10 Easy Ways to Keep Web Site Content Fresh

Birmingham, AL (PRWEB) May 11, 2007

Alli Denning, owner of denning e-solutions, LLC, a web design and search engine optimization company, offers 10 tips for adding valuable content to a web site. Content freshness is critical to a web site’s success, yet it is often ignored as site owners perceive the job is done when the site is launched. However, a web site not a one time project that gets checked off a to-do list; it is an iterative process that needs ongoing attention to maximize success.

Search engines love content and the only thing they love more than content is new content. They reward sites that regularly update their content with higher rankings. Users love sites with regularly updated content and respond by visiting those sites more often. There is only upside here. So, give them what they want.

Here are ten great tips and ideas about ways to make regular (and easy) updates to a web site.

1. News Column – Feature news items in a news column on the site’s home page with items that include new product/service announcements, new contracts secured, new hires, internal promotions, notice of new web site content, announcement of awards or certifications received, and notice of newsletter posted or sent. Best of all, these updates can be very fast as they can be just a few words/lines of text that link into the relevant page of the site.

2. Portfolio of Projects – Showcase completed projects with an online portfolio section. An online portfolio also helps in subsequent marketing efforts as potential customers can be guided through this area during the sales process with the portfolio serving as an excellent visual aid.

3. Blog – A blog can be a great way to stay in close contact with site users. A blog can added to a web site for little or no cost – try this link to learn more: http://wordpress.org.

4. FAQ Section – Businesses are asked the same types of questions by customers and potential customers over and over again. Write out answers to those questions and update the list regularly as new issues arise.

5. How-Tos – People are online looking for information and solutions to the issues they face. By writing how-tos that provide solutions to users’ problems, the site provides valuable information to users while establishing the company/site as the expert in the field. (see this article as an example)

6. Before & After Stories – What is better than a before and after story? People love them. They can be a very effective and interesting way of demonstrating in concrete terms the benefits of a product or service.

7. Case Studies – Case studies are the perfect way to feature business successes. State the challenge faced and detail the solution provided. Like the online portfolio, these case studies become an effective sales tool in acquiring future business.

8. Monthly Newsletter – Many businesses write some type of regular newsletter to their customers already. Make sure that the newsletter gets added to the site regularly and that an archive of past issues is maintained. Newsletter communicate important information while maintaining regular customer/client contact.

9. Statistics Related to Your Business – Statistics are interesting and people like them. They make the site’s business or industry more real to its customers and highlight the importance of its products or services.

10. Customer Stories – These can add a concrete and personal touch to the site’s information about its services /products. Simply feature a customer, interviewing them about their use of the site’s service or product and its impact on them. This idea has the added benefit of contributing to great customer relations.

Making it Happen

The best way to ensure that these content-building ideas get past the idea stage is to assign it to someone – make it a line item in their job description about which they must regularly report. Finally, set concrete goals for content delivery, such as one new piece every week. Remember, the search engines (and site users) love new content so keep it fresh!

About denning e-solutions, LLC:

Founded in 1999 by Alli Denning, denning e-solutions provides web site design and search engine optimization services to small and medium-sized businesses.

Contact:

Alli Denning

denning e-solutions, LLC

205-298-7655

http://www.denningesolutions.com

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10 Easy Ways to Keep Web Site Content Fresh

Fresh Water Scarcity Is Most Explosive Global Crisis, Says Author Steven Solomon

Grants Pass, OR (PRWEB) April 26, 2012

Sharon Kleyne, founder of Bio Logic Aqua Research and host of the Sharon Kleyne Hour Power of Water syndicated radio talk show, considers Steven Solomon’s 2010 book about threats to the global fresh water supply as a wake-up call to everyone. Mrs. Kleyne recently interviewed Mr. Solomon for a second time to learn if any progress has been made to resolve the crisis. There has not.

Steven Solomon is an investigative reporter specializing in environmental issues. He is author of the book Water: The Epic Struggle for Wealth, Power and Civilization (Harper, 2010). The interview with Sharon Kleyne took place on April 23, 2012 (the day after Earth Day).

