SERPGenius Launches New Publication Focused on Practical Search Engine Optimization (SEO) for Small Businesses

Carlsbad, CA (PRWEB) December 31, 2011

Much of the information on search engine optimization (SEO) available today is too technical and jargon-filled to be of practical use for businesses that need SEO to be competitive on the web. SERPgenius.com offers a blog focused on informing and educating the general public on what is takes to be found by people searching for what they have to offer.

SERP is an acronym for Search Engine Results Page, in other words, what happens when someone enters his or her search term, or keywords in a search engine. Being on the first page for a search term can make or break a business. SERP genius helps people get found on the web.

While SERPgenius is a fledgling publication, the experience of its editors are broad and deep having worked for many years with web design, Internet marketing, search engine optimization and social media. The blog accepts no advertising, and its product reviews are based on hands on experience with all products and services reviewed.

There are three articles currently available: The first article The Foundation of SEO discusses the advantages of using WordPress with either Thesis or Genesis to build a foundation for great SEO, simply and easily. The second article 5 Best SEO Tools and One Dud is a guide to the tools that make SEO easier, some are free and several have a monthly cost. The third article 5 Steps to Great SEO details the step-by-step process that produces results and why it works so well.

SEO is worthy of review for anyone who offers information, products or services on the web and that want the most people to find their offering. SEO is an evolving and highly dynamic topic with lots of great information, not-so-great information, mountains of opinions and much misinformation.

SERPgenius.coms goal is to sort, sift through the chaff, distilling and refining so that its readers can get practical, useful tips and tools for effective SEO. 85% of clicks to a website come from organic rankings, SEO rankings, not from paid sources. This is why SEO is critical to the success of a website.

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SERPGenius Launches New Publication Focused on Practical Search Engine Optimization (SEO) for Small Businesses

Sydney, Australia (PRWEB) December 13, 2012 E-commerce is flourishing as many people prefer to order online and get their products at home rather than searching for them in stores. With this in mind, many business owners decide it is time for their shop to go online; but the moment they want to make the switch they encounter the first problem: What platform is best for their activity and how can they set up an e-commerce website? Fiona Lewis, founder and CEO at Super Savvy Business, comes to help them with a new website video news release in which she explains what these entrepreneurs need to do in order to create professional and user-friendly websites. She begins her video release by sharing two of the platforms that can be used to set up an e-commerce. As most of you know, I am a big fan of WordPress websites, says Ms Lewis, and you certainly can make a WordPress website into a very functional and very sleek e-commerce platform. To do this, you are going to need a plugin, called Woo Commerce. There are several e-commerce plugins available, but Woo Commerce is currently I believe one of the best options around. However, when it comes to creating a website that only focuses on selling online, WordPress might not be the right solution. As Ms Lewis notices, if you want an e-commerce store which is strictly a commerce and its going to be a fairly large store, then you might want to look at some different options. One of the other open source platforms which is out there for e-commerce is called Magento. Going on, in the video release Fiona Lewis also tackles over the issue of the checkout process that online consumers need to be taken through and the tools that an online store needs to put at their clients disposal. Ms Lewis explains that in order to have a functional, practical and respectable e-commerce, one needs to make sure that the checkout process is easy and flexible; she refers to the possibility of checking the items in ones cart and updating them, having transparent security measures and shipping information, and the possibility for people to store their personal details by creating an account or by buying as a guest user. The second topic of the video release concerns WordPress plugins, and Ms Lewis decided it is time to speak about the three must-have plugins of every website. Fiona Lewis considers them essential plugins for WordPress, because they deal with three of the most important aspects of a website: SEO loading speed backup Insofar as the SEO aspect is concerned, Ms Lewis is of the opinion that the YOAST plugin is the right solution. It is an SEO-style plugin which helps you to optimize your pages for the search engines in regards to particular keywords she says. It has a whole pile of different functionalities and by installing this plugin you will be making your life a lot easier when it comes to giving search engines such as Google exactly what they want. When it comes to the loading speed of a website, it is a crucial aspect for both search engines and human visitors. Fiona Lewis recommends using W3 Total Cache because,apart from the fact that it is good from a search engine point of view, from a user point of view if your page loads quickly then you are likely to keep people from bouncing off your site and getting frustrated because the page is taking too long to load. Ms Lewis admits that, Ive used this plugin number of my sites and our clients sites at Super Savvy Websites and I really do believe it is the best option out there: you will notice a big increase in the time it takes for your pages to load when people are browsing through your website. A backup system is a vital element of each website and of each business, so it is important to make sure that each business has an online backup for their website. Ms Lewis comes with a solution: she recommends online businesses to use the plugin called Online Backup for WordPress. She explains her choice saying that, it not only allows you to backup your database which includes things like your pages, posts and comments, but also the file system which includes media and attachments and other things like your themes and plugins. When you have your backup done, you can have it emailed to you as a zip file or you can use the online storage system where you get 100 GB of free storage from the plugin creators themselves. The video is available on http://www.supersavvybusiness.com/website-development-news/e-commerce-basics-best-wordpress-plugins but for those interested in finding out more about the Super Savvy services, they should access http://www.supersavvybusiness.com/products. This Week Fiona Lewis Describes Four Practical WordPress Plugins And Discusses Ways To Set Up A WordPress E-Commerce Website

