Reed Holden to Speak at Columbia Business School"s Executive Education Seminar "Strategic Pricing"

New York, New York (PRWEB) April 21, 2008

Holden Advisors announced today that Dr. Reed Holden has been chosen to co-present at Columbia Business School’s Executive Education seminar “Strategic Pricing,” being held May 6-9, 2008, and in a fall session September 22-25, 2008, on Columbia’s campus in New York City. Dr. Holden will team up with Dr. Noel Capon, R.C. Kopf Professor of International Marketing, to lead the seminar.

The curriculum will include Dr. Holden’s latest book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table.

“This seminar is perfect for upper-level and mid-level executives – especially those who analyze, recommend, or approve pricing strategies,” states Holden. “Those executives who are introducing new products, facing significant price competition, or looking for new approaches to weathering a downturn in the economy will be especially interested in what this seminar has to offer.”

The four-day program will provide attendees with strategies, tools and best practices for rigorously tackling pricing and profit growth issues at both strategic and tactical levels. It will prepare attendees to systematically identify practical opportunities within your organization for boosting profits through improvement in pricing. Attendees will leave the program with powerful new insights into pricing issues, and a new awareness of additional ways to drive business results via strategic pricing.

Attendees of the seminar will also learn how to:

Set prices at levels that maximize profits
Measure customers’ willingness-to-pay–and learn how to shape it based on the value you create
Understand which costs are relevant for pricing decisions
Establish price levels that maximize profitability
Anticipate competitive moves and design your strategy accordingly
Segment the market and get different customers to pay more or less based on their perceived value
Approach pricing decisions from the standpoint of customer lifetime value
Understand how to align prices across the product-line for maximizing overall profitability
Identify key leakage points between the list price and the final realized price – and ways to reduce the leakage
Maximize the profitability of negotiated pricing deals

Reed Holden is a world class speaker and I am very excited to have him joining me as faculty for Columbia Executive Education’s Strategic Pricing program,” stated Professor Noel Capon, author of Marketing Mavens. Capon continued, “Reed Holden is a strong example of Columbia’s commitment to bridging theory to practice. As a thought leader and practitioner in pricing, he brings a unique perspective to the seminar of leading edge pricing approaches with practical application to our attendees.”

For more information on Columbia Executive Education’s Program on Strategic Pricing: please visit http://www0.gsb.columbia.edu/execed/open/programs/pw.cfm

About Columbia Business School Executive Education

Columbia Business School’s renowned Executive Education creates a bridge between theory and practice by offering programs that deliver a rich, global perspective. Columbia’s nondegree open-enrollment programs address individual development needs in leadership and strategy, marketing, and finance, providing executives with an understanding of powerful new academic approaches and their application to achieve results. Columbia Business School partners with custom clients on designing and executing organizational initiatives that enable a critical number of top-level executives to meet their corporation’s strategic goals. Through Columbia’s Institute for Not-for-Profit Management (INM), participants can enroll in programs that build organizational capacity and leadership in the not-for-profit and public sectors. For more information, please visit http://www.gsb.columbia.edu/execed

About Dr. Reed Holden

Dr. Reed K. Holden is Founder of Holden Advisors. His new book, co-authored with Mark Burton, called Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (Wiley & Sons, 2008), is one of the top ten pricing books on Amazon.com. He consults to senior executives in Fortune 500 companies, and runs targeted sessions with management teams to jump-start change in go-to market strategies to improve profitability. For recent thoughts and comments and an opportunity to speak with Dr. Holden, please see his blog: http://reedholden.wordpress.com.

About Holden Advisors

Holden Advisors http://www.HoldenAdvisors.com is a pricing strategy, consulting and training firm that helps clients become confident about their pricing and achieve greater revenue and profits. To ensure success, Holden Advisors delivers analysis, strategy, processes and training that are analytically sound and closely integrated with a client’s business culture.

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Reed Holden to Speak at Columbia Business School"s Executive Education Seminar "Strategic Pricing"

The California Council on Economic Education Announces Its Website Redesign at http://www.ccee.org

Los Angeles, CA (PRWEB) May 10, 2011

The California Council on Economic Education (CCEE), a leading economic and financial literacy education organization in California, announced today its newly redesigned website. The aim of the website is to be the go to place for everyoneteachers, education professionals, business and government leaders, donors, students, parents, and the general publicinterested in financial literacy and economic reasoning education for K-12 students in California. The ultimate goal is to prepare Californias students to participate in the global economy as responsible workers, consumers, savers and citizens.

For teachers, the website creates a community and a place to access no-cost and low-cost education resources for their students that are standards-based and have been vetted by classroom teachers. In addition, teachers will find professional development opportunities. For donors, the website features expanded sections on why financial literacy is important, progress on fundraising efforts, and CCEE contributors. The website also includes a new feature that makes donating online by credit card easy for individuals.