Sharon Kleyne observed that the global water crisis tends to be masked and not of immediate concern in much of the developed world – despite the fact that in China’s numerous mega-cities, and in rapidly growing population centers in the American Southwest, fresh water disaster is immanent.

Mr. Solomon observed that the recent “Arab Spring” revolts began in response to spiking food prices caused by fresh water scarcity. According to Solomon, population grown worldwide is outstripping agricultural production and the limiting factor is available fresh water.

Solomon also cited the problems if increasing desertification as part of global climate change, noting that a portion of this is natural and cyclical and not man-caused. According to Mr. Solomon, the Sahara used to be grassy savannah with swamps and hippopotamuses. As the desert expanded, people migrated to the largest remaining fertile strip; the Nile Valley where the Egyptian civilization emerged.

According to Mr. Solomon, Adam Smith, the famous Scottish economist (1723 to 1790), in his book The Wealth of Nations (published in 1776), observed that water is critical to all human activities, including life itself and is therefore highly undervalued. With fresh water becoming increasingly scarce in 2012, the price is expected to rise accordingly.

Sharon Kleyne then reiterated her belief that one legitimate role of government is to provide the infrastructure and financing to assure that nobody becomes ill or dies due to lack of abundant and sanitary fresh water. Steven Solomon agreed.

Solomon and Kleyne had a lengthy discussion of the impact of fresh water scarcity in Iraq, Yemen, Syria, Tibet, China, India, Pakistan, the Netherlands and the United States.

Steven Solomon noted that U.S. Secretary of State Hillary Clinton recently elevated water security to a top priority position in evaluating national security.

Steven Solomon’s website is http://www.thewaterblog.wordpress.com. His next book will be on the Mississippi River and the Army Corps of Engineers.

The Sharon Kleyne Hour Power of Water is broadcast live on Mondays, 10 a.m., PST/PDT. The syndicated talk show is heard on Voice America/World Talk Radio, Green Talk Network and Apple iTunes. The Sharon Kleyne Hour is sponsored by Bio Logic Aqua Research. Go to http://www.SharonKleyneHour.com for written summaries and on-demand replays.

Fresh Water Scarcity Is Most Explosive Global Crisis, Says Author Steven Solomon

Dallas Website Developer Helps Houseware Company Get Fresh Look for No Cost

Plano, TX (PRWEB) March 02, 2012

Certified Internet Marketing Consultant with WSI, announces today the companys launch of new design for Interior Houseware Services. The update included customized template design and migration to Word Press website platform. The project has cost payback in less that one year for the client from future cost savings.

The old site used a purchased template from Template Monster that just wasnt displaying correctly with newer versions of Firefox and other browsers and was becoming problematic. Besides that, the design was dark and difficult to read and follow. The new design is lighter and brighter which matches the companys need for an image of new and clean houseware rentals.

While we were working the facelift for the look of the site, we recommended migration the whole site to WordPress. The simple open-source platform will allow the client to save on monthly hosting and that savings will cover the cost of the site design update in less that one year, said Patricia Jordan-Hinojos, WSI Internet Marketing Consultant. We are always looking for ways to optimize client resources while advancing their web presence and digital image.

The old design had call-to-action on the home page that was too assertive and didnt convert. Rearranging the existing content without changing the URL structure was the best way to update the site without breaking any inbound links while making more sense of the content flow from page to page.

The new design includes simple text and graphic rotation in the main banner of the home page adding a professional look without being too busy. The sections at the bottom help to funnel the user to the pages that matter the most and further drive them towards action.

To succeed in the Internet age small and medium sized businesses (SMBs) need a great business idea, a solid revenue model and an evolving Internet Marketing strategy that continuously draws upon current best practices. WSI Consultants being trained and certified in Internet marketing, are able to offer Affordable Web Solutions, Build Targeted Traffic and help Convert more Customers Online fulfilling the WSI slogan of the ABCs of Internet Marketing Success.

