MailChimp Announces Launch of Transactional Email Service

Atlanta, GA (PRWEB) October 27, 2011

MailChimp today announced the launch of a new transactional email service called Mandrill. Subscribers can now send transactional, one-to-one emails via MailChimps delivery platform using the new Mandrill API calls or by using traditional SMTP protocols. Setup is a snap and sending results are displayed in the subscribers MailChimp account under reports.

Monthly MailChimp subscribers can sign up to participate in the Mandrill beta test at the link below. Access will be turned on per individual account during the testing period.

http://eepurl.com/gDrMT

Historically MailChimp has focused on the challenges of bulk email, sending one email to thousands of recipients. MailChimps largest customer sends 65 million emails each month and in November MailChimp expects to send well in excess of 2 billion emails. Mandrill was created to provide a one-stop email solution for customers seeking to handle both bulk and one-to-one emails with a single service provider.

The Mandrill API supports message tagging so senders can track open and click performance on their transactional emails, as well as bounces. Mandrill also supports a standard SMTP interface for sending messages. Tags for tracking messages sent via SMTP can be included in the message header.

Mandrill utilizes a next generation email technology platform developed in-house to support the email delivery needs of integrators and web apps outside of MailChimp. The sending path is designed to maximize delivery speed. To ensure the best delivery, Mandrill will require a warm up period as new MailChimp subscribers begin to send via this service. In addition, Mandrill requires verification of each sending address to be used for transactional emails.

Links:

http://mandrill.com

http://connect.mailchimp.com/integrations/transactional-email-service-mandrill

About MailChimp

MailChimp supports more than 1 million subscribers worldwide, sending 2 billion emails per month. MailChimp is designed for the do-it-yourself power user — someone looking for all of the power of the enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.

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MailChimp Announces Launch of Transactional Email Service

MailChimp Creates Transactional Email Plugin for WordPress

(PRWEB) May 05, 2011

MailChimp today announced the launch of a new plugin, MailChimp-STS, that links WordPress sites with MailChimps transactional email solution. WordPress users can now send emails from WordPress with confidence, accessing Amazons Simple Email Solution (SES), with the added benefit of opens and clicks tracking provided by MailChimp. The plugin also manages emails generated by other WordPress plugins, providing a single path to ensure inbox delivery for WordPress users.

MailChimp-STS also includes a report showing how many emails have been sent per day from the WordPress site.

MailChimp’s array of WordPress add-ons includes plugins for the easy management of email list signups, RSS-to-email, along with extensive Google Analytics integration. The MailChimp-STS plugin was developed for MailChimp by NewClarity and can be downloaded here: http://wordpress.org/extend/plugins/mailchimp-sts/

To complete the setup process, a WordPress user needs to register with the Amazon SES email service at http://aws.amazon.com/ses/. Once the users SES account is in production, the WordPress user can turn on the STS feature in the integrations page of the MailChimp application. Finally the owner will copy his or her MailChimp API key into the MailChimp-STS settings section of their WordPress admin console to complete the process.

Developers interested in making use of the MailChimp STS API can review the documentation here: http://apidocs.mailchimp.com/sts/1.0/

The MailChimp integration fund can be used to support STS API integration on other platforms. http://mailchimp.com/about/integration-fund/

About MailChimp

MailChimp supports more than 750,000 subscribers worldwide, sending 1.5 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 100,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. Plus, they provide a directory of third-party API Experts who can help customers set up the specific integration needed for their business. And best of all, prices start at free.

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MailChimp Creates Transactional Email Plugin for WordPress