how for this may go to ATLweb.com and order a 5-hour pack which includes a wide range of services such as WordPress health check for SEO, as well as, security and compliance, and even tips or advice about hosting or moving sites from one site to another.

Schramko also mentions other related products and services, directing those looking to buy a website thats already been built to VREDirect.com for domains and websites for sale and those interested in using animations to SuperFastVideos.com. This is where you supply us an audio track and then we animate it with around 20 custom pictures. Theyre handmade for you. Theyre not stock images; theyre not made with some cartoon generator. These are original pictures. So you can get around about 20 custom images put to your soundtrack and well animate that for you.

Latest SuperFastBusiness News Focuses on Straight Out of the Box Responsive Wordpress Themes and Easy Website Navigation Tips