Connector Branding Helps Heavy Duty Truck Parts Brand Get on the Road

(PRWEB) April 02, 2012

When PartsRiver, a leading provider of data quality management tools to the heavy duty truck parts industry, was ready to introduce their new Part Search application which enables buyers to find parts and local sellers, they turned to Connector Branding to create their entire brand experience.

Heavy duty truck parts buyers are like detectives, says Dave Studeman, Connector Brandings founder and President. They piece together clues to identify a part portions of serial numbers, photos of greasy parts, old catalogues, mechanics descriptions, etc. and then search to find that part nearby to get a truck back on the road.

Connector Brandings challenge was to create a brand that quickly communicates to buyers that Part Search would make their jobs easier and then develop the user experience of the application to deliver on that promise. To achieve that goal, a comprehensive branding strategy and brand architecture were first developed. Next, Connector Branding created a compelling web design and built out the website, blog and Part Search user interface on a WordPress platform. The entire site was then turned over to PartsRivers internal development team to adapt it to a custom platform based on a Zend CMS Framework. Connector Branding prepared for the brand launch by extending the basic Look and Feel of the site to sales materials, tradeshow booth, and print/online advertising.

Connector Branding worked closely with social media partner, Roaring Pajamas to create appropriate graphics for PartsRivers new Facebook and Twitter sites. We were surprised to find that truckers now use Facebook and speech recognition software to communicate.Truckers even hold their own social media convention! says Studeman.

Connector Branding played a critical role in the brand development and launch of our new Part Search product. From strategy through web design and implementation, their contribution was invaluable, states Sherif Danish, CEO of PartsRiver.

What is the end benefit to PartsRiver? Branding development that connects them with the heavy duty truck parts buyers, unites each brand touch point in the most powerful manner and truly engages their target customer to drive loyalty and sales.

To find out more about Connector Branding, contact Dave Studeman at 925-899-1473 or visit http://www.connectorbranding.com.

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Connector Branding Helps Heavy Duty Truck Parts Brand Get on the Road

Valley Isle Excursions launches a new website, new logo and new partnership with Hawaii Web Groups newly built RoadtoHana.com that features VIEs road to Hana tour

(PRWEB) November 13, 2012

Valley Isle Excursions, a Maui tour company, has rebranded its logo and website in response to company growth and increasing visitor requirements. To better support and reflect the organization the company has launched a new site with a new logo to support their road to Hana tour.

Unlike many Hawaii based organizations who use a flower as their logo, Valley Isle Excursions chose to go with the taro leaf instead. The taro leaf represents the companys focus on Hawaiian culture not only in the tour but in everyday business operations. The company, while providing a unique experience, operates in an eco-friendly, socially responsible and culturally supportive way so that tourism on Maui is a sustainable operation.

This new site based on wordpress contains many features that the previous HTML based did not. Interaction with social media, blogs, videos, online booking system, slideshows and so much more. The site utilizes a responsive design that keeps it usable on any devices screen.

The blog will contain a growing list of pictures, tips and advice about the road to Hana, Hawaiian culture and the many sites and experiences you can have on Maui. This will be used not only to help visitors reduce their travel frustrations but will also teach and entertain so that that visitor experiences on Maui will be more fulfilling.

Hawaii Web Group is helping to support this initiative with its new website RoadtoHana.com. This site features Valley Isle Excursions Road to Hana Tour as well as other local businesses, services and accommodations related to the Hana highway or the town of Hana itself. The information contained on these sites will help any traveler on the road to Hana gain a more enriching experience from making the journey.

To find out more about Maui or the road to Hana contact Valley Isle Excursions by visiting their website at http://www.tourmaui.com and learn more about the road to Hana at http://www.roadtohana.com.

Valley Isle Excursions

Kahului, HI

(808) 661 8687

Valley Isle Excursions launches a new website, new logo and new partnership with Hawaii Web Groups newly built RoadtoHana.com that features VIEs road to Hana tour