How to Get More Sales from Public Relations and Marketing Dollars

Atlanta, GA (PRWEB) November 16, 2009

Chris Nassetta, president and CEO of Hilton Hotels Corporation, suggested at the 2009 ALIS Hotel Leader’s Outlook panel that the rebound would not be immediate because “the psychological impact was too great.” Many have been psychologically impacted over the past year. Businesses in the global hospitality industry are in the wringer. The bright side is that when a company goes through a wringer, what remains is the true value in the business.

A firm can still squeeze more value from its public relations and digital marketing dollars with these four steps:

1. Assess company strength. Outsource the rest

Make an honest evaluation of the time plus digital marketing and public relations resources that are in-house – outsource the rest.

2. Develop high-value content. Export it consistently.

With the shrinking news hole and proliferation of social media outlets, it is tempting to get caught up in the excitement of the medium. In fact, the most important marketing exercise a company can undergo is a deep dive into its message. What is a company’s true value-add? What is its differentiator? What business problem does the company solve? Answer these questions first, simplify the message and then consistently distribute it.

3. Search engine optimize everything.

Search is the new homepage. A company’s keywords should be thoroughly researched, then sprinkled through every piece of writing and micro-writing that it distributes. Thanks to @stacywms for her blog series on “How to Leverage Social Media for Search Engine Optimization,” which explores SEO for each social media tactic. Take a look.

4. Embrace social media technology to save time.

Social media will hit a tipping point of credibility and use in the hospitality and tourism industry in 2010 and will yield lucrative ROI strategies. Get started now, with one tactic at a time. Here is an effective tutorial on how to tap Twitter’s power in 30 minutes a day.

Twitter Power Strategy

The below tactics assume that the company:

1.

How to Get More Sales from Public Relations and Marketing Dollars

SMOPAL, Social Media Optimization Software Released for Public Beta

Fresno, CA (PRWEB) June 14, 2010

SMOPal is proud to announce the beta launch of our new social media dashboard. Short for ‘social media optimization pal’, SMOPal streamlines the process of running a social media marketing campaign. Post content including updates, photo galleries, videos, blog posts and more to your favorite social networking sites and blogging platforms then monitor results on your SMOPal dashboard.

With service to Twitter, Facebook, Google Buzz, LinkedIn, Friendfeed, Youtube, Flickr, Blip.tv, Picasa, Twitpic, WordPress, LiveJournal and Blogger and more being added regularly, SMOPal lets users set up, manage and monitor social marketing campaigns for their business, client or multiple clients. A ‘private label’ offering is currently in development with release forthcoming shortly.

From your SMOPal dashboard, track such things as views, followers, inbound links, traffic sources and more for all of your social marketing campaigns. Initial users have reported productivity gains and time savings by having all of their information aggregated in one place instead of spread out through several different social networking platforms.

Starting today, we are inviting interested parties, clients, partners, and friends to set up, test, and use SMOPAL free of charge. We are requesting that beta testers provide feedback so that we can incorporate suggestions into the site.

Beta testing will continue until the software can be stabilized and is bug-free. At that time, beta testers will be able to purchase a subscription to continue to use SMOPAL at a reduced rate.

Please click here to the SMOPAL website.

Cheers!

The SMOPAL Team

###

SMOPAL, Social Media Optimization Software Released for Public Beta

Westchester Public Relations Firm Creates New Model for Online PR

Hartsdale, NY (PRWEB) October 31, 2010

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations agency specializing in the incorporation of online activities in traditional PR programs, today announced it has created a new model to increase client visibility based on the pillars of web site development, search engine marketing and social media.

The model emphasizes the use of internal blogs residing on a clients web site; coding in .asp and online media rooms; and campaigns to create deep links and an interwoven online footprint. The company is certified in advanced search engine marketing; was recently named an all-star by Constant Contact, a prominent email marketing firm; and is ranked #1 for the geo-targeted search term, Westchester County public relations.

Willy Gissen, President of Cut-It-Out Communications, said, The goal of online PR is exactly the same as traditional PR — to increase client visibility. And the Google ranking algorithm responds in the same way, too, by rewarding the creation of original and creative content. That forms the perfect opening for public relations firms who have focused almost exclusively on that very task for print publications.

