Quantcast Introduces Breakthrough Direct-Measurement Audience Model, Delivering Cookie to People Translation

San Francisco, CA (Vocus) June 23, 2008

Quantcast, the pioneering provider of Open Internet Ratings, today announced the launch of the online media industry’s first audience measurement solution to provide comprehensive visibility into cookie-based traffic counts and people-based audience estimates for millions of Quantcast’s “quantified” web properties.

Until now, buyers and sellers of online advertising have debated over cookie-based publisher log-file counts and third-party panel service audience estimates. With Quantcast’s direct-measurement audience model, buyers and sellers are now provided with the only open, industry-wide measurement service offering clear visibility into both data points.

Quantcast’s revolutionary hybrid methodology leverages directly-measured cookie counts combined with panel and third party data sets within a sophisticated statistical framework. This new approach breaks through the limitations of current measurement models, which focus either on panel based data (people) or direct measurement (cookies).

Bridging these measurement methodologies marks an important step in enabling large sites to build customized segments of inventory with directly-measured audience data and supports vertical properties that may have no representation in pure panel-based measurement solutions.

“Quantcast is taking us out of the ‘dark ages’ of web audience measurement with its new approach,” said Bill Bradford, Senior Vice President, Content Strategy, Fox Broadcasting Company. “The Quantcast model finally delivers a solution which fully exploits the direct measurement capability of digital distribution, in the context of people, which is essential for delivering enhanced value to our consumers and our advertising partners. In addition, we use this valuable consumer insight for developing strategic marketing initiatives for the company.”

Twenty months after launch, Quantcast now has significant visibility into the global Internet user base. Observing billions of media consumption events every day across millions of distinct web properties, Quantcast has unparalleled insight into the world’s Internet population. This insight provides the basis for a comprehensive modeling approach that takes into account the unique characteristics that can drive differences between observed cookie and people counts, including important factors such as frequency of visit over time and work vs. home usage.

This resulting model provides a truly dynamic measurement platform, generating unique translations for every property, based on the specific characteristics of their audience.

“It’s hard to believe that the same panel-based solutions developed to measure audiences for print and TV platforms are still used today for the wildly different world of online measurement,” said Konrad Feldman, co-founder and CEO, Quantcast. “We launched Quantcast to solve this disconnect and cookie to people translation has been a core focus of our scientists from the outset. This is another important step in our drive to deliver transparency and addressable advertising solutions to the marketplace.”

About Quantcast:

Quantcast the New Standard in Audience Measurement, was founded by a team of engineers and mathematicians committed to addressing the digital media market’s need for transparent and actionable data. Through its services, Quantcast provides advertisers and publishers unmatched abilities to measure, organize, and transact based on directly-measured audience data.

The company’s Quantified Publisher program is available to web properties of any size and provides free direct-measurement for web sites, blogs, videos, games and widgets. The service has experienced rapid adoption by top media companies including CBS, Hachette-Filipacchi, FOX Entertainment, Digg, WordPress, BizJournals, Bloomberg, HuffingtonPost, National Geographic, Belo, eHarmony, McClatchy, Babycenter.com, Scientific American and Time Inc.’s SI.com, CNNMoney.com and People.com.

Online at Quantcast.com.

Contact:

Bite Communications for Quantcast

Sarahjane Sacchetti

+1 415-365-0356

quantcast @ bitepr.com

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Quantcast Introduces Breakthrough Direct-Measurement Audience Model, Delivering Cookie to People Translation

Dwight Schrute is an Obsessive Pleaser: It"s Not You It"s Your Personality Gives Readers Insight into What Makes People Tick

New York, NY (PRWEB) January 5, 2011

It might be obvious that Dwight Schrute is a control freak. But, who knew that Chris Rock was an introvert? Understanding how to read personalities is important according to mother and daughter co-authors, Dr. Diane Hamilton and Toni Rothpletz. They blow the lid off what many thought they knew about personalities in their latest book: Its Not You, Its Your Personality. This is the ultimate handbook for understanding the inner-workings of not just celebritiesbut co-workers, friends and family. Chris Rock, like many celebrity comedians is, indeed, an introvert according to a popular personality test. Are people prepared to work with the Rock and Schrute personalities of the world? Hamilton and Rothpletz help answer some important personality quandaries like this as well as: How should people interact with introverts? Does the bosss birth order matter? How does one climb the corporate ladder of success by developing emotional intelligence?

