Quantcast Introduces Breakthrough Direct-Measurement Audience Model, Delivering Cookie to People Translation

San Francisco, CA (Vocus) June 23, 2008

Quantcast, the pioneering provider of Open Internet Ratings, today announced the launch of the online media industry’s first audience measurement solution to provide comprehensive visibility into cookie-based traffic counts and people-based audience estimates for millions of Quantcast’s “quantified” web properties.

Until now, buyers and sellers of online advertising have debated over cookie-based publisher log-file counts and third-party panel service audience estimates. With Quantcast’s direct-measurement audience model, buyers and sellers are now provided with the only open, industry-wide measurement service offering clear visibility into both data points.

Quantcast’s revolutionary hybrid methodology leverages directly-measured cookie counts combined with panel and third party data sets within a sophisticated statistical framework. This new approach breaks through the limitations of current measurement models, which focus either on panel based data (people) or direct measurement (cookies).

Bridging these measurement methodologies marks an important step in enabling large sites to build customized segments of inventory with directly-measured audience data and supports vertical properties that may have no representation in pure panel-based measurement solutions.

“Quantcast is taking us out of the ‘dark ages’ of web audience measurement with its new approach,” said Bill Bradford, Senior Vice President, Content Strategy, Fox Broadcasting Company. “The Quantcast model finally delivers a solution which fully exploits the direct measurement capability of digital distribution, in the context of people, which is essential for delivering enhanced value to our consumers and our advertising partners. In addition, we use this valuable consumer insight for developing strategic marketing initiatives for the company.”

Twenty months after launch, Quantcast now has significant visibility into the global Internet user base. Observing billions of media consumption events every day across millions of distinct web properties, Quantcast has unparalleled insight into the world’s Internet population. This insight provides the basis for a comprehensive modeling approach that takes into account the unique characteristics that can drive differences between observed cookie and people counts, including important factors such as frequency of visit over time and work vs. home usage.

This resulting model provides a truly dynamic measurement platform, generating unique translations for every property, based on the specific characteristics of their audience.

“It’s hard to believe that the same panel-based solutions developed to measure audiences for print and TV platforms are still used today for the wildly different world of online measurement,” said Konrad Feldman, co-founder and CEO, Quantcast. “We launched Quantcast to solve this disconnect and cookie to people translation has been a core focus of our scientists from the outset. This is another important step in our drive to deliver transparency and addressable advertising solutions to the marketplace.”

About Quantcast:

Quantcast the New Standard in Audience Measurement, was founded by a team of engineers and mathematicians committed to addressing the digital media market’s need for transparent and actionable data. Through its services, Quantcast provides advertisers and publishers unmatched abilities to measure, organize, and transact based on directly-measured audience data.

The company’s Quantified Publisher program is available to web properties of any size and provides free direct-measurement for web sites, blogs, videos, games and widgets. The service has experienced rapid adoption by top media companies including CBS, Hachette-Filipacchi, FOX Entertainment, Digg, WordPress, BizJournals, Bloomberg, HuffingtonPost, National Geographic, Belo, eHarmony, McClatchy, Babycenter.com, Scientific American and Time Inc.’s SI.com, CNNMoney.com and People.com.

Online at Quantcast.com.

Contact:

Bite Communications for Quantcast

Sarahjane Sacchetti

+1 415-365-0356

quantcast @ bitepr.com

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Quantcast Introduces Breakthrough Direct-Measurement Audience Model, Delivering Cookie to People Translation

DemoWolf Launches New Tutorial Delivery System; Business Model Changed

Halifax, NS, Canada (Vocus) July 6, 2010

DemoWolf has just released a completely new system for delivering Flash support tutorials to hosting companies, and along with this release, unveiled their new website, community forums, and a new subscription service.

With the new Tutorial Delivery System, DemoWolf clients (which are hosting companies) can brand the tutorials they purchase themselves by uploading their company logo and managing their purchase from a new system thats taken several months to develop. All tutorial branding is done automatically, so clients no longer have to wait for DemoWolf to brand their tutorials for them.

In addition, all DemoWolf clients now get access to a new Tutorial Viewer that allows them to easily select from a number of configurable viewing options. Clients download their customized Tutorial Viewer, upload it to their website, then their customers can easily search for and view the tutorials their looking for. Whats more, is clients can update their Tutorial Viewer configuration and the way it looks, from the DemoWolf control panel, without having to make changes to their website.

