San Jose, CA (PRWEB) July 21, 2009
Techaisle ‘s study on ownership and use of Netbooks among businesses shows that current and potential Netbook buyers are more technologically sophisticated than non-Netbook owners and support mobility products within their businesses. These small businesses not only support and use mobile applications such as direct push email they have a defined policy for the use and support of Smartphones. Surveys were conducted across several countries in both developed and emerging markets.
The study conducted by Techaisle, a market research and consulting organization focused on Emerging Markets, Emerging Technologies and Interactive Entertainment also found that 46 percent of small businesses that are “Likely to Buy” Netbooks currently use push email. These small businesses are tech savvy using databases, SaaS and collaboration technologies.
As per the study, ASUS brand with 52 percent penetration is strong among small business primarily due to early entry into the market and availability through online retailers and local VARs/Resellers. Dell and HP are stronger players with higher penetration within Mid-market and Large Businesses.
The netbook study also found that purchase channels are uniquely different for Netbooks than those of notebooks and desktops. The channels differ not only by the size of business but also the brands being purchased. Small businesses in Europe have shown a propensity to purchase through service providers.
“Savvy business buyers are realizing the role of Netbook in their IT architecture with considerable implications for the way vendors’ distribution channels and go-to-market models should be structured”, says Paolo Puppoli, Techaisle, EMEA Region.
Techaisle Small Business Survey Finds 50 Percent of Netbook Owners Use Push Email
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