Our online visitors will now have an easier time finding the information they want and accessing it, says Laurie King, Director of Development and Strategic Planning at the California Council on Economic Education. For teachers, we have lesson plans, students contests, programs and professional development workshops that provide continuing education credits available online. The business community will now more easily be able to see how we teach economics and financial literacy to students … and visitors to our site will be able to find information on the state of financial literacy among California students as well as find out who is working with us to provide a solution for preparing all students with the skills they will need to participate in the global economy.

The website makes it easier to get involved and be part of the solution to the lack of financial know-how. The calendar section allows for online registration at CCEE events, the blog keeps you up-to-date on our current thinking and press releases recount CCEEs successes. The site was designed to add more social media as CCEE grows.

Financial Literacy Lesson Plans More Accessible

The website hosts all the California Council on Economic Educations program materials, including lesson plans, students contests, curricula for K-12 students, and teacher workshops. The site is organized to help teachers quickly find what they are looking for in Teaching Economics and it is organized by grade and topic. If a user is not sure where to look, the search engine within the site will help.

Economics for Donors discusses the need for economic and financial education among our students. It also outlines the goals of CCEEs strategic plan to reach one million students each year. The contributors that are helping to provide students with economic and financial literacy skills are highlighted.

About Us provides information about the nine economic principles that all CCEEs programs are based on, board members that guide the organization, CCEE staff, and partners throughout the state and nation that help us deliver the highest quality economic and financial literacy education to teachers and their students.

Design Team

The CCEE staff worked with Spiffy Press, based in Pasadena, California to design and build this website. Key expertise provided by Spiffy Press included marketing strategy based on target audience interviews, search engine optimization, and customized wordpress architecture.

About The California Council on Economic Education

The California Council on Economic Education (CCEE) is a nonprofit organization dedicated to advancing the economic reasoning and financial literacy of California students so they will be prepared to participate in the global economy. CCEE is affiliated with the national Council for Economic Education, delivering economics education programs and materials to K-12 teachers. More information about CCEEs professional development workshops that assist teachers in teaching these concepts, its curricula programs, including three student contests, and the organization itself can be found on its website at http://www.ccee.org.

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The California Council on Economic Education Announces Its Website Redesign at http://www.ccee.org

Computers, Health and Dry Eye Education

Grants Pass, OR (PRWEB) October 31, 2011

Bio Logic Aqua Research would like to announce new education on computers, health and dry eyes, courtesy of the Sharon Kleyne Hour Power of Water.

Computers may not be safe.

Sharon Kleyne, water advocate, entrepreneur and radio talk show host, interviewed author and computer health education advocate Adetutu Ijose on the Sharon Kleyne Hour Power of Water, November 9, 2009.

Adetutu became a spokesperson and educator for the health risks of computers while working in Information Technology. She assuming her computer was safe but discovered that this was not necessarily the case when she developed serious health problems involving her eyes, chronic fatigue and computer eye strain. She was forced to determine for herself that they were computer related.

The light from a computer screen.

Working at a computer, according to Adetutu, is not natural and is very different from working at a typewriter. Although the computer screen is intensely bright, your eyes and brain do not recognize this as sunlight. It’s like staring directly into the sun and not realizing you’re doing it.

Also, because you are engaged in an intense activity, your eyes’ reflexive blink rate can drop from an average of 30 times a minute to five times a minute. The blink rate drop exposes the eye to increased tear moisture evaporation that could lead to dry eye, eye fatigue and computer eye strain.

Computers and body defenses.

The human body, Adetutu explains, contains trillions of cells each programmed to behave in a certain way. They have a “script” and “repair kit” for anything that goes wrong. The role of doctors is to stimulate this self-healing ability. When you perform an activity new to your body’s experience, you may be nearly defenseless.

Sharon Kleyne agreed, observing that no two people are alike and that some people cannot use computers. Dry eye, carpal tunnel syndrome, depression, weight gain and orthopedic problems are commonly experienced by individuals using a computer more than three hours a day. The lost productivity amounts to about $ 50 billion a year.

Many of these symptoms take a long time to manifest.

Computer eye strain.

Adetutu’s primary symptoms were fatigue and stress, attributed to burnout and not suspecting her computer. When she finally determined the source, she worked out a series of prevention measures enabling her to return to work. .

Computers and stress.

The body’s neurotransmitters (chemicals at the end of nerve cells that transmit messages to individual cells) are heavily involved in communication between the eyes, brain and body. Neurotransmitters are. either “excitatory” or “inhibitory” and include epinephrine, histamine, dopamine, serotonin and GABA (y-aminobutyric acid). Stimulating the wrong neurotransmitters, among other things, can cause severe depression.

Sharon noted that the eyes are closely linked to the brain, the brain is 80% water and the eye’s tear film is 99% water.

Proactive eye health information.

