(PRWEB) December 12, 2005
During a recent internet poll taken over 75% of UK based internet companies stated that they did not currently have a blog on their websites sites.
The majority of vendors who responded to the survey were themselves small business owners with fewer than 20 employees. Just over half sold services, as opposed to products or products coupled with services, and pursued high end sales of
Raleight, NC (PRWEB) September 7, 2006
David Williams, president of the prominent SEO firm The David Williams Corporation, announced today the publication of his new blog. The purpose of the blog, says Williams, is to provide business owners with simple yet powerful strategies for gaining more exposure on the top internet search engines.
Williams blog, now in its second week, covers topics such as link building strategies, using web stats, and how to write content that attracts search engines and hooks visitors. My goal is to offer not only factual information on the subject, but also to reveal a more personalized behind-the-scenes commentary on the process of search engine optimization.
Having boosted the search engine rankings of numerous companies, Williams is a noted authority on the subject of search engine optimization strategies. There is a lot of misinformation out on the web about search engine positioning, says Williams. I want to help businesses become profitable by sharing the valuable information Ive personally learned over the years of running an SEO firm.
Future posts will delve further into strategies on choosing keywords, website design, on-page optimization, and off-page optimization. There is a lot of information for business owners to digest on the subject and the rules of SEO are constantly changing, says Williams. To help business owners stay up to date on the current trends in SEO, Williams will offer blog articles and comments via real-time RSS feed.
The primary clientele of the David Williams Corporation are small to midsized businesses seeking new ways to gain the edge over their competitors. Small and midsized businesses are often faced with a catch-22. They need money to grow but they need to grow in order to become more profitable, explains Williams. The blog discusses many no-cost and low-cost tips for boosting traffic and increasing conversion rates.
In addition to Williams original thoughts and articles, visitors will also have access to Williams personal arsenal of SEO tools via links within his resources section. Williams encourages comments, discussions, and questions on the featured topics and will respond to each personally.
David Williams personal blog can be found at http://davidwilliamsonline.wordpress.com.
Located in Raleigh NC, The David Williams Corporation http://www.davidwilliamsonline.com offers an extensive program to meet the needs of small to medium size businesses. SEO Specialist, David Williams, works closely with every client and believes in teaching the concepts of successful SEO in order to empower clients and increase success rates.
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Chicago, IL (PRWEB) April 10, 2012
Like many hospitals in North America, Kelowna General Hospital (KGH) in British Columbia was challenged with providing safe and appropriate perioperative and postoperative management of patients with obstructive sleep apnea (OSA). KGH is a 345-bed tertiary hospital in the interior of British Columbia, Canada.
Richard Milo, RRT (Professional Practice Leader, Central Okanagan Respiratory Services, Interior Health, at KGH) described for me the situation they faced:
“Prior to utilizing EtCo2 technology our site had a significant backlog of OSA/possible OSA patients requiring surgery.
Austin, Texas (PRWEB) June 24, 2012
TastyPlacement, an Austin-based search engine optimization firm, recently released a study that highlights the potential for businesses to negatively impact the search engine positions of competitors through the purchase of inexpensive spam links.
Negative SEO (search engine optimization) has emerged recently as a malicious technique employed by businesses that seeks to harm the Google search rankings of a competitor’s website. The principal method employed by practitioners of negative SEO is to purchase hypertext links from poor quality websites and direct those links to point to a competitor’s website. While digital marketing practitioners disagree on the effectiveness of negative SEO, the theory underlying the practice is that Google’s ranking algorithm interprets the low-quality links as an attempt to manipulate search engine rankings and responds by punishing the target website by lowering its ranking position.
Specifically, the study began with a sample website that enjoyed consistent favorable search rankings for a popular search term. Operators then purchased over 50,000 “spam” website links through online forums and from practitioners of negative SEO techniques over the course of several weeks in May of 2012. The total cost of the purchased links was $ 45. The operators then monitored the search engine ranking position of the target website over the course of the study.
The results revealed a drop in ranking position for the test website’s principal search phrase from position 3 to position 14 in Google search results within the 30 days covered by the study.
