Amazon Consulting Aids Technology Companies in Elevating the Impact of Partnering with New Thought Leadership Brief and Assessment Tool

Mountain View, CA (Vocus) September 16, 2010

Amazon Consulting, a leading partnering services firm dedicated to helping companies elevate the impact of partnering, recently published a thought leadership brief and self-assessment tool to help technology companies identify their current phase of partnering maturity and development path. By identifying the stage of partnering maturity, vendors will gain a clearer understanding of the roadmap needed to elevate their channel impact and overall company success. Most organizations fit into one of five stages of partnering maturity; companies within each stage face similar pain points in leveraging their partnerships, and need to take similar initiatives to grow to the next stage.

Partnering success comes with an understanding of where your organization falls on the spectrum of engagement and how to progress up the engagement ladder, said Diane Krakora, Amazon Consulting CEO. As organizations increase their success with partnerships, they reap increased sales, expanded services leverage, reach new markets and gain operational efficiencies. Once organizations understand the effect or impact partnering is having, they have to communicate that impact internally and externally and then invest in the infrastructure and systems to measure ongoing performance.

Organizations that havent realized the ROI of partnerships are considered Novice. To initiate their progression and generate increased impact in their organization, they first must realize the value of developing third-party partnerships. Organizations then become Tolerant as they invest in resources such as an individual or team typically in marketing with the responsibility of initiating the first partnerships.

Once the basic partner program is in place, processes and automation initiatives begin to engage and empower partners, and a sales stream is generated, the organization becomes Reliant on the revenue volume. They then move to the Accomplished phase when they globally recognize the value partners bring, in addition to experiencing global sales volume. Accomplished organizations receive 50-80% of revenues from partners and have senior-level executives dedicated to partner execution. When partners are central to every company decision, you truly have a channel Centric organization.

To access Amazon Consultings thought leadership content on Elevating the Impact of Partnering use the links below:

Amazon Consulting Aids Technology Companies in Elevating the Impact of Partnering with New Thought Leadership Brief and Assessment Tool

Mindful Leadership Series Begins with Renowned Executive Coach Dr. Marshall Goldsmith Discussing the Transformation of Bono and How to Be Happy by Letting Go of Guilt

San Francisco, CA (PRWEB) January 05, 2012

Ryan E. Yip, Ph.D., a branding strategist and moderator of the Enlightened Leaders Network is pleased to announce an exciting new multimedia series entitled Mindful Leadership that will foster interaction on such topics as academic preparation, character, principles, performance, experience, expression, and influence. It will also explore the impact of self-awareness, empathy, and actualization on leadership effectiveness, enabling those in management to lead an ethical and productive workforce.

Prominent business thinkers will discuss the influence of personal values on career success, individual happiness, and a meaningful life. As former Medtronic CEO and acclaimed author Bill George has stated Leaders who do not take time for introspection and reflection may be vulnerable to being seduced by external rewards, such as power, money, and recognition. Or they may feel a need to appear so perfect to others that they cannot admit vulnerabilities and acknowledge mistakes. George added that some of the recent difficulties of Hewlett-Packard, British Petroleum, CEOs of failed Wall Street firms, and dozens of leaders who failed in the post-Enron era are examples.

The series begins with Dr. Marshall Goldsmith, a world authority in helping successful leaders get even better by achieving positive, lasting change in behavior: for themselves, their people and their teams.

His book, MOJO, was released in February 2010. It is a New York Times and Wall Street Journal top ten best-seller and the Shanghai Daily #1 business book in China. It is already scheduled to be translated into 14 languages.

In November 2009 Dr. Goldsmith was recognized as one of the fifteen most influential business thinkers in the world in the bi-annual study sponsored by The (London) Times and Forbes. The American Management Association named Marshall as one of 50 great thinkers and leaders who have influenced the field of management over the past 80 years. He is one of only two educators who have won the Institute of Management Studies Lifetime Achievement Award. Major business press acknowledgments include: Businessweek most influential practitioners in the history of leadership development, Wall Street Journal top ten executive educators, Forbes five most-respected executive coaches, Leadership Excellence top five thinkers on leadership, Economic Times (India) top CEO coaches of America, Economist (UK) most credible executive advisors in the new era of business and Fast Company Americas preeminent executive coach.

There is a school of thought in business coaching that believes in strict adherence to a behavior modification model, one that is based on changing a clients reaction to external conditions said Dr. Yip. However, in Marshalls new book Mojo, he states that a persons identity, her self-definition, is one of the building blocks of a positive spirit. During our interview, I first asked him to explain how coaching to change a clients identity is different from coaching to change behavior. Dr. Goldsmith described his talk with Bono, and the evolution of U2 singers identity from rock star to include a humanitarian persona. Later in the interview, Dr. Goldsmith gave his advice on how to be happy and let go of guilt. Marshall used parables to deftly illustrate his insights for releasing the emotional burdens that chain us to habitual patterns and prevent us from experiencing self-acceptance, Dr. Yip stated.

Marshall Goldsmith on Redefining Your Identity

http://www.youtube.com/watch?v=Ke40rMaBFgA

Marshall Goldsmith on How to be Happy and Let Go of Guilt

http://www.youtube.com/watch?v=XU7Xy8x9xUo

Mindful Leadership Series Begins with Renowned Executive Coach Dr. Marshall Goldsmith Discussing the Transformation of Bono and How to Be Happy by Letting Go of Guilt