Los Angeles, CA (PRWEB) April 18, 2012
While a business owner should be an expert in marketing and not on building websites, there are 5 simple things that any business owner can do to revamp their website and increase profitability, according to Dave Lavinsky, president and co-founder of Growthink, Inc. an entrepreneurial strategy consulting firm.
Lavinsky outlines his 5 simple and affordable website enhancements:
#1: Set up a blog
Even if you don’t have a website, you can go to WordPress.com and create one for free. Or download WordPress and install a free WordPress theme (google that-there are hundreds out there) to your existing site, said Lavinsky.
#2: Post at least once per week
According to Lavinsky it is important to make a new blog post at least once per week, and to announce these new blog posts on Facebook and Twitter, as well as to email subscribers.
For your blog posts, think about what your customers and visitors want to see and learn that’s related to your industry and product. What are their interests and concerns that you can address? If you solve a problem, what topics on prevention can you touch on that help them out? Lavinsky said.
You can also write about what you see in the news, and add your commentary. It’s up to you, but the tried and true method is to ask your customers what they want, and give it to them.
Enhancing online visibility via the search engines is another essential blogging benefit that Lavinsky is keen to highlight.
Importantly, the more blog posts you have, the more likely you are to be found on search engines, which will bring more and more potential customers to you at no charge.
#3: Make & Upload Videos
If writing isn’t your thing, then making short and simple videos might be even better. Get out your wireless phone’s camera and film a 60-second video of you explaining how to clean out a garbage disposal, if you’re a plumber, for example. Upload the video to YouTube, and publish it for all to see. Then click the “Share” button on your video’s page and get the “embed code” to paste onto a new post on your site, said Lavinsky.
Lavinsky also advices to add some textual content to the blog post such as a keyword-based title (e.g., “how to clean out a garbage disposal”) and text above the video (e.g., Check out the video below where I show you how to clean out a garbage disposal”). This will help each blog post rank better in the search engines to get more traffic, he said.
#4: Add Tools for Sharing
On the Growthink blog, there are little buttons saying ‘Share on Facebook’. These buttons are called “badges,” and can be installed on a website with relative ease. Lavinsky advises entrepreneurs to have badges for Twitter, Facebook, and Google Plus on their site.
This can be done in a pretty straightforward manner, said Lavinsky. Each of the sites have support pages to guide you through the process, so your best bet is to google phrases like “how to add twitter badge to website” and you’ll find the instructions needed for your type of blog.
Or you can use services like ShareThis.com and AddThis.com that allow you to quickly and easily add sharing buttons for Facebook, Twitter, Google Plus, LinkedIn, and more, said Lavinsky.
#5: Register with Business Listing Sites
Lavinsky recommended a number of local business sites where entrepreneurs can list their site for no charge.
These sites don’t take much time to get listed on, and they will drive traffic and boost your SEO rankings, said Lavinsky.
According to Lavinsky, the most popular business sites are as follows:
Google Places
Yahoo Local
Bing Local
Yelp.com
Manta.com
Merchant Circle.com
Online Yellow Pages sites
Lavinsky advises all business owners to add these 5 simple tips to their to do list in order to generate more traffic for their website.
About Growthink
Growthink, Inc. is a leading provider of entrepreneurial consulting services. Growthink has also developed several training products and tools for entrepreneurs, including a business plan template that outlines how to write a business plan for raising capital. To learn more about Growthinks products and services, call 800-506-5728.
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