Patricia Jordan-Hinojos has been helping small and medium businesses with their online marketing and web presence since opening the Dallas area (Plano, TX) office location in 2003. Patricia has been recognized as a WSI top 25 revenue consultant world wide and top ten in the USA. Patricia has been a featured speaker at WSIs Global Excellence & Innovation conference in Las Vegas speaking on how to leverage the WSI resources for better profitability.

See examples, case studies, and videos of successes with local and national companies and get more information at http://www.WSIwebSMART.com .

About WSI:

WSI is the worlds #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the worlds largest Internet Consultants network and a strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazines Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in Americas Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSIs offerings and business opportunities, please visit our website at http://www.WSIwebSMART.com


For more information on Patricia Jordan-Hinojos and WSIs offerings, please contact Patricia Hinojos, patricia(at)wsiwebsmart(dot)com or 972-208-0926

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A Fresh Web, a Website Design Company, Expands to Memphis With a New Tennessee Office

Memphis, TN (PRWEB) May 15, 2012

A Fresh Web Design, a full service website design company, has just expanded to Memphis. Their new office will serve the City of Memphis, TN, as well as the whole of Shelby County. A Fresh Web Design, which initially started its operations back in 1995 in St. Louis, has already expanded to other cities around the country, including offices in Las Vegas, Chicago, and Denver, CO.

The new office is set to provide businesses in Memphis with website design, as well as online marketing services, such as search engine optimization and social media marketing.

Boasting a massive portfolio of satisfied clients, A Fresh specializes in all facets of Memphis website design including Custom Website Design, Custom Content Management Systems (CMS), High-End Technical Programming & Database Integration, Custom Shopping Carts, Flash or JavaScript animation, Search Engine Optimization (SEO), Logo Design, Copywriting, and even Brochure Design and Printing.

Aaron Whiteside, who had his Website built by A Fresh five months ago, comments: A Fresh was extremely professional with my website. They took care of everything for me, from the hosting of my site to the design of my logo. Now I have a great looking website that drives in 10% more sales than the WordPress template I was using before the upgrade. My website looks great, it makes my products look great, and it makes me a lot of money. I couldnt suggest A Fresh highly enough, they do excellent work.

This sentiment seems to be shared by all of A Freshs clients. More than just building a website, they seamlessly integrate professionally crafted graphics, highly intuitive navigation, fast load speeds, professionally written content, and on page search engine optimization. For a Memphis web design company, A Fresh is being called the absolute best in the business. To learn more about A Fresh Web Design Memphis, please visit: http://afreshwebdesignmemphis.com/

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James Schramko: Fresh Batch of Established Websites and Domains Listed for Sale at VREDirect.com

Sydney, AU (PRWEB) October 08, 2012

In his latest video on SuperFastBusiness.com, Internet marketing authority James Schramko shares that his team has just uploaded a fresh batch of websites and domains for sale on his virtual real estate portal, VREDirect.com:

Weve just loaded up a whole bunch of sites on VREDirect, Schramko announces. If you want a pre-owned domain name with a website on it or even without a website but a nice and established domain, and in some cases with links and rankings go and pick up a pre-owned domain, he states.

Websites and domain names for sale on VREDirect are grouped into four main categories: basic websites, complete websites, mature domains and featured websites. Complete websites are further classified into standard, special, premium and leading sites. Some basic websites and mature domains have been created as early as 2007 and come with hundreds or in some cases thousands of established backlinks. Complete and established websites, on the other hand, come with a custom WordPress design as well as original content, and include websites for common categories such as business, real estate and Internet marketing, as well as more targeted sites for anti-aging, plastic surgery and family law. There are currently three featured sites up for grabs, each one with a strong link profile and page ranking.

Complete standard websites retail for $ 299, while basic websites are priced at just $ 159. Mature domains, on the other hand, can be bought for only $ 99 to as low as $ 19. Buyers who purchase five mature domains or complete websites can also get one free. Schramko explains that the team is selling these sites and domains for such a low price primarily because they already have a surplus:

Some people have asked us why these pre-built websites are so affordable. The answer is we have a lot of these and we dont need them all. We initially had development plans for them but we cannot get to them all since we have so many. We are clearing out all surplus sites so this provides a tremendous opportunity for others, Schramko states.