Theres no question that Diane and Toni are the type of authors that readers would want to hang out with. Its Not You, Its Your Personality is as fun of a read as the title dictates. It takes readers on a journey through the many ways one can analyze personalities. Along the way, a lot is learned about the personalities of celebrities, coworkers, friends and family. The Myers-Briggs personality test, also created by a mother-daughter team, indicates Ari Gold of Entourage fame has the personality trait of a thinker. Though not all thinkers are cold-hearted, the thinker is all business. There is no time to worry about how others are reacting. Truly, however, even Ari has a soft sideor viewers wouldnt continue watching. People, including Ari, have different personality preferences. Even a thinker may sometimes be a feeler, depending on the circumstances.

With Its Not You, Its Your Personality we are taking what would normally be a tough topic to addresspersonalitiesand making it fun and light-hearted, says co-author Dr. Diane Hamilton, The celebrities we know and love are out there to analyze, so why not have fun with the personality name game?

Its Not You, Its Your Personality is geared toward the new generation of workers, those generally born in the late 70s and beyond who are currently in the workforce. This generation, dubbed by Hamilton and Rothpletz as the NewGens, is taking a large chunk of the job force as baby boomers are set to retire. As cited in the book, companies far and wide are now trying to find new ways to train and interact with the NewGens. Personality tests abound. Which ones are the right ones? How can these assessments be used for success?

We recommend that you get a jump start on knowing your place in the office environment before you land that job,says co-author Toni Rothpletz, There are plenty of free tests out there. Being ready to deal with people is half the battle at any job on a day to day basis. By giving celebrity examples of personalities in our book, our hope was to better explain peoples individual preferences, while still entertaining the reader.

There is a noted severe uniqueness of very strong personalities in the NewGen community. Even with the advent of technology, people are the most valuable asset. Turnover costs money. Hiring the wrong person (or personality) costs money. Job hunters that know themselves the best, are setting themselves up for success because ultimately how they handle themselves on a day-to-day basis is what will get them ahead in the long term.

So what about the personality preferences of Chris Rock, Ari Gold or Dwight Schrute? Bottom-line is it doesnt matter the personalitycertain things cannot be changed. However, the way people interact can be changed. Knowing ones strengths and weaknesses is the key to advancing from even the seedling of a career.

To find out more about their writing or to schedule an interview, visit Dr. Hamilton’s website at http://drdianehamilton.com or her blog at http://drdianehamilton.wordpress.com/.

Review copies are available.

It’s Not You It’s Your Personality December, 2010 ($ 19.95/Amazon). ISBN: 9780982742839 Approximately 220 pages

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Dwight Schrute is an Obsessive Pleaser: It"s Not You It"s Your Personality Gives Readers Insight into What Makes People Tick

PeekYou Releases Beta 2.0 - Claims Title as Most Innovative People Search Engine to Date

New York (PRWEB) August 15, 2007

PeekYou.com (http://www.peekyou.com), the innovative search engine dedicated to finding people on the web, announced today that it has updated its tool set to offer users the quickest and most relevant online people-search capabilities. The Web site is the Internet’s first true openly-edited white pages, allowing users to easily locate other people with an online presence and access a list of all links about the person being searched. PeekYou now boasts an advanced set of tools, cleaner design, speedy profile editing, and a user-friendly navigation experience.

PeekYou offers the most comprehensive set of search tools, setting the standard for all other people search engines. Here’s why:

The layout of PeekYou’s new homepage and profiles is clean, easy to navigate, and offers the user an abundance of rich information as well a multitude of customizable ways to search, allowing users to quickly narrow down and find the specific person they are looking for.

