Reed Holden to Speak at Columbia Business School"s Executive Education Seminar "Strategic Pricing"

New York, New York (PRWEB) April 21, 2008

Holden Advisors announced today that Dr. Reed Holden has been chosen to co-present at Columbia Business School’s Executive Education seminar “Strategic Pricing,” being held May 6-9, 2008, and in a fall session September 22-25, 2008, on Columbia’s campus in New York City. Dr. Holden will team up with Dr. Noel Capon, R.C. Kopf Professor of International Marketing, to lead the seminar.

The curriculum will include Dr. Holden’s latest book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table.

“This seminar is perfect for upper-level and mid-level executives – especially those who analyze, recommend, or approve pricing strategies,” states Holden. “Those executives who are introducing new products, facing significant price competition, or looking for new approaches to weathering a downturn in the economy will be especially interested in what this seminar has to offer.”

The four-day program will provide attendees with strategies, tools and best practices for rigorously tackling pricing and profit growth issues at both strategic and tactical levels. It will prepare attendees to systematically identify practical opportunities within your organization for boosting profits through improvement in pricing. Attendees will leave the program with powerful new insights into pricing issues, and a new awareness of additional ways to drive business results via strategic pricing.

Attendees of the seminar will also learn how to:

Set prices at levels that maximize profits
Measure customers’ willingness-to-pay–and learn how to shape it based on the value you create
Understand which costs are relevant for pricing decisions
Establish price levels that maximize profitability
Anticipate competitive moves and design your strategy accordingly
Segment the market and get different customers to pay more or less based on their perceived value
Approach pricing decisions from the standpoint of customer lifetime value
Understand how to align prices across the product-line for maximizing overall profitability
Identify key leakage points between the list price and the final realized price – and ways to reduce the leakage
Maximize the profitability of negotiated pricing deals

Reed Holden is a world class speaker and I am very excited to have him joining me as faculty for Columbia Executive Education’s Strategic Pricing program,” stated Professor Noel Capon, author of Marketing Mavens. Capon continued, “Reed Holden is a strong example of Columbia’s commitment to bridging theory to practice. As a thought leader and practitioner in pricing, he brings a unique perspective to the seminar of leading edge pricing approaches with practical application to our attendees.”

For more information on Columbia Executive Education’s Program on Strategic Pricing: please visit http://www0.gsb.columbia.edu/execed/open/programs/pw.cfm

About Columbia Business School Executive Education

Columbia Business School’s renowned Executive Education creates a bridge between theory and practice by offering programs that deliver a rich, global perspective. Columbia’s nondegree open-enrollment programs address individual development needs in leadership and strategy, marketing, and finance, providing executives with an understanding of powerful new academic approaches and their application to achieve results. Columbia Business School partners with custom clients on designing and executing organizational initiatives that enable a critical number of top-level executives to meet their corporation’s strategic goals. Through Columbia’s Institute for Not-for-Profit Management (INM), participants can enroll in programs that build organizational capacity and leadership in the not-for-profit and public sectors. For more information, please visit http://www.gsb.columbia.edu/execed

About Dr. Reed Holden

Dr. Reed K. Holden is Founder of Holden Advisors. His new book, co-authored with Mark Burton, called Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (Wiley & Sons, 2008), is one of the top ten pricing books on Amazon.com. He consults to senior executives in Fortune 500 companies, and runs targeted sessions with management teams to jump-start change in go-to market strategies to improve profitability. For recent thoughts and comments and an opportunity to speak with Dr. Holden, please see his blog: http://reedholden.wordpress.com.

About Holden Advisors

Holden Advisors http://www.HoldenAdvisors.com is a pricing strategy, consulting and training firm that helps clients become confident about their pricing and achieve greater revenue and profits. To ensure success, Holden Advisors delivers analysis, strategy, processes and training that are analytically sound and closely integrated with a client’s business culture.

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Reed Holden to Speak at Columbia Business School"s Executive Education Seminar "Strategic Pricing"

PERI Software CEO Sarav Periasamy to Speak to National Assn. of Utility Commissioners Conference on Smart Grids

Sacramento, CA, and Newark, NJ (PRWEB) July 14, 2010

Utilities need to go beyond simple smart meter initiatives to the process of using less energy according to a study released by the nonprofit American Council for an Energy-Efficient Economy (ACEEE). PERI Software Solutions Inc., a global business solutions company agrees. PERI is participating in the National Association of Regulatory Utility Commissioners Conference in Sacramento July 18 21, 2010, at the Sacramento Convention Center.

