How to Get More Sales from Public Relations and Marketing Dollars

Atlanta, GA (PRWEB) November 16, 2009

Chris Nassetta, president and CEO of Hilton Hotels Corporation, suggested at the 2009 ALIS Hotel Leader’s Outlook panel that the rebound would not be immediate because “the psychological impact was too great.” Many have been psychologically impacted over the past year. Businesses in the global hospitality industry are in the wringer. The bright side is that when a company goes through a wringer, what remains is the true value in the business.

A firm can still squeeze more value from its public relations and digital marketing dollars with these four steps:

1. Assess company strength. Outsource the rest

Make an honest evaluation of the time plus digital marketing and public relations resources that are in-house – outsource the rest.

2. Develop high-value content. Export it consistently.

With the shrinking news hole and proliferation of social media outlets, it is tempting to get caught up in the excitement of the medium. In fact, the most important marketing exercise a company can undergo is a deep dive into its message. What is a company’s true value-add? What is its differentiator? What business problem does the company solve? Answer these questions first, simplify the message and then consistently distribute it.

3. Search engine optimize everything.

Search is the new homepage. A company’s keywords should be thoroughly researched, then sprinkled through every piece of writing and micro-writing that it distributes. Thanks to @stacywms for her blog series on “How to Leverage Social Media for Search Engine Optimization,” which explores SEO for each social media tactic. Take a look.

4. Embrace social media technology to save time.

Social media will hit a tipping point of credibility and use in the hospitality and tourism industry in 2010 and will yield lucrative ROI strategies. Get started now, with one tactic at a time. Here is an effective tutorial on how to tap Twitter’s power in 30 minutes a day.

Twitter Power Strategy

The below tactics assume that the company:

1.

How to Get More Sales from Public Relations and Marketing Dollars

Westchester Public Relations Firm Creates New Model for Online PR

Hartsdale, NY (PRWEB) October 31, 2010

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations agency specializing in the incorporation of online activities in traditional PR programs, today announced it has created a new model to increase client visibility based on the pillars of web site development, search engine marketing and social media.

The model emphasizes the use of internal blogs residing on a clients web site; coding in .asp and online media rooms; and campaigns to create deep links and an interwoven online footprint. The company is certified in advanced search engine marketing; was recently named an all-star by Constant Contact, a prominent email marketing firm; and is ranked #1 for the geo-targeted search term, Westchester County public relations.

Willy Gissen, President of Cut-It-Out Communications, said, The goal of online PR is exactly the same as traditional PR — to increase client visibility. And the Google ranking algorithm responds in the same way, too, by rewarding the creation of original and creative content. That forms the perfect opening for public relations firms who have focused almost exclusively on that very task for print publications.

The Cut-It-Out model offers many unique elements. All web sites are coded in asp instead of html to facilitate site renovation. Internal blogs, residing on a clients web site, are used to create deep links — inbound connections to interior pages of a site. Google emphasizes this type of inbound link, clickable text on another site pointing to your own, in its search engine ranking pages (SERPs).

Other aspects of the Cut-It-Out model include a prominent online media room for all publicity generated, with a link on a web sites top navigation bar for the journalists convenience. Corporate presence on social media sites are linked with each other as well as the organizations home page to create a customized online web.

Mr. Gissen concluded, The online revolution is an ongoing one, and only the nimble public relations firms, capable of constant adaptation, will stay at the top. Cut-It-Out Communications is committed to that strategy to keep its clients in the forefront of the business world.

For more information, please email info(at)cutitoutcommunications(dot)com or call 914-723-7212.

About Cut-It-Out Communications

Founded in 2003, Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business clients. With more than 15 years of experience in public relations and related fields, the President, Willy Gissen, previously trained with a former SVP of the top New York City PR firm, Hill & Knowlton; served on the communications staff of Congressional and gubernatorial campaigns; and earned a degree from Harvard College.

The company has authored a series of instructive articles about public relations at http://www.cioediting.com/media_content_provision.asp and maintains a blog about current events at http://www.cioediting.com/wordpress.