New Subscription Service

In conjunction with the new Tutorial Delivery System, DemoWolf has also launched a brand new tutorial subscription service. With this new service, hosting companies can subscribe to, instead of purchasing tutorials, giving them complete control over which tutorials to display on their website. Since this new service is a hosted service, the tutorials will actually be stored on DemoWolf servers, but called from the same Tutorial Viewer that clients can configure, download and integrate seamlessly into their website.

With this new subscription service, DemoWolf clients can now update the logo that displays within their tutorials, make changes to the tutorials they wish to display, change which tutorial series to display, and within seconds can add newly updated or newly released tutorials from the DemoWolf control panel, as soon as DemoWolf releases them. Updating tutorials, upgrading tutorials, altering the Tutorial Viewer and updating the branding logo that displays in each tutorial are all 100% free for subscribers, and can all be managed from within the DemoWolf control panel.

The feedback were getting from this new system and the subscription service is tremendous says Rob Moore, president of DemoWolf. The amount of control weve passed on to our clients is outstanding. As soon as we release a new series of tutorials or update an existing series (for example, when cPanel or Parallels comes out with a newer version of their control panels), our subscribers will be able to login to this new system, deselect the older version tutorials, select the newly released tutorials, change their logo for branding if they wish, click Generate, and the new tutorials will automatically and immediately be available for viewing on their website, within their Tutorial Viewer, by their customers.

There are several subscription plans available starting from $ 9.95/month, on up to $ 49.95/month for access to all 200+ tutorial series, which include over 4,000 tutorials. For clients who do not want the voice narrated versions of tutorials, $ 29.95/month will get them access to all available tutorial series. Discounts are available for existing DemoWolf clients. For more information on these plans, go to http://www.demowolf.com/buy-subscribe.php

New Website and Forums

DemoWolf has also launched a brand new website, integrated with the popular WHMCS billing system and a new community Forums section. Because of all the new features now available to DemoWolf clients, it is thought that there may be more support requests and interest in sharing their Tutorial Viewer integrations with the rest of the community and the new Forums will make that much easier.

The WHMCS billing system is tied directly into the new Tutorial Delivery System, so that DemoWolf clients can manage their tutorials, subscriptions, purchases and logos all from within the new Client Area.

About DemoWolf

DemoWolf is the leading producer of Flash Support Tutorials for the hosting industry. Supporting hosting companies since 2005, DemoWolf currently has over 4,000 tutorials to choose from, and over 1,300 hosting companies actively using DemoWolf tutorials to help support their customers. Tutorials are available for such applications as Parallels Plesk Panel, cPanel, Helm, H-Sphere, DotNetPanel, Virtuozzo, Direct Admin and many supporting applications covering such topics as Email, domain names, FTP, WordPress and many more. In addition to hosting tutorials, DemoWolf also offers a Custom Tutorials service, voice recordings, tutorial translations, and DemoBuilder, the application used to create their tutorials. For more information, visit their website at http://www.demowolf.com, or call toll free 1-866-905-4678.

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DemoWolf Launches New Tutorial Delivery System; Business Model Changed

Westchester Public Relations Firm Creates New Model for Online PR

Hartsdale, NY (PRWEB) October 31, 2010

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations agency specializing in the incorporation of online activities in traditional PR programs, today announced it has created a new model to increase client visibility based on the pillars of web site development, search engine marketing and social media.

The model emphasizes the use of internal blogs residing on a clients web site; coding in .asp and online media rooms; and campaigns to create deep links and an interwoven online footprint. The company is certified in advanced search engine marketing; was recently named an all-star by Constant Contact, a prominent email marketing firm; and is ranked #1 for the geo-targeted search term, Westchester County public relations.

Willy Gissen, President of Cut-It-Out Communications, said, The goal of online PR is exactly the same as traditional PR — to increase client visibility. And the Google ranking algorithm responds in the same way, too, by rewarding the creation of original and creative content. That forms the perfect opening for public relations firms who have focused almost exclusively on that very task for print publications.

The Cut-It-Out model offers many unique elements. All web sites are coded in asp instead of html to facilitate site renovation. Internal blogs, residing on a clients web site, are used to create deep links — inbound connections to interior pages of a site. Google emphasizes this type of inbound link, clickable text on another site pointing to your own, in its search engine ranking pages (SERPs).

