Five Signs It"s Time to Change A Company"s Pricing Strategy: Insulate a Company"s Profits During a Market Downturn

Concord, Mass. (PRWEB) January 25, 2008

Dr. Reed Holden, Founder of Holden Advisors, released today five signs that it’s time to change a company’s pricing strategy. The warning signs and how to change a pricing strategy are described in detail in Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, Holden’s new book, co-written with Mark Burton.

Holden outlines the following indicators that a company’s market has changed:

Unit sales volume growth slows down
Discounts fail to drive incremental volume
Competitors introduce new offerings
Lower-cost competitors enter the market
Competitors start missing their numbers

“With the recent news of the recession, moves by the Federal Reserve, and global markets on a downslide, most companies are going to be too slow to act. The mistake most companies make is that they believe that a pricing strategy is static,” states Mark Burton, co-author of Pricing with Confidence and co-founder of Holden Advisors. “The real challenge is to recognize when the market is changing and to change your strategy accordingly.”

“With the heat of a recession upon us, a company should focus on rethinking their financial goals, rather than use price, because production levels are not aligned with market demand,” warns Holden. “For example, Ford Motors recently announced a reduction in their production. During a downturn, they have traditionally kept building cars and pushing them out to dealers who would rely on massive price discounts to chase a shrinking base of consumers who wanted new cars. For the first time in a long time, they have decided to reduce production to match the shrinking demand. It’s been reported in the press that they are the only one of the six biggest carmakers that did not increase price incentives in December. This is the right kind of thinking for financial health in the long run.”

“If you have answered yes to one or more of the five indicators mentioned above,” continues Holden, “there are several points you need to consider in choosing the right path for your company.” These include:

1) Hold off on increasing the discounting of your best and most differentiated offerings. That action often results in destructive price erosion when demand is slowing. Instead:

2) Consider offering flanking products – Flanking products, or lower-value versions of products, help create a competitive offering, while insulating your most differentiated offering and thus the price.

3) Invest in niche marketing – Gaining knowledge of the needs of various customer types helps you go after the most profitable customers with the right solutions.

4) Understand Competitive dynamics – Make sure you understand how your competitors will respond to the changes you make in your customer pricing and be ready.

About Pricing with Confidence

Pricing with Confidence: Ten Ways to Stop Leaving Money on the Table published by Wiley & Sons, describes easy-to-understand steps companies can take to design and implement pricing approaches that are profitable, even in challenging times. For more information on what pricing strategies your companies can adopt when markets change, to learn more about the book, order a copy, or to view upcoming seminars see: http://www.pricingwithconfidencebook.com.

About Holden Advisors Authors

Reed Holden and Mark Burton are co-founders of Holden Advisors http://www.holdenadvisors.com, a pricing consultancy and education firm that specializes in working across product, marketing, pricing, and selling functions to improve pricing performance. Dr. Holden is an Adjunct Associate Professor at Columbia University. Dr. Holden and Mr. Burton have a long history of developing leading-edge, yet practical, pricing processes for companies in a wide range of industries. They can be reached at http://www.holdenadvisors.com or through Reed’s blog http://www.reedholden.wordpress.com.

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Five Signs It"s Time to Change A Company"s Pricing Strategy: Insulate a Company"s Profits During a Market Downturn

Dwight Schrute is an Obsessive Pleaser: It"s Not You It"s Your Personality Gives Readers Insight into What Makes People Tick

New York, NY (PRWEB) January 5, 2011

It might be obvious that Dwight Schrute is a control freak. But, who knew that Chris Rock was an introvert? Understanding how to read personalities is important according to mother and daughter co-authors, Dr. Diane Hamilton and Toni Rothpletz. They blow the lid off what many thought they knew about personalities in their latest book: Its Not You, Its Your Personality. This is the ultimate handbook for understanding the inner-workings of not just celebritiesbut co-workers, friends and family. Chris Rock, like many celebrity comedians is, indeed, an introvert according to a popular personality test. Are people prepared to work with the Rock and Schrute personalities of the world? Hamilton and Rothpletz help answer some important personality quandaries like this as well as: How should people interact with introverts? Does the bosss birth order matter? How does one climb the corporate ladder of success by developing emotional intelligence?

