How to Get More Sales from Public Relations and Marketing Dollars

Atlanta, GA (PRWEB) November 16, 2009

Chris Nassetta, president and CEO of Hilton Hotels Corporation, suggested at the 2009 ALIS Hotel Leader’s Outlook panel that the rebound would not be immediate because “the psychological impact was too great.” Many have been psychologically impacted over the past year. Businesses in the global hospitality industry are in the wringer. The bright side is that when a company goes through a wringer, what remains is the true value in the business.

A firm can still squeeze more value from its public relations and digital marketing dollars with these four steps:

1. Assess company strength. Outsource the rest

Make an honest evaluation of the time plus digital marketing and public relations resources that are in-house – outsource the rest.

2. Develop high-value content. Export it consistently.

With the shrinking news hole and proliferation of social media outlets, it is tempting to get caught up in the excitement of the medium. In fact, the most important marketing exercise a company can undergo is a deep dive into its message. What is a company’s true value-add? What is its differentiator? What business problem does the company solve? Answer these questions first, simplify the message and then consistently distribute it.

3. Search engine optimize everything.

Search is the new homepage. A company’s keywords should be thoroughly researched, then sprinkled through every piece of writing and micro-writing that it distributes. Thanks to @stacywms for her blog series on “How to Leverage Social Media for Search Engine Optimization,” which explores SEO for each social media tactic. Take a look.

4. Embrace social media technology to save time.

Social media will hit a tipping point of credibility and use in the hospitality and tourism industry in 2010 and will yield lucrative ROI strategies. Get started now, with one tactic at a time. Here is an effective tutorial on how to tap Twitter’s power in 30 minutes a day.

Twitter Power Strategy

The below tactics assume that the company:

1.

How to Get More Sales from Public Relations and Marketing Dollars