New Open API from Extensis Leverages Digital Asset Management across the Organisation

Northampton, UK (PRWEB UK) 1 March 2012

Extensis, a division of Celartem Inc., today unveils a preview of Portfolio Server 10.2, the latest version of the market leading digital asset management (DAM) software. With Extensis latest release, customers can catalogue additional file formats and connect their rich media assets with other business systems using Portfolio Server 10.2s new open API.

Portfolio Server helps people manage their digital media in one location, and the new API offers the same benefits but to other IT systems used throughout the organisation. Customers can integrate their graphic, video, and document assets and media processing tools within Portfolio Server with their other IT systems. These include ecommerce and content management systems, websites, intranet sites, and more. For example, images and metadata managed within Portfolio Server can be accessed from within a content management system like WordPress, or are automatically synchronised with a museums collection management system. The result is increased efficiency through streamlining and integrating DAM with other business processes and IT systems.

The new API can be implemented to generate new revenue streams from asset collections with ecommerce. According to Extensis customer Bob Hendriks, Managing Director, In Transit Images, Digital asset management is a critical element for our business at In Transit Images; our company and business model revolves around it entirely. The API delivers a crucial connection between our portal and our vast collection of high-quality photographs by leveraging the digital assets and workflow tools within Portfolio Server across our company and ecommerce website.

In addition to third party business system integration, having a wide variety of file format support is essential for the quick preview of visual files, as well as converting digital media into other formats. Portfolio Server 10.2 offers additional file format support, including more professional video formats like DivX, XDCAM, AVC-Intra, AVCHD, and DNxHD, as well as support for searching for OCR text within PDF documents.

Australian video production agency 50 Kaliber Films relies on Portfolio Servers file format support to catalogue video, graphic, and document formats. Evan Butson, CTO, 50 Kaliber Films noted, Migrating to Portfolio Server 10.2 from our existing DAM has not only allowed us to speed up our existing workflows, but with the added functionality and wide range of supported formats, allowed us to expand the range of services we offer.

Extensis is building on its legacy of delivering DAM solutions and professional services that help companies improve efficiency and productivity within a matter of days. In 2011, Extensis released Portfolio Server 10, delivering comprehensive iPad, tablet and video support that enabled customers to access digital assets on demand and migrate from legacy systems like Apple Final Cut Server. Portfolio Server 10.2 takes this to the next level by allowing customers to catalogue anything, find everything and integrate across systems.

Customers want assurance that their investment in DAM can be leveraged in many ways- now and in the future, said Davin Kluttz, Senior Product Manager at Extensis. The advanced file support and new API in Portfolio Server 10.2 offer customers immediate gains in efficiency, and sustaining benefits as they look to integrate DAM functionality with other business systems.

Pricing and Availability

The Portfolio Server 10.2 update will be available in spring 2012 and will be free for all Portfolio Server 10 customers. For more information about Portfolio Server 10.2 and to download a free trial, visit http://www.extensis.com/p102

About Extensis

Extensis

New Open API from Extensis Leverages Digital Asset Management across the Organisation