Michael David, who conducted the study, noted, “We only tested one website, but the short period of time and the correlation between the dates we got the links and the dates the website moved lower in search results seems pretty clear to us that negative SEO is very real, and is likely to become very popular as a result.”
An infographic covering the study, as well as a detailed methodology, are available here: http://www.tastyplacement.com/infographic-testing-negative-seo
About TastyPlacement
TastyPlacement is an Austin based firm specializing in search engine optimization, web design, social media promotion, and Pay Per Click campaign management. It was founded in 2009 by the author of WordPress 3.0 Search Engine Optimization, Michael David.
Press Inquiries:
TastyPlacement Inc.
3910 S I H 35 #302
Austin, TX 78704
512-535-2492
Perth, Western Australia (PRWEB) July 30, 2012
In a May 2012 report released by the National Australia Bank (NAB), it showed that online spending had a year-on-year growth of 14.2%, which is significantly higher compared to the 0.2% year-on-year growth of traditional retail sales. As of May this year, online sales reached $ 11.3 billion, equivalent to only 5.2% of traditional retail spending.
Experts believe that these developments signify a major change in the purchasing preference of consumers, making it essential for retailers to start adapting a multi-channel approach that can target a wider market and lead to increased profit in the long run.
They also suggest that those intending to engage in online retailing should also be aware of the more specific aspects of online sales such as trends, demographics, states and other factors in order to better understand the market as a whole and jumpstart their business strategies from there.
In the NAB report, online sales index increased by 187 points in May, from 169 points in the prior month. NAB also reported that 73% of retail shares are from domestic online retailers. The report added that the online market is mostly dominated by people in the 30-40 year old age bracket. Those under 30 years of age have the tendency to choose international retailers over domestic ones, and spend more on online recreation and department stores. While consumers aged 60 years old and above, spend more on food and beverages.
In another note, the NAB sales index report showed that among all states in the country, Western Australia has the highest online sales with a 32% year-on-year growth – more than twice the national average value.
In light of these new figures showing the increasing strength of online sales and its importance to the retail industry, plus the huge popularity of social media and mobile devices such as smartphones and tablets, experts believe that traditional retailers should start using the Internet to gain a wider market and earn more profit.
Kirk OConnor, Director of Development of Spanky Media, explained how a business can actually make the most out of its marketing campaign by using the online world as a platform.
He said, With the stiff competition and tough business environment these days, it is essential that retailers should seriously start considering using online marketing strategies in their respective businesses. With this platform, they will be able to target a significantly wider market, without having to spend much.
With the recent changes in consumer behaviour, the best move would be to cater to their needs by enhancing customer experience through effective online marketing strategies website, social media, mobile website, and many more.
Spanky Media is an established web development company in Perth that provides numerous services to businesses and individuals who want to take advantage of the increasing demand of online retailing in order to boost their sales. They offer services such as custom WordPress development, web design, mobile website development, Facebook brand pages and many more.
If you wish to speak to a Spanky Media web development expert, you may give them a call at 1300 729 261 or visit their website http://spankymedia.com.au/.
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Perth, Western Australia (PRWEB) August 06, 2012
A recent report showed that online shopping will expectedly take up 6.3% of total retail sales for 2012, as an increasing number of Australians are now making their purchases over the Internet.
This forecast was included in a PricewaterhouseCoopers and Frost & Sullivan Global Retail and Consumer report, which also mentioned that by 2012, 9.6 million Aussie consumers aged 15 and above will make their purchases online.
According to industry experts, the growth of online shopping may be attributed to the growing presence of more online retailers. In addition, factors such as better and more direct communication between consumers and retailers, product expansions and the increasing popularity of mobile commerce will further contribute to online shoppings growth.
Among the sectors predicted to perform best within the next 5 years are footwear, clothing, fashion accessories and jewellery.
With these numbers, Stuart Harker, Global Retail & Consumer Advisory Partner at PwC, explained that retailers in the country must now improve their services and seriously consider using the online platform to take their businesses to the next level.
Harker said, “Like retailers in the US and UK are doing, Australian retailers must fundamentally rethink their strategy, particularly in relation to their real estate and store portfolio.”
“The days of growing by simply opening more stores are long gone,” he added.
