The Expertise Experts Conduct Global Webinar on Information Product Strategies to Grow Your Business

San Diego, CA (PRWEB) January 3, 2007

“Information Product Strategies to Grow Your Business: A Surefire Way to Produce Passive Income” is a free webinar that shows independent service professionals, small business owners and entrepreneurs how to turn their expertise into information products. This innovative, interactive event will be held in a virtual conference room at 7:00 p.m. PT on Wednesday, January 10, 2007. The webinar covers the basics of developing passive income through information products and includes: what are information products, why small businesses need them, how to create them and how to market and profit from them.

This is an introductory session that precedes a four-week in-depth webinar beginning in February. The free event is being conducted by the Expertise Experts a partnership composed of Debra Simpson, an expert digital publisher, speaker and podcaster and Andrea Susan Glass, an expert copywriter, copyeditor and award-winning ghostwriter.

“We want to show the typical small business owner how to turn their wisdom into wealth,” said Glass, founder of WritersWay, a professional writing enterprise. “Most independent service professionals trade their time for dollars, max out their income capacity at 40 hours/week or more and are probably burned out. Unless they increase their hourly rate or work even more hours they’ve reached their limit.”

Simpson, founder of Magic In Words, and a former website programmer found many of her clients would have a website sitting in cyberspace, serving as a virtual brochure and nothing more. They would either send prospects to visit it, which probably less than half do, or they practiced the “hope and pray” method of Internet marketing, hoping and praying someone would find them in the search engines or somehow magically land on their page. Most business owners are paying out hosting fees, but not getting anything back to cover costs or make a profit.

“I started realizing there was a way to turn these websites from freeloaders to feeloaders,” said Simpson. “All these service professionals were experts in their field. If I could show them how to turn their expertise into profits by creating information products, they could generate passive income and cut back on their long hours providing services.”

Glass and Simpson, both members of the Carlsbad Chamber of Commerce and the San Diego Professional Coaches Alliance, joined forces to create the Expertise Experts. With this venture they plan to teach entrepreneurs how to create information products through webinars, talks and seminars as well as their own information products. And they have a team in place to create information products for clients who don’t want to create them but would like to have them.

Information products are generally digital products such as eBooks, podcasts, e-courses and teleclasses, and also include books, CDs, reports and newsletters. Many successful Internet marketers like Tom Antion, Robert Middleton, Jack Canfield, Alexandra Brown, Corey Rudl and others have all cashed in big time with information products.

Among the many benefits of information products that the webinar will cover include: creating an ongoing passive income stream, expanding a brand and credibility as an expert, having back of the room sales for seminars and talks, and creating products others can sell for commission with affiliate programs. To register for this free event which includes networking, sign up at http://www.magicinwords.com/expert.html.

About The Expertise Experts

Debra Simpson, an expert digital publisher, speaker and podcaster and Andrea Susan Glass, an expert copywriter, ghostwriter and copyeditor, are the Expertise Experts. Between them, they have over 40 years experience and are considered experts in their fields. They show independent service providers and entrepreneurs how to turn their expertise into passive income through information products. They also develop information products from inception to completion for their clients who do not want to do it themselves. For more information visit http://expertiseexperts.wordpress.com.

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The Expertise Experts Conduct Global Webinar on Information Product Strategies to Grow Your Business

AuthorHive Bookbzzz Blog Provides Book Marketing Advice Straight from the Experts

Bloomington, IN (Vocus) December 2, 2010

AuthorHive, Author Solutions professional author marketing and publicity services company, has launched the Bookbzzz Bloga forum created to connect AuthorHives industry experts with authors. Professionals with backgrounds in public relations, promotions, marketing, social media and more share their expertise through the blog.

AuthorHive has a stable of experienced experts in every facet of integrated marketing, and we enjoy strategizing with authors to help them create a platform. The world of book marketing, and publishing in general, is changing so rapidly its hard for most authors to keep up with the trends. Thats what we do, and were pleased to share some of our knowledge through the Bookbzzz Blog, said Joseph Bayern, AuthorHive senior vice president and general manager.