The Cut-It-Out model offers many unique elements. All web sites are coded in asp instead of html to facilitate site renovation. Internal blogs, residing on a clients web site, are used to create deep links — inbound connections to interior pages of a site. Google emphasizes this type of inbound link, clickable text on another site pointing to your own, in its search engine ranking pages (SERPs).

Other aspects of the Cut-It-Out model include a prominent online media room for all publicity generated, with a link on a web sites top navigation bar for the journalists convenience. Corporate presence on social media sites are linked with each other as well as the organizations home page to create a customized online web.

Mr. Gissen concluded, The online revolution is an ongoing one, and only the nimble public relations firms, capable of constant adaptation, will stay at the top. Cut-It-Out Communications is committed to that strategy to keep its clients in the forefront of the business world.

For more information, please email info(at)cutitoutcommunications(dot)com or call 914-723-7212.

About Cut-It-Out Communications

Founded in 2003, Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business clients. With more than 15 years of experience in public relations and related fields, the President, Willy Gissen, previously trained with a former SVP of the top New York City PR firm, Hill & Knowlton; served on the communications staff of Congressional and gubernatorial campaigns; and earned a degree from Harvard College.

The company has authored a series of instructive articles about public relations at http://www.cioediting.com/media_content_provision.asp and maintains a blog about current events at http://www.cioediting.com/wordpress.

###

Related WordPress Developer Press Releases

Westchester Public Relations Firm Creates New Model for Online PR

Westchester Public Relations Firm Emphasizes Klout as Online Benchmark

Hartsdale, New York (PRWEB) July 12, 2011

Cut-It-Out Communications, Inc., a full-service Westchester public relations agency specializing in the incorporation of online activities in traditional campaigns, today announced it is focusing on Klout as an online benchmark for both internal business development and client publicity. Klout measures individuals online influence on a scale of 1 to 100 by monitoring the number and nature of their interactions on Twitter, Facebook and LinkedIn.

Cut-It-Out Communications, a leader in online PR for the Westchester community, currently publishes a monthly marketing and public relations column in the Westchester and Fairfield County Business Journals, and ranks number one on Google for the geo-targeted keyword, Westchester County public relations. It recommends emphasis on Klout scores because they measure engagement in addition to just the number of followers, friends or connections.

Willy Gissen, President of Cut-It-Out Communications, said, Klout is great because it takes into account retweets, mentions and comments, thus creating a true measure of online influence. In addition, its scoring is accurate, precise and responsive to daily changes in user behavior, making it both a valuable barometer and just plain interactive fun. Social media professionals will ask each other about their Klout scores in the same way others might ask what you do for a living.

Klout categorizes users with titles such as specialist, explorer, celebrity and, for its highest-ranked individuals, thought leader. It also lists specific topics where it finds you influential and breaks down your overall score into components labeled network influence, amplification probability and true reach.

Cut-It-Out Communications currently holds a Klout score of 47 and is exploring various other programs to facilitate social media interactions. In addition to Klout, Mr. Gissen recommended Hootsuite, Socialoomph and a new program, Sprout Social.

For more information, email info(at)cutitoutcommunications(dot)com, visit http://www.cioediting.com or call 914-723-7212. You may also visit the Cut-It-Out Communications blog at http://www.cioediting.com/wordpress and read instructional articles about public relations at http://www.cioediting.com/media_content_provision.asp.

# # #

Westchester Public Relations Firm Emphasizes Klout as Online Benchmark

Westchester Public Relations Firm Announces New Online Tips Feature

Hartsdale, NY (PRWEB) September 27, 2011

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm specializing in the incorporation of online activities in traditional PR campaigns, today announced a new weekly online tips column available on its website at http://www.cioediting.com/online_tips.asp.

The column provides a synopsis of useful online techniques in search engine optimization, social media, email marketing and website development. The President, Willy Gissen, also writes a monthly column on public relations and marketing for the Westchester and Fairfield County Business Journals (http://www.westfaironline.com) and has been certified in search engine marketing by Planet Ocean Communications and the Search Engine Academy.