Theres no question that Diane and Toni are the type of authors that readers would want to hang out with. Its Not You, Its Your Personality is as fun of a read as the title dictates. It takes readers on a journey through the many ways one can analyze personalities. Along the way, a lot is learned about the personalities of celebrities, coworkers, friends and family. The Myers-Briggs personality test, also created by a mother-daughter team, indicates Ari Gold of Entourage fame has the personality trait of a thinker. Though not all thinkers are cold-hearted, the thinker is all business. There is no time to worry about how others are reacting. Truly, however, even Ari has a soft sideor viewers wouldnt continue watching. People, including Ari, have different personality preferences. Even a thinker may sometimes be a feeler, depending on the circumstances.

With Its Not You, Its Your Personality we are taking what would normally be a tough topic to addresspersonalitiesand making it fun and light-hearted, says co-author Dr. Diane Hamilton, The celebrities we know and love are out there to analyze, so why not have fun with the personality name game?

Its Not You, Its Your Personality is geared toward the new generation of workers, those generally born in the late 70s and beyond who are currently in the workforce. This generation, dubbed by Hamilton and Rothpletz as the NewGens, is taking a large chunk of the job force as baby boomers are set to retire. As cited in the book, companies far and wide are now trying to find new ways to train and interact with the NewGens. Personality tests abound. Which ones are the right ones? How can these assessments be used for success?

We recommend that you get a jump start on knowing your place in the office environment before you land that job,says co-author Toni Rothpletz, There are plenty of free tests out there. Being ready to deal with people is half the battle at any job on a day to day basis. By giving celebrity examples of personalities in our book, our hope was to better explain peoples individual preferences, while still entertaining the reader.

There is a noted severe uniqueness of very strong personalities in the NewGen community. Even with the advent of technology, people are the most valuable asset. Turnover costs money. Hiring the wrong person (or personality) costs money. Job hunters that know themselves the best, are setting themselves up for success because ultimately how they handle themselves on a day-to-day basis is what will get them ahead in the long term.

So what about the personality preferences of Chris Rock, Ari Gold or Dwight Schrute? Bottom-line is it doesnt matter the personalitycertain things cannot be changed. However, the way people interact can be changed. Knowing ones strengths and weaknesses is the key to advancing from even the seedling of a career.

To find out more about their writing or to schedule an interview, visit Dr. Hamilton’s website at http://drdianehamilton.com or her blog at http://drdianehamilton.wordpress.com/.

Review copies are available.

It’s Not You It’s Your Personality December, 2010 ($ 19.95/Amazon). ISBN: 9780982742839 Approximately 220 pages

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Dwight Schrute is an Obsessive Pleaser: It"s Not You It"s Your Personality Gives Readers Insight into What Makes People Tick

MA Interactive Group Continues it"s Growth in the Real Estate Sector with the Addition of Andco Management and Their New Apartment Website Design

Chicago, IL (PRWEB) June 29, 2011

MA Interactive Group, an Internet Marketing company with a high degree of specialty in real estate and apartment marketing, recently added another client to their budding roster of apartment and property management clients – Andco Management. Andco selected MA for delivery of a new apartment website design. Andco, also located in Chicago, manages over 45 buildings and 700 apartment units in over 15 Chicago neighborhoods.

