Child"s Play Communications Launches New Web Site, "Mom Market Trends" Blog

New York, NY (PRWEB) January 12, 2009

Child’s Play Communications, the leading agency specializing exclusively in public relations and marketing communications for products and services targeted to moms, today officially launched a completely redesigned Web site and the company’s first blog, Mom Market Trends.

“The new Web site better reflects who we are and the scope of what we do,” said Stephanie Azzarone, company president. “It highlights the fact that we reach moms through traditional media, online and directly, and it also presents all our new, proprietary services.”

These proprietary services include:

Team Mom. Child’s Play Communications’ very own network of mommy bloggers, influencers who share their opinions and product recommendations with approximately 700,000 other moms per month.
Web Mom Directory. An extensive online program currently reaching close to 20 million moms annually.
Bloggers Brunch. A special invitation-only gathering for the most important online media reaching the mom market.
Insider Mom Network. This unique relationship with mom networking groups across the country creates product sampling and feedback opportunities.

“Our new blog, Mom Market Trends, is our own company’s formal entry into the blogosphere, a channel where we’ve already developed expertise for our clients,” continued Azzarone. “Our blog will take an ongoing look at the social and marketing developments that impact contemporary moms.”

Moms today are responsible for 85% of all household spending, and companies recognized as leaders in their fields have chosen Child’s Play specifically to reach this important and influential mom market. Child’s Play has marketed a wide variety of goods and services to moms, including products for their children; products created specifically for moms and moms-to-be; and general consumer products for which moms make up a significant portion of the buying public. Categories the agency represents include toys, books, TV shows, DVDs, music, films, baby care, Web sites, clothing, education, child care, foods, beverages, home furnishings, health and travel, among others.

Links:

Child’s Play Communications Web site: http://www.childsplaypr.com

Child’s Play Communications Blog: http://www.childsplaypr.wordpress.com

ABOUT CHILD’S PLAY COMMUNICATIONS

Child’s Play Communications is the leading agency specializing exclusively in public relations and marketing communications for products and services targeted to moms. Clients have included leaders in their fields such as Warner Bros. Consumer Products, Hasbro, CVS/pharmacy, Parents magazine, Elmer’s, Sylvan Learning Center, Samsonite, National Geographic, Gund and Kidz Bop. Based in New York City, Child’s Play celebrated its 20th anniversary in 2008 by launching exciting new services to help clients target moms most effectively through traditional media, online and directly. When it’s important to reach this influential market, Child’s Play is the agency to call. For more information, please visit http://www.childsplaypr.com or http://www.childsplaypr.wordpress.com.

Contact:

Stephanie Azzarone

Child’s Play Communications

(212) 488-2060 X 11

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Child"s Play Communications Launches New Web Site, "Mom Market Trends" Blog

Child"s Play Communications President Stephanie Azzarone Wins Wonder Women of Toys 2009 Consultant Award

New York City, NY (PRWEB) February 23, 2009

Stephanie Azzarone, founder and president of Child’s Play Communications has been named the winner of the Wonder Women of Toys Award, in the Consultant category. The awards are sponsored by Women in Toys, a professional networking organization for women working within the toy, entertainment and licensing industries. The award was presented to Ms. Azzarone at the organization’s 5th Annual Wonder Women of Toys Dinner at the Penn Club in New York City.

Child’s Play Communications specializes in publicity and marketing communications for products targeted to moms. The agency has represented dozens of toy manufacturers and licensing and entertainment companies, including Hasbro, Gund, K’NEX, Spinmaster, Play Along, a division of JAKKS-Pacific, Elmer’s Products, Warner Bros. Consumer Products, National Geographic Kids Entertainment and Kidz Bop.

In 2008, in celebration of its 20th anniversary of marketing to moms, Child’s Play launched a series of innovative proprietary services designed to reach moms most effectively, not just through traditional media, but also social media and one:one. These programs — including Team Mom, Web Mom Directory and the Bloggers Brunch — were among the first to recognize the significant growth in the number of moms online and the importance of companies connecting with them through that channel.

Ms. Azzarone has spoken on the subject of marketing to moms at numerous industry conferences, including Toy Fair, Kid Power, the IIR Youth Marketing Mega-Event, Marketing To Moms and Braincamp. She is also the editor and publisher of Marketing Communications: Kids, an electronic newsletter, has written for numerous industry publications, and has been quoted on the subject of reaching families in media ranging from PRWeek to USA Today. She is also the author of the blog, Mom Market Trends.

Other 2009 Wonder Women of Toys winners and their categories include Sharon John, Hasbro (Manufacturer), Laura Phillips, Wal-Mart (Retailer), Leigh Anne Brodsky, Nick and Viacom Consumer Products (Licensor) and Carlin West, 4Kids Entertainment (Licensing Agent).

About Child’s Play Communications

Child’s Play Communications is the leading agency specializing exclusively in public relations and marketing communications for products targeted to moms. Clients have included leaders in their fields such as Warner Bros. Consumer Products, Hasbro, CVS/pharmacy, Parents magazine, Elmer’s, Sylvan Learning Center, Samsonite, National Geographic, Gund and Kidz Bop. Based in New York City, Child’s Play celebrated its 20th anniversary in 2008 by launching exciting new services to help clients communicate with moms most effectively, through traditional media, online and directly. When it’s important to reach this influential market, Child’s Play is the agency to call. For more information, please visit our Web site at childsplaypr.com or our blog, Mom Market Trends, at http://www.childsplaypr.wordpress.com .

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Child"s Play Communications President Stephanie Azzarone Wins Wonder Women of Toys 2009 Consultant Award