The Blogging Edge of Sales; A New Blog Helping Sales Organizations Adjust to the Challenges of the New Economy

Cleveland, Ohio (PRWEB) September 21, 2005

Through the clutter of millions of blogs that have been launched in recent years, a few business-related blogs manage to stand out because they provide a constant flow of relevant content, ideas, and exchange. SellingIsDead.com, a new blog aimed at helping business owners, senior executives, sales and marketing managers, and salespeople, is finding a distinct voice that is attracting a rapidly growing following.

The blog was inspired by a book entitled Selling Is Dead, which was authored by Marc Miller and Jason Sinkovitz and published by John Wiley & Sons on July 1st. The premise of the book is that selling teams must redefine their roles and adopt new selling frameworks – or risk becoming obsolete. The book also outlines a new and disciplined approach to selling innovation, which is a key problem for most organizations that must turn to innovation for survival and growth. Many companies can innovate, the authors contend, but few can sell innovation effectively and efficiently.

Upon completing Selling Is Dead, Miller and Sinkovitz looked for ways to extend their message and stimulate a more meaningful dialogue with the business community. They turned to the blogosphere and launched SellingIsDead.com just after the release of their book.

The blog, which is powered by free WordPress software (http://wordpress.org/), is now generating several hundred hits each day after only six weeks of existence.

Miller and Sinkovitz attribute the initial surge in interest to several factors. Most importantly, they believe that the majority of executives feel that their sales teams are underperforming. Many business leaders are looking for new ideas to stimulate and sustain greater sales productivity in the face of an accelerating onslaught of competitive and market shifts. Furthermore, although there is a lot of content and discussion focused on how to innovate, Miller and Sinkovitz feel that sales and marketing professionals are starved for good, credible information about how to go to market with innovative offerings.

SellingIsDead.com updates daily with ideas, advice, and resources for sales organizations – especially those faced with the complexity of selling high-risk innovations.

About Miller & Sinkovitz:

Marc Miller is the Founder and Owner of Sogistics Corporation, an 18-year-old sales productivity improvement firm located near Cleveland, Ohio. Jason Sinkovitz is the Director of Learning at Sogistics. Miller and Sinkovitz co-authored Selling Is Dead, a book published by John Wiley & Sons on July 1, 2005. The book is available at Amazon.com, Borders, Barnes & Noble (BN.com), and many independent bookstores.

Contact:

Jason Sinkovitz, Director of Learning

Sogistics Corporation

330-487-0300 ext. 15

http://www.sogistics.com


http://www.sellingisdead.com

Read Endorsements of Selling Is Dead:

http://www.sellingisdead.com/?page_id=7

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The Blogging Edge of Sales; A New Blog Helping Sales Organizations Adjust to the Challenges of the New Economy

Zero-G Creative Solves Biggest Challenges to Blogging with New Bloggernaut Social Media Service

Roswell, GA (PRWEB) January 25, 2011

Zero-G Creative, the Atlanta area small business marketing and web design firm, announced today the launch of their new Bloggernaut managed social media service. Bloggernaut solves the biggest challenges of starting and maintaining a blog – time and authenticity – with a professional, affordable program that for the business owner may require as little time as an hour each month.

“Despite the fact that blogging has long been established as an excellent means for building credibility and driving web traffic, many small business people still don’t use a blog for marketing, mostly because of the time involved in properly maintaining a blog,” explains Erik Wolf, president of Zero-G Creative.

Bloggernaut is designed to give the small business owners who are interested in taking advantage of the many benefits of blogging – like thought leadership, relationship building and social networking – an affordable and efficient avenue to getting their expert message published while minimizing the actual time investment.

“Blogging can be effective part of many b2b marketing strategies but the main obstacle and cost of entry is the continued time and effort required on a weekly and daily basis from the business owner or subject matter expert,” continues Wolf. “Our new service Bloggernaut is designed specifically to facilitate regular and authentic blog updates for busy managers and entrepreneurs.”

More than 20,000 new blogs are created each week on the WordPress platform alone yet after just a few weeks, many of those well-intended bloggers stop posting and their sites go dormant. Sites not updated regularly fall out of favor with readers and are no longer indexed by search engine tools like Technorati.com.

“Bloggernaut is just what busy businesspeople need,” states Jamie Turner, Chief Content Officer for The 60 Second Marketer and co-author of How to Make Money with Social Media. “It’s a great way to stay in touch with prospects and customers, without spending inordinate amounts of time writing new content every day.”

Bloggernaut clients participate in 1-2 guided telephone interviews each month where real, authentic content is captured then transcribed and edited for a series of blog posts. The Bloggernaut team also creates and maintains an editorial calendar for each blogger and uses the topics outlined in the editorial calendar