Reed Holden to Speak at Columbia Business School"s Executive Education Seminar "Strategic Pricing"

New York, New York (PRWEB) April 21, 2008

Holden Advisors announced today that Dr. Reed Holden has been chosen to co-present at Columbia Business School’s Executive Education seminar “Strategic Pricing,” being held May 6-9, 2008, and in a fall session September 22-25, 2008, on Columbia’s campus in New York City. Dr. Holden will team up with Dr. Noel Capon, R.C. Kopf Professor of International Marketing, to lead the seminar.

The curriculum will include Dr. Holden’s latest book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table.

“This seminar is perfect for upper-level and mid-level executives – especially those who analyze, recommend, or approve pricing strategies,” states Holden. “Those executives who are introducing new products, facing significant price competition, or looking for new approaches to weathering a downturn in the economy will be especially interested in what this seminar has to offer.”

The four-day program will provide attendees with strategies, tools and best practices for rigorously tackling pricing and profit growth issues at both strategic and tactical levels. It will prepare attendees to systematically identify practical opportunities within your organization for boosting profits through improvement in pricing. Attendees will leave the program with powerful new insights into pricing issues, and a new awareness of additional ways to drive business results via strategic pricing.

Attendees of the seminar will also learn how to:

Set prices at levels that maximize profits
Measure customers’ willingness-to-pay–and learn how to shape it based on the value you create
Understand which costs are relevant for pricing decisions
Establish price levels that maximize profitability
Anticipate competitive moves and design your strategy accordingly
Segment the market and get different customers to pay more or less based on their perceived value
Approach pricing decisions from the standpoint of customer lifetime value
Understand how to align prices across the product-line for maximizing overall profitability
Identify key leakage points between the list price and the final realized price – and ways to reduce the leakage
Maximize the profitability of negotiated pricing deals

Reed Holden is a world class speaker and I am very excited to have him joining me as faculty for Columbia Executive Education’s Strategic Pricing program,” stated Professor Noel Capon, author of Marketing Mavens. Capon continued, “Reed Holden is a strong example of Columbia’s commitment to bridging theory to practice. As a thought leader and practitioner in pricing, he brings a unique perspective to the seminar of leading edge pricing approaches with practical application to our attendees.”

For more information on Columbia Executive Education’s Program on Strategic Pricing: please visit http://www0.gsb.columbia.edu/execed/open/programs/pw.cfm

About Columbia Business School Executive Education

Columbia Business School’s renowned Executive Education creates a bridge between theory and practice by offering programs that deliver a rich, global perspective. Columbia’s nondegree open-enrollment programs address individual development needs in leadership and strategy, marketing, and finance, providing executives with an understanding of powerful new academic approaches and their application to achieve results. Columbia Business School partners with custom clients on designing and executing organizational initiatives that enable a critical number of top-level executives to meet their corporation’s strategic goals. Through Columbia’s Institute for Not-for-Profit Management (INM), participants can enroll in programs that build organizational capacity and leadership in the not-for-profit and public sectors. For more information, please visit http://www.gsb.columbia.edu/execed

About Dr. Reed Holden

Dr. Reed K. Holden is Founder of Holden Advisors. His new book, co-authored with Mark Burton, called Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (Wiley & Sons, 2008), is one of the top ten pricing books on Amazon.com. He consults to senior executives in Fortune 500 companies, and runs targeted sessions with management teams to jump-start change in go-to market strategies to improve profitability. For recent thoughts and comments and an opportunity to speak with Dr. Holden, please see his blog: http://reedholden.wordpress.com.

About Holden Advisors

Holden Advisors http://www.HoldenAdvisors.com is a pricing strategy, consulting and training firm that helps clients become confident about their pricing and achieve greater revenue and profits. To ensure success, Holden Advisors delivers analysis, strategy, processes and training that are analytically sound and closely integrated with a client’s business culture.