The same report predicted that online shopping sales will amount to $ 16 billion by the end of 2012 (or 6.3% of the $ 253.8 billion projected total retail sales) an increase of 17.6% from $ 13.6 billion expenditure last year.
The report also showed that 55% of online shoppers expressed that the main reason they shop online is because of lower prices in online stores, while 15% said that it is more convenient to shop online.
Mobile devices play a key role in driving the growth of online shopping 34% of online purchases have been made through mobile devices for the past 12 months, with 57% of Aussies saying that their online shopping via mobile devices have increased over the year.
Notably, the report said that 88% of Australian consumers are expected to increase or maintain their online spending, indicating a strong drive for online retail in months to come.
Kirk OConnor, Spanky Medias Director of Development, explained how businesses can take advantage of this boom in online retail.
OConnor said, Consumers have evolved aside from adapting to current technology, they look for value in their purchases. They want to have a wide variety of product choices. So retailers should tap into these desires by starting to use the online platform in their marketing campaigns.
Businesses should start utilising effective online marketing campaigns build WordPress websites, engage in social media by creating Facebook brand pages, start a mobile website to target a wider market. These strategies will bring you closer to your market and will give them the convenience they wont get in traditional retail stores eventually increasing your business profitability.
Spanky Media is a leading web development company in Australia which provides numerous services, designed to help businesses and individuals make the most out of their web marketing campaigns. Their services include WordPress and mobile website development, eCommerce, Facebook fan pages, and many more.
Contact Spanky Media today for your online marketing needs at 1300 729 261 or visit their company website http://spankymedia.com.au/.
Perth, Western Australia (PRWEB) August 20, 2012
According to a report by international research firm Frost & Sullivan, consumers will spend $ 26.9 billion shopping online by 2016. Compared to a projected $ 16 billion in 2012, this represents an increase of 68% in the next three years. In addition, 57% of those who shop online have used their smartphones to increase their expenditures.
The report cites the same reasons that previous reports have for online sales growth, such as convenience, faster delivery, and lower prices, but also gives a lot of the credit to the number of people now using smartphones to shop.
According to Phil Harpur, senior researcher for Frost & Sullivan, One thing thats stood out to me is mobile usage. He went on to say that, contrary to the steady growth of the first seven years of online shopping, the last three years have recorded what he called a significant acceleration of online purchases.
By the numbers, 55% of online shoppers cited lower prices, while 15% said they dont like crowds and waiting in line, and 11% said they could find products easier online. 88% of those polled said they plan to spend as much or more this year than last year. 75% of online buyers combine to send 45% of their spending overseas.
In Australias 15 to 65 age demographic, 62% own a smartphone, and over half of those say that they have used a smartphone or tablet to shop online in the last year. Many also said they use apps to scan barcodes and compare prices while shopping in local stores. A somewhat surprising element here is that the 15 to 25 age demographic cited comparison shopping as their most important reason for shopping online.
This carries negative implications for traditional brick and mortar stores, but constitutes good news for those who are savvy enough to incorporate online sales, both from computers and mobile devices, into their businesses.
According to Kirk OConnor, Director of Development for Spanky Media, It is more important than ever for businesses to provide a strong online presence. Its not as simple as slapping up a small website with a phone number anymore, and expecting it to generate a flood of phone calls.
OConnor went on to say, Every business, large or small, is leaving a lot of money on the table if they dont sell their products or services online. If a business doesnt make it easy for their customers to buy online, both from computers or mobile devices, it will lose revenue to those businesses that do make it easy for customers to buy their products.
According to industry experts, the increase in mobile devices being used to make purchases has also changed website design. To fully serve its customers, a business has to have a website that is optimised for use on a smartphone. It has to load faster, and it has to be easy enough for someone on a smartphone to navigate without becoming frustrated and looking elsewhere.
Spanky Media, located in Perth, is a web development company which specialises in mobile website development, WordPress development, web design, Facebook brand pages, and other aspects of website development. They produce fully-optimised websites for computers, tablets, and smartphones.
