Westchester Public Relations Firm Emphasizes Klout as Online Benchmark

Hartsdale, New York (PRWEB) July 12, 2011

Cut-It-Out Communications, Inc., a full-service Westchester public relations agency specializing in the incorporation of online activities in traditional campaigns, today announced it is focusing on Klout as an online benchmark for both internal business development and client publicity. Klout measures individuals online influence on a scale of 1 to 100 by monitoring the number and nature of their interactions on Twitter, Facebook and LinkedIn.

Cut-It-Out Communications, a leader in online PR for the Westchester community, currently publishes a monthly marketing and public relations column in the Westchester and Fairfield County Business Journals, and ranks number one on Google for the geo-targeted keyword, Westchester County public relations. It recommends emphasis on Klout scores because they measure engagement in addition to just the number of followers, friends or connections.

Willy Gissen, President of Cut-It-Out Communications, said, Klout is great because it takes into account retweets, mentions and comments, thus creating a true measure of online influence. In addition, its scoring is accurate, precise and responsive to daily changes in user behavior, making it both a valuable barometer and just plain interactive fun. Social media professionals will ask each other about their Klout scores in the same way others might ask what you do for a living.

Klout categorizes users with titles such as specialist, explorer, celebrity and, for its highest-ranked individuals, thought leader. It also lists specific topics where it finds you influential and breaks down your overall score into components labeled network influence, amplification probability and true reach.

Cut-It-Out Communications currently holds a Klout score of 47 and is exploring various other programs to facilitate social media interactions. In addition to Klout, Mr. Gissen recommended Hootsuite, Socialoomph and a new program, Sprout Social.

For more information, email info(at)cutitoutcommunications(dot)com, visit http://www.cioediting.com or call 914-723-7212. You may also visit the Cut-It-Out Communications blog at http://www.cioediting.com/wordpress and read instructional articles about public relations at http://www.cioediting.com/media_content_provision.asp.

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Westchester Public Relations Firm Emphasizes Klout as Online Benchmark

Benchmark Email Releases Free Email Marketing Plugin for WordPress Bloggers

Los Alamitos, California (PRWEB) March 22, 2012

Benchmark Email, an award-winning, global email marketing service, has created a free WordPress email marketing plugin designed for WordPress bloggers. Created with the developers from BeAutomated, the Benchmark Email Lite plugin gathers email signups on blog pages, then lets bloggers quickly send out newsletter versions of their WordPress posts to subscribers.

Many bloggers know that promoting a blog can take far more time than actually creating content. This email plugin, which includes a signup box widget, does all the work for you, says Curt Keller, CEO of the email marketing company Benchmark Email. It’s a very simple process. Visitors go to your blog and sign up for your emails, and after you write a blog post, you hit a few buttons to send out the email version. It’s really that easy.”

Benchmark Email Lite lets bloggers create a signup box matching their blog’s theme, and use up to 28 custom fields to gather information beyond an email address or name. The widget can be placed on any or all blog pages, if the theme allows it (a third-party plugin can be used for this). Benchmark Email Lite also allows multiple API keys, and bloggers can create up to five different email lists in the WordPress back-end for sending posts to subscribers.

Once a WordPress blogger signs up for a free 30-day trial at Benchmark Email, they can use the plugin and widget for free, indefinitely. Benchmark Email also features online surveys and polls, a free email marketing app for the iPhone, social media tools, and other features, with paid plans starting at $ 9.95 a month.

About Benchmark Email

Los Alamitos, Calif.-based Benchmark Email is one of the worlds most critically-lauded email marketing services for small businesses, bloggers, and entrepreneurs. The email marketing company serves clients in the United States, Europe, Asia and the Middle East, with award-winning, top-notch email marketing features developed with the input of users.

Benchmark Email Releases Free Email Marketing Plugin for WordPress Bloggers