Harrod’s Creek, KY (PRWEB) June 23, 2009
Infonortics Ltd. has announced “The Google Trilogy” by search industry analyst Stephen E. Arnold, a comprehensive review of the web giant.
The first volume, “The Google Legacy,” is an overview of Google and of its technology. It provides a look at the foundation technologies and their use within Google and at such core Google services as maps, search and data management. A summary is posted at http://www.infonortics.com/publications/google/google-legacy.html.
The second volume, Google Version 2.0, drilled down into Google’s technology as revealed or suggested by its patents and describes key Google technical innovations developed between 2005 and 2007, a period that Arnold describes as the thrusters for Google’s current line up of products and services. A summary is posted at http://www.infonortics.com/publications/google/google-predator.html.
Google: The Digital Gutenberg, the third and most recent monograph, looks in depth at Google’s potential outside of its classic and traditional search origins. It explains how a publisher, developer or innovator can use Google to build a business that “surfs on Google.” The reference to Google’s Wave is not an accident, because “Wave” is the first of the digital bundling services that Google will deploy. A summary is posted at http://www.infonortics.com/publications/google/google-gutenberg.html.
Portions of these studies have been published by such organizations as BearStearns and IDC, the Boston consultancy. The trilogy comprises about 500 pages of text, technical diagrams and tabular material. Unique in these monographs is the analysis of Google’s patent documents and technical papers spanning the period from 1998 to 2009.
These monographs are an essential guide to those interested in knowing how Google delivers its products and services. For a competitor, these monographs provide a long view of Google’s scope and impact. For a person wanting to make money using Google as a platform, these studies provide a forward-looking, informed view of what Arnold calls a “new type of company.”
The cost of the three books in PDF download versions only is US$ 650/490. To preview the entire trilogy, go to http://www.infonortics.com/publications/index-goog.html.
About Stephen E. Arnold
Stephen E. Arnold monitors search, content processing, text mining and related topics from his office in Kentucky. He works with colleagues worldwide on a wide range of online and content-related projects. The company’s Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.
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