Quantcast Names Industry Veteran Todd Teresi Chief Revenue Officer

San Francisco, Calif. (PRWEB) August 21, 2008

Quantcast, the pioneering provider of the world’s only census-based audience measurement platform, today announced that Todd Teresi will join its executive team as Chief Revenue Officer. With his deep understanding of the online advertising marketplace, Teresi will play a key role in launching Quantcast solutions aimed at addressing the rapidly changing needs of the digital media industry.

“Todd joins Quantcast at an important stage of our growth,” said Konrad Feldman, co-founder and CEO, Quantcast. “His broad knowledge of the digital advertising ecosystem and extensive track record in delivering innovative and valuable industry solutions brings tremendous opportunity to Quantcast and, most importantly, to our rapidly growing publisher and agency community.”

A visionary pioneer in the digital advertising industry, Teresi will join the Quantcast executive team after nearly 10 years at Yahoo!, where he is currently the Senior Vice President of Yahoo!’s Publisher Network. Teresi contributed to the development of many of the company’s highly innovative advertising, publisher networks, and targeting capabilities, and helped drive strategic acquisitions, global operations and new business models during his tenure.

Prior to joining Yahoo!, Teresi was a founding member of the high-technology mergers and acquisitions practice at PricewaterhouseCoopers. Before this role, he served in the audit and business advisory services practice where he led audit and consulting engagements for prominent high tech and multinational corporations.

Teresi formerly served as chairman of the IAB’s Measurement Guidelines Task Force, which developed a set of measurement and audit guidelines for counting online ad impressions.

As Chief Revenue Officer, Teresi will assume responsibility for Quantcast’s business development activities and will be integral in the company’s next phase of growth including the introduction of solutions that enable all market participants to more effectively leverage data, enable truly addressable advertising, increase yields and improve consumer experiences.

“As the digital media landscape continues to shift, defining meaningful solutions for publishers, marketers and agencies alike that deliver control, transparency and most importantly – actionability – has never been more important,” said Teresi. “I’m truly excited to join the Quantcast team, which has developed a fully differentiated approach to data innovation – one that I believe can and will serve as a driving force in the next phase of the media industry’s evolution.”

Teresi holds two B.A. degrees in Economics/Accounting and Psychology from Claremont McKenna College. He will join the Quantcast team in its downtown San Francisco office.

About Quantcast:

Quantcast, the New Standard in Audience Measurement, was founded by a team of engineers and mathematicians committed to addressing the digital media market’s need for transparent and actionable data. Through its two primary services, Quantcast provides publishers and agencies unmatched abilities to measure, organize, and transact based on directly-measured audience data.

The company’s Quantified Publisher program is available to Web properties of any size and provides free direct-measurement for sites, blogs, videos, games and widgets. The service has experienced rapid adoption by top media companies including NBC, CBS, Hachette-Filipacchi, FOX Entertainment, Digg, WordPress, BizJournals, Bloomberg, HuffingtonPost, National Geographic, Belo, eHarmony, McClatchy, Babycenter.com, Scientific American and Time Inc.’s SI.com, CNNMoney.com and People.com.

Quantcast Media Planner provides a growing number of marketers and agencies with a free and easy to use service that facilitates ranking of millions of Web properties against specific target audience criteria (demographics, geography, and affinities).

Contact:

Bite Communications for Quantcast

Jane Thompson

+ 415.365.0461

quantcast@bitepr.com

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Quantcast Names Industry Veteran Todd Teresi Chief Revenue Officer

Todd Cardin Named Sales Manager For Pro Biz Designs

King Of Prussia, PA (PRWEB) September 2, 2006

Todd Cardin was named sales manager for Pro Biz Designs. Pro Biz is a total design company based out of King of Prussia, PA. Todd Cardin has joined Pro Biz for a six month period to launch the new companies internet division. Much of Cardin’s focus will be selling web site design.

Since the mid-1990′s, Web development has been one of the fastest growing industries in the United States. In 1995 there were less than 1,000 Web development companies and in 2005 there are over 30,000 such companies. The Web development industry is expected to grow over twenty percent per year by 2010. The growth of this industry is being pushed by large businesses wishing to sell products and services to their customers and to automate business workflow.

In addition, cost of Web site development and hosting has dropped dramatically during this time. Instead of costing tens of thousands of dollars, as was the case only five or six years ago, you can now develop a simple Web site with only a few hundred dollars.[citation needed] As far as Web development tools and platforms are concerned, there are many systems available to the public free of charge to aid in development. A popular example is the LAMP which is usually distributed free of charge. This fact alone has manifested into many people around the globe setting up new Web sites daily and thus contributing to increase in Web development popularity. Another contributing factor has been the rise of easy to use WYSIWYG Web development software, most prominently Microsoft FrontPage or Macromedia Dreamweaver. Using such software, virtually anyone can develop a Web page in a matter of minutes. Knowledge of HyperText Markup Language or other programming languages is not required.

The next generation of Web development tools leverages the strong growth in Microsoft technologies to provide the Web as an application platform. Web developers now assist in delivering applications as Web services which were traditionally only available as local applications. So instead of running executable code on a local computer, users are interacting with online applications to create new content modalities. This has created new paradigms in communication and created many opportunities for decentralized information and media distribution. Users are now able to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.

Examples of dramatic transformation in communication and commerce led by Web development include e-commerce. Online auction sites such as E-bay have changed the way consumers consume and purchase goods and services. Online resellers such as Amazon.com and Buy.com have transformed the shopping and bargain hunting experience for many consumers. Another good example of transformative communication led by Web development is the blog. Web applications such as WordPress have created easily implemented blog environments for individual Web sites. Also, collaborative Web spaces and online communities such as MySpace and open source content systems such as Xoops, Joomla, and Drupal have extended Web development into new modes of interaction and communication.

Todd Cardin is excited to be a part of an exciting company like Pro Biz and hopes that in 2007 he can integrate his answering service companies with Probiz to provide a full service communications to small businesses everywhere.

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Todd Cardin Named Sales Manager For Pro Biz Designs