PeekYou offers the simplest and most useful people-search refinement tools. These tools make people searching effective and ensure fast and accurate results.

The new tool bar allows the user to search by a more sophisticated combination of fields than any other people-search engine – users may search by any combination of first name, last name, username (screen name, etc.) or tags (interests, school, or work).

These tools offer users unprecedented dynamic means to find someone – for example if you know something about the person, such as they never worked for Microsoft, didn’t go to Harvard, or have nothing to do with ‘bungee jumping’, you can weed out all those name matches that feature these tags in their Work, School, and Life categories respectively. This capability allows users to actively narrow down search results by elimination.

Using the location tool, the user can refine a large list of search results to find someone who lives in a specific city. Search results refresh upon selecting country, state/province, and city, offering the user a narrower, more useful result set. This is very useful for popular names, for example helping find a ‘Jim Smith’ in Sacramento quicker than by clicking “next page” a dozen times. No other people search engine offers this functionality.

By displaying the most popular tags across any search result, PeekYou reveals interesting insights into the world-at-large. For example, across the group of over 15,000 people listed with an interest in ‘camping,’ the most popular school is Arizona State University, and the most popular employer is the US Army.

PeekYou empowers users by inviting them to make direct edits to their own profile or that of any other user, with changes appearing instantly. Users can add new web links or edit existing ones along with their appropriate descriptions, as well as edit tags which in turn determine the very way that person’s profile can be found.

PeekYou now incorporates people’s RSS feeds to update profiles with live links to recent blog posts (Blogger.com, WordPress, Twitter) or photos (Flickr, Picassa), further enhancing the portrait of any individual’s online identity.

“With this new set of tools and search options we are striving to create best-of-class experience across the board. Our goal is to create the easiest and most accurate people-search experience, constantly innovating and leading the way in this emerging space,” said Michael Hussey, founder of PeekYou.

Created by the founder of RateMyFace.com, RateMyTeachers.com, and RateMyProfessors.com, Michael Hussey, PeekYou aims to be an open-source directory of every individual online. Hussey, who has been featured on CNN, NPR and BBC among others, looks to bring his experience in developing popular consumer-destination sites to building PeekYou into the premiere people-search engine. PeekYou has already created profiles for over 50 million users, with more being added every day. PeekYou differentiates itself from other people searchers such as Spock.com, Wink.com, and Pipl through two crucial features:

1) The site’s ability to link and identify numerous Internet identities and links into a single individual profile through intelligently integrating publicly available information, while avoiding duplicate profiles, and striving for 99.5% accuracy in matching Web links to specific people.

2) An infrastructure of unprecedented openness, transparency, and user-empowering features. PeekYou trusts its user community with the flow and display of information, though all changes are monitored by human admins. PeekYou invites users to actively sculpt the landscape of its information, allowing them to edit and describe anything on a profile, from tags, links, personal information, and a wiki’d biography. This vibrant two-way relationship with its user base transcends the structural bottlenecks imposed by other less dynamic people-search engines.

About PeekYou

PeekYou.com (http://www.peekyou.com) is the innovative search engine dedicated to finding people online. The site has been in stealth mode since October 2006 and officially launched in Beta Mode in July 2007, with over 50 million users and more being added everyday. PeekYou is the Internet’s first true openly edited white pages. The site allows users to easily locate other Internet users with an online presence and access a list of all relevant links to the person being searched. PeekYou satisfies a huge demand for Internet users looking to track down friends, family and business associates. PeekYou is privately funded by Duggal Dimensions, LLC, founded by Baldev Duggal who has been at the forefront of technology and creative innovation in the photo and computer imaging field for over 35 years.

For more information, please visit http://www.peekyou.com.