Adetutu concluded that a small screen is worse than a large screen and a flat panel screen is better than a cathode ray tube. She recommends drinking eight to ten glasses of water a day and keeping a window opened to increase humidity. She also recommends frequent breaks and wet cotton balls on the eyes. Sharon suggests eating dark green leafy vegetables and foods with omega-3 fatty acids to strengthen eyes and prevent dry eye. She also recommends Nature’s Tears

Computers, Health and Dry Eye Education

Dry Eye Education From Computer Health Advocate

Grants Pass, OR (PRWEB) November 22, 2011

Sharon Kleyne, Founder of Bio Logic Aqua Research, announces new dry eye and computer health education.

On November 9, 2009, Sharon Kleyne, Founder of Bio Logic Aqua Research and Host of Sharon Kleyne Hour Power of Water, interviewed author and computer health education advocate Adetutu Ijose.

Adetutu became a spokesperson and educator for the health risks of computers while working in Information Technology. She assumed her computer was safe but discovered that this was not necessarily the case when she developed serious health problems involving her eyes- chronic fatigue and computer eye strain. She was forced to determine for herself that they were computer related.

Working at a computer, according to Adetutu, is not natural and is very different from working at a typewriter. Although the computer screen is intensely bright, your eyes and brain do not recognize this as sunlight. It’s like staring directly into the sun and not realizing you’re doing it.

Also, because you are engaged in an intense activity, your eyes’ reflexive blink rate can drop from an average of 30 times a minute to five times a minute. The blink rate drop exposes the eye to increased tear moisture evaporation that could lead to dry eye, eye fatigue and computer eye strain.

The human body, Adetutu explains, contains trillions of cells each programmed to behave in a certain way. They have a “script” and “repair kit” for anything that goes wrong. The role of doctors is to stimulate this self-healing ability. When you perform an activity new to your body’s experience, you may be nearly defenseless.

Sharon Kleyne agreed, observing that no two people are alike and that some people cannot use computers. Dry eye, carpal tunnel syndrome, depression, weight gain and orthopedic problems are commonly experienced by individuals using a computer more than three hours a day. The lost productivity amounts to about $ 50 billion a year. .

Many of these symptoms take a long time to manifest.

Adetutu’s primary symptoms were fatigue and stress, attributed to burnout and not suspecting her computer. When she finally determined the source, she worked out a series of prevention measures enabling her to return to work. .

The body’s neurotransmitters (chemicals at the end of nerve cells that transmit messages to individual cells) are heavily involved in communication between the eyes, brain and body. Neurotransmitters are. either “excitatory” or “inhibitory” and include epinephrine, histamine, dopamine, serotonin and GABA (y-aminobutyric acid). Stimulating the wrong neurotransmitters, among other things, can cause severe depression.

Sharon noted that the eyes are closely linked to the brain, the brain is 80% water and the eye’s tear film is 99% water.

Adetutu concluded that a small screen is worse than a large screen and a flat panel screen is better than a cathode ray tube. She recommends drinking eight to ten glasses of water a day and keeping a window opened to increase humidity. She also recommends frequent breaks and wet cotton balls on the eyes. Sharon suggests eating dark green leafy vegetables and foods with omega-3 fatty acids to strengthen eyes and prevent dry eye. She also recommends Nature’s Tears

Dry Eye Education From Computer Health Advocate

Bio Logic Aqua Research Announces Education About the Eye - Natures Universal Lens

Grants Pass, OR (PRWEB) November 30, 2011

Sharon Kleyne, Founder of Bio Logic Aqua Research, announces new education about the eyes and the development of online resources for dry eye suffers.

Did you know that when you look at a computer screen, your brain does not recognize it as a bright light? As a result, excessive computer use could devastate your eyesight, causing eye discomfort, blurred vision, fatigue, headache, chronic dry eye, computer vision syndrome, poor eye health, glaucoma, stress, depression, etc.

Sharon Kleyne, founder of Bio-Logic Aqua Research, has been researching and interviewing in the medical field for over a decade, to learn more about the global vision crisis. She has developed critical new information about the connection between eyes, computers and the brain.

Sharon is adamant that computers can be safe If the user is educated!

Sharon Kleyne has a unique ability to discover new information and make it easily understood and easily applied. She has at her (and your) disposal the full resources of the Bio-Logic Aqua Research Center that she founded, and the resources of the Sharon Kleyne Hour radio talk show, where she has interviewed many of the worlds leading health care and eye health researchers.

What really happens when you stare at a computer?

Redness and squinting are often misinterpreted by others and can affect your interpersonal and professional life.

Marguerite McDonald, MD

Your eyes are the only exposed body part not protected by skin. They are VERY vulnerable.

Robert Latkany, MD

Vision is a learned behavior, like walking, that needs to be nurtured.

Scott Jens, DO (InfantSee)

Sharon Kleyne Hour

Bio-Logic Aqua Research is the world’s only company devoted exclusively to researching all-natural water, dehydration, dry air and health. The center was founded in 1989 by international water advocate Sharon Kleyne and Willem Kleyne.