Schramko, a highly experienced Internet marketer with years of success in the business, states that using a pre-owned website offers a multitude of benefits, one of which is enhanced trustworthiness on the Web.

Mature domains with years of history can give you a trust advantage. Some domains still have links and fresh cache dates from websites in some cases that may have been built on them. Most good names have already been registered so it makes sense to buy the name you really like with some age on it, Schramko explains.

Another advantage of buying mature sites and domains is that it reduces the work that companies have to do just to increase site rankings. According to Schramko, Its a great way to get a head start instead of having to buy a new domain and ranking it.Youre effectively buying pre-done SEO, pre-done content on a WordPress website.

Interested parties can get more information on the sale by visiting SuperFastBusiness.com. A list of domains and websites for sale from Schramko and his team, on the other hand, can be viewed at VREDirect.com.

James Schramko: Fresh Batch of Established Websites and Domains Listed for Sale at VREDirect.com

Favori Design Releases 100 New Free WordPress Themes -- WordPress Publishers Can Update Their Websites with a Fresh Design in Minutes

San Jose, CA (PRWEB) May 6, 2010

With the new themes created by Favori Design, WordPress publishers can update their blog in minutes with a fresh professional design that is new and unique. The 100 WordPress designs from Favori Design cover a wide range of themes including: military camo, techno black, country, light hearted, urban, fanciful faux fur, retro modern, island, business and more. For example, the military camo design features a green / brown camouflage background with matching colors for the header, sidebar and main body. An image of this design and other examples may be found at http://favoridesign.com/wordpress-themes .

There are millions of self-published blogs on the Internet covering a broad range of topics, including sports, politics, entertainment, business, technology and lifestyle, said Paul Streit, founder of Favori Design. With these free newly designed themes, Favori Design is making it easy for bloggers to give their blogs a look-and-feel that fits their topic.

Started in 2003, WordPress has grown to be the largest self-hosted blogging tool in the world with over 22 million publishers*. WordPress blogs are viewed by over 200 million people every month**. For more information, please visit wordpress.org.

Availability

The 100 Free WordPress themes are available immediately at the Favori Design website. http://favoridesign.com

About Favori Design

Based in San Jose, California, Favori Design has over 20 years of high tech marketing, creative design and internet experience, specializing in affordable customized WordPress designs to fit the passion and personality of WordPress, HTML, Joomla, Drupal and Blogger website publishers. Publishers can select a starter design and customize colors, column and header layout, main header image, page border style and more or create a completely new design based upon personal requirements. Customized WordPress, HTML, Joomla, Drupal and Blogger designs are available starting at $ 99.

For more information on Favori Design and its services, please visit http://favoridesign.com

WordPress.com, February, 2010, wordpress.com/stats/
** Quantcast.com, May, 2010, quantcast.com/p-18-mFEk4J448M

Example images (in JPG format) of several designs are available to the press at: http://mail.favoridesign.com/FavoriDesign-PRWeb_images.zip

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Coolchecks.net Founder Sherry Tingleys New WordPress Plugin Financial Tips Gives Bloggers Fresh Finance Content for Readers

(PRWEB) November 07, 2012

Sherry Tingley, founder of leading business checks website Coolchecks.net and principal writer of her popular, newly re-designed personal finance blog, has launched an innovative new WordPress plugin called Financial Tips, which helps finance and money management bloggers give their readers and search engines — a regular stream of fresh, topical content.

Tingleys Financial Tips plugin features informative personal finance tips, quotes and more. Bloggers have the choice of simply displaying the plugins steady supply of quality content, or they can just as easily create their own categories to display content that fits their particular niche. They can even instruct the plugin to update their content on a daily, weekly or monthly basis the choice is completely theirs.

