Mountain View, CA (Vocus/PRWEB) February 15, 2011
Amazon Consulting, a leading partnering services firm dedicated to helping companies elevate the impact of partnering, today announced the release of it newest exclusive channel research entitled Influencing the Influencers. This research analyzes the key requirements of the business influencer channel community and compares it to the type of partner support and investments currently in place among IT vendors. The research was conducted in conjunction with Consulting Magazine and their unique audience of 20,000 global business consulting firms. Amazon Consulting will host an in-depth panel discussion of the research results on Thursday, February 17th at 9 a.m. PST Visit http://www.AmazonConsulting.com to register for the webinar or click here. To access the executive brief of this study click here.
IT vendors are increasingly focused on providing industry-specific solutions that address business pain-points. They rely heavily on the vertical-industry expertise of their solution providers to help them be successful here, said Amazon Consultings Vice President, Beth Vanni. However, vendors arent always providing the right kind of tools and support that these business influencers need to be successful. Our research not only identifies some of the obstacles that have hindered vendors partnering success, but we identify which vendors are actually supporting the system integrators business solutions focus best and why.
Other key takeaways from this exclusive research include:
Amazon Consulting Launches New Exclusive Channel Research on Business Influencers
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