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Westchester Public Relations Firm Creates New Model for Online PR

Westchester Public Relations Firm Emphasizes Klout as Online Benchmark

Hartsdale, New York (PRWEB) July 12, 2011

Cut-It-Out Communications, Inc., a full-service Westchester public relations agency specializing in the incorporation of online activities in traditional campaigns, today announced it is focusing on Klout as an online benchmark for both internal business development and client publicity. Klout measures individuals online influence on a scale of 1 to 100 by monitoring the number and nature of their interactions on Twitter, Facebook and LinkedIn.

Cut-It-Out Communications, a leader in online PR for the Westchester community, currently publishes a monthly marketing and public relations column in the Westchester and Fairfield County Business Journals, and ranks number one on Google for the geo-targeted keyword, Westchester County public relations. It recommends emphasis on Klout scores because they measure engagement in addition to just the number of followers, friends or connections.

Willy Gissen, President of Cut-It-Out Communications, said, Klout is great because it takes into account retweets, mentions and comments, thus creating a true measure of online influence. In addition, its scoring is accurate, precise and responsive to daily changes in user behavior, making it both a valuable barometer and just plain interactive fun. Social media professionals will ask each other about their Klout scores in the same way others might ask what you do for a living.

Klout categorizes users with titles such as specialist, explorer, celebrity and, for its highest-ranked individuals, thought leader. It also lists specific topics where it finds you influential and breaks down your overall score into components labeled network influence, amplification probability and true reach.

Cut-It-Out Communications currently holds a Klout score of 47 and is exploring various other programs to facilitate social media interactions. In addition to Klout, Mr. Gissen recommended Hootsuite, Socialoomph and a new program, Sprout Social.

For more information, email info(at)cutitoutcommunications(dot)com, visit http://www.cioediting.com or call 914-723-7212. You may also visit the Cut-It-Out Communications blog at http://www.cioediting.com/wordpress and read instructional articles about public relations at http://www.cioediting.com/media_content_provision.asp.

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Westchester Public Relations Firm Emphasizes Klout as Online Benchmark

Westchester Public Relations Firm Announces New Online Tips Feature

Hartsdale, NY (PRWEB) September 27, 2011

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm specializing in the incorporation of online activities in traditional PR campaigns, today announced a new weekly online tips column available on its website at http://www.cioediting.com/online_tips.asp.

The column provides a synopsis of useful online techniques in search engine optimization, social media, email marketing and website development. The President, Willy Gissen, also writes a monthly column on public relations and marketing for the Westchester and Fairfield County Business Journals (http://www.westfaironline.com) and has been certified in search engine marketing by Planet Ocean Communications and the Search Engine Academy.

Mr. Gissen said, This new tips column will offer an opportunity to share the latest developments in online PR as well as insights culled from conferences and seminars for many years. It will help me give back to the business community in a concise format of one or two paragraphs a week, delineating useful ways to stay one step ahead of competitors in almost any industry.

Mr. Gissen continued by noting that his company has maintained a #1 Google ranking for the keyword Westchester County public relations since September 2008 despite the highly competitive nature of his field, and that he often tries out many online innovations on his own company before recommending them to others.

Founded in 2003, Cut-It-Out Communications is a full-service public relations firm based in Hartsdale, New York. Its monthly blog, New York Times Leader, provides a synopsis of the lead story each morning and can be viewed at http://www.cioediting.com/wordpress. The company also maintains an active Twitter presence using the handle @wgissen. For more information, please email info(at)cutitoutcommunications(dot)com; call 914-723-7212; or write Cut-It-Out Communications, P.O. Box 495, Hartsdale, NY 10530.

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Westchester Public Relations Firm Announces New Online Tips Feature

Westchester Public Relations Firm Designated by The New York Times as a Trusted Commenter

Hartsdale, New York (PRWEB) November 16, 2011

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm specializing in the incorporation of online activities in traditional PR campaigns, today announced it was designated by The New York Times as a Trusted Commenter.