AuthorHive, which was launched by Author Solutions, Inc. in February 2010, provides authors with a one-stop shop that brings together all the essentials of successful book marketing. Backed by the resources and expertise of Author Solutions, which has helped thousands of authors market their books, authors choose from a myriad of publicity, multimedia, online and event products and services to develop an individual marketing strategy that suits their personal goals.

For more information on AuthorHive, call 1-866-697-5289 or log on to authorhive.com. Keep up on the latest trends in integrated book marketing by logging on to the Bookbzzz Blog at http://authorhive.wordpress.com/.

About AuthorHive

AuthorHive, the Author Solutions, Inc. author marketing services company, provides authors with a one-stop resource that brings together all the essentials of successful book marketing. Professional marketing consultants work with authors to design integrated book promotional campaigns to fit the budget and goals of any self-published or traditionally published author. Authors choose from a rich array of publicity,

multimedia, online, and event products and services. For more information on creating BZZZ! for your book, log on to http://www.authorhive.com or call 1-866-697-5289.

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Web Analytics Leaders Team Up: IndexTools Certifies Experts at OX2, Its Latest Strategic Partner

New York, NY (PRWEB) November 19, 2007

OX2, the Brussels-based interactive web agency reinforced its established position as an industry leader by building closer ties to online marketing analytics platform provider IndexTools. OX2 officially became IndexTools’ Strategic Alliance Partner in Belgium and the first company certified under IndexTools Certification Program. Two OX2 consultants passed detailed exams to qualify as a Certified Analyst and a Certified Deployment Specialist.

“OX2 has earned its place among the premiere Web Analytics experts in Europe,” said Dennis R. Mortensen, COO of IndexTools. “We’re extremely proud to strengthen our relationship.”

The partnership culminates years of close dialogue between the two firms. As a Strategic Partner, OX2 will work hand in hand with IndexTools in order to help their common clients benefit fully from the vast data rendered by the online channel and to provide tailor-made Web Analytics solutions to enterprise clients.

OX2 reported that joining the new partnership was no sudden move, but rather the latest development in a longer term, well-considered process.

“We believe our independence adds tremendous value to our business,” said Ren

Web Analytics Leaders Team Up: IndexTools Certifies Experts at OX2, Its Latest Strategic Partner

Curing Unemployment - Experts at the Monetizing Your Passion Bootcamp Reignite the Workforce and Bring Jobs Back to the Bay Area

San Francisco, California (Vocus) January 25, 2009

With the unemployment numbers here in California screaming toward 10%, Bay Area workers are sitting on the edge of their seats wondering if they’re going to be next. We can focus on the bottom dropping out, or we can look for the golden opportunities that exist in any economic crisis. If you look back, it was the entrepreneurs who led the way out of the Great Depression, creating more millionaires than at any other time in history. Now it’s our turn to beat that record!

Discover how easy it really is to find profitable revenue streams doing what you love to do at the Monetizing Your Passion Bootcamp at the San Franciscos Hyatt Regency Embarcadero from January 27th through the 29th. This unparalleled three-day entrepreneur education bootcamp is being offered at a one-time only price of $ 295.00 and individuals who have been laid-off after December 1, 2008, can attend FREE with proof of termination registration info below.

Presented by Adryenn Ashley and Wow! Is Me youll learn from top-notch entrepreneurs, social media gurus, and product development and marketing experts exactly how to rapidly create revenue. These revolutionary entrepreneurs have taken their companies from concept to millions along non-traditional routes. Now you can take home a step-by-step game plan to apply those concepts to your business! Topics include:

Curing Unemployment - Experts at the Monetizing Your Passion Bootcamp Reignite the Workforce and Bring Jobs Back to the Bay Area

Internet Experts Set To Descend on Sydney

(PRWEB) August 11, 2010

The masters of some of the most laser-targeted sectors of the internet marketing world (they cringe at the ‘guru’ moniker) are leaving their homes in the US, UK, Canada and Switzerland to spend a few days with a select group of people in Sydney – because one of their contemporaries, Australian internet marketing champion, James Schramko, invited them.

