(PRWEB) December 15, 2010
If you own a hotel bed and breakfast that is struggling to keep afloat, there are some quick and easy steps to pull you and your business through the New Year (2011). These steps can possibly even earn you more money in the process. They can get more customers through the door, plus establish more regular clients; try the five steps and become a success.
The Ivy Mount Guest House (http://ivymountguesthouse.com/) in Manchester England has implemented these five steps and its turned the business around in a matter of months.
The best thing about it is that some of the steps are free (eg: TripAdvisor/ raising prices)
Step 1 is the most important step of all: your website is like your shop window- you are displaying what you have to sell. You should spend the most time on this step and make your website as personal as possible. Dont just let some web designer who has not even been to your business or does not know the area you are based in do all the work.
Put some personal touches in, be proud of your website.
Regarding the online booking agents, only use them until you get on your feet and the bookings start flooding in from your website. The commission fees can be expensive, but dont forget, a full room is better than an empty one.
The event days tab is a great way of getting some extra revenue. “In my B&B when Manchester United are playing or there is a concert in Manchester, I slowly realised I was one of the only people who were not putting the prices up,” said Paul Carroll. “The demand was so great that I was turning away around 30 to 40 people on these days. All you have to do is increase your prices on these days by 15% or 20% and reap the benefits.”
And finally, join TripAdvisor, the largest free online review and travel website in the world. “I could talk about this for hours- about reviews, displaying, answering reviews, displaying the sign on the website, etc,” said Carroll.
The 5 steps are;
1. Get a web site
2. Join TripAdvisor
3. Join some booking agents (laterooms.com; booking.com)
4. Change prices on event days
5. Get a “book now” tab on your web site
Speaking about the five steps, leading expert Paul Carroll said, I have been in this business all my life, and the changes over the last few years have been so dramatic. Only a year or so ago, you used to wait for the phone to ring, or a knock at the door for bookings. Now its all faxes, emails, texts, etc. It’s all mostly computer generated, but by trying my five steps on your business, you can watch the changes happen over night.
For more information on the five steps or to arrange an interview with Paul Carroll contact him at;
TEL 0161 789 1756
MOBY 07976208761
EMAIL ivymount1(at)tiscali(dot)co(dot)uk
FAX 0161 707 6428
BLOG http://ivymount3335.wordpress.com/
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