Westchester Public Relations Firm Creates New Model for Online PR

Hartsdale, NY (PRWEB) October 31, 2010

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations agency specializing in the incorporation of online activities in traditional PR programs, today announced it has created a new model to increase client visibility based on the pillars of web site development, search engine marketing and social media.

The model emphasizes the use of internal blogs residing on a clients web site; coding in .asp and online media rooms; and campaigns to create deep links and an interwoven online footprint. The company is certified in advanced search engine marketing; was recently named an all-star by Constant Contact, a prominent email marketing firm; and is ranked #1 for the geo-targeted search term, Westchester County public relations.

Willy Gissen, President of Cut-It-Out Communications, said, The goal of online PR is exactly the same as traditional PR — to increase client visibility. And the Google ranking algorithm responds in the same way, too, by rewarding the creation of original and creative content. That forms the perfect opening for public relations firms who have focused almost exclusively on that very task for print publications.

The Cut-It-Out model offers many unique elements. All web sites are coded in asp instead of html to facilitate site renovation. Internal blogs, residing on a clients web site, are used to create deep links — inbound connections to interior pages of a site. Google emphasizes this type of inbound link, clickable text on another site pointing to your own, in its search engine ranking pages (SERPs).

Other aspects of the Cut-It-Out model include a prominent online media room for all publicity generated, with a link on a web sites top navigation bar for the journalists convenience. Corporate presence on social media sites are linked with each other as well as the organizations home page to create a customized online web.

Mr. Gissen concluded, The online revolution is an ongoing one, and only the nimble public relations firms, capable of constant adaptation, will stay at the top. Cut-It-Out Communications is committed to that strategy to keep its clients in the forefront of the business world.

For more information, please email info(at)cutitoutcommunications(dot)com or call 914-723-7212.

About Cut-It-Out Communications

Founded in 2003, Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business clients. With more than 15 years of experience in public relations and related fields, the President, Willy Gissen, previously trained with a former SVP of the top New York City PR firm, Hill & Knowlton; served on the communications staff of Congressional and gubernatorial campaigns; and earned a degree from Harvard College.

The company has authored a series of instructive articles about public relations at http://www.cioediting.com/media_content_provision.asp and maintains a blog about current events at http://www.cioediting.com/wordpress.

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Westchester Public Relations Firm Creates New Model for Online PR

Westchester Public Relations Firm Emphasizes Klout as Online Benchmark

Hartsdale, New York (PRWEB) July 12, 2011

Cut-It-Out Communications, Inc., a full-service Westchester public relations agency specializing in the incorporation of online activities in traditional campaigns, today announced it is focusing on Klout as an online benchmark for both internal business development and client publicity. Klout measures individuals online influence on a scale of 1 to 100 by monitoring the number and nature of their interactions on Twitter, Facebook and LinkedIn.

Cut-It-Out Communications, a leader in online PR for the Westchester community, currently publishes a monthly marketing and public relations column in the Westchester and Fairfield County Business Journals, and ranks number one on Google for the geo-targeted keyword, Westchester County public relations. It recommends emphasis on Klout scores because they measure engagement in addition to just the number of followers, friends or connections.

Willy Gissen, President of Cut-It-Out Communications, said, Klout is great because it takes into account retweets, mentions and comments, thus creating a true measure of online influence. In addition, its scoring is accurate, precise and responsive to daily changes in user behavior, making it both a valuable barometer and just plain interactive fun. Social media professionals will ask each other about their Klout scores in the same way others might ask what you do for a living.

Klout categorizes users with titles such as specialist, explorer, celebrity and, for its highest-ranked individuals, thought leader. It also lists specific topics where it finds you influential and breaks down your overall score into components labeled network influence, amplification probability and true reach.

Cut-It-Out Communications currently holds a Klout score of 47 and is exploring various other programs to facilitate social media interactions. In addition to Klout, Mr. Gissen recommended Hootsuite, Socialoomph and a new program, Sprout Social.

For more information, email info(at)cutitoutcommunications(dot)com, visit http://www.cioediting.com or call 914-723-7212. You may also visit the Cut-It-Out Communications blog at http://www.cioediting.com/wordpress and read instructional articles about public relations at http://www.cioediting.com/media_content_provision.asp.

