Connector Branding Helps Heavy Duty Truck Parts Brand Get on the Road

(PRWEB) April 02, 2012

When PartsRiver, a leading provider of data quality management tools to the heavy duty truck parts industry, was ready to introduce their new Part Search application which enables buyers to find parts and local sellers, they turned to Connector Branding to create their entire brand experience.

Heavy duty truck parts buyers are like detectives, says Dave Studeman, Connector Brandings founder and President. They piece together clues to identify a part portions of serial numbers, photos of greasy parts, old catalogues, mechanics descriptions, etc. and then search to find that part nearby to get a truck back on the road.

Connector Brandings challenge was to create a brand that quickly communicates to buyers that Part Search would make their jobs easier and then develop the user experience of the application to deliver on that promise. To achieve that goal, a comprehensive branding strategy and brand architecture were first developed. Next, Connector Branding created a compelling web design and built out the website, blog and Part Search user interface on a WordPress platform. The entire site was then turned over to PartsRivers internal development team to adapt it to a custom platform based on a Zend CMS Framework. Connector Branding prepared for the brand launch by extending the basic Look and Feel of the site to sales materials, tradeshow booth, and print/online advertising.

Connector Branding worked closely with social media partner, Roaring Pajamas to create appropriate graphics for PartsRivers new Facebook and Twitter sites. We were surprised to find that truckers now use Facebook and speech recognition software to communicate.Truckers even hold their own social media convention! says Studeman.

Connector Branding played a critical role in the brand development and launch of our new Part Search product. From strategy through web design and implementation, their contribution was invaluable, states Sherif Danish, CEO of PartsRiver.

What is the end benefit to PartsRiver? Branding development that connects them with the heavy duty truck parts buyers, unites each brand touch point in the most powerful manner and truly engages their target customer to drive loyalty and sales.

To find out more about Connector Branding, contact Dave Studeman at 925-899-1473 or visit http://www.connectorbranding.com.

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Connector Branding Helps Heavy Duty Truck Parts Brand Get on the Road

Action Hardware the UK Audio Video Parts and Connectors Wholesale Supplier to the Pro Audio Industry Has Had a New Website Design

(PRWEB) March 30, 2012

A new website design and social networking strategy for UK AV parts and Connectors wholesale Supplier has gone live.

Action Hardware the UK AV parts and Connectors wholesale supplier to the Pro Audio industry has had a new website design.

The redesign comes after months of planning and the new design is hoped to attract more visitors from across Europe.

The UK AV parts supplier launched a new printed catalog in 2011 whilst attending the Pro Audio Video show and whilst a print catalog could be seen as old fashioned the company had already planned a new website. Bringing the old website up to speed and socialising online through social networks was the number one priority for 2012. Action Hardware have been supplying AV Installer Products, OEM Components and Switchcraft Pro-Audio Tools for over 25 years and this is all very new for this industry.

In the past the B2B environment of the Audio Video industry has not involved much use of internet technology and that includes having a functional website.

Yet with the Pro Audio manufacturers Switchcraft Audio using facebook the game has changed. Seen as a new way to engage with customers and fans the Switchcraft is clearly visible on facebook. It only made sense for the UK distributor for Switchcraft to be more visible online.

The old Action Hardware website focused on the online catalog, whereas the new website has been designed to provide more information around the product ranges.

AM Communication led the project with a clear path non technology based strategy. By using existing solutions there was no need to reinvent the wheel. WordPress is an excellent platform for the CMS front-end and the plug-ins available will facilitate being able to provide rich information around the product lines.

Access to the online shop is a big consideration but the priority for Action Hardware is to provide customers with a user experience and high level of customer service first.

During the next 6 month the new website will start to come to life with new content added around the products.

AM Communications provided the website redesign, hosting and marketing for Action Hardware.

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