The lineup for the event, FastWebFormula2 (http://www.fwf2010.com), makes it the highlight of the internet marketing training calendar for 2010.

Not The Usual Suspects

There are people on the IM speaking circuit whose business is just that, speaking. However, James’ guests are acknowledged experts in their fields. They include:

John Carlton

Known as ‘the world’s greatest living copywriter’, John would have to be one of the most famous, yet unassuming copywriters in the world today.

John is an inspirational speaker and gifted teacher – and Australian marketers, copywriters and business owners will be fortunate indeed to hear him speak at Fast Web Formula. On the few other times he has visited Australia, his audiences have enjoyed thought provoking, sometimes confronting, revelations on the science behind copywriting – how to get customers to press the ‘Buy Now’ button.

Kenny Goodman

One of the most dynamic and lucrative business models right now is that of Domaining. By buying, improving, selling domains (known as ‘flipping’), domain investors are realising huge profits. This is cutting-edge stuff, and Kenny Goodman is one of the experts in the field – and at FastWebFormula he will explain just how domain investing works and how to find those domains that will appreciate in value.

Ed Dale

Home grown online business superstar Ed Dale has offered to share his thoughts on the future of IM. Ed is the creator of the 30 Day Challenge (now known as The Challenge); he is a technology aficionado and is at the leading edge when it comes to the tools, tips and strategies being used by the really successful internet marketers.

Underground super affiliate marketer ‘Andy G’ from Switzerland will be there, along with, Canadian Peter Parks, and Brits Buzz Marketer Dean Hunt and Graphic Designer James Dyson. Combined with the local talent of SEO Content Writer Kerry Finch, WordPress star Leanne King and Consulting Tycoon creator Kyle Tully – the list goes on – there can be no doubt that this Workshop will deliver a level of information, strategies, techniques and tools never before seen at one event.

Australian’s are not being allowed to get an internet marketing head-start however – marketers from New Zealand, Canada, UK, Singapore, Dubai, the US and Europe have also registered for FastWebFormula at http://www.fwf2010.com

About FastWebFormula2

FastWebFormula2 is a three day workshop being held in Sydney, Australia from 10-12 September 2010. It comprises high level internet marketing training from James Schramko, including discussion on the different profit models, strategies and techniques that he has used to become one of the most successful and highly regarded practitioners of IM in the world.

A free one-hour overview of what James, along with his special guests, will cover over the three days, and details of event pre-training is available now at http://www.fwf2010.com

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Internet Experts Set To Descend on Sydney

The Big Weekend Webinar #2 - Social Media & More Free-to-Attend Event with Social Media & Small Business Experts

Greater Manchester, UK (PRWEB UK) 3 March 2012

The BIG Weekend Webinar #2 Social Media & More takes place on the weekend of 10th-11th March 2012 The Venue? – Your Place. A webinar is a seminar or conference without the usual travel and accommodation expenses where delegates can sit with a notepad plus favourite brew & learn the very latest techniques, at home, office or anywhere all for free.

The schedule (GMT) for Saturday 12 noon, 2pm and 4pm & Sunday 10am, 12noon, 2pm and 4pm leaving nights for family & social activities. In addition to enabling CEOs to catch up on Social Media knowledge (who has time in business hours right?) it will empower individuals to create home-based-businesses in difficult economic times such as stay-at-home-moms and disabled internet users. At a time when many people are losing their jobs and find themselves unemployed, The BIG Weekend Webinar #2 Social Media & More can be a route to creating a home business.

