SAN FRANCISCO, CA and LONDON, U.K. (PRWEB) February 1, 2010
Ambient Industries (http://www.ambientindustries.com), announced today that it has closed an additional round of funding led by the Amadeus Capital Partners and Eden Ventures. The capital infusion will be used for expansion and to increase development capability.
We have attracted loyal users who find that discovering and sharing the world around them with flook is a refreshing and creative change from other me-too location-based mobile applications said Ambient Industries co-founder Roger Nolan. Users are excited to discover quirky recommendations that they wouldnt find in the guide books and just as excited to express their creative side by creating flook cards sharing their own local secrets. Flooks competitive aspect allows users to take part in a real competition of skill, and to feel a genuine sense of accomplishment when their score increases.
We have seen so much potential realized from Ambient Industries and flook, said Will Dawson, partner Amadeus. We can’t wait to see how flook will continue to grow and to discover new ways in which people will use it. We see Ambient Industries in a unique niche where the discovery is more important than search, and creativity more important than simplistic game-playing.
“We see many investment opportunities in mobile applications, but flook hits a sweet spot of creativity, discovery and location that no other companies have, said Peter Jones, partner at Eden Ventures.
A video demo of flook is available here: http://flookblog.wordpress.com/2009/11/19/flook-sneak-peek-video/
ABOUT AMBIENT INDUSTRIES
Ambient Industries is a mobile software company founded by Roger Nolan, Jane Sales, Tristan Brotherton and Dave Jennings.
Nolan and Sales both worked at Psion, where they were responsible for the communications layer and the kernel, respectively. Their code was the foundation of the codebase that became Symbian OS and that still runs in millions of phones today. Jennings worked at the Parkes Radio-Telescope in Australia, was the first technical hire at Play.com and chief architect for Tigerex before joining Nolan at Sonopia. Brotherton founded FluidHR, which produced the U.K.s first online staff screen software platform and building software, before joining ROO Media/KIT Digital.
Ambient Industries is based in London and San Francisco. The company is funded by Amadeus and Eden Ventures. For more information, visit http://www.ambientindustries.com.
ABOUT AMADEUS
Amadeus Capital Partners is one of Europe’s leading technology venture capital firms. Since its inception in 1997, the firm has backed over 60 companies in industries that include communications and networking hardware and software, cleantech, medtech, computer hardware and software, media, and e-commerce. Amadeus has
Ambient Industries Raises Additional Round of Funding from Amadeus and Eden Ventures for Flook, the Location Browser
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