Charleston, SC (PRWEB) November 18, 2010
When it comes to using technology for business, the real estate industry is not known for being a leader in innovation. But a developer of master planned communities in South Carolina recently launched an advanced new website that employs a unique combination of interactive tools to help market Charleston real estate in its flagship community, Daniel Island.
Our goal is to be a leader within the industry when it comes to using technology, says Carolyn Lancaster, Vice President of Marketing for the Daniel Island Company. But budgets across our industry have been hit hard the past couple of years, and our company is no exception. Its forced us to work smarter and try to achieve more with less.
When Lancasters team set out to overhaul their three-year old website, http://www.danielisland.com, they were faced with a budget that was a fraction of what their previous site cost to develop, and the challenge of creating a superior tool for marketing residential property within the 4,000-acre master planned community in Charleston. Among the teams objectives were to integrate the companys new property database and CRM system, include a comprehensive content management system (CMS) that would allow the site to be updated in-house and on the fly, and to incorporate a customized, searchable interactive map, all while maintaining the companys established high-end branding standards.
A contract project manager was tasked with bringing these elements together and keeping within budget. Several strategies helped the team pull off their goals:
Smart Use of New Technology Results in Advanced New Website for Developer of Charleston Real Estate
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