The designation was based on the posting of the companys daily blog, titled New York Times Leader (http://www.cioediting.com/wordpress), in the comments box of the online edition each morning. According to the Times, the award/ status is based on an outstanding history of sharing great comments, and has only been given to a select group of readers. It allows future comments on The New York Times site to be posted immediately without moderation as well as other new features to be provided in a subsequent launch.

Willy Gissen, President of Cut-It-Out Communications, said, We focused our company blog on the lead story in The New York Times each morning partly because of the esteem we hold for the newspaper and its long tradition of journalistic excellence. To be honored by The New York Times in turn is somewhat of a humbling experience, and we will strive to continue to earn the honor with each days post.

The blog provides a succinct analysis of the lead story in the upper right of the front page each morning. Mostly non-partisan, it hews to the left of center on issues such as helping the poor, protecting the environment and assisting the middle class.

Mr. Gissen also noted other company achievements. Cut-It-Out Communications has maintained a #1 Google ranking for the keyword Westchester County public relations since September 2008 despite the highly competitive nature of the field. He also writes a monthly column on public relations and marketing for the Westchester County Business Journal.

Founded in 2003, Cut-It-Out Communications is a full-service public relations firm based in Hartsdale, New York. In addition to the blog, it offers a series of instructive articles about online activities and business development at http://www.cioediting.com/media_content_provision.asp. The company also maintains an active Twitter presence with the handle @wgissen.

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Westchester County Public Relations Firm Promotes jQuery Sliders for Website Development

Hartsdale, New York (PRWEB) March 28, 2012

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester County public relations firm, today announced it is promoting jQuery sliders as a key element in website development, both for its own firm and its clients.

Westchester County Public Relations Firm Promotes jQuery Sliders for Website Development

Mandrien Consulting Group Launches Digital Marketing and Public Relations Division

New York, NY (PRWEB) July 23, 2011

New York City based Mandrien Consulting Group, a leading digital marketing and public relations firm serving clients in the legal, real estate, title insurance, and mortgage arenas, has launched a full-service digital marketing division, announced Matthew Montgomery, Director of Strategic Services at Mandrien Consulting Group.

A year ago title agencies and other sectors were experimenting with social media marketing. The buying really started about a year ago. Understanding the full impact that world class web design has on their image and the impact of social media marketing, national title agencies are diving in.

Mandrien Consulting Group will offer clients a full range of digital marketing products including but not limited to world class website design, email newsletter marketing, Search Engine Optimization (SEO), blogging, You Tube production, content production, and more, all in a strategic and cost-effective manner.

Alexander Crompton, Director of Corporate Communications for Mandrien Consulting Group, formerly of the French Ministry of Education will be the driving force behind this new Mandrien initiative overseeing a team of experts providing Mandrien clients an array of web-based services including:

Search Engine Optimization the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

SEO Maintenance Maintaining SEO for client websites by consistently providing updated strategic planning, fresh content and linking strategies from external sites, including blogs and social media sites.

Website Design Creating world class branded WordPress websites or converting existing websites.

Video Production and Strategy The production of You Tube and development of video planning as a component of clients overall digital strategy for utilization on websites, blogs and email signatures.

Blogs Developing external blogs using platforms such as Blogger or WordPress to maximize SEO potential for client websites using inbound links and automatic feeds.

Social Media Integrating social media strategies through platforms such as Facebook, Twitter, LinkedIn and YouTube to increase SEO results by driving inbound traffic and links for websites.

E-Marketing Creating content and distributing HTML e-mail newsletters and bulletins on a regular basis for clients.

All businesses evolve on a daily basis. However, web design, social media marketing and public relations through these channels has gone parabolic, said Rusty Solomon, CEO Mandrien Consulting Group. Title agency marketing is exponentially increasing through web design and social media marketing.

If you are not embracing the new rules of public relations and marketing, you are not selling, said Solomon. It is a mandatory component of modern day business paradigm shift.