Social Media is the hottest topic around Consider the latest statistics from Neilsens Q3 2011 Social Media Report

The Big Weekend Webinar #2 - Social Media & More Free-to-Attend Event with Social Media & Small Business Experts

Get the Real Scoop About Diversity Certification Programs from the Experts

Newark, NJ (PRWEB) March 14, 2012

For those businesses that are currently selling or planning to sell their goods and services to corporations, public agencies and/or state government; the diversity certification panelists will provide clarity and answer questions surrounding this topic.

Business owners will walk away armed with the knowledge that will help them make informed decisions about whether or not to pursue the diverse certifications, determine which one is right for their business model, and understand how to complete the application package, said Stephanie D. Burroughs, Director, NJSBDC Procurement Programs.

The panel workshop will be held on Thursday, March 15, 2012 from 9:00am 12:00pm. This 3 hour panel discussion will be held at Rutgers Business School, 1 Washington Park, Newark, N.J. Online preregistration is required. The program details can be found on our WordPress blog. Learn about the speakers.

The diversity certification panel is comprised of the following speakers and moderator: Kevin Wells, Esq., General Counsel and the Director of MBE Services for the New York & New Jersey Minority Supplier Development Council (The Council); Quinzell McKenzie, Principal Business Development Representative, Business Utilization Division of the Office of Business and Job Opportunity (OBJO), The Port Authority of New York and New Jersey; Nina Moseley, Sr. Director, Division of Minority Women Business Development, State of NJ, Department of the Treasury; Michelle Bodden-Wiggins, Regional Director for the Women Presidents Educational Organization (WPEO), a regional affiliate of the Womens Business Enterprise National Council (WBENC); and Stephanie D. Burroughs, Director, NJ Small Business Development Centers, Procurement Programs.

About the NJSBDC

The New Jersey Small Business Development Centers (NJSBDC) network, comprised of 11 centers across the state, is the premier provider of comprehensive services and programs for small business in New Jersey. The network has assisted small businesses for 33 years, helping businesses expand their operations, manage their growth and start new ventures. The NJSBDC, a non-profit entity, is an accredited member of the national Association of Small Business Development Centers (ASBDC) utilizing national best practices. NJSBDC expert staff and practicing business consultants help established small business owners and aspiring entrepreneurs to develop business plans and marketing strategies, learn accounting and financial analysis, find capital financing, identify new markets , and expand their operations. The NJSBDC provides one-to-one management consulting and counseling, training, loan packaging services and specialized assistance in procurement, technology commercialization, e-business presence and international trade.

The NJSBDC leverages public and private funding sources, further maximizing resources for the small business community. The network leverages funding from the Small Business Administration (SBA), New Jersey State Government, the educational institutions that host the 11 centers as well as other private and public funding sources. For additional information about the NJSBDC, its programs and services, visit, http://www.njsbdc.com.

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Experts Say Businesses Need to Go Mobile as Aussie Smartphone Users Increase

Perth, Western Australia (PRWEB) July 16, 2012

Spanky Media, a leading Perth web development company, has explained how retailers and businesses can benefit from the upsurge of smartphone usage in Australia. This statement from the company stems from a recent Google study showing that more than half of Australians 52% are now using smartphones not only for making and receiving calls, but as an important shopping tool as well.

In a separate report, it was shown that the current years percentage for smartphone users in the country is a significant increase from the 37% figure from last year. In addition, it was shown that 65% of smartphone owners use their mobile devices daily to surf the Internet, while 94% of Aussies use their smartphones to search for products and services, with 28% of them have actually made purchases through this platform.

Google has described Australias mobile users to be more sophisticated compared to those from the UK and US, implying that Aussies are more knowledgeable in using their smartphones compared to their counterparts. And according to experts, this is something that businesses and companies must take into account.

Unfortunately, Googles report also showed that 79% of Australian businesses still do not have websites optimised for mobile use, despite a figure showing that 61% of users will most probably not return to a particular website if they encountered difficulties accessing it through their mobile devices.

