Long Island Businesses "Get Social" Networking for Fun and Profit

Melville, NY (PRWEB) November 3, 2008

Long Island-based businesses want to learn more about leveraging social networking in their marketing efforts. How can businesses incorporate blogging, microblogging and sharing tools and sites like WordPress, twitter, Facebook and more into their marketing activities? To help area businesses better assess, select and integrate social networking tools in their marketing efforts, LISTnet, the Long Island Software & Technology Network, will host a primer on social marketing and Web 2.0 for business owners, sales, marketing and information technology teams. Top Tips for Leveraging Social Networking in Business Marketing is sponsored by the Farmingdale Small Business Development Center and will be held Thursday, November 13, at 5:30 p.m. on the Farmingdale College campus. The presentation panel comprises area experts from Mitra Creative, Communication Strategy Group, CIOZone and the Long Island Association who will provide insight, guidance and real-world experience to attendees. Seating is limited, so attendees are encouraged to register at http://www.listnet.org/eventDetails.cfm?eventid=1186 .

“We hear from marketers and business owners with increasing frequency how they are looking for ways to integrate social marketing tools into their current marketing mix,” said Jim Garvey, co-chair of the LISTnet eBusiness Special Interest Group (SIG).

“Social networking is a very useful tool, especially in today’s market. LISTnet is excited to bring together this talented and experienced group to speak to area businesses about the impact social networking can have for their businesses,” said Peter Goldsmith, LISTnet president.

Meeting Agenda

1. Introduction to Social Marketing and Web 2.0

Long Island Businesses "Get Social" Networking for Fun and Profit

Active Web Group, Inc. Announces Hauppauge Industrial Association-Long Island Alliance; Active Web to Assume Role in HIA-LIs Email Marketing Initiatives

Hauppauge, NY (PRWEB) October 19, 2011

Active Web Group, Inc., a leading Internet Marketing firm headquartered in Hauppauge, NY, has today announced an alliance with the Hauppauge Industrial Association-Long Island (HIA-LI). Active Web will assume a key role in the prominent business organizations email marketing campaigns by providing their award-winning design, production and database management expertise on an ongoing basis.

The Hauppauge Industrial Associations goal is to strengthen local business interests, but also for the regions economic benefit, comments HIA-LIs President Terri Alessi. Active Web Groups involvement ensures our message will reach our intended target audience, Alessi notes. Pat Norton, Vice President and Director of Business Development, Active Web Group, concludes, We are pleased to have a role in furthering HIA-LIs initiatives through our effective Email Marketing strategies, and look forward to a long and successful business alliance.

Active Web Group has a long and successful track record utilizing digital social media to promote businesses of every size and across many diverse industries. Their strategies for the Hauppauge Industrial Association will include unique designs aimed at getting HIA-LIs message across as well as techniques that will generate a higher response rate than the norm. In addition to Email Marketing, Active Web Group also has extensive experience in Web Design, Programming (all proficiencies including php, asp and asp.net), Search Engine Optimization, Website Content Development, Graphic Design, E-Commerce, Magento Ecommerce, WordPress Ecommerce and custom solutions and Pay-Per-Click Marketing.

HIA-LI is the recognized voice for business on Long Island and a powerful force and economic engine for regional development. The organizations member companies represent tens of thousands of business professionals nationwide.

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Active Web Group, Inc. Announces Hauppauge Industrial Association-Long Island Alliance; Active Web to Assume Role in HIA-LIs Email Marketing Initiatives

Long Island Web Design Company 2012 Requirements

Hauppauge, NY (PRWEB) January 30, 2012

Active Web Group, Inc. (AWG), a Long Island Web Design Company as well as a leading Internet marketing company headquartered in Hauppauge, New York, today released its enhanced web services roster for 2012. The list is vital to companies seeking to upgrade their online business presence as well as for those firms just starting out.

The Internet Marketplace is competitive on an international scale, notes Pat Norton, Vice President and Director of Business Development, Active Web Group, Inc. Even successful web businesses need to upgrade to keep pace with ever changing search engine algorithms, he states. However, Norton observes, its important to know what your business needs, then select a firm that can meet if not exceed your expectations. Trends that have become essential include: custom content development, social media extensions, relevant web design, media experience and mobile sites.

One way that Active Web Group responds to their clients needs to sustain and grow their businesses is with mobile web designs offering ease of use. Tight navigation, edited graphics are but two of the features of AWGs concise design built for optimal mobile user experience. Fully aware that both search engines and users appreciate video and custom content, Active Web creates sites featuring these major elements. Also answering to shifting paradigms, social media, formerly a site enhancement now extends into dedicated pages among other options to showcase this trend.

Active Web Group is an industry leader known for its highly effective, optimization campaigns. A full-service agency, Active Web Group also has extensive experience in Search Engine Optimization (SEO), Programming (all proficiencies including php, asp and asp.net), Email Marketing, Website Content Development, Graphic Design, E-Commerce, Magento Ecommerce, WordPress Ecommerce, Mobile sites, custom solutions and Pay-Per-Click Marketing. To learn more about Long Island Web Design and more: http://www.activewebgroup.com/internet-marketing-services/

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More WordPress Web Designer Press Releases

Long Island Web Design Company 2012 Requirements

Island Real Estate of Anna Maria Island Successfully Launches New Website

(PRWEB) June 09, 2012

Goal

http://www.islandreal.com received a new website design on the popular WordPress platform and added Blizzards advanced Blizzard Reservation Engine (BRE) to manage the hundreds of vacation homes and real estate offerings. Island Real Estate enjoys a long and successful relationship with Rental Network Software (RNS) and it was critical the website and booking engine leverage the data in the RNS platform to build an advanced website. Blizzard collaborated with RNS and utilized its API to offer real-time booking within a search engine optimized version of WordPress. This allows the vacation rental manager to use RNS to manage their inventory, pricing, photos and specials which automatically updates their WordPress driven website.

Tactics

Blizzard combined Island Real Estates website, blog, booking engine, real estate and long-term rentals into one comprehensive platform. WordPress allows the Island Real Estate team to update any page of their website within minutes. The Blizzard Reservation Engine automatically updates all availability and pricing data for their inventory. The resulting website is both content rich and highly usable: two factors that have caused their website to garner dramatically more traffic and radically increase their revenue. Two rapid growing visitor segments were targeted by making the booking engine integrate into Facebook and offering a friendly mobile version.

Results

The results in the first three months after the website was released are impressive. Comparing the months of March, April and May from 2011 to 2012, http://www.islandreal.com has enjoyed a 56% increase in unique visitors as well as a 51% increase in revenue dollars and a 52% increase in organic traffic from Google during this same time period from 2011 to 2012.

Larry Chatt from Island Real Estate commented, I am excited how well the BRE module has better integrated our content to be Google friendly. Up until now I have struggled to find improved Search Engine Optimization (SEO) opportunities Anyone using RNS in a competitive market now has a choice to step up their web optimization to another level with Blizzard. Web traffic and revenue continues to improve comparing year to year and I am optimistic as we are only one quarter into the implementation and we have not even started to make tweaks to further implement improvements.

Island Real Estate of Anna Maria Island Successfully Launches New Website