Mr. Gissen said, This new tips column will offer an opportunity to share the latest developments in online PR as well as insights culled from conferences and seminars for many years. It will help me give back to the business community in a concise format of one or two paragraphs a week, delineating useful ways to stay one step ahead of competitors in almost any industry.

Mr. Gissen continued by noting that his company has maintained a #1 Google ranking for the keyword Westchester County public relations since September 2008 despite the highly competitive nature of his field, and that he often tries out many online innovations on his own company before recommending them to others.

Founded in 2003, Cut-It-Out Communications is a full-service public relations firm based in Hartsdale, New York. Its monthly blog, New York Times Leader, provides a synopsis of the lead story each morning and can be viewed at http://www.cioediting.com/wordpress. The company also maintains an active Twitter presence using the handle @wgissen. For more information, please email info(at)cutitoutcommunications(dot)com; call 914-723-7212; or write Cut-It-Out Communications, P.O. Box 495, Hartsdale, NY 10530.

###

More WordPress Developer Press Releases

Westchester Public Relations Firm Announces New Online Tips Feature

Westchester Public Relations Firm Designated by The New York Times as a Trusted Commenter

Hartsdale, New York (PRWEB) November 16, 2011

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm specializing in the incorporation of online activities in traditional PR campaigns, today announced it was designated by The New York Times as a Trusted Commenter.

The designation was based on the posting of the companys daily blog, titled New York Times Leader (http://www.cioediting.com/wordpress), in the comments box of the online edition each morning. According to the Times, the award/ status is based on an outstanding history of sharing great comments, and has only been given to a select group of readers. It allows future comments on The New York Times site to be posted immediately without moderation as well as other new features to be provided in a subsequent launch.

Willy Gissen, President of Cut-It-Out Communications, said, We focused our company blog on the lead story in The New York Times each morning partly because of the esteem we hold for the newspaper and its long tradition of journalistic excellence. To be honored by The New York Times in turn is somewhat of a humbling experience, and we will strive to continue to earn the honor with each days post.

The blog provides a succinct analysis of the lead story in the upper right of the front page each morning. Mostly non-partisan, it hews to the left of center on issues such as helping the poor, protecting the environment and assisting the middle class.

Mr. Gissen also noted other company achievements. Cut-It-Out Communications has maintained a #1 Google ranking for the keyword Westchester County public relations since September 2008 despite the highly competitive nature of the field. He also writes a monthly column on public relations and marketing for the Westchester County Business Journal.

Founded in 2003, Cut-It-Out Communications is a full-service public relations firm based in Hartsdale, New York. In addition to the blog, it offers a series of instructive articles about online activities and business development at http://www.cioediting.com/media_content_provision.asp. The company also maintains an active Twitter presence with the handle @wgissen.

###

More WordPress Developer Press Releases

Westchester Public Relations Firm Designated by The New York Times as a Trusted Commenter

Attensa Opens Free Public Beta of First Attention Driven RSS Reader for Microsoft

Portland, OR (PRWEB) March 6, 2007

Attensa, Inc., the leading developer of RSS software for businesses, announced a free public beta for Attensa for Outlook 2007 today. The new beta version builds on the integrated RSS capabilities in the new version of Microsoft Outlook 2007 by optimizing Outlook performance and adding a complete set of tools for receiving and managing critical business information while helping to cut through information overload with AttentionStream processing. Attensa AttentionStream processing continuously analyzes behaviors as RSS subscriptions are scanned and articles read. It automatically pulls the articles and feeds the reader finds to be most important to the top.

Consumer social media sites have been the driving force behind the early adoption and use of RSS. Microsoft’s integration of RSS in Vista, IE7 and Outlook 2007 will drive the further adoption of RSS by opening the eyes of business users to the advantages of using web feed workflows to get the right information to the right people at the right time.

Attensa for Outlook is the first RSS reader designed specifically for enterprise use. The Attensa for Outlook 2007 feature set and functionality were developed using in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of desktops are using Attensa for Outlook.