More information is available at their website: http://spankymedia.com.au/ or you may call them at 1300 729 261
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Perth, Western Australia (PRWEB) September 17, 2012
Recently, Telstra surveyed over 800 Australians about their online shopping habits. The survey produced some surprising results. Up to now, prevailing wisdom has indicated that online shopping is dominated by huge national and international chains. Often, this opinion has demoralised small businesses, and has made them feel as though they dont have the resources to compete with the big box retailers.
This survey, though, could be a game-changer for smaller, local, bricks and mortar businesses. According to the survey, nearly 70% of online buyers make their purchases from local retailers. The research also showed that 89% of those who bought online also made purchases in-store, and almost one out of three purchased goods are from the same retailer from whom one had purchased online.
Retail industry executive Gareth Jude of Telstra feels that the report should provide a lot of hope for bricks and mortar retailers. Jude cited the survey as being the first to focus solely on a market segment known as omnishoppers. This segment uses both the web and mobile phones for research, selection, and purchasing.
According to Jude, What customers really want is not either a physical store or onlinethey want a blended experience Its only the bricks and mortar retailers that can give them that. Of all the omnishoppers surveyed, close to 70% of their money went to Australian sites. The average shopper in the survey spent close to $ 2200 shopping online.
Kirk OConnor, Director of Development for Spanky Media, a Perth website designer and developer, is very enthusiastic about the ramifications of the survey: This survey should give hope to every local bricks and mortar business in Australia. A lot of small shops didnt make it through the last few years, but those that did should be excited about this survey.
According to OConnor, small business owners may think they cant compete with big business, but they can provide a more complete experience than a large international company can. Australian shoppers can do their research online, and then come into the local store to see or try out the merchandise. Usually, smaller shops have someone there to answer questions in person, and are always happy to do so.
OConnor outlined what small businesses should do to take advantage of this trend: If you dont have a website yet, have us develop one for you, even if its a simple WordPress website. If you have a website and have neglected it, start paying attention. Finally, you must have your website optimised for mobile devices such as smartphones and tablets.
OConnor concluded, The numbers dont lie. Consumers may shop online, but many of them still want to talk to a human being face to face before buying. Local businesses with great websites give online shoppers the best of both worlds.
Spanky Media is a Perth website development company that can help your small business maximise its revenue by bolstering your online presence. Services include website design, mobile website development, social media marketing, and Facebook brand pages. More information is available at their website: http://www.spankymedia.com.au/ or call them at 1300 729 261.
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Fort Lauderdale, FL (PRWEB) August 4, 2009
WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace, announces several new radio programs developed at the requests of many listener comments.
“Press This” hosted by world-renowned WordPress expert Joost De Valk, will feature exclusive interview with fellow WordPress developers, topics such as WordPress hosting and SEO, and news on the latest plug-ins and updates. “Press This” premieres August 4th and will air every Tuesday at 5pm Eastern/ 2pm Pacific.
“Inboxed” is a e-mail marketing program recently added to the network that offers best practices for email marketing strategies, hosted XY7 and Rapid Response Marketing CEO Kevin De Vincenzi, Marketing Director Jon Fondy and and email marketing expert Adam Young. The program airs Wednesdays at 5pm Eastern, 2pm Pacific.
“Search Cowboys” is a program that covers news on search engine marketing, social media and other related subjects. Based in Europe, “Search Cowboys” will have a special interest in Search in Europe, and they will also feature bloggers from around Europe. The program is hosted by European Search Engine Marketers Bas van Den Beld and Roy Huskies, premieres August 20th and will air every Thursday at 1pm Eastern/ 10am Pacific.
In addition to the new programming, WebmasterRadio.FM will be providing Live streaming coverage from the 2009 Search Engine Strategies Conference August 10-14th. We will stream the keynote addresses live, plus provide live and on-demand broadcasts including WebmasterRadio.FM programs and roving reporting.
More updates on our Search Engine Strategies Conference coverage including information on WebmasterRadio.FM’s Searchbash event can be found on our blog (http://www.webmasterradio.fm/blog).