Sydney, Australia (PRWEB) December 13, 2012

E-commerce is flourishing as many people prefer to order online and get their products at home rather than searching for them in stores. With this in mind, many business owners decide it is time for their shop to go online; but the moment they want to make the switch they encounter the first problem: What platform is best for their activity and how can they set up an e-commerce website?

Fiona Lewis, founder and CEO at Super Savvy Business, comes to help them with a new website video news release in which she explains what these entrepreneurs need to do in order to create professional and user-friendly websites. She begins her video release by sharing two of the platforms that can be used to set up an e-commerce. As most of you know, I am a big fan of WordPress websites, says Ms Lewis, and you certainly can make a WordPress website into a very functional and very sleek e-commerce platform. To do this, you are going to need a plugin, called Woo Commerce. There are several e-commerce plugins available, but Woo Commerce is currently I believe one of the best options around.

However, when it comes to creating a website that only focuses on selling online, WordPress might not be the right solution. As Ms Lewis notices, if you want an e-commerce store which is strictly a commerce and its going to be a fairly large store, then you might want to look at some different options. One of the other open source platforms which is out there for e-commerce is called Magento.

Going on, in the video release Fiona Lewis also tackles over the issue of the checkout process that online consumers need to be taken through and the tools that an online store needs to put at their clients disposal. Ms Lewis explains that in order to have a functional, practical and respectable e-commerce, one needs to make sure that the checkout process is easy and flexible; she refers to the possibility of checking the items in ones cart and updating them, having transparent security measures and shipping information, and the possibility for people to store their personal details by creating an account or by buying as a guest user.

The second topic of the video release concerns WordPress plugins, and Ms Lewis decided it is time to speak about the three must-have plugins of every website. Fiona Lewis considers them essential plugins for WordPress, because they deal with three of the most important aspects of a website:

SEO
loading speed
backup

Insofar as the SEO aspect is concerned, Ms Lewis is of the opinion that the YOAST plugin is the right solution. It is an SEO-style plugin which helps you to optimize your pages for the search engines in regards to particular keywords she says. It has a whole pile of different functionalities and by installing this plugin you will be making your life a lot easier when it comes to giving search engines such as Google exactly what they want.

When it comes to the loading speed of a website, it is a crucial aspect for both search engines and human visitors. Fiona Lewis recommends using W3 Total Cache because,apart from the fact that it is good from a search engine point of view, from a user point of view if your page loads quickly then you are likely to keep people from bouncing off your site and getting frustrated because the page is taking too long to load.

Ms Lewis admits that, Ive used this plugin number of my sites and our clients sites at Super Savvy Websites and I really do believe it is the best option out there: you will notice a big increase in the time it takes for your pages to load when people are browsing through your website.

A backup system is a vital element of each website and of each business, so it is important to make sure that each business has an online backup for their website. Ms Lewis comes with a solution: she recommends online businesses to use the plugin called Online Backup for WordPress. She explains her choice saying that, it not only allows you to backup your database which includes things like your pages, posts and comments, but also the file system which includes media and attachments and other things like your themes and plugins.

When you have your backup done, you can have it emailed to you as a zip file or you can use the online storage system where you get 100 GB of free storage from the plugin creators themselves.

The video is available on http://www.supersavvybusiness.com/website-development-news/e-commerce-basics-best-wordpress-plugins but for those interested in finding out more about the Super Savvy services, they should access http://www.supersavvybusiness.com/products.

This Week Fiona Lewis Describes Four Practical WordPress Plugins And Discusses Ways To Set Up A WordPress E-Commerce Website