The Attensa for Outlook 2007 beta is free and can be downloaded at http://www.attensa.com/beta


Attensa for Outlook 2007 Highlights:

Optimized Outlook performance: Separate PST files for RSS feeds

By default Outlook 2007 stores RSS subscriptions in the users Exchange mailbox. In enterprise environments with limits on mailbox size, these files can fill up – FAST. Combining RSS articles with email can dramatically slow Outlook performance. To optimize Outlook performance, Attensa for Outlook 2007 stores feeds in a separate file. This speeds up Outlook performance, cuts storage requirements and makes feeds and articles available for offline reading.

Update feeds and delete articles on defined schedule

Outlook 2007 updates feeds at the same time it is sending and receiving email. This dual updating can significantly slow Outlook performance. Attensa for Outlook 2007 provides custom scheduling for updating RSS feeds. Users can set up schedules for specific feeds. Feeds are updated independently from email. And, with Attensa for Outlook 2007, users can update all of their feeds on demand by simply using the update now button. Users can also define schedules for automatically deleting read and unread articles. With Outlook 2007, users must clean out folders manually.

Safe and Secure Subscriptions to Internal and External RSS feeds

As more businesses are looking at RSS as a communication vehicle that can handle sensitive financial, development and supply chain information, the need for a safe secure transmission of information is paramount. Attensa for Outlook 2007 handles secure feeds with authentication credentials to insure critical information is only being read by the people authorized to receive it. Outlook 2007 has no capability to receive secure feeds. With Attensa for Outlook users have the ability to set strip out potentially malicious attachments and to set up lists of blocked feeds and enclosures.

Advanced compatibility and synchronization with the Microsoft RSS Platform

Attensa for Outlook 2007 synchronizes with the new Microsoft RSS Platform. By leveraging the Microsoft Common Feed Store, RSS feeds added using Attensa for Outlook, Internet Explorer 7 or Windows Vista, will automatically be synchronized for a seamless user experience. Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. With Attensa RSS readers you can access your RSS feeds anywhere in Outlook, on the Web and on mobile devices. The Attensa AttentionStream synchronization monitors every action from updating feeds, reading and deleting articles, subscribing to new feeds and adding tags are instantly synchronized in Outlook, Online and on your mobile phone or PDA.

Predictive Ranking AttentionStream

Attensa AttentionStream technology uses predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 2007 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed. Attensa for Outlook 2007 lets users choose how they want subscriptions and articles presented. Subscriptions can be displayed in a “River of News” view that simulates a single news feed, regardless of how many RSS feeds the user has subscribed to.

One click blog republishing and easy editing with connection to Windows Live Writer

The publishing toolbar in Attensa for Outlook publishing can now be linked to Microsoft LiveWriter, a desktop WYSIWYG authoring application that makes is easy to write, edit and add photos and other rich content to blog posts. Articles can be easily edited republished to internal or external blogs including Blogger, LiveJournal, TypePad, Windows Live Spaces,and WordPress. Writer supports RSD (Really Simple Discoverability), the Metaweblog API, and the Movable Type API.

Other Attensa for Outlook 2007 productivity features include:

Automatically find, preview and add RSS feeds from toolbars in Internet Explorer and Firefox

Powerful automated persistent search tools, search across 18 Web and blog search engines and continuously delivers relevant information as soon as it is published. YouTube video search as been added.

Create, import and export custom reading lists (OPML files)

Keep feeds and articles organized with tagging and categories. Attensa tags can now be imported and exported.

Secure connectivity to internal and external Web feeds and AttentionStream reporting with the Attensa Feed Server

Easily play audio and video content directly in the River of News

Built-in Pod Catcher automatically downloads audio and video attachments and puts them in a clearly labeled playlists in Windows Media Player or iTunes.

Desktop Alert toaster allows users to track fast breaking business information whether they are working in Outlook or not.

New Security enhancements — users can now disable scripting within feed articles.

Pricing and Availability

The beta of Attensa for Outlook 2007 for Outlook can be downloaded at no charge immediately from the Attensa the Web site http://www.attensa.com/beta .

About Attensa

Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.

For more information and to keep informed about new product introductions, please visit the company’s Web site – http://www.attensa.com and at our blog – http://www.attensa.com/blogs/attensa.