Recent links of interest:

“PeekYou is Better Than Google” – http://www.simplekindoflife.com/2007/08/14/find-people-peekyou-is-better-than-google/

PeekYou #5 on Google Trends – http://www.google.com/trends/hottrends?q=peekyou&date=2007-8-3&sa=X

Spock, PeekYou Step Into Search Madness – http://www.internetnews.com/xSP/article.php/3693891

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PeekYou Releases Beta 2.0 - Claims Title as Most Innovative People Search Engine to Date

Safeways Support for People with Disabilities Campaign Goes Behind the Scenes with Avril Lavigne

PLESANTON, Calif. (PRWEB) April 04, 2012

Safeway Inc. today launched its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives.

This year, as a way to thank the thousands of customers and employees who generously support the campaign, Safeway is partnering with award-winning singer/songwriter and philanthropist Avril Lavigne and The Avril Lavigne Foundation to bring a new, exclusive video element and enhanced fundraising to the April effort.

We are honored to be working with The Avril Lavigne Foundation to build even more excitement for our disabilities campaign and give our customers something unique as a thank you for their support exclusive access to go behind the scenes with Avril, said Larree Renda, Safeway Executive Vice President and Chair of the Safeway Foundation.

When customers enter any Safeway, Vons, Pavilions, Tom Thumb, Randalls, Dominicks or Carrs store through April 30, they should look for the Behind the Scenes with Avril Lavigne signs near each stores entrance, grab a tear-card from the sign and bring it to the register to make a $ 5 donation at checkout to support services for children and adults living with disabilities. Those customers will be given a coupon and code to view exclusive videos of Avril Lavigne on tour, behind the scenes, performing from her dressing room and visiting Easter Seals programs for kids with disabilities. Theres also an exclusive acoustic version of one of the singers most popular songs.

Each year Safeway dedicates April to raising funds and bringing awareness to helping people with disabilities. While the hallmark of the campaign is a $ 1 donation at checkout, the company also uses in-store broadcasts and video messages to customers and employees to share information about breakthroughs in research and new programs that help millions of people with disabilities in North America and around the world. To date, Safeway has raised and donated more than $ 130 million to support organizations such as Easter Seals, Special Olympics and a range of other organizations that assist people with special needs.

Safeways annual fundraiser is helping to open a whole new world of possibilities and participation for countless people with disabilities, said Special Olympics President and Chief Operating Officer Brady Lum. As a company that proudly employs thousands of people with disabilities, Safeway knows the importance of allowing people to live, work, and compete on their own terms.

“The need for services and outreach to people with disabilities is greater than ever, said James E. Williams, Jr., president and chief executive officer, Easter Seals. We are appreciative and honored that Safeway and its thousands of employees are committed to helping Easter Seals make a significant difference. Avril Lavignes passion for supporting youth with disabilities is a natural fit and exciting extension to Safeway and Easter Seals longstanding partnership. We know shell add so much to the April fundraiser and give donors to the campaign something special in return.

In addition to in-store campaign activities, the company will also partner with Rebuilding Together, the nations leading nonprofit working to preserve affordable homeownership, to plan and execute home or community center rehabilitation projects that serve people with disabilities. In the coming weeks, teams of Safeway volunteers will be deployed in to each of the companys key markets to assist Rebuilding Together “project managers” with various repairs, landscape, paint and remodel work. This is the third year in a row that Safeway has joined with Rebuilding Together to make homes and community centers more accessible.

About Safeway

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America based on sales. The company operates 1,678 stores in the United States and western Canada and had annual sales of $ 43.6 billion in 2011.

About Easter Seals

Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Visit http://www.easterseals.com or http://www.makethefirstfivecount.org.

About Special Olympics

Special Olympics is an international organization that changes lives through the power of sport by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to more than 3.7 million athletes in over 170 countries in all regions of the world, providing year-round sports training, athletic competition and other related programs. Special Olympics now take place every day, changing the lives of people with intellectual disabilities all over the world, from community playgrounds and ball fields in every small neighborhoods backyard to World Games. Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage, and experience joy and friendship. Visit Special Olympics at http://www.specialolympics.org. Engage with us on: Twitter @specialolympics; fb.com/specialolympics; youtube.com/specialolympicshq, and specialolympicsblog.wordpress.com.

