Chicago, IL (PRWEB) March 2, 2007
Since nearly 200,000 new weblogs, or blogs, are created each day, some may argue that there are already too many blogs in the world. One blogger does not think so. Phil Ayres believes that “blogging has greatly improved our society. Blogs have made politicians more accountable to their constituents. They have enabled people with problems to reach out and find comfort in the words of someone who might otherwise be a complete stranger. And, blogs have enabled businesses to bring a human face to their corporate activities,” said Ayres
Though Ayres recognizes that there are phenomenal numbers of new bloggers each day, he also points out that these statistics fail to account for the number of bloggers who quit blogging or allow a blog to remain dormant for months at a time. And, he began to wonder why bloggers quit. “I would get hooked on reading a particular blog. Then, all of a sudden, one day, the blogger would just quit. And, I began to wonder why,” Ayres said.
“I began to speak with a number of bloggers from all kinds of blogs who quit writing. I spoke with individuals who wrote about politics. I spoke with bloggers who wrote about the activities in their day. I even spoke with corporate bloggers who discussed their industry or company. And, one common theme echoed in each of these situations … bloggers became disappointed with the traffic that they were getting.”
Ayres said that “he began to wonder what he could do about this problem”. Ultimately, he decided to create a free video tutorial series, the Blog Marketing Series (http://www.blogmarketingseries.com). The Blog Marketing Series consists of over 4 hours and 33 videos, designed to educate bloggers about how to create and market blogs on the Internet. All videos are provided to the public for free.
“I truly believe in the power of blogs to improve our democracy and to help people by sharing the lives of bloggers with their readers. I also believe in the importance of blogging for businesses of all sizes. People want to do business with companies that have a human face,” Ayres said.
Ayres said that he hopes that the Blog Marketing Series (http://www.blogmarketingseries.com) benefits others by allowing them to see online video tutorials, showing them how to create blogs. Further, once the blogs are created, the videos show bloggers how to use modern media to market their words and message for the purpose of expanding their audience.
He jokes that “in the movie ‘Field of Dreams’, the voice says, ‘if you build it, they will come.’ Nothing could be further from the truth when it comes to blogging!”
“Unfortunately, it is not enough to just create a blog. To create a wide audience for your blog in a very competitive blogosphere, one has to take the steps necessary to let people know about the blog. I hope the blog marketing series helps bloggers to create that wide audience that they need to keep on blogging for many years,” Ayres said.
Ayres said that “the blog marketing series was created with a higher intent. In a disjointed world, weblogs bring us together and allow us to connect with one another. It flattens geographical and ideological boundaries. The more people who start blogs and continue them, the better off our world will be. So, I encourage anyone to go to http://www.blogmarketing series.com to see our free videos, and get your blog started today.”
For additional information on the news that is the subject of this press release, contact Phil Ayres, or visit http://www.blogmarketingseries.com.
Blog Marketing Series (http://www.blogmarketingseries.com) provides free video tutorials to individuals or businesses who want to learn about creating and marketing blogs on the Internet. Specifically, in these video tutorials, the focus is on creating and marketing WordPress weblogs.
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