Other aspects of the Cut-It-Out model include a prominent online media room for all publicity generated, with a link on a web sites top navigation bar for the journalists convenience. Corporate presence on social media sites are linked with each other as well as the organizations home page to create a customized online web.

Mr. Gissen concluded, The online revolution is an ongoing one, and only the nimble public relations firms, capable of constant adaptation, will stay at the top. Cut-It-Out Communications is committed to that strategy to keep its clients in the forefront of the business world.

For more information, please email info(at)cutitoutcommunications(dot)com or call 914-723-7212.

About Cut-It-Out Communications

Founded in 2003, Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business clients. With more than 15 years of experience in public relations and related fields, the President, Willy Gissen, previously trained with a former SVP of the top New York City PR firm, Hill & Knowlton; served on the communications staff of Congressional and gubernatorial campaigns; and earned a degree from Harvard College.

The company has authored a series of instructive articles about public relations at http://www.cioediting.com/media_content_provision.asp and maintains a blog about current events at http://www.cioediting.com/wordpress.

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Westchester Public Relations Firm Creates New Model for Online PR

QiPao Beauty Model or Feng Shui Master. You Decide. Vote Now.

New York City, NY (PRWEB) December 01, 2011

She is, after all, one of the country’s leading Feng Shui Masters, an architect and a metaphysics master who rarely used social media. In fact her website and radio shows are in Mandarin. But now, using modern social media she is not shy about saying in English “I would love your help”.

The Renaissance Economic Development Corporation is certified as a community development financial institution through the U.S. Department of the Treasury and is hosting a QiPao modeling contest in NYC.

QiPao are those beautiful Chinese dresses that have high necks and are often very elegant.

Zhi Hai is well known for practicing Feng Shui in the United States and Architecture in China. And despite her decades of professional experience, her “balanced” practice has allowed her to maintain the healthy look and beauty of woman 20 years younger.

She was both flattered to be invited to model the QiPao and a bit concerned that it did not “fit” her professional standing in the Feng Shui community. But she believed, if she could be among the top ten models she would show people how beneficial good Feng Shui can be for your life, health and happiness.

It turned out to be quite surprising, a great experience and a very valuable education for her and her clients.

She learned the power of “Social Media” like Facebook, Twitter and email marketing even in traditional Chinese situations. Some of the contestants were doing so well. She could not understand how they got so many votes so fast. It turned out to be a social media contest where your friends and “fans” vote instead of judges. With this new knowledge she “dove into” social media and begun to gain steam. She experienced first-hand the power and importance of social media quickly going from 100 votes to more than 600 votes. But she still needed more strategy.

Now she is experimenting with other forms of viral activity like PR, mobile communications and smart “modern” practices. She is about halfway to her goal in only two weeks but as she says ” I can use as much support and viral help as possible from all of you on the internet”. if you want to see her picture and give her a vote go to http://www.tinyurl.com/zhihai-contest and click on “vote here”.

The contest is over December 7 so vote now if you want.

If you want to see all the contestants go to http://renaissance-ny.org/wordpress/2011-qipao-contest/. She is #23. You can vote for ten contestants.

Zhi Hai is one of the nation’s leading Master’s of Feng Shui, Architecture and Metaphysics. Her deep study of the life and secrets of Emperor Huang Di have uncovered valuable “Power Your Life” secrets and can be seen on http://www.emperorswalk.com

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QiPao Beauty Model or Feng Shui Master. You Decide. Vote Now.