About Avril Lavigne

Avril Lavigne is a multi-platinum, Grammy-nominated singer/ songwriter. Though most of her philanthropic efforts have been private and anonymous, Avril has publicly supported a number of charitable organizations over the years, including Easter Seals, Amnesty International, the Make-A-Wish Foundation, War Child, and YouthAIDS. Avril currently serves on the Board of Directors for the Nancy Davis Foundation for Multiple Sclerosis. Avrils work with children who are seriously ill or who have disabilities inspired her to form The Avril Lavigne Foundation in 2010.

About The Avril Lavigne Foundation

Created by Avril Lavigne, The Avril Lavigne Foundation R.O.C.K.S.: Respect, Opportunity, Choices, Knowledge, and Strength in support of children and youth living with a serious illness or disabilities. The Avril Lavigne Foundation partners with leading charitable organizations including Easter Seals to design and deliver programs, raise awareness and mobilize support for children and youth who are sick or have disabilities. In 2011, she launched The Avril Lavigne Rockstar Club at Easter Seals, providing recreational programs for youth with disabilities through Easter Seals, helping kids find their inner rockstar, build their talents, make friends and have fun. More information can be found at http://www.theavrillavignefoundation.org.

MEDIA CONTACTS:

Kristen Barnfield, Easter Seals

kbarnfield(at)easterseals(dot)com

312.551.7147

Teena Massingill, Safeway Inc.

Teena.Massingill(at)Safeway(dot)com

925-467-3810

Rachel Katz, The Avril Lavigne Foundation

rachel(at)globalphilanthropy(dot)com

310.573.8978

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The Design People Brings Affordable Web Developer Services to Digital Agencies

Manila, Philippines (PRWEB) September 06, 2012

Web agencies who are interested in outsourcing to the Philippines can now remotely hire web experts at affordable contract rates. Launched by the custom web design division of The Design People, this offering positions the company to be at the forefront of a global freelance web design trend, made popular in Asian countries such as India and China.

We have what digital agencies need to help them with their overflow work and we do it exceedingly well, shares Phoenix Reynolds, Production Manager at The Design People. We provide the best virtual staffing services and we have talented front end developers, PHP programmers and graphic designers who excel in doing ecommerce, WordPress, Drupal, Joomla and Magento. We also provide back-office staffing like data entry specialists, virtual assistants, online researchers, art directors, web support reps and project managers. For enterprise-level coding needs, we also have .NET developers and SAP programmers, adds Reynolds.

For the past 13 years, The Design People has been an award-winning provider of effective Internet marketing solutions to customers in the US; and the firm is now expanding its reach to web agencies in the UK, Australia, Canada, South Africa and other major cities in Europe. Its really an exciting time for us. With over 100 WordPress websites alone launched every month, weve become the largest custom web design company in the Philippines. Weve aggressively expanded so that we can support any digital design agency from designing logos to full-fledged Business Catalyst ecommerce projects, says Tiger Bitanga, CEO at The Design People.

White-label web design services from the Philippines is just smart business, adds Bitanga. You get more than just the low costs of a freelance web developer. What makes us unique is we can plug talent into any stage of any web design business workflow. Its more than just code and comps. We have a fantastic team of web project managers ready to jump on phone calls, input site content, provide art direction and technical support. Less time spent on production creates more time for owners to focus on the game-changing aspects of their business: their key customers, web strategy, marketing, sales and product development.

When you work with us, you get a full-time team with excellent English skills and extensive web experience, says Account Manager, Rocco Mapua. So if youre thinking of outsourcing design work, PSD-to-HTML conversions or website coding, but dont know where to start, take a look at what we offer at DesignProSolutions.com. I tell everyone I talk to that its as easy as sending a test project our way. 9 times out of 10, it just naturally evolves into a web partnership from there.