About WebmasterRadio.FM:
WebmasterRadio.FM lifts the “veiled curtain” of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM’s stellar line-up of radio programming includes “CoverStory” with Jiyan Wei of PRWeb, WebmasterRadio.FM’s official newswire; “Market Edge” with W2/Racepoint Group Chairman Larry Weber; Fired Up! with Gordon Rudow of Bonfire Communications; “SEM Synergy” with Search Engine Marketing Industry Leader Bruce Clay and more. To tune into WebmasterRadio.FM’s live content or check out the show lineup, please visit http://www.WebmasterRadio.FM .
Media Contact:
Brandy Shapiro-Babin
954-309-5578
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Dallas, TX (PRWEB) January 27, 2010
Technology services company East Summit, Inc (DBA ESI Web Services) has launched a campaign to reveal the true power of WordPress to the small and medium enterprises that can benefit most from its features.
Although WordPress is great for blogging, it also has sophisticated content management capabilities built into its core. Developers can create complex, powerful websites more easily than they can on their own or with competing packages like Drupal and Joomla. Best of all, clients can update their own site content without having to pay a web designer every time they need to change a commawithout having to learn any HTML or PHP.
That’s why WordPress won Packt Publishing’s Best Open Source CMS Award in 2009 (http://www.packtpub.com/award)]. And that’s why more and more SMBs are turning to WordPress when it’s time to build their websites.
Marina Marsh, president of ESI Web Services, explains: “When clients ask us if this can be done or that can be added to their site, we never have to say no. With WordPress it is possible to add, upgrade, expand without spending a fortune. A complex site with a lot of custom coding added, which would typically cost $ 25,000+ if an enterprise CMS were used, costs $ 10,000 – $ 12,000 with WordPress. We can create a fully functional online business solution with features like shopping cart, membership area, directory listing, newsletter subscription, forum, SEO and much more for under $ 6,000. Plus it is very easy for clients to understand and use the admin tools and it requires very little training to get them up to speed.”
WordPress has the flexibility to serve many different types of businesses. ESI has experienced no problems meeting the stringent security requirements of financial services firms when using WordPress. The company’s developers are just putting the finishing touches on an e-commerce site for InWeave Rugs and a directory site for New Mexico Film Affiliates. Other customers include such diverse entities as Dallas Birth and Women’s Center , Managed Petroleum ,
(PRWEB) October 23, 2012
Opting for the right theme is one of the most important steps while building a WordPress website. Most of the people already know that the layout and style of the theme are important aspects of a website. However, there are many other factors that should be taken into account while choosing a WordPress theme. Well known blog 100wpthemes.com has recently come up with an excellent post sharing the secrets of choosing the best WordPress themes.
In a recently posted entry in the blog, the techniques of selecting the most appropriate theme for a website has been discussed in detail. It must be mentioned here that this blog is a trusted online resource that regularly shares valuable website building tips since more than one year. Many a times, there is a tendency to pick a WordPress theme merely on the basis of its appearance. However, 100wpthemes.com suggests that there are many important points that deserve attention while making the choice. Different theme styles have also been discussed in detail in the post.
According to 100WPthemes.com, budget, impression, and monetization options are the top three factors to take into account before making a decision. Premium and framework themes have been recommended strongly over the free ones for business websites. The cost of these paid themes can vary between $ 15 and $ 1000, and hence, budget is surely one of the leading considerations. Many business owners want to monetize their website by means of sponsorship or advertising. These website owners must opt for a theme that provides sufficient space for advertisements. Any mistake here may lead to an unprofessional and cluttered appearance of the website. The post also stresses on the importance of choosing a theme that creates the best impression for the business.
The next section of the post informs readers about the different theme styles like magazine/newspaper, eCommerce, business/corporate, multimedia, portfolio, minimal, and specialized items themes. Any of these styles can be the best option, depending on the specific requirements. Examples have also been provided for all these theme styles.
The large pool of followers of the blog across the globe has already benefited a great deal from this useful post. Robert, an eCommerce business owner from Toronto, thanked 100wpthemes.com saying, “I have never come across a more informative article on this topic. Choosing the correct theme for my website was a breeze after reading this amazing post”.
About the Blog:
100WPthemes.com is a popular blog among people using WordPress websites all over the world. This blog regularly publishes high quality posts to help readers with their WordPress theme related questions, issues and needs.
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