Email Marketing Blog Gets A Facelift

West Caldwell, NJ (PRWEB) June 03, 2012

Route 72 Systems, LLC has recently updated their email marketing blog, including all the bells and whistles expected from a premier email list marketing company.

“We felt it was important that when our current and potential clients come to our website to read the most up to date practices in email marketing, our blog would give a good first impression”, states Jim Alamia, President of Route 72 Systems. He goes on to say, “Our original blog design, despite having great content, just looked old and I felt our blog readers didn’t find it very attractive. With the new re-design we’re very happy with how it now maintains the look of our main site while also being more engaging”

Powered by the very popular WordPress blogging platform, the Route 72 blog has been a hit with their visitors. Due to the open source nature of WordPress and the constant update of technology, this was the obvious choice to keep fresh. The blog also incorporates many useful add-ons called plugins. These allow the blog to be even flexible and interactive by adding more social features to be incorporated, all done with the click of a button. Even the theme, which dictates the look and feel of the blog, is based on the widely touted Thesis theme that has inherent search engine optimization qualities. The theme was highly modified to get the look you see today.

The ability to “pitch” can make or break a deal and this is something that most savvy marketers know and implement everyday. “We have included functionalities in our blog that at first glance look like any others you might run into. If you stay long enough because of our amazing content, you will find little features sprinkled throughout that have you communicate with us, thus creating a much more rewarding experience for the reader”, states Mark Ramos, SEO Director of Route 72 Systems. Who knew a blog makeover could make such a difference?

About Route 72 Systems

Jim Alamia created Route 72 Systems LLC, spending the last 15 years tweaking and constantly refining the email lists and marketing tactics used by his company. With more than 16 million B2B (Business to Business) emails and more than 89 million consumer email lists, it is not difficult to setup a targeted email campaign that will get results.

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Email Marketing Blog Gets A Facelift