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Westchester Public Relations Firm Emphasizes Klout as Online Benchmark

Westchester Public Relations Firm Announces New Online Tips Feature

Hartsdale, NY (PRWEB) September 27, 2011

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm specializing in the incorporation of online activities in traditional PR campaigns, today announced a new weekly online tips column available on its website at http://www.cioediting.com/online_tips.asp.

The column provides a synopsis of useful online techniques in search engine optimization, social media, email marketing and website development. The President, Willy Gissen, also writes a monthly column on public relations and marketing for the Westchester and Fairfield County Business Journals (http://www.westfaironline.com) and has been certified in search engine marketing by Planet Ocean Communications and the Search Engine Academy.

Mr. Gissen said, This new tips column will offer an opportunity to share the latest developments in online PR as well as insights culled from conferences and seminars for many years. It will help me give back to the business community in a concise format of one or two paragraphs a week, delineating useful ways to stay one step ahead of competitors in almost any industry.

Mr. Gissen continued by noting that his company has maintained a #1 Google ranking for the keyword Westchester County public relations since September 2008 despite the highly competitive nature of his field, and that he often tries out many online innovations on his own company before recommending them to others.

Founded in 2003, Cut-It-Out Communications is a full-service public relations firm based in Hartsdale, New York. Its monthly blog, New York Times Leader, provides a synopsis of the lead story each morning and can be viewed at http://www.cioediting.com/wordpress. The company also maintains an active Twitter presence using the handle @wgissen. For more information, please email info(at)cutitoutcommunications(dot)com; call 914-723-7212; or write Cut-It-Out Communications, P.O. Box 495, Hartsdale, NY 10530.

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Westchester Public Relations Firm Designated by The New York Times as a Trusted Commenter

Hartsdale, New York (PRWEB) November 16, 2011

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm specializing in the incorporation of online activities in traditional PR campaigns, today announced it was designated by The New York Times as a Trusted Commenter.

The designation was based on the posting of the companys daily blog, titled New York Times Leader (http://www.cioediting.com/wordpress), in the comments box of the online edition each morning. According to the Times, the award/ status is based on an outstanding history of sharing great comments, and has only been given to a select group of readers. It allows future comments on The New York Times site to be posted immediately without moderation as well as other new features to be provided in a subsequent launch.

Willy Gissen, President of Cut-It-Out Communications, said, We focused our company blog on the lead story in The New York Times each morning partly because of the esteem we hold for the newspaper and its long tradition of journalistic excellence. To be honored by The New York Times in turn is somewhat of a humbling experience, and we will strive to continue to earn the honor with each days post.

The blog provides a succinct analysis of the lead story in the upper right of the front page each morning. Mostly non-partisan, it hews to the left of center on issues such as helping the poor, protecting the environment and assisting the middle class.

Mr. Gissen also noted other company achievements. Cut-It-Out Communications has maintained a #1 Google ranking for the keyword Westchester County public relations since September 2008 despite the highly competitive nature of the field. He also writes a monthly column on public relations and marketing for the Westchester County Business Journal.

Founded in 2003, Cut-It-Out Communications is a full-service public relations firm based in Hartsdale, New York. In addition to the blog, it offers a series of instructive articles about online activities and business development at http://www.cioediting.com/media_content_provision.asp. The company also maintains an active Twitter presence with the handle @wgissen.

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Westchester County Public Relations Firm Promotes jQuery Sliders for Website Development

Hartsdale, New York (PRWEB) March 28, 2012

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester County public relations firm, today announced it is promoting jQuery sliders as a key element in website development, both for its own firm and its clients.

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Westchester Public Relations Agency Institutes New Statistical Approach to Evaluate Search Engine Behavior

(PRWEB) December 28, 2012

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm, today announced it is instituting a new statistical approach to evaluate keywords for its clients for search engine optimization (SEO).

The method employed evaluates search engine behavior — the number of people searching for any given keyword — combined with competition, the number of people trying to optimize for the same keyword. The two parameters are compared to create a KEI (keyword effectiveness index): a high volume of searchers with a low number of optimizers will achieve the best score.

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