Producing interesting and topical financial content is challenging, commented Tingley. Even the most prolific bloggers can struggle with writers block, or simply run out of hours in the day to produce quality, fresh content for their readers. Fortunately, the Financial Tips plugin is designed to help make the content generation process automatic and effective.

Tingley also notes that a regular dose of fresh, compelling content is just as important to Google and other search engines as it is to todays demanding readers.

Some websites have been hit hard by Goggle’s constantly changing algorithm updates — especially Penguin and Panda, stated Tingley. Providing fresh, unique content is essential for maintaining search engine rankings, and ensuring that rankings stay strong, regardless of what Google has in store for the future.

Tingleys new Financial Tips plugin is available now for free at: http://www.coolchecks.net/blog/wordpress-plugins-financial-tips.html . After downloading the file, bloggers simply need to upload it to their WordPress directory, and then activate the plugin. Screenshots are available from the website above.

Added Tingley: Part of my mission is to help support financial literacy, particularly around the area of controlling personal debt, which I believe is our countrys most important economic challenge. Its my sincere hope that this plugin not only helps bloggers, but ultimately, helps individuals get on-track for a stable, secure and successful financial future. It doesnt happen overnight, but with the right advice and plenty of discipline, its a realistic and attainable goal.

For more information or media inquiries, contact Sherry Tingley at

sherry(at)coolchecks(dot)net or 801-599-0052.

About Coolchecks.net

Led by its Founder Sherry Tingley, Coolchecks.net offers a wide selection of personal and business checks from several leading check printing companies. The companys small business and personal finance blog features a wide selection of practical articles, advice, insights and tools for small business owners and individuals. Learn more at http://www.coolchecks.net

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Phoenix Creative Web Design & Marketing Specialist Gives Popular Mesa/Gilbert Restaurant Flancer"s Website Fresh New Look and Personality

Gilbert, Arizona (PRWEB) August 22, 2012

Chris Rosepapa, Owner and Creative Director at Rosepapa Creative, recently took on a website redesign project she considered both fun and challenging. The project involved giving the website of Flancer’s in Arizona a fun new look and feel that reflects the restaurant’s personality and highlights the foods and events central to the popularity of the restaurant.

During the course of the website redesign project, Rosepapa gave Flancer’s brand a makeover and new logo design as well. She continues to work with Jeff Flancer, owner of Flancer’s, on creative marketing. Filled with fun and interactive features which were coded in to the website, Rosepapa worked to incorporate the personality and atmosphere central to the two restaurants. Jeff Flancer’s love of music spills over into the theme of the restaurants with the record covers he collects and uniquely named menu items such as the “Two Tickets to Paradise” shrimp warm.

Although Rosepapa said that the project was extremely involved and demanded an intense level of design work along with a substantial amount of programming required of the company’s WordPress developer for proper functioning, her team worked in unison to successfully reach the client’s vision. Ultimately, the experience of the team as a whole allowed the project to be completed to the client’s satisfaction in a seamless manner. The Phoenix website design, branding and marketing company focuses on bringing client’s visions for their business to life, maintaining consistency throughout all phases of marketing and web presence.

Jeff Flancer stated, “Rosepapa Creative’s follow through from start to finish on the Flancer’s website was awesome. Besides the creative aspect, Chris was able to tie all the essential branding elements together.”

The new web design of the Flancer’s website reflects the owner’s passion and the fun, relaxed, and inviting atmosphere of his restaurants which are filled with music and memorabilia.

Chris Rosepapa had this to say: ” I really enjoyed working with Jeff and bringing the personality of his restaurant into the design of his logo and website. Flancer’s is also one of my favorite restaurants and the people there are amazing. We added some fun and quirky elements to the website that would engage the viewers and also showcase the great food and atmosphere.”

Rosepapa is thrilled with the results of the efforts of her team on this web design project and invites those interested in learning more about the company’s services to visit http://www.rosepapacreative.com.

Phoenix Creative Web Design & Marketing Specialist Gives Popular Mesa/Gilbert Restaurant Flancer"s Website Fresh New Look and Personality