Mandrien Consulting Group aims to push new business to our clients with digital marketing, concludes Matthew Montgomery. We are delighted to be able to provide these powerful and robust digital products to our clients marketing arsenal.

For a complimentary evaluation, please call Mandrien Consulting at 917.338.4222.

Mandrien Consulting Group provides results-driven national title agency marketing, web design, digital marketing as well as strategic marketing planning for the real estate service industry. Mandrien offers unparalleled practical and technical experience in the title insurance industry.

Mandrien Consulting Group is located at 32 Union Square East, Suite 1100, New York, New York 10003. For more information, please call 917.338.4222 or visit the website at http://www.mandrien.com.

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Mandrien Consulting Group Launches Digital Marketing and Public Relations Division

Interactive Agency Gives New Digital Voice to Ohio Public Relations Professionals

Columbus, OH (PRWEB) October 28, 2011

Oxiem Interactive announces the launch of a new website for the Central Ohio Chapter of the Public Relations Society of America (PRSA), http://www.prsacentralohio.org. Powerful web features combined with an elegant web design give Central Ohio PRSA an effective communication channel to promote leadership and innovation in the public relations industry.

Using interactive website features, users can easily locate information about upcoming PRSA events, view and post jobs and sign up for volunteer and educational opportunities.

Additional site features include:

Searchable Membership Directory Organization members can log in to their own personalized accounts and update a comprehensive profile of personal information, which automatically flows into a members-only searchable directory with custom display options.

WordPress Blog An integrated blog seamlessly combines multiple platforms.

Social Media Connect Page Social media channels converge in one, streamlined access point, where the latest posts flow and display automatically. A unique bulletin board design displays most recent Central Ohio PRSA Facebook, Twitter, Flickr, Blog and YouTube posts.

Tabbed Footer Feature A powerful footer dynamically displays most recent news and upcoming events. Clicking through footer tabs also reveals organization Facebook, Flickr and Twitter feeds.

Our new site, combined with the collective energy of Central Ohios industry thought-leaders, will drive an ongoing discussion about public relations and the challenges our members are meeting each day as professionals and members of PRSA, said Todd Bailey, president of PRSA Central Ohio. The site offers a platform for serving our 400 members and for encouraging a broader community discussion about the future of our great profession.

The new website is the centerpiece of a comprehensive digital marketing package Oxiem tailored for Central Ohio PRSA, which also features a matching e-mail template, YouTube channel and Event Brite system for event registration. Central Ohio PRSA has been an excellent partner, said Billy Fischer, Director of Business Development for Oxiem. We were proud to work with this leader in public relations to pair the newest technology with proven marketing principles. The result is an effective online voice to communicate with Ohio public relations professionals.

About the Central Ohio Chapter of PRSA

The mission of the Central Ohio Chapter of PRSA is to elevate the relevance and importance of public relations to opinion leaders, the media, employers and the public by effectively applying the social behavioral and communications sciences. The chapter supports members in their efforts to offer strategically relevant and effective counsel to employers and clients. Visit Central Ohio PRSA on the web at http://www.prsacentralohio.org.

About Oxiem Interactive

Oxiem brings a fresh approach to effective web marketing for companies large and small. By combining high-performance websites, effective search marketing programs, social networking and interactive flash media, Oxiem takes e-marketing to a whole new level. Visit http://www.oxiem.com.

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Interactive Agency Gives New Digital Voice to Ohio Public Relations Professionals

Westchester Public Relations Agency Institutes New Statistical Approach to Evaluate Search Engine Behavior

(PRWEB) December 28, 2012

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm, today announced it is instituting a new statistical approach to evaluate keywords for its clients for search engine optimization (SEO).

The method employed evaluates search engine behavior — the number of people searching for any given keyword — combined with competition, the number of people trying to optimize for the same keyword. The two parameters are compared to create a KEI (keyword effectiveness index): a high volume of searchers with a low number of optimizers will achieve the best score.

Westchester Public Relations Agency Institutes New Statistical Approach to Evaluate Search Engine Behavior