GrapevineStar Entertainment Announces Toy Fair Program for Manufacturers & Retailers, Character Brands and Social Media Programs Support Manuacturer and Retailer Sales

New York, NY (PRWEB) February 15, 2012

The GrapevineStar Toy Fair program announced today targets brand owners, toy manufacturers in U.S. and China, retailers, entertainment executives, inventors, game developers in the toy, youth products and children’s entertainment industries.

The program includes select GrapevineStar character brands integrated with its social media programs customized to meet the needs of the participating toy manufacturer or retailer.

Qualifying participants license one of GrapevineStars character brands for no upfront fee. Licenses are category limited. Reduced royalty rates are also offered for select brands.

Qualifying participants must be established businesses who are willing to commit to 2 year licensing agreements and a minimum guarantee of 50,000 pcs produced per product annually, featuring a GrapevineStar character brand. Participants will also receive customized social media support from GrapevineStar Medias Social Media Analysts division. This support includes the development and integration of Facebook

GrapevineStar Entertainment Announces Toy Fair Program for Manufacturers & Retailers, Character Brands and Social Media Programs Support Manuacturer and Retailer Sales

Cash Mobs Taking The Country By Storm. NE Ohio Attorney From Dworken & Bernstein Co., L.P.A Creating National Economic Excitement For Area Retailers.

Cleveland, Ohio (PRWEB) March 08, 2012

With $ 20 in hand, dozens of people are descending upon area independent retailers in a show of support to their community. Andrew Samtoy, a class action attorney at the Northeast Ohio law firm of Dworken & Bernstein developed this brilliant concept by taking the term “flash mob” and deciding it’s time for a turn of the phrase. The term “flash mob” started out meaning a group of people who gather in a public place to dance or sing. The mob morphed into something more disruptive and destructive via the social media.

Andrew Samtoy, a member of Cleveland Bridge Builders, an organization which trains the region’s future leaders wanted to help make an impact in the local economy. He along with fellow Bridge Builder, Marty Mordarski, coined the phrase “cash mob”.

Cash mobs gather on specific days at 6:00 at a predetermined location and target a store in the area. It must be locally owned, have products for both men and women and have parking. The store must be civic minded. Armed with at least $ 20 each, the “mob” will make purchases at the assigned location in a show of support for their neighborhood businesses.

“Many local businesses are struggling and if we can help them out a little bit, maybe give them an infusion, why not?” says Samtoy. Afterwards, the mob will gather at a local restaurant or bar to continue the economic stimulus. “The idea will not solve the economic crisis in Cleveland in one night or one month. But why not socialize with like minded Clevelander’s, support local businesses as well as a local eating establishment afterwards?

Since Andrew started “mobbing” local retailers, several offspring of his idea have rooted themselves all over the United States, Canada and even Europe. Calls come in on a regular basis for interviews from major news sources all over the world.

You can find out more about Cash Mobs on Facebook or Twitter or log onto the groups blog cashmobs.wordpress.com. There you can learn about the “mob rules” or “how to start your own cash mob”. Since its’ inception in September 2011, there are now 140 cash mobs throughout various cities in the United States as well as South Korea, Argentina, the UK, Sweden, Australia and more being formed.

Andrew was Dean of Delta Theta Phi law fraternity, earning a regional award for Most Outstanding Student of the fraternity. He’s now an outstanding attorney at Dworken & Bernstein Co. L.P.A.

In business for over 50 years, the Lake County law firm of Dworken & Bernstein Co.,L.P.A. is the largest law firm in Lake, Geauga and Ashtabula Counties, Ohio with offices in Painesville as well as downtown Cleveland. Dworken & Bernstein offers a full range of legal services for businesses, individuals, and families in litigation and transactions with 26 attorneys and a staff of 65.

The firm’s creation of Ohio Lawyers Give Back has resulted in distributing over $ 23.5 million dollars in unclaimed class action funds to local charities through Dworken & Bernstein. “Our firm is a staunch believer in doing what we can to give back and support our community” comments Barbara Marlowe, Director of Marketing & Public Relations for the firm. “Andrew’s idea about Cash Mobs really helps our local independent businesses stay vital, and his energy is characteristic of the people at our firm.”

“We each do a little, we all do a lot”.

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Cash Mobs Taking The Country By Storm. NE Ohio Attorney From Dworken & Bernstein Co., L.P.A Creating National Economic Excitement For Area Retailers.

Does a New Trend Bring New Hope for Old Businesses? Controversial Survey Shows that Online Shoppers Spend the Bulk of their Money with Local Retailers

Perth, Western Australia (PRWEB) September 17, 2012

Recently, Telstra surveyed over 800 Australians about their online shopping habits. The survey produced some surprising results. Up to now, prevailing wisdom has indicated that online shopping is dominated by huge national and international chains. Often, this opinion has demoralised small businesses, and has made them feel as though they dont have the resources to compete with the big box retailers.

This survey, though, could be a game-changer for smaller, local, bricks and mortar businesses. According to the survey, nearly 70% of online buyers make their purchases from local retailers. The research also showed that 89% of those who bought online also made purchases in-store, and almost one out of three purchased goods are from the same retailer from whom one had purchased online.

Retail industry executive Gareth Jude of Telstra feels that the report should provide a lot of hope for bricks and mortar retailers. Jude cited the survey as being the first to focus solely on a market segment known as omnishoppers. This segment uses both the web and mobile phones for research, selection, and purchasing.

According to Jude, What customers really want is not either a physical store or onlinethey want a blended experience Its only the bricks and mortar retailers that can give them that. Of all the omnishoppers surveyed, close to 70% of their money went to Australian sites. The average shopper in the survey spent close to $ 2200 shopping online.

Kirk OConnor, Director of Development for Spanky Media, a Perth website designer and developer, is very enthusiastic about the ramifications of the survey: This survey should give hope to every local bricks and mortar business in Australia. A lot of small shops didnt make it through the last few years, but those that did should be excited about this survey.

According to OConnor, small business owners may think they cant compete with big business, but they can provide a more complete experience than a large international company can. Australian shoppers can do their research online, and then come into the local store to see or try out the merchandise. Usually, smaller shops have someone there to answer questions in person, and are always happy to do so.

OConnor outlined what small businesses should do to take advantage of this trend: If you dont have a website yet, have us develop one for you, even if its a simple WordPress website. If you have a website and have neglected it, start paying attention. Finally, you must have your website optimised for mobile devices such as smartphones and tablets.

OConnor concluded, The numbers dont lie. Consumers may shop online, but many of them still want to talk to a human being face to face before buying. Local businesses with great websites give online shoppers the best of both worlds.

Spanky Media is a Perth website development company that can help your small business maximise its revenue by bolstering your online presence. Services include website design, mobile website development, social media marketing, and Facebook brand pages. More information is available at their website: http://www.spankymedia.com.au/ or call them at 1300 729 261.

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Does a New Trend Bring New Hope for Old Businesses? Controversial Survey Shows that Online Shoppers Spend the Bulk of their Money with Local Retailers