Research shows that 60 percent of the electricity generated in this country is lost to inefficiencies, and the fact that smart grid technology is green and substantially enhances grid efficiency through improved outage detection and response helps utility customers feel good about saving energy, said Sarav Periasamy, president and CEO, PERI Software. Periasamy is scheduled to speak at 11:15 AM, Sunday, July 18th, on Cost Effective Solutions for Smart Grid.

“Smart Grid technology transforms the way utilities can deliver power to customers, but we need to educate and explain in laymans terms just how it works, he said.

PERI Software is the only certified minority business enterprise in the U.S. with an end-to-end smart grid solution. The company, based in Newark, NJ, can provide both its own smart grid advanced metering infrastructure (AMI) and smart meter technology and software platform or PERI can act as systems integrators on any smart grid platform, regardless of technology.

The ACEEE study concludes that advanced metering initiatives alone are neither necessary nor sufficient for providing households with the feedback that they need to achieve energy savings. However, the initiatives do offer important opportunities. The report said, To realize potential feedback-induced savings, advanced meters must be used in conjunction with in-home (or on-line) displays and well-designed programs that successfully inform, engage, empower, and motivate people.

PERI is developing these Home Area Network devices enabling customers to control the use of electricity in their homes in real time, Periasamy said,

There are also privacy concerns that surround the new technology that PERI will addressed and reveal how its business solutions will meet those demands.

Smart Grid and Smart Metering introduce access control, network and application security concerns at and beyond the meter, explained Periasamy. We will be discussing how to prepare a security policy, understand and prevent network security issues and respond to incidents.

Attendees will also hear PERI talk about the role based access control of data, devices, networks and applications, along with audits and reinforcements.

The emerging technology that allows the integration of Home Area Network to the Smart Grid has added security concerns that have to be addressed especially with data, multi-application integration and communication networks, said Chief Technology Officer Satish Chetty, PERI Software Solutions, Inc.

About PERI

Founded in 1999, PERI is a global business solutions company, which has grown to more than 700 plus employees and delivers high value-cost effective technology based business solutions. PERI draws on deep industry expertise and a portfolio of interrelated consulting, business processes, application development along with smart-intelligent hardware and software products. PERI blends strategic design, proven technology, and timely delivery of solutions that maximize customers return on IT investment. Be sure to visit PERIs blog for company updates and developments

perisoftware.wordpress.com.

[Editors: For images and advanced media interviews with PERI Founder and President Sarav Periasamy, please call: Aida Mayo or George McQuade at 818-340-5300 or 818-618-9229 or email Publicity(at)MayoCommunications(dot)com.

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PERI Software CEO Sarav Periasamy to Speak to National Assn. of Utility Commissioners Conference on Smart Grids

TastyPlacement SEO Agency to Speak, Sponsor, and Exhibit at Pubcon Search & Social Media Conference

Austin, TX (PRWEB) August 02, 2012

Austin-based digital marketing agency TastyPlacement (http://www.TastyPlacement.com) is gearing up for a major presence at this fall’s Pubcon search and social marketing conference in Las Vegas, Nevada. “We are going big: the founder, Michael, is speaking on 3 panels and we’ll have a booth in the exhibition hall, and we are also co-sponsoring one of the networking parties,” said Tony Tovar, TastyPlacement’s sales director.

“Pubcon is much more than the best and brightest folks in search, it’s also a ton of fun,” added TastyPlacement’s founder, Michael David. “The ideas and tactics that our peers reveal at Pubcon are vital to our business success and it’s an honor to speak among such accomplished faculty.”

Mr. David is the author of “WordPress 3.0 Search Engine Optimization,” a self-help guide to digital marketing with the WordPress open-source website publishing platform. The book was released in April of 2011 by Packt Publishing.

About TastyPlacement

TastyPlacement is an Austin-based digital marketing firm specializing in search engine optimization (SEO), web design, social media promotion, and Pay Per Click campaign management. It was founded in 2009 by the author of WordPress 3.0 Search Engine Optimization, Michael David.

About Pubcon

Pubcon is a multi-track educational conference hosted by WebmasterWorld. Pubcon, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, offers an in-depth look at the future of technology presented by the world’s top speakers in provocative cutting-edge sessions.