Attensa Opens Free Public Beta of First Attention Driven RSS Reader for Microsoft

Westchester County Public Relations Firm Promotes jQuery Sliders for Website Development

Hartsdale, New York (PRWEB) March 28, 2012

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester County public relations firm, today announced it is promoting jQuery sliders as a key element in website development, both for its own firm and its clients.

Westchester County Public Relations Firm Promotes jQuery Sliders for Website Development

Mandrien Consulting Group Launches Digital Marketing and Public Relations Division

New York, NY (PRWEB) July 23, 2011

New York City based Mandrien Consulting Group, a leading digital marketing and public relations firm serving clients in the legal, real estate, title insurance, and mortgage arenas, has launched a full-service digital marketing division, announced Matthew Montgomery, Director of Strategic Services at Mandrien Consulting Group.

A year ago title agencies and other sectors were experimenting with social media marketing. The buying really started about a year ago. Understanding the full impact that world class web design has on their image and the impact of social media marketing, national title agencies are diving in.

Mandrien Consulting Group will offer clients a full range of digital marketing products including but not limited to world class website design, email newsletter marketing, Search Engine Optimization (SEO), blogging, You Tube production, content production, and more, all in a strategic and cost-effective manner.

Alexander Crompton, Director of Corporate Communications for Mandrien Consulting Group, formerly of the French Ministry of Education will be the driving force behind this new Mandrien initiative overseeing a team of experts providing Mandrien clients an array of web-based services including:

Search Engine Optimization the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

SEO Maintenance Maintaining SEO for client websites by consistently providing updated strategic planning, fresh content and linking strategies from external sites, including blogs and social media sites.

Website Design Creating world class branded WordPress websites or converting existing websites.

Video Production and Strategy The production of You Tube and development of video planning as a component of clients overall digital strategy for utilization on websites, blogs and email signatures.

Blogs Developing external blogs using platforms such as Blogger or WordPress to maximize SEO potential for client websites using inbound links and automatic feeds.

Social Media Integrating social media strategies through platforms such as Facebook, Twitter, LinkedIn and YouTube to increase SEO results by driving inbound traffic and links for websites.

E-Marketing Creating content and distributing HTML e-mail newsletters and bulletins on a regular basis for clients.

All businesses evolve on a daily basis. However, web design, social media marketing and public relations through these channels has gone parabolic, said Rusty Solomon, CEO Mandrien Consulting Group. Title agency marketing is exponentially increasing through web design and social media marketing.

If you are not embracing the new rules of public relations and marketing, you are not selling, said Solomon. It is a mandatory component of modern day business paradigm shift.

Mandrien Consulting Group aims to push new business to our clients with digital marketing, concludes Matthew Montgomery. We are delighted to be able to provide these powerful and robust digital products to our clients marketing arsenal.

For a complimentary evaluation, please call Mandrien Consulting at 917.338.4222.

Mandrien Consulting Group provides results-driven national title agency marketing, web design, digital marketing as well as strategic marketing planning for the real estate service industry. Mandrien offers unparalleled practical and technical experience in the title insurance industry.

Mandrien Consulting Group is located at 32 Union Square East, Suite 1100, New York, New York 10003. For more information, please call 917.338.4222 or visit the website at http://www.mandrien.com.

# # #

Mandrien Consulting Group Launches Digital Marketing and Public Relations Division

Interactive Agency Gives New Digital Voice to Ohio Public Relations Professionals

Columbus, OH (PRWEB) October 28, 2011

Oxiem Interactive announces the launch of a new website for the Central Ohio Chapter of the Public Relations Society of America (PRSA), http://www.prsacentralohio.org. Powerful web features combined with an elegant web design give Central Ohio PRSA an effective communication channel to promote leadership and innovation in the public relations industry.

Using interactive website features, users can easily locate information about upcoming PRSA events, view and post jobs and sign up for volunteer and educational opportunities.

Additional site features include:

Searchable Membership Directory Organization members can log in to their own personalized accounts and update a comprehensive profile of personal information, which automatically flows into a members-only searchable directory with custom display options.

WordPress Blog An integrated blog seamlessly combines multiple platforms.