As a first step, Andco has selected MA to design and develop their new apartment website. Specifically, the website itself will be developed utilizing a Drupal CMS and will include available apartment listings, apartment applications, Craig’s list, social media, and property management services. “Drupal, for good reason is growing into one of the most popular open-source platforms for website content management and is a great choice for Andco” said Allan Yalowitz Partner at MA. “Drupal provides the client, Andco a simple and easy way to actively manage their website and apartment listings on their own and it gives us the flexibility to design and develop without the limitations of other CMS systems like WordPress or Joomla.” Once the new website design is implemented, MA will continue forward with Andco in the development of a search engine marketing (SEM) strategy to drive qualified traffic to Andco’s real estate apartments listings in Chicago.

“We have been busy in the first half of 2011! Andco will be our fourth apartment related implementation of scale in 2011.” said Mike Templeton Partner at MA Interactive Group Templeton also noted, “For us Andco is the perfect client, because they know what they want, at the same time they are also highly receptive to our expertise in the real estate space”.

In 2011, MA Interactive Group has implemented or is in the process of implementing real estate Internet marketing programs and websites for several clients. These include Paragon Real Estate, SU Partnership, Tricap Chicago, Romanek Residential Properties, and Zeman Homes.

MA Interactive Group, is located in Northbrook, IL. It’s partners, Mike Templeton and Allan Yalowitz have been serving the Internet Marketing needs of Chicago and the nation since 1995. Mike Templeton as Vice-President and Area President for several Real Estate companies and Allan Yalowitz as a Director of Interactive Media and Design for several agencies and now collectively as MA.

MA Interactive Group is a full service digital agency providing branding and strategy, web design and development services, social networking, mobile marketing, search engine marketing (SEM), and e-mail marketing services.

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MA Interactive Group Continues it"s Growth in the Real Estate Sector with the Addition of Andco Management and Their New Apartment Website Design

Shed Liquidators Adds 4 New Sheds To It"s Line Of Clearance Priced Sheds

Monroe, Michigan (PRWEB) September 09, 2011

Shed Liquidators, an innovative website specializing in clearance center priced sheds while offering full service amenities, has increased it’s product line in response to a success launch of their initial line of 6 sheds.

The Gable Shed Line ( A-shaped) will see an increase with 2 new buildings, that meet the needs of consumers looking for either a larger or smaller sized shed from the current gambrel sheds. With the current sheds ranging from the smallest 8′x10′ to the largest 10′x12′, a 10′x16′ gable will be added, as well as a new smaller 8′x8′ shed designed to compete with smaller garden sheds currently in the marketplace.

The Gambrel Shed Line (barn shaped) will see one new addition with it’s 8′x8′ gambrel. Currently Shed Liquidator’s lowest price shed at $ 899, the gambrel was originally a special limited time offer and due to it’s successful sales, has been added permanently to Shed Liquidator’s portfolio.

In addition to offering new shed sizes, Shed Liquidators also expanded it’s style offerings. Previously offering only select gables and gambrel style sheds, the expanded portfolio will include a new style which is a ranch style, similar to a tackroom or a saltbox style shed, and is one of the select Shed Liquidators buildings to have a window included. This 12′x8′ shed is also the first to include a free loft and 2 free shelves.

Shed Liquidators is headquartered in Monroe, Michigan, and manufactures and distributes it’s sheds nationwide with the exception of Florida. With an A+ Better Business Bureau rating, Shed Liquidators focuses on the consumer experience by offering clearance priced sheds with free delivery and installation. Shed Liquidators can be found on the web at http://www.shedliquidators.com, as well as on Facebook, Twitter, and WordPress.

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Shed Liquidators Adds 4 New Sheds To It"s Line Of Clearance Priced Sheds

LinkedBees, The New Network. It"s Not Social. It"s Business.

Denver, CO (PRWEB) April 20, 2011

LinkedBees is proud to announce the launch of its business networking site: LinkedBees.com, The Business Business Network. As of April 2011, individuals and businesses around the world will count with a new concept in business networking: the no cost, flexible, open, and global networking format. LinkedBees

LinkedBees, The New Network. It"s Not Social. It"s Business.