About The Design People:

The Design People, Inc. is a boutique web design firm with offices in El Segundo, California supported by a production office in Manila, Philippines. We specialize in custom website development and effective online marketing solutions for businesses of all sizes. For more information, please learn more about our creative outsourcing services at http://designprosolutions.com/ or call +1.800.403.8199.

The Design People Brings Affordable Web Developer Services to Digital Agencies

New Forum Provides a Quality Discussion Forum for All People in Need of Quality Web Templates

Columbus, NE (PRWEB) December 10, 2007

Uherske Hradiste, Czech Republic December 10, 2007 — A brand new discussion forum was recently launched at TemplatesForums.com by web design enthusiasts for web design enthusiasts. This is now presenting an excellent opportunity for everybody concerned with online publishing, blogging or simple web site creation to voice their opinions in one handy location.

The TemplatesForums.com discussion boards also host a vast number of freely distributed

web design templates for all the major content management systems topping them up with some excellent design work in the form of readily available specifically tweaked basic and not so basic HTML templates.

For the initiated, TemplatesForums.com provides a number of opportunities to ask any type of templates related question from where to obtain a specific design through how to improve layout of a particular web theme all the way to advertising own design related skills in relevant classifieds sections.

All and all this means that regardless of the publishing platform used, any successful web publisher in making is now provided with not only a great support from experienced forum members but also with a choice of professionally made, freely available “turnkey” templates closely aligned to his or her publishing needs.

Certainly the quality of any online community is bared on the shoulders of its membership base. By joining the buzz at TemplatesForums.com you can rest assured knowing, that you are in the neighbourhood of some of the most talented and design savvy people the Internet has to offer.

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New Service That Provides Search Engine Optimization for People, PeoplePond.com, Launches During SXSW 2009

Austin, Texas (PRWEB) March 17, 2009

PeoplePond, a unique Internet service providing search engine optimized (SEO) profiles and online identity verification services for individuals, is launching to the general public during the annual South by Southwest conference and festival in Austin, Texas.

PeoplePond enables people to quickly and easily create an online profile complete with an “About Me” biography and links to their social media content. Using this profile, they can then promote their verified identity and authenticated ownership of their social media content, thereby thwarting attempts to hijack their online identity.

To help celebrate the launch, PeoplePond is giving away dozens of prizes throughout SXSW including Apple iPod Nanos, iTunes cards and a Vespa S150 scooter. “The reaction of the SXSW crowd has exceeded our expectations,” said Theron McCollough, PeoplePond president. “People are telling us they have been waiting for someone to provide this solution. It’s exciting to see our new service received so well at its first public appearance.”

PeoplePond recently released a PeoplePond WordPress plugin. A Drupal plugin is expected soon. Using the Drupal plugin people can easily display their complete PeoplePond profile on their other Web sites.

In addition to providing SEO boost and identity verification, PeoplePond also combines the portable address book functionality of WeaveMet.com with the social media content tracking of DandyID.com, creating the first online service to harmonize all these capabilities within a single platform.

About PeoplePond

PeoplePond is part of the Cranberry network of Web sites developed by Cranberry, LLC. Cranberry is home to an unmatched team of innovative developers led by Internet visionary David McInnis. McInnis is best known for founding the first direct-to-consumer news service, PRWeb, which changed the way the world uses press releases. WeaveMet and DandyID are also part of the Cranberry network of Web sites. For more information about Cranberry, LLC and the Cranberry network of Web sites visit http://www.cranberry.com.

About SXSW

During SXSW, Austin becomes a global Mecca for forward-thinking professionals from the fields of music, film, and interactive media. For more information on SXSW 2009, the SXSW Film Conference and Festival, the SXSW Interactive Festival, or to register for the conference, please visit http://www.sxsw.com or e-mail.

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New Service That Provides Search Engine Optimization for People, PeoplePond.com, Launches During SXSW 2009