Social Media Connect Page Social media channels converge in one, streamlined access point, where the latest posts flow and display automatically. A unique bulletin board design displays most recent Central Ohio PRSA Facebook, Twitter, Flickr, Blog and YouTube posts.

Tabbed Footer Feature A powerful footer dynamically displays most recent news and upcoming events. Clicking through footer tabs also reveals organization Facebook, Flickr and Twitter feeds.

Our new site, combined with the collective energy of Central Ohios industry thought-leaders, will drive an ongoing discussion about public relations and the challenges our members are meeting each day as professionals and members of PRSA, said Todd Bailey, president of PRSA Central Ohio. The site offers a platform for serving our 400 members and for encouraging a broader community discussion about the future of our great profession.

The new website is the centerpiece of a comprehensive digital marketing package Oxiem tailored for Central Ohio PRSA, which also features a matching e-mail template, YouTube channel and Event Brite system for event registration. Central Ohio PRSA has been an excellent partner, said Billy Fischer, Director of Business Development for Oxiem. We were proud to work with this leader in public relations to pair the newest technology with proven marketing principles. The result is an effective online voice to communicate with Ohio public relations professionals.

About the Central Ohio Chapter of PRSA

The mission of the Central Ohio Chapter of PRSA is to elevate the relevance and importance of public relations to opinion leaders, the media, employers and the public by effectively applying the social behavioral and communications sciences. The chapter supports members in their efforts to offer strategically relevant and effective counsel to employers and clients. Visit Central Ohio PRSA on the web at http://www.prsacentralohio.org.

About Oxiem Interactive

Oxiem brings a fresh approach to effective web marketing for companies large and small. By combining high-performance websites, effective search marketing programs, social networking and interactive flash media, Oxiem takes e-marketing to a whole new level. Visit http://www.oxiem.com.

###

Interactive Agency Gives New Digital Voice to Ohio Public Relations Professionals

Client Intellect Today Announces the Opening of WordPress Clouds to the Public

ORLANDO, FL (PRWEB) April 03, 2012

Client Intellect today announces the opening of WordPress Clouds (wordpressclouds.com) to the public. The integration of WordPress and Cloud services provides business and personal users a complete WordPress hosting environment.

WordPress is a free and open source blogging tool and content management system (CMS) used by 22% of newly created websites, and is currently the most popular CMS currently being used on the internet. With the ability to add thousands of plugin features for SEO, Social media, and unlimited creative themes it is quickly becoming the go-to software for website content management. WordPress is extremely modular and highly configurable.

Backed by cloud-based infrastructure, WordPress Clouds features a fully redundant and fault-tolerant system, not relying on hardware which contains a single point of failure. Utilizing the latest versions of PHP and MySQL, the backbone of WordPress, along with a streamlined installation, WordPress Clouds offers a Cloud-based alternative to traditional shared web hosting providers.

We are very excited and proud to offer clients a simple and highly scalable WordPress Clouds services for a very reasonable price, said Adam Cady, Chief Operating Officer of Client Intellect. Our goal is to become an industry leader of WordPress based hosting services, and this is our first step towards that goal.

WordPress was first released to the public in May of 2003, and has won multiple industry accolades for being one of the most reliable open source content management systems.

About Client Intellect

Client Intellect, located in downtown Orlando, Florida, assists businesses and individuals worldwide in achieving their internet technology goals. By offering cloud server hosting, dedicated servers, private cloud servers and complete cloud services coupled with world-class customer service, Server Intellect has become a world-recognized leader in the global web hosting market.

Find More WordPress Social Media Plugin Press Releases

Client Intellect Today Announces the Opening of WordPress Clouds to the Public

Westchester Public Relations Agency Institutes New Statistical Approach to Evaluate Search Engine Behavior

(PRWEB) December 28, 2012

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm, today announced it is instituting a new statistical approach to evaluate keywords for its clients for search engine optimization (SEO).

The method employed evaluates search engine behavior — the number of people searching for any given keyword — combined with competition, the number of people trying to optimize for the same keyword. The two parameters are compared to create a KEI (keyword effectiveness index): a high volume of searchers with a low number of optimizers will achieve the best score.

Westchester Public Relations Agency Institutes New Statistical Approach to Evaluate Search Engine Behavior