For a lot of enterprise organisation, possibly all of them, profits are the supply of sustainable growth. And to attain this certain aim, they try to take the recourse of such strategies and methods, which could put their brand worth at the leading. From the days of malls and roadside shops and marketplace complexes, the planet of business for these organisations has come far off into the planet of technologies. Here, they are capable to utilise the most frequent form of utility that is world wide web. Online techniques of commerce have replaced the age old tradition of salesmanship and shop keeping. With the rising require of the company organisations to put themselves into the global globe, which is through the World Wide Net, newer approaches have been developed. New tactics are also becoming developed on a regular basis and this quest to improve upon the present system of ecommerce is probably never ending. As a outcome of the innovations by the specialist net designers and the professionals, a lot several websites are becoming developed and a lot of forms of wordpress themes are getting incorporated. This has allowed the ecommerce sites to spice their portal to attract far more and more consumers. Since, these ecommerce and business themes and templates can be extended to any sort of item or services, the beneficiaries extend across a wide spectrum. Organization websites have enhanced the number of their customers very substantially and they have been in a position to draw them from far and wide. Consumers also are in the beneficial spectrum as they get to discover their favourite products from the websites with ease, with only a handful of clicks. This goes on to mean that the web sites are fairly user friendly and are effortless to navigate to uncover various merchandise. Right after choosing the object to be purchased, a single can go for the shopping carts that are integrated with the themes and templates. With the effective and secure payment gateways that internet sites with wordpress themes provide the buyers, it is really a smooth expertise for the clients to perform by means of the sites. With the incorporation of these themes in the ecommerce websites, the potential of the websites for carrying out organization, has improved a lot and companies are being profited. These types of commerce websites in the Planet Wide Web have been in a position to carve a niche for themselves in the huge competitors that goes on in the world wide web advertising. With a great template and site, a brand is able to strengthen its worth and improve its marketability. Because the web designers of the amateur category are able to place their personal inputs into the web templates, the wordpress themes have been capable to satisfy most of the demands of the ecommerce sites. It is their decision that can add to the attractiveness of the portals which is executable in the files and the codes with which the templates are created. In the quest for enhancing the commerce worth, these themes have offered a channel for not only escalating their visitors, but also for making them, rank among the ideal sites for a distinct product. SRE Worldwide INFOECH is supplying Search engine marketing India to Premium-wordpress-themes.com, give the wide array of premium WordPress Themes with stunning styles, and common customer assistance. Its also offers the vast collection of Company WordPress Themes, portfolio wordpress themes, Magazine wordpress themes and and much far more. Associated WordPress Ecommerce Theme Articles Using Various Wordpress Themes A Excellent Model For Ecommerce Purposes

For a lot of enterprise organisation, possibly all of them, profits are the supply of sustainable growth. And to attain this certain aim, they try to take the recourse of such strategies and methods, which could put their brand worth at the leading. From the days of malls and roadside shops and marketplace complexes, the planet of business for these organisations has come far off into the planet of technologies. Here, they are capable to utilise the most frequent form of utility that is world wide web.

Online techniques of commerce have replaced the age old tradition of salesmanship and shop keeping. With the rising require of the company organisations to put themselves into the global globe, which is through the World Wide Net, newer approaches have been developed. New tactics are also becoming developed on a regular basis and this quest to improve upon the present system of ecommerce is probably never ending.

As a outcome of the innovations by the specialist net designers and the professionals, a lot several websites are becoming developed and a lot of forms of wordpress themes are getting incorporated. This has allowed the ecommerce sites to spice their portal to attract far more and more consumers. Since, these ecommerce and business themes and templates can be extended to any sort of item or services, the beneficiaries extend across a wide spectrum.

Organization websites have enhanced the number of their customers very substantially and they have been in a position to draw them from far and wide. Consumers also are in the beneficial spectrum as they get to discover their favourite products from the websites with ease, with only a handful of clicks. This goes on to mean that the web sites are fairly user friendly and are effortless to navigate to uncover various merchandise.

Right after choosing the object to be purchased, a single can go for the shopping carts that are integrated with the themes and templates.

With the effective and secure payment gateways that internet sites with wordpress themes provide the buyers, it is really a smooth expertise for the clients to perform by means of the sites. With the incorporation of these themes in the ecommerce websites, the potential of the websites for carrying out organization, has improved a lot and companies are being profited. These types of commerce websites in the Planet Wide Web have been in a position to carve a niche for themselves in the huge competitors that goes on in the world wide web advertising. With a great template and site, a brand is able to strengthen its worth and improve its marketability.

Because the web designers of the amateur category are able to place their personal inputs into the web templates, the wordpress themes have been capable to satisfy most of the demands of the ecommerce sites. It is their decision that can add to the attractiveness of the portals which is executable in the files and the codes with which the templates are created. In the quest for enhancing the commerce worth, these themes have offered a channel for not only escalating their visitors, but also for making them, rank among the ideal sites for a distinct product.
 

SRE Worldwide INFOECH is supplying Search engine marketing India to Premium-wordpress-themes.com, give the wide array of premium WordPress Themes with stunning styles, and common customer assistance. Its also offers the vast collection of Company WordPress Themes, portfolio wordpress themes, Magazine wordpress themes and and much far more.

Associated WordPress Ecommerce Theme Articles

Using Various Wordpress Themes A Excellent Model For Ecommerce Purposes