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Reed Holden to Speak at Columbia Business School"s Executive Education Seminar "Strategic Pricing"

ITSA Unveils New Logo and Strategic Direction

Barnegat, NJ (PRWEB) June 20, 2006

IT Services Advisory, LLC (ITSA) is pleased to announce the firm is now specializing on innovation in IT Services. Covering the latest trends related to how IT Services firms are utilizing the web and all digital platforms to deliver business value to clients, ITSA is moving into new areas such as e-outsourcing and the Interactive Agency domainwhere technology meets up with brand marketing in the digital world.

The company hired an award-winning design firm to help communicate its new direction and fashion a new corporate identity.

IT Services firms with their broad reach and world class clientele have access to the best technology in the world, said founder and Principal of ITSA, Susan Scrupski. We’re looking forward to introducing leading-edge projects and initiatives that are truly reinventing markets.

ITSA will continue to track the largest US-based outsourcing and systems integration firms including EDS, CSC, and IBM as well as emerging new vendors and their offerings.

ITSinsider joins the blogosphere

For early reader fans of ITSinsider.com and Ms. Scrupski’s newsletters and columns, you can find Ms. Scrupski blogging on innovation in the ITS market. She’ll also be covering news, trends, contracts, investment activity, M&As, the occasional rumor and general musings. You’ll find a Ms. Scrupski’s unique perspective on industry events in a just-in-time publishing format.

Join the dialogue here http://susanitsa.wordpress.com/

About ITSA

Founded in 1999, IT Services Advisory, LLC (ITSA) is a research and advisory services firm specializing in innovation in the IT Services sector. The firm offers a variety of advisory services to help clients navigate the competitive IT Services marketplace. For more information, visit ITSA’s web site listed below.

Website: http://www.itservicesadvisory.com

About ITSinsider

ITSA’s ITSinsider blog is an open forum for dialogue among the ITSinsider community to share opinions and commentary on events and trends that impact the direction and shape of the industry at large. ITSinsider’s focus is on innovation and “breakout business models” in the IT Services sector.

Website: http://susanitsa.wordpress.com/

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ITSA Unveils New Logo and Strategic Direction

Web Analytics Leaders Team Up: IndexTools Certifies Experts at OX2, Its Latest Strategic Partner

New York, NY (PRWEB) November 19, 2007

OX2, the Brussels-based interactive web agency reinforced its established position as an industry leader by building closer ties to online marketing analytics platform provider IndexTools. OX2 officially became IndexTools’ Strategic Alliance Partner in Belgium and the first company certified under IndexTools Certification Program. Two OX2 consultants passed detailed exams to qualify as a Certified Analyst and a Certified Deployment Specialist.

“OX2 has earned its place among the premiere Web Analytics experts in Europe,” said Dennis R. Mortensen, COO of IndexTools. “We’re extremely proud to strengthen our relationship.”

The partnership culminates years of close dialogue between the two firms. As a Strategic Partner, OX2 will work hand in hand with IndexTools in order to help their common clients benefit fully from the vast data rendered by the online channel and to provide tailor-made Web Analytics solutions to enterprise clients.

OX2 reported that joining the new partnership was no sudden move, but rather the latest development in a longer term, well-considered process.

“We believe our independence adds tremendous value to our business,” said Ren

Web Analytics Leaders Team Up: IndexTools Certifies Experts at OX2, Its Latest Strategic Partner

UT Graduate Brittany Crosby Hired as Content Writer and Business Development Trainee for Strategic Media in Clearwater, Florida

Clearwater, Florida (PRWEB) June 22, 2012

Brittany Crosby has been hired by Strategic Media, Inc., a non-traditional marketing company located in Clearwater, Florida. Crosby started at Strategic Media in January 2012 as an intern and trained in the practice of writing SEO compliant content for their clients business websites. Since full time employment, Crosby has also taken on additional responsibilities training in business development and public relations.

“Interning and now working full time at Strategic Media in the Strategic Web Design division has been an incredible experience, said Crosby. I’m proud of the services we offer and the positive effects SEO can have for business owners. It feels especially great to help small business owners grow. I love the career path I am on here and I’m excited for my future at Strategic Media.”