Jason Pellegrino, Google Australias Head of Mobile Ads, in explaining the importance of businesses going mobile said, The mobile revolution isnt coming its already happened. Mobile is no longer optional: businesses need to develop a mobile strategy now, or risk getting left behind.

In response, industry experts are suggesting that businesses must start making their websites mobile-friendly in order to cater to the growing market.

Currently, some companies have already benefited from having efficient mobile campaigns. One of them is Webjet, an online travel company, which had a 27% increase in bookings, particularly from mobile device users. An online learning company, Open Colleges, also confirmed that around a third of its enquiries and web traffic are coming from its mobile site.

In light of the increasing popularity of smartphones in the country, experts believe that retailers and businesses must now improve on their mobile campaigns or risk losing sales and clients in the end.

Pellegrino said, Businesses should complement their online and offline ad campaigns with mobile ads to reach their target audience on all screens their audience is looking at.

The year of mobile has already happened. If mobile strategy isnt being considered by the CEO or at board level, youre already behind the 8-ball, he added.

Indeed, creating mobile-friendly websites should be seriously considered by businesses, whether large or small. They just need to find the correct methods and the right company to make this possible.

Spanky Media is an established Perth Web Development company that specialises in WordPress development, web design, mobile website development, wholesale websites and other services designed to help retailers and businesses have more successful online and mobile marketing campaigns.

If you want to know more about Spanky Media and their services, do not hesitate to give them a call at 1300 729 261 or visit their website at http://spankymedia.com.au/.

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Ecommerce Solutions set to Increase Business Productivity, Experts Say

Perth, Western Australia (PRWEB) July 23, 2012

Spanky Media, Australias leading web development company has announced that it will be providing more advanced schemes and procedures in web development designed to enable businesses and retailers alike to engage in better online marketing approaches that will lead to increased productivity, and eventually better results.

This announcement from the company stems from a new report showing that many businesses and retailers who have made use of the ecommerce platform have been showing significant improvements in its operations and sales leading Spanky Media and industry experts to believe that indeed, ecommerce will bring in numerous benefits to any business.

One company which was able to increase productivity and income with ecommerce is GraysOnline, an online retail and auction company, which explained how the platform has made its business operations smoother and more profitable.

In an interview with Tom Coorey, CIO of GraysOnline, he said that with the warehouse management system that they are currently using in their online store, they were able to consolidate their shipping and inventory operations – eventually allowing them to increase their output from 1,100 units to 4,000 units for daily transactions.

As a result, many traditional retailers in Australia are engaging in the ecommerce platform and releasing their brands online to reap its benefits accordingly. A recent research from the Growth Partnership Company also showed that as of 2011, online purchases have already reached $ 13.6 billion and analysts are forecasting that this figure will double when the year ends.

And with the ongoing popularity of smartphones and other mobile devices, as well as the importance of social networks to the young and old, many experts are forecasting that this year will be a great one for those businesses who have made use of ecommerce and online tools in their respective business campaigns.

In connection with this, Pricewaterhouse Coopers Stuart Harker predicted that online shopping will eventually surpass traditional businesses within the next 4 years, since shoppers are now looking for value and convenience when making their purchases. And according to experts these are what ecommerce and online shopping bring into the picture.

Kirk OConnor, Director of Development of Spanky Media, attests to the importance of ecommerce in the countrys business environment. He said, Ecommerce is now a very important aspect of business. And with the advent of new gadgets and technologies, this platform will expectedly become even more important.

He then added, Online tools and programs such as WordPress websites and social media pages are very useful tools that can help you engage with customers and spread awareness about your brand. In effect, it will produce more results – and of course, more profits for your business as well.

Spanky Media is a web development firm that engages in numerous services, ranging from web design, wholesale websites, WordPress development and many other services that are designed to provide more productivity for businesses in the long run.

For inquiries and questions about Spanky Media and its services, call them today. You may reach them at 1300 729 261 or you may visit their website at http://spankymedia.com.au/.

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