For more information about the conference, contact Brett Tabke at 512-231-8107 or brett at webmasterworld.com

In the U.K., contact Neil Marshall at 512-231-8107 ext 106 or engine at webmasterworld.com

For more details about sponsorship and exhibition opportunities, contact Strategic Marketing Director Joseph Morin at 512-231-8107 ext 104 or joe at pubcon.com

TastyPlacement SEO Agency to Speak, Sponsor, and Exhibit at Pubcon Search & Social Media Conference

Startup Community to Gather at ASU"s Techiepalooza 2.0 to Hear Top Tech Founders and Venture Funders Speak

Scottsdale, AZ (PRWEB) October 31, 2012

On Thursday night, November 15, hundreds of techies, developers, entrepreneurs and business experts and mentors will descend on ASU SkySong for an evening of workshops, conversations with major players in the startup space, building startup infrastructure and networking. ASU Venture Catalyst is bringing Techiepalooza 2.0 (TP 2.0) to the Phoenix startup community on the heels of Techiepaloozas (TP) successful first event. Held in June 2012, TP drew more than 500 people to the ASU SkySong facility and, with the announcement of two of TP 2.0s main speakers, the event is on track to be even more successful this time.

Founder and CEO of Recruiting.com (formerly Jobing.com), Aaron Matos, has been announced as one of TP 2.0s keynote speakers. Matos founded Jobing.com in 2001 and led the company through several new market start-ups and strategic acquisitions. In 2010, Matos added Recruiting.com to the organization’s acquisition history from which he developed a full line of Software-as-a-Service recruitment solutions. The company name officially changed to Recruiting.com in 2012 to signify the expansion as a provider of cloud-based recruiting solutions and job board network.

Joining Matos on the TP 2.0 agenda will be Rahul Sood, General Manager of the Bing Fund, Microsofts new angel fund and incubator program. Sood will lead a funding panel composed of Venture Capital firms and companies that have been funded who will share their unique perspectives on each side of the funding equation. Sood is the founder of VooDooPC, the small Canadian maker of super-tricked-out gaming PCs, which he sold to Hewlett-Packard, where he stayed on at HP as CTO of global gaming. Microsoft selected Sood to be the General Manager of the Bing Fund, which plans to offer U.S.-based early-stage companies an opportunity to work at a Microsoft building in Bellevue, Wash., for at least four months. In addition to an investment, the selected start-up will get access to a lot of Microsoft technology.

Additional speakers will be announced in the coming days. Techiepalooza will also feature a number of workshops designed to give startups and techies the practical tips that they can begin to implement within their businesses immediately. Workshop topics include: mobile application development, creating a company website in WordPress, payment solutions, SEO, 3D Printing, prototyping, and using LEAN to optimize your startup. Startups and established companies will also be showcasing their companies and employment opportunities for techies and business-minded folks.

Techiepalooza was first started as a much-needed answer to developing an integrated startup community in the Phoenix area and beyond. Connectedness has always been challenging in the Phoenix tech and entrepreneurial communities and TP 2.0 will highlight and bring together the growing community of techies and entrepreneurs in the valley. In keeping with theme of connectedness, TP 2.0 is also focused on going local, welcoming talent, speakers, sponsors, food trucks, microbrews, and wines from around town.

The success of the first TP event has helped to bring even more support to TP 2.0 with sponsors from all over the valley joining the event. Thanks to our sponsors and community partners-Recruiting.com, PADT, Microsoft, WePay, City of Tempe, ASU Alumni Association, SEED Spot, City of Scottsdale, Local First Arizona, the Hool Law Group, Yodel, Massage Envy, Spectrum Solutions, Popchips, WordCampPhx, LaunchSpot and Gangplank- TP 2.0 is also a completely free event.

About ASU SkySong (http://skysong.asu.edu/):

ASU SkySong impacts local, state and international economies by engaging the University with businesses and governments to drive economic development and corporate engagement. ASU SkySong helps grow the economy through launching and accelerating new companies and promoting use inspired research. ASU SkySong, and the dozens of emerging innovation driven companies located there, are dedicated to positively impacting the economies of our state and the country for years to come.

About ASU Venture Catalyst (http://asuventurecatalyst.org/p/):

ASU Venture Catalyst equips high potential startups for success. The Catalyst assists university students, faculty and staff, as well as local and global companies, with launching startups or accelerating existing ventures. Based at ASU SkySong, The Catalyst offers investor connections, technology road maps, go-to-market strategy consulting, mentoring opportunities, and several other programs and services, all designed to identify and develop investment-grade companies.

Startup Community to Gather at ASU"s Techiepalooza 2.0 to Hear Top Tech Founders and Venture Funders Speak