Crosby graduated from the University of Tampa in May with a Bachelor of Arts in Communication and a double minor in Writing and Art. She maintained a 3.6 G.P.A while working 30-45 hours per week. She also has maintained a position on the Deans List and is a member of Omicron Delta Kappa National Leadership Honor Society and Sigma Alpha Pi National Society of Leadership and Success.

Chuck Nelms, the CEO of Strategic Media, said Finding someone of Brittany Crosbys caliber emerging from our internship program is very gratifying. Such intern programs give companies like Strategic Web Design and Strategic Media, Inc. the opportunity to work with potential full time candidates and determine if there is a good match. Students such as Brittany are also able to test the waters with employers and careers to find their best opportunities for success while learning a marketable skill. We believe Brittany will be a great fit for our company for many years to come.

Before Strategic Media, Crosby interned at the Make-A-Wish foundation where she actively planned events, fundraisers, and campaigns and handled their promotions. Some of her skills include design software, such as Photoshop, Illustrator, and Final Cut Pro, and office software such as Microsoft Office, Articlebase, and WordPress.

About Strategic Media

Strategic Media is a non-traditional advertising company located in Tampa Bay in Clearwater, Florida. The company has been servicing clients in the Bay area for over 16 years and specialize in local search engine optimization, online marketing, corporate branding, website design, online coupons and more. They have been named by the Tampa Bay Business Journal as one of the top ad agencies in Florida for five consecutive years. For more information, visit their website (http://www.strategic-webdesign.com) or call their office (727) 531-7622.

Related WordPress Web Designer Press Releases

UT Graduate Brittany Crosby Hired as Content Writer and Business Development Trainee for Strategic Media in Clearwater, Florida

WordPress Analytics Platform PressTrends Partners with WooThemes, Plans Integration, Takes Strategic Investment

Salt Lake City, UT (PRWEB) March 29, 2012

PressTrends, the WordPress-centric analytics platform and provider of real-time trends and insights for developers, designers, consultants and publishers, today announced a major partnership with WooThemes, one of the largest theme and infrastructure providers for WordPress sites. The partnership also includes a strategic investment by WooThemes in PressTrends current round of financing.

The agreement is part of a broader strategy to support and integrate strong players in the WordPress ecosystem, and further solidify WooThemes as an end-to-end platform for the best sites, services and stores worldwide. PressTrends will be integrated into all WooThemes themes and plugins, including WooCommerce, opening up the tool to hundreds of thousands of new users.

Offering a beautiful and easy-to-read dashboard interface, PressTrends gives developers, designers, consultants and publishers a robust picture of how audiences are interacting with their themes and plugins, as well as the actual content on the underlying sites.

There are currently over 45,000 WordPress instances sending data through PressTrends with over 5,000 sites added per week on average. PressTrends is currently integrated into over 300 themes, over 300 plugins and has tracked almost 3 million activations.

We’ve been using PressTrends ourselves for months now. We finally have visibility into how our customers are interacting with WooThemes product offerings, in real-time, said WooThemes co-founder Adii Pienaar. PressTrends has made us more responsive and adaptive. It gives us insights we cant get anywhere else. No other platform out there right now can track and analyze qualitatively as well as quantitatively. A deep partnership and strategic investment made obvious sense, and our forthcoming integrations will provide our community with the same powerful capabilities we currently enjoy.

With PressTrends, anyone can track engagement across whole WordPress sites and individual elements alike. PressTrends isolates usage trends within themes, plugins and content categories. PressTrends makes it easy to track multiple products. It can also look at how a given site or blog performs against the larger community.

Most importantly, PressTrends provides suggestions to improve performance, based on historic and real-time data.

The foundation of PressTrends is the pursuit of a better Web. We identify what design, development and content strategies facilitate the most user interaction, said founder and CEO George Ortiz. Were thrilled to have the support, both financially and organizationally, of WooThemes, and look forward to combining our resources to provide the entire WordPress community a better tool for understanding their own audience.

PressTrends plans to leverage the investment to help further build out and improve the current platform and is also exploring strategic partnerships with other premium vendors to help increase traction and adoption. They will also be building out their team and infrastructure to accelerate the growth of the platform in the coming months and are building out a suite of premium features.

WooThemes co-founder Adii Pienaar and KissMetrics co-founder Hiten Shah have also been added to the PressTrends Board of Advisors.

Anyone can download the PressTrends plugin directly here. For more documentation and guides to help implement PressTrends into themes, plugins and sites, visit the PressTrends library.

More information on PressTrends:

WordPress Analytics Platform PressTrends Partners with WooThemes, Plans Integration, Takes Strategic Investment

ClickBank Launches Strategic Partner Program

Boise, Idaho (PRWEB) December 04, 2012

ClickBank, a global network that enables online entrepreneurs to promote, sell and distribute digital products, announced today that it has officially launched its Strategic Partner Program.

This exciting new initiative provides ClickBank clients with industry-leading solutions and powerful tools to help grow their businesses more quickly, easily, and affordably. Further, ClickBank clients will also enjoy exclusive partner discounts and tight integration with their ClickBank account.

The Strategic Partner Program kicks off with partner solutions in six categories: Email Marketing, Hosting, Marketing Automation, Membership Platforms, Trust Marks, and Education. These initial offerings have been selected because they directly address the most pressing business-building needs of ClickBank merchants and affiliates.

The Strategic Partner Program is one more example of how ClickBank is continually enhancing our advanced technology platform, timely payment systems, and strong client support capabilities to better serve digital infopreneurs, said ClickBank CEO Brad Wiskirchen. With the introduction of our Strategic Partner Program, were giving our clients powerful new ways to expand their success. With these tools and solutions, theyll be able to do more to increase sales, build their customer base, reduce costs, and strengthen their brand.

We have recruited industry-leading partners that offer proven solutions and tools that are ideally-suited for the business-building needs of our ClickBank clients, said Blake Napier, Director of Business Development at ClickBank. Our offerings are 100% focused on the unique requirements of selling digital products online, as well as the operational capabilities of the small-to-medium-sized infopreneurial organizations that form the backbone of the ClickBank network.

Were excited to bring the amazing business-building capabilities of OfficeAutoPilot to ClickBanks massive client network, said Landon Ray, CEO and Founder of OfficeAutoPilot.Our all-in-one business and marketing platform is ideal for the information marketers, experts, and coaches that comprise a huge part of the ClickBank network. When you add in the exclusive partner pricing that were offering, it truly is a win-win for ClickBank clients.

Founding partners in the ClickBank Strategic Partner Program include:

AWeber Communications. The email marketing solution trusted by more than 115,000 businesses to deliver the best results for any size email marketing campaign.

BlueHost. The #1 host of WordPress sites and trusted by millions for the best web hosting solution.

HostGator. Offering the best web hosting support, with 24/7/365 support, a 99.9% uptime guarantee, and a 45-day money-back guarantee.

InfusionSoft. The all-in-one sales and marketing software for small businesses that helps them automatically market to get more customers, grow sales, and save time.

Kajabi. The platform that helps authors, celebrities, trainers, marketers, professors, and other experts create private content portals and sell access to them, so they can turn what they know into dough.

McAfee Secure. The website certification service that delivers the most comprehensive certification standard available delivered by the brand consumers know as the worlds largest dedicated security company.

OfficeAutoPilot. The all-in-one sales and marketing software built for small business to provide everything needed in a single, well-oiled machine that automatically converts leads into new customers and grows sales from existing ones.

WishList Member. The powerful, yet easy-to-use membership solution that can turn any WordPress blog into a full-blown membership site in minutes.

To learn more and take advantage of these exclusive partner pricing promotions, visit the ClickBank Strategic Partner Program web page at http://www.clickbank.com/partners.

About ClickBank

ClickBank

ClickBank Launches Strategic Partner Program