Listen to the Sharon Kleyne Hour Power of Water Mondays, 10 a.m., PST/PDT. The syndicated talk radio show is heard on Voice America/World Talk Radio, Green Talk Network and Apple iTunes. Go to http://www.SharonKleyneHour.com for written educational summaries and replays of past shows. Also visit http://www.naturestears.com, whatistheeye.wordpress.com, “Nature’s Tears EyeMist” on Facebook and “Bio-Logic Aqua” on Twitter.

Bio Logic Aqua Research Announces Education About the Eye - Natures Universal Lens

Promethean Recognized for Excellence in Six Categories of Education Technology

Atlanta, GA (PRWEB) December 12, 2011

Global education company, Promethean, announced today that it has been honored across six different categories in EdTech Digest’s 2011 Awards Program. The company collected top awards in the categories of Cool Tool Award, Leadership Awards and Trendsetter Award.

Among the criteria judges used to identify offerings playing a truly “transformative” role in education through technology were attractiveness, ease of navigation, evidence of success in the field, long-term value and comprehensive support. The products, services and people included by EdTech Digest in the Awards listing are innovative, respected and outstanding cool tools, leaders and trendsetters moving education forward into the 21st century.

In the Leaders and Innovators category, EdTech Digest recognized two school leaders that support Promethean in their districts:

Promethean Recognized for Excellence in Six Categories of Education Technology

New Education about Eye Care for Children on Sharon Kleyne Hour Power of Water

Grants Pass, OR (PRWEB) January 11, 2012

Sharon Kleyne, host of the Sharon Kleyne Hour Power of Water syndicated radio talk show, recently interviewed Marguerite McDonald, MD about pediatric eye care and what every parent should know about preventing low vision and blindness in children. The interview may be heard on-demand on World Talk Radio, Voice America, Green Talk Network and Apple iTunes and Twitter.

Sharon noted that according to the World Health Organization, there are 1.4 million blind children in the world, and many more with low vision. Three-fourths of blind children live in the poorest regions of Africa and Asia, where 80% of blindness is preventable or correctable.

Major causes of childhood blindness in wealthy countries include genetic disorders, and lesions of the optic nerve and higher vision centers. In poor countries, blindness may be caused by measles (preventable), Vitamin A deficiency (preventable), harmful folk remedies (preventable), cataracts (curable), retinopathy of prematurity (curable), glaucoma (treatable), retinoblastoma (the eye usually can’t be saved but the life can) and infections such as conjunctivitis (curable). Causes of low vision include amblyopia (curable), strobismus (curable), nearsightedness (correctable) and developmental problems.

Sharon Kleyne, Marguerite McDonald and the World Health Organization agree that education is the key to preventing low vision and blindness in children. Frequent eye exams and the availability of medical care are most effective when parents are educated about the need for eye screenings and exams, and about what to look for in a child’s visual development.

Dr. McDonald believes that eyes are the most important organ in relating to the outside world. And yet there is much less education available on eye care than with most other health areas. Sharon Kleyne agreed. According to studies by the American Academy of Ophthalmology, sponsor of the “EyeSmart” campaign, Americans know virtually nothing about eye care.

Marguerite McDonald noted that the better hospitals routinely test infant vision. If there are no problems, they probably won’t mention it. All babies should have a pediatric eye exam because with conditions such as lazy eye, pediatric cataract (present in one birth in 50) or glaucoma, the earlier they are caught, the easier they are to correct. These conditions all cause the eye to send incorrect messages to the brain. When the brain begins ignoring messages from the bad eye, correction becomes far more difficult

Sharon asked about eye and brain communication. According to Dr. McDonald, the retina is actually part of the brain. Eye-to-brain pathways begin developing immediately after birth and it is critical that the baby’s eyes send correct messages. She notes that vision is, in large part, learned behavior (the ability to interpret what you see and to fill in the blanks), and poor vision in childhood can lead to learning and behavior problems.

Dr. McDonald notes that most schools have vision screening programs and are able to detect poor vision because they need only a simple eye chart. Diseases such as dry eye or glaucoma are much harder to detect and a doctor is required. However, an educated and observant parent is always the first line of defense.

Sharon Kleyne Hour Power of Water is sponsored by Bio-Logic Aqua Research and Nature’s Tears

New Education about Eye Care for Children on Sharon Kleyne Hour Power of Water

New Education about Dry Eye and the Tear Film that Could Save Your Vision

Grants Pass, OR (PRWEB) February 10, 2012

Sharon Kleyne, host of the Sharon Kleyne Hour Power of Water has been researching the dry eye for two decades. On her radio show, since 2007, she has interviewed many of the world’s leading dry eye researchers. With dry eye now the number one reason for eye doctor visits in the United States, one of Sharon Kleyne’s missions is to educate the public about dry eye prevention and the tear film.

In recent decades, according to Sharon Kleyne, dehydration related health issues (caused by a loss of natural moisture), such as dry eye, dry skin, dry mouth, computer eye strain, contact lens dry eye, eye allergies, adult acne, dermatitis, Sjogren’s syndrome and skin and eye cancers, have increased dramatically.

According to one of Sharon Kleyne’s show guests, Lasik pioneer Marguerite McDonald, MD, if left untreated, occasional transient dry eye could lead to more chronic dry eye, which for some people is debilitating and life altering. Dry eye can also lead to corneal ulceration, impaired vision and in extreme cases, blindness.

Sharon Kleyne attributes the global increase in dry eye symptoms to multiple factors. Because of global climate change and increasing air pollution worldwide, exposure to dry, stagnant air and polluted humid air have increased. This exposure is dehydrating to the eyes’ natural tear film, as is exposure to smoke, dust, wind, extreme heat and cold and other outdoor conditions.

Indoors, forced-air heating and cooling, insulated walls and windows, low humidity and cleaning fluids are also dehydrating to eyes. Other contributing environmental factors may be contact lenses, computers, extreme sports, caffeine and alcohol consumption, certain medications, and drinking too little water each day.

Regardless of the cause (there may also be internal systemic causes), dry eye and eye dehydration occurs when water in the microscopically thin tear film covering the eyes’ exposed portions is lost to evaporation, causing an over-concentration of the tear film’s electrolyte (salt) content. Dry eye may be experienced as itching, burning, irritation, blurred vision (especially late in the day), eyestrain, drowsiness, headache, allergies, and/or a “grainy” sensation in the eyes.

Though only about 20 to 30 microns (millionths of a meter) thick, the tear film is amazingly complex. Tear film layers include:

Lipid layer – the thin overlying film of fatty oils (over 100 different fats and oils have been identified), that lubricate the eyelid and slow water evaporation from lower layers. Aqueous layer – the middle and thickest layer that is 99% water. The layer also contains electrolytes, beneficial proteins and enzymes, and bacteria-fighting antibodies. Mucin layer – the bottom layer that adheres the tear film to the ocular surface.

Researchers have long known that the simplest and most natural way to soothe dry irritated eyes is to add two-to-five millionths of a liter (micro-liters) of water to the aqueous layer. A commercially viable method of administering water in such minute quantities was discovered in 1999, when Sharon Kleyne’s Bio-Logic Aqua Research developed Nature’s Tears

New Education about Dry Eye and the Tear Film that Could Save Your Vision

New Education about Motorcycle Dry Eye - Sunglasses Are Not Enough

Grants Pass, OR (PRWEB) February 13, 2012

Sharon Kleyne, Founder of Bio Logic Aqua Research and host of the Sharon Kleyne Hour Power of Water, has been researching the subject of dry eye for two decades. Mrs. Kleyne is well aware of the dry eye and eye irritation experienced by motorcyclists and ATV riders (a condition known as “motorcycle dry eye”). The Medical Director of Mrs. Kleyne’s Bio-Logic Aqua Research Center, Philip Paden, MD, is an ophthalmologist and former professional motorcycle racer, who has been riding for 40 years and is an authority on motorcycle eye protection and motorcycle dry eye.

The wind in your face! It’s a major reason some people ride motorcycles and many riders are disinclined to do too much to block the wind, beyond wearing eye protection such as sunglasses or face shields (to block wind, bugs and flying rocks).

According to Sharon Kleyne and Dr. Paden, because of wind, solar radiation, exhaust fumes and other factors, motorcycle riding can be extremely dehydrating and to the eyes – even with sunglasses and face shields.

The cause of motorcycle dry eye (or any other dry eye) is too-rapid evaporation of moisture (water) from the eye’s tear film. This could result from (among other things) alcohol and drug consumption (including many medications), pollen, dust, cigarette smoke, air pollution, extreme heat or cold, high elevation, solar radiation, road glare, low humidity, exhaust fumes, not drinking enough water, and WIND IN YOUR FACE! Wind is more drying to the eyes when other factors are also present (for example, if you’ve recently been drinking beer in a smoke-filled bar).

Dry eye symptoms include eye discomfort, burning and itching eyes, blurred vision, headache, eye fatigue, and watery eyes.

Sharon Kleyne and Dr. Paden have the following eye care and eye protection suggestions for motorcyclists and ATV riders:

*Drink 8 to 12 glasses of water a day. Lukewarm water is less likely to make you have to go to the bathroom.

*Apply cold, wet eye compresses after riding, to soothe eye irritation and wash out irritants.

*Take frequent rests stops in which you close your eyes for a few minutes.

*Use eye protection such as face shields and sunglasses (they recommend BOTH!). Road glare and solar radiation are extremely dehydrating and sunglasses help a lot. Face shields trap moisture from your breath to help keep eyes hydrated.

*Avoid cigarette smoke and alcohol.

*Take a long, steamy bath when you get home.

*Avoid rubbing your eyes when they are tired or irritated.

*Don’t forget to blink while you ride (20 to 30 blinks a minute is normal but the intense concentration or motorcycle riding can drop this to 3 or 4 times a minute).

*Carry an all-natural, pure water eye wash or eye mist.

Researchers have long known that the simplest and most natural way to soothe dry eyes is to add two-to-five millionths of a liter (micro-liters) of water to the tear film’s aqueous layer. A commercially viable method of administering water to the tear film in such minute quantities was discovered in 1999. That’s the year that Sharon Kleyne’s Bio-Logic Aqua Research Center developed Nature’s Tears

New Education about Motorcycle Dry Eye - Sunglasses Are Not Enough

New Education about Swimmer"s and Surfer"s Dry Eye and Pterygium

Grants Pass, OR (PRWEB) March 07, 2012

Sharon Kleyne, founder of Bio Logic Aqua Research and host of the Sharon Kleyne Hour Power of Water, has been researching dry eye and eye hydration for two decades. As mother of two competitive swimmers, Mrs. Kleyne is aware of the frequent eye irritation experienced swimmers and surfers, which she calls “swimmers dry eye” and “surfers dry eye.” A condition called pterygium, or “surfer’s eye,” according to Mrs. Kleyne, has a cause similar to surfer’s dry eye.

Although frequently ignored, swimmers and surfers dry eye are common and can become serious. Sharon Kleyne believes that all swimmers and surfers should educate themselves about these conditions and their causes and symptoms, and take common sense measures to protect their eyes.

Swimmer’s dry eye and surfer’s dry eye, according to Mrs. Kleyne, are caused by changes in the microscopically thin tear film that covers and protects the exposed portions of the eye. The tear film is 99% water, Mrs. Kleyne explains. Dry eye symptoms can occur when environmental conditions increase the evaporation rate of the tear film’s water content. Diminished tear film water creates an over-concentration of salt resulting in temporary physical discomfort and blurred vision. Frequent tear film water loss can lead to a self-perpetuating syndrome of chronic severe dry eye (Mathers, WD, MD, Tear Film and Treatment of Dry Eye Disease, RxSchool, 2005). .

Sharon Kleyne has discovered that the chlorine and saline used to treat pool water, and the salt in ocean water, are environmental factors that can affect tear film water content in the eyes of swimmers. In addition, says Mrs. Kleyne, ultra-violet (UV) radiation from the sun can not only dehydrates the tear film and cause dry eye symptoms, it can lead to a condition called “surfer’ s eye” or “pterygium”, in which an unsightly membrane forms over the eyes’ exposed surface. Snow skiers are also susceptible to pterygium but are usually more conscientious about eye protection (Kleyne, SF, “Let’s Wipe Our Surfer’s Eye,” Bio-Logic Aqua Research, 2008).

According to Mrs. Kleyne, the most sensible ways to protect against dry eye caused by swimming and surfing are to, (a) wear eye and sun protection, (b) drink 8 to 10 glasses of water a day and more on days that you swim, and (c) make sure your tear film is healthy and hydrated immediately before going into the sun or entering the water, and immediately after leaving the water.

Researchers have long known that the simplest and most natural way to soothe dry eyes and restore lost tear film water is to add two-to-five millionths of a liter (micro-liters) of water to the tear film’s aqueous layer (Mathers, 2005). A commercially viable method of administering water to the tear film in such minute quantities was discovered in 1999. That’s the year that Sharon Kleyne’s Bio-Logic Aqua Research Center developed Nature’s Tears

New Education about Swimmer"s and Surfer"s Dry Eye and Pterygium

Sharon Kleyne Announces New Education about Dog Dry Eye or Dog KCS

Grants Pass, OR (PRWEB) March 08, 2012

Sharon Kleyne, founder of Bio Logic Aqua Research and host of the Sharon Kleyne Hour Power of Water, has been researching dry eye and eye hydration for two decades. A lifelong pet owner, she is aware that “dog dry eye” (also known as KCS or kerato-conjunctivitis sicca) can pose a serious health risk to pets and she has offered some easy suggestions to help keep your pet’s eyes healthy and hydrated.

Dry eye is far more common among dogs than cats (cats do, however, develop dry eye). According the Sharon Kleyne, dogs are extremely curious, are constantly poking their face into underbrush and often walk with their nose close to the ground, leaving their eyes susceptible to dust, twigs, insects, etc. Other dry eye causes in pets include eye injuries, certain medications (sulfa) and genetic predisposition (Pethealth101).

Dry eye symptoms in dogs include pawing or rubbing of the eyes (which can cause further injury), eye redness, a dull, dry look to the cornea (the clear part of the eye), ocular discharge (gummy, stringy or crusty), hypersensitivity to light, eyelid twitching, inflamed eyelids, squinting and blinking, corneal ulceration and impaired vision (Pethealth101).

Breeds believes especially susceptible to dog dry eye include West Highland White Terrier, American Cocker Spaniel, English Bulldog, Pug, Pekingese, Yorkshire Terrier, Miniature Schnauzer, Boston Terrier, Dachshund, Chihuahua, German Shepherd Dog, Doberman Pinscher, English Springer Spaniel, Lhasa Apso and Shih-Tzu. Females and neutered males are more commonly affected, especially female Westies (PetWave).

There are numerous commercial medications for pet dry eye that can be obtained from the veterinarian or pet store. If there is a secondary eye infection, that also must be cleared up. Crusty discharge should be wiped away with a clean, wet, warm compress (Pethealth101).

According to Sharon Kleyne, dry eye occurs when the natural tear film that protects the cornea, lubricates the eyelids and transmits light, loses its normal water content, which should be about 99%. Researchers have long known that the simplest and most natural way to soothe dry eyes is to restore the lost tear film water. In most dry eye cases in humans, that involves adding only about two-to-five millionths of a liter (micro-liters) of water to the tear film’s middle or aqueous layer (Mathers).

A viable method and product for administering supplemental water to the tear film in micro-liter quantities has been developed by Sharon Kleyne’s Bio-Logic Aqua Research Center. The product is Nature’s Tears

Sharon Kleyne Announces New Education about Dog Dry Eye or Dog KCS

Education Expert Explains Common Core Standards Implementation

Salt Lake City, UT (PRWEB) March 14, 2012

While Common Core Standards Implementation seems to be on the tip of every tongue in American education today, many seem unsure of what it is or how it ought to be taught in the classroom.

For those willing to look, the answers arent difficult to find.

Victor Rivero, Editor-in-Chief of Edtech Digest, a magazine about education transformed through technology, points his readers toward what is becoming one of the most prominent sources for Common Core implementation support in the country. He recently interviewed Curtis Linton, executive producer of PD developer School Improvement Network, and the brains behind perhaps the most compelling, effective professional development currently being produced for educators.

One introductory video, says Rivero, offers one of the most lucid descriptions of the Common Core available anywhere. In A Vision of the Common Core Standards Initiative, Curtis Linton provides some answers to questions that frustrated educators may be looking for.

But, as the interview goes on to reveal, Linton has produced far more than a single video about Common Core Standards implementation.

School Improvement Network is currently videotaping hundreds of classrooms in order to authentically illustrate what the Common Core looks like when taught in the classroom, explains Linton. Over the next 2-3 years, we will build a video library of every Common Core standard being taught at every grade level K-12. Through School Improvement Networks Common Core training platform, Common Core 360, teachers can learn from other teachers how to effectively teach the Common Core.

And the Common Core implementation resource couldnt come at a better time.

American students continue to fall behind their international counterparts, Linton explains to Rivero in their interview. Having lagged behind global education reform efforts, the U.S. is left with a less capable workforce, and high school graduates are unprepared for the academic and professional rigor that lies ahead.

The goal of the Common Core Standards movement is college and career readiness for every student, Linton goes on. When successfully implemented, the Common Core Standards drive each individual student equitably towards college and career readiness so that the student can choose for him- or herself what he or she may do upon high school graduation, rather than the educational institution inequitably preparing some and not others.

To learn more about Common Core Standards implementation, read the rest of the interview at http://edtechdigest.wordpress.com/2012/02/29/interview-straight-talk-about-common-core/.

To begin successfully implementing the Common Core Standards in your classroom today, sign up for a free 30-day trial of Common Core 360, the worlds leading Common Core implementation tool for educators.

Education Expert Explains Common Core Standards Implementation

The Association for Childhood Education International Launches a New Website Designed by DC Web Designers at Blue Water Media

Washington, DC (PRWEB) September 26, 2011

Global community of childhood educators and advocates, The Association for Childhood Education International, recently launched a new website crafted by Washington DC web design firm, Blue Water Media. The new site, http://acei.org/, showcases an aesthetically appealing interface, RSS Feed integration, a blog, radio a broadcast archive, and the award-winning Joomla content management system. Blue Water Medias efforts will help ACEI achieve their mission to promote and support in the global community the optimal education and development of children, from birth through early adolescence, and to influence the professional growth of educators and the efforts of others who are committed to the needs of children in a changing society.

The ACEI homepage employs bright colors and an organized layout to display a vast amount of information in a clear, visually pleasing manner. An interactive slideshow featuring vibrant images of children and educators engaged in the learning/teaching process supports the sites message of the importance of global education for children. Prominent call-to-actions urging visitors to join ACEI, sign up for the News and Events email list, connect via social media, register for upcoming events, and learn more about the featured publication, The Earth is Our Home and featured program, Institute for International Education Diplomacy encourages users to interact with the website. RSS feed integration on the home page a link to the ACEI radio network and downloadable broadcast archives further engages site visitors.

Blue Water Media also updated the ACEI website from WordPress to the award-winning Joomla content management system. This will allow ACEI staff to easily update and add to the site independently of Blue Water Media. This capability will be crucial as the organization continues to grow and produce new content in their efforts to provide children across the globe with a quality education.

About ACEI

ACEI is a global community of educators and advocates who unite knowledge, experience, and perspectives in order to exchange information, explore innovation and advocate for children. Their vision is that every child in every nation will have access to a quality education, which will prepare them to become responsible and engaged citizens who are ready them for life in a changing world.

About Blue Water Media

Blue Water Media is a leading Washington DC and NYC web design agency offering clients a variety of design services including print, brand identity and web design. Blue Water Media has worked with businesses in a wide variety of industries in the Washington DC metro area and beyond and their reputation for developing innovative yet functional websites and online marketing campaigns establishes them as an industry leader. For more information, please visit: http://www.bluewatermedia.com/

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The Association for Childhood Education International Launches a New Website Designed by DC Web Designers at Blue Water Media

New Online Technical and Social Media Communication Certificate Programs Offered by Continuing Education at Medgar Evers College

Brooklyn, NY (PRWEB) July 27, 2012

Adult and Continuing Education (ACE) at Medgar Evers College of the City University of New York (CUNY) is pleased to announce the start of its online Technical and Social Media Communication Certificate programs, which can be taken anytime, anywhere, 24-hours a day, seven-days per week.

Continuing Education is working in collaboration with McMurrey-Brockmann Educational Resources, LLC, to bring Technical and Social Media Communication Certificate Programs to students throughout the world via an up-to-date, online-based learning system. The online certificate programs are comprised of courses that feature one-on-one instructional assistance as well as recorded online, state-of-the-art audio-visual tutorials. Currently, there are seven certificates offered: Technical Communication Essentials; Online Information for Blogs, the Web, and Help; Technical Publishing; Technical Communication Career Start-Up; Social Media Fundamentals; Social Media Intermediate; and Social Media Advanced.

Each certificate consists of three, four or five courses, and each course is about eight weeks long with direct studentteacher interaction. Courses can be taken individually, concurrently or can be selected

New Online Technical and Social Media Communication Certificate Programs Offered by Continuing Education at Medgar Evers College

Interior Designers Heading to Beverly Hills To Learn Leading Edge Business Skills Business of Design Conference Enters 9th Year as Premier Source for Design Education

Austin, TX (PRWEB) April 27, 2012

More like an executive education seminar at a leading business school than a trade show, the BoD Conference employs a wide array of business experts and faculty members to bring leading edge business education to interior designers and decorators. BoD Conference founder David Shepherd (a 25-year veteran of one of the nation’s top-ranked business schools) will serve as facilitator and present a challenging new segment entitled, “The 7 Doors To Your Destiny.”

“After a decade of working with thousands of designers, I’ve identified seven critical belief systems that the most successful designers must embrace,” said Shepherd. “I’m looking forward to putting designers through a thoughtful, provocative series of exercises centered around seven psychological principlesCalling, Changing, Crossing, Risking, Asking, Dreaming, and Doing. I guarantee that anyone making it through these self-tests will experience important changes in their business, and perhaps in their life.”

Because of the exclusive, interactive nature of the BoD Conference (http://www.bodconference.com) attendance is limited to about 200 and the conference sells out months in advance. As evidence of the value designers find in the conference, many interior designers will be attending their sixth, seventh, eighthand even ninth consecutive BoD Conference. “The first event in 2004 was like divine intervention,” said San Antonio designer Debbie Baxter. ” This will be my ninth consecutive event and I wouldn’t miss it.”

In addition to Shepherd, this year’s BoD Conference offers a faculty of the most experienced, successful consultants and advisors on the business of design. These include:

Gail Doby Founder of Design Success University
Fred Berns A leading authority on branding
Lloyd Princeton Founder of iMatch Designers and negotiation expert
LeeAnn Reed Author of the “bible” on QuickBooks for Designers
Alex Oliver Google Sketchup authority
Julia Molloy Founder of Molloy Management
Vita Vygovska Marketing expert
Josh Unfried Expert on Facebook for the affluent
Lance Haeberle Founder, Studio Webware

For the first time ever, the BoD Conference is also introducing a “Genius Bar,” an entire afternoon in which attendees will be brought up to speed on every relevant technology including new tools like Pinterest, Evernote, and Webare, as well as more mature ones like Basecamp, WordPress, and hardware devices including the iPad and smart phones.

“Doug Greiwe, a designer from Cincinnati is one of our regular attendees,” Shepherd continued, “and he says simply that the BoD Conference is ‘the most important event of the year for me as a designer, and as a businessman.’ I couldn’t say it any better.”

A comprehensive brochure and registration link is available at http://www.bodconference.com. The 2012 BoD Conference will be held at the luxurious SLS Hotel in Beverly Hills. Information to claim low rates are offered to registrants at the time of registration.

For information on attendance or sponsorship, e-mail Maria Privitera at support(at)bodconference(dot)com, or visit http://www.bodconference.com. Early Bird discounted pricing ends May 31, or as long as seats remain.

The Business of Design Conference (BoD Conference) enters its ninth year as the premier source of business education for interior designers and decorators. Founded by business school professor, David Shepherd, the BoD Conference has helped over a thousand interior designers to improve their business practices and bottom line profitability. For maximum learning, events are limited to about 200 attendees and sell out months in advance.

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Interior Designers Heading to Beverly Hills To Learn Leading Edge Business Skills Business of Design Conference Enters 9th Year as Premier Source for Design Education