Lijit Continues to See Explosive Growth in its Publisher Network

Boulder, Colorado (PRWEB) October 25, 2011

Lijit Networks, Inc., a wholly-owned subsidiary of Federated Media Publishing, today announced major company milestones that make September 2011 the biggest month on record since the companys inception. Over the past two months, Lijit has added 20,000 sites organically, bringing the Lijit Network to over 90,000 sites in total and ranking it a #1 US network according to Quantcast.

Just last week, FMP, Lijits parent company, announced a partnership with Automattic to bring the combined entitys tools and services to over 24 million mid and long tail sites hosted on the WordPress platform. The FMP, Lijit and WordPress.com combination reaches nearly 247 million unique visitors in the U.S., according to data from Quantcast.

In addition, continued development on Lijits real-time bidding platform has provided publishers with higher CPMs and fill rates than ever before. Lijit now averages 325 million ad transactions per day, representing an over 160% increase over the past two months alone. Based on this growth, Lijit is now paying out over $ 1,000,000 per month to publishers, growing at a rate of over 20% month-over-month.

We are ecstatic about Lijits continued organic growth, which we have been able to achieve by staying to true to our company philosophy that publishers are our people so we do what supports them and their efforts, said Todd Vernon, Founder and CEO of Lijit Networks. With our recent acquisition by Federated Media, existing Lijit publishers become part of the largest network of authentic, high quality and independent sites and will be able to take advantage of new opportunities to build their business.

The joint FMP/Lijit entity now provides publishers with an end-to-end solution that includes everything from creative, conversational advertising campaigns to traditional display advertising, video advertising and even mobile advertising. Publishers can layer on top complementary tools such as audience analytics and reader engagement tools for a complete platform that helps them better monetize and grow their website(s).

About Lijit Networks, Inc.

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 90,000 online publishers, websites and networks, Lijit helps publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publishers audience. Learn more at http://www.lijit.com.

Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

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Lijit Continues to See Explosive Growth in its Publisher Network

Fresh Water Scarcity Is Most Explosive Global Crisis, Says Author Steven Solomon

Grants Pass, OR (PRWEB) April 26, 2012

Sharon Kleyne, founder of Bio Logic Aqua Research and host of the Sharon Kleyne Hour Power of Water syndicated radio talk show, considers Steven Solomon’s 2010 book about threats to the global fresh water supply as a wake-up call to everyone. Mrs. Kleyne recently interviewed Mr. Solomon for a second time to learn if any progress has been made to resolve the crisis. There has not.

Steven Solomon is an investigative reporter specializing in environmental issues. He is author of the book Water: The Epic Struggle for Wealth, Power and Civilization (Harper, 2010). The interview with Sharon Kleyne took place on April 23, 2012 (the day after Earth Day).

Sharon Kleyne observed that the global water crisis tends to be masked and not of immediate concern in much of the developed world – despite the fact that in China’s numerous mega-cities, and in rapidly growing population centers in the American Southwest, fresh water disaster is immanent.

Mr. Solomon observed that the recent “Arab Spring” revolts began in response to spiking food prices caused by fresh water scarcity. According to Solomon, population grown worldwide is outstripping agricultural production and the limiting factor is available fresh water.

Solomon also cited the problems if increasing desertification as part of global climate change, noting that a portion of this is natural and cyclical and not man-caused. According to Mr. Solomon, the Sahara used to be grassy savannah with swamps and hippopotamuses. As the desert expanded, people migrated to the largest remaining fertile strip; the Nile Valley where the Egyptian civilization emerged.

According to Mr. Solomon, Adam Smith, the famous Scottish economist (1723 to 1790), in his book The Wealth of Nations (published in 1776), observed that water is critical to all human activities, including life itself and is therefore highly undervalued. With fresh water becoming increasingly scarce in 2012, the price is expected to rise accordingly.

Sharon Kleyne then reiterated her belief that one legitimate role of government is to provide the infrastructure and financing to assure that nobody becomes ill or dies due to lack of abundant and sanitary fresh water. Steven Solomon agreed.

Solomon and Kleyne had a lengthy discussion of the impact of fresh water scarcity in Iraq, Yemen, Syria, Tibet, China, India, Pakistan, the Netherlands and the United States.

Steven Solomon noted that U.S. Secretary of State Hillary Clinton recently elevated water security to a top priority position in evaluating national security.

Steven Solomon’s website is http://www.thewaterblog.wordpress.com. His next book will be on the Mississippi River and the Army Corps of Engineers.

The Sharon Kleyne Hour Power of Water is broadcast live on Mondays, 10 a.m., PST/PDT. The syndicated talk show is heard on Voice America/World Talk Radio, Green Talk Network and Apple iTunes. The Sharon Kleyne Hour is sponsored by Bio Logic Aqua Research. Go to http://www.SharonKleyneHour.com for written summaries and on-demand replays.

Fresh Water Scarcity Is Most Explosive Global Crisis, Says Author Steven Solomon