Quantcast Introduces Breakthrough Direct-Measurement Audience Model, Delivering Cookie to People Translation

San Francisco, CA (Vocus) June 23, 2008

Quantcast, the pioneering provider of Open Internet Ratings, today announced the launch of the online media industry’s first audience measurement solution to provide comprehensive visibility into cookie-based traffic counts and people-based audience estimates for millions of Quantcast’s “quantified” web properties.

Until now, buyers and sellers of online advertising have debated over cookie-based publisher log-file counts and third-party panel service audience estimates. With Quantcast’s direct-measurement audience model, buyers and sellers are now provided with the only open, industry-wide measurement service offering clear visibility into both data points.

Quantcast’s revolutionary hybrid methodology leverages directly-measured cookie counts combined with panel and third party data sets within a sophisticated statistical framework. This new approach breaks through the limitations of current measurement models, which focus either on panel based data (people) or direct measurement (cookies).

Bridging these measurement methodologies marks an important step in enabling large sites to build customized segments of inventory with directly-measured audience data and supports vertical properties that may have no representation in pure panel-based measurement solutions.

“Quantcast is taking us out of the ‘dark ages’ of web audience measurement with its new approach,” said Bill Bradford, Senior Vice President, Content Strategy, Fox Broadcasting Company. “The Quantcast model finally delivers a solution which fully exploits the direct measurement capability of digital distribution, in the context of people, which is essential for delivering enhanced value to our consumers and our advertising partners. In addition, we use this valuable consumer insight for developing strategic marketing initiatives for the company.”

Twenty months after launch, Quantcast now has significant visibility into the global Internet user base. Observing billions of media consumption events every day across millions of distinct web properties, Quantcast has unparalleled insight into the world’s Internet population. This insight provides the basis for a comprehensive modeling approach that takes into account the unique characteristics that can drive differences between observed cookie and people counts, including important factors such as frequency of visit over time and work vs. home usage.

This resulting model provides a truly dynamic measurement platform, generating unique translations for every property, based on the specific characteristics of their audience.

“It’s hard to believe that the same panel-based solutions developed to measure audiences for print and TV platforms are still used today for the wildly different world of online measurement,” said Konrad Feldman, co-founder and CEO, Quantcast. “We launched Quantcast to solve this disconnect and cookie to people translation has been a core focus of our scientists from the outset. This is another important step in our drive to deliver transparency and addressable advertising solutions to the marketplace.”

About Quantcast:

Quantcast the New Standard in Audience Measurement, was founded by a team of engineers and mathematicians committed to addressing the digital media market’s need for transparent and actionable data. Through its services, Quantcast provides advertisers and publishers unmatched abilities to measure, organize, and transact based on directly-measured audience data.

The company’s Quantified Publisher program is available to web properties of any size and provides free direct-measurement for web sites, blogs, videos, games and widgets. The service has experienced rapid adoption by top media companies including CBS, Hachette-Filipacchi, FOX Entertainment, Digg, WordPress, BizJournals, Bloomberg, HuffingtonPost, National Geographic, Belo, eHarmony, McClatchy, Babycenter.com, Scientific American and Time Inc.’s SI.com, CNNMoney.com and People.com.

Online at Quantcast.com.

Contact:

Bite Communications for Quantcast

Sarahjane Sacchetti

+1 415-365-0356

quantcast @ bitepr.com

###

More WordPress Developer Press Releases

Quantcast Introduces Breakthrough Direct-Measurement Audience Model, Delivering Cookie to People Translation

eDoorways Provides International Audience Insight Into "LEARN" Doorway and eC Device, With Emphasis on Collaboration at a Successful Presentation During the ISTEC XVIIth

Newport Beach, CA (Vocus) October 30, 2009

eDoorways Corporation (Pinksheets:EDWY – News) discussed the “LEARN” doorway and demoed its eC Device as part of the Company’s presentation at the Ibero-American Science and Technology Education Center’s (ISTEC) XVIIth Annual General Assembly on the Campus of the University of New Mexico (UNM) in Albuquerque, New Mexico, USA. The presentation on Tuesday, October 27th, was so popular that the 200 people in attendance from various parts of Latin America, Spain, Portugal and the US requested a second demonstration on Wednesday, October 28th.

The theme of this year’s General Assembly is “Using Technology to Enable Collaboration, and Collaboration to Advance Science and Technology.” Speaking to this theme was the Founder and Executive Vice President of ISTEC, Dr. Ramiro Jordan. Also speaking was Dr. David J. Schmidly (President of UNM), Martin J. Chavez (Albuquerque, NM Mayor) and Dr. Mauro Miskulin (ISTEC President), amongst other esteemed educational, political and corporate guests. Invited to introduce eDoorways was the company’s lead consultant Ajene Watson, Managing Member of Ajene Watson LLC, a private lending and financial business development and management firm which has been working closely with the company.

In his introduction, Watson said, “The essence of technology is firmly rooted in the soil of education. From a rich earth of knowledge, anyone can become empowered. However, one empowered man can do very little all by himself. Collaboration must occur – and only from exhaustive and truly objective collaboration can we actually continue to positively advance as a society.”

Gary Kimmons, CEO of eDoorways, then spoke about the overall progress of eDoorways and why it is eDoorways is the perfect partner to collaborate with ISTEC. He said, “The purpose of eDoorways is to make the connection between teacher and student, customer and vendor — between any group of individuals who need ‘real-time’ contact to achieve a common purpose. If you think about it, that’s really everyone.”

Dr. Jack Crosscope, the developer of the highly praised SmartOne technology, followed Mr. Kimmons, giving a oral and written presentation, taking the audience though the possibilities of using the “LEARN” doorway to create courses in a collaborative effort, teaching through the learning technology, and the ease in learning as students.

Lastly, Ian Mitchell demonstrated the eC Device through a video that eDoorways shot, with the focus again on collaboration. The video, produced in Spanish by up and coming film producer Marton Varo, Jr., depicted Person A in one country attempting to dig a well, and he runs into a problem. From an iPhone, Person A presses his eDoorways App and searches for someone to assist him in “real-time” through the eDoorways platform. Another eDoorways user, Person B who is pinged, returns the ping connecting him directly to Person A. Person B then offers to help the individual dig the well at that exact moment in time.

Mr. Mitchell explained, “Person A, who is wearing the eC Device is able to show Person B exactly what they are seeing and doing in ‘real-time.’ Person B is then able to provide relevant instruction to Person A. Person B is also able to port over a video (viewed either on the iPhone or though the eC Device’s eye piece) of a well that had been built by another group previously, thus giving Person A an even clearer understanding of what is required to accomplish the goal of digging the well.”

Dozens of people, some who spoke little English but armed with translators, surrounded Dr. Crosscope and Mr. Mitchell for their specific disciplines. People close to the company who attended the event believe the general excitement causing the audience to congregate around eDoorways was due to the understanding of what the combination of LEARN, the eC Device and the general platform of eDoorways could mean for education, business, medicine and law enforcement, both domestically and internationally.

Dr. Ramiro Jordan stated, “The overall presentation was a great success. eDoorways became the belle of the ball with its presentation. This is why we requested that eDoorways repeat their demonstration on Wednesday. It was equally well-received, helping to create potential partnerships for deployment of the environment in various academic institutions. I anticipate that a significant partnership between ISTEC and eDoorways is brewing and may possibly take off quickly.”

Sources close to the company suggest that a marriage between the two groups would not only prove invaluable to the work of ISTEC members, but will instantly link eDoorways to a market of well over 18 million online users.

eDoorways will be attending ISTEC’s Advisory Board Meeting today.

About ISTEC

ISTEC is a non-profit organization comprised of educational, research, industrial, and multilateral organizations throughout the Americas and the Iberian Peninsula. The Consortium has been established to foster scientific, engineering, and technology education, joint international research and development efforts among its members, and to provide a cost-effective vehicle for the application and transfer of technology.

About eDoorways Corporation

For more information on eDoorways Corporation and/or the “eDoorways” initiative, please e-mail a package request to info@eDoorwaysCorp.com. You can also visit our corporate website at http://www.eDoorwaysCorp.com, make comments via the corporate blog (http://www.eDoorways.wordpress.com), follow us on Twitter (http://twitter.com/edoorways), or call toll free at (866) 482-3829.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company’s actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company’s customers, competition and other factors discussed from time to time in the Company’s filings with the Securities and Exchange Commission.

###

More WordPress Developer Press Releases

eDoorways Provides International Audience Insight Into "LEARN" Doorway and eC Device, With Emphasis on Collaboration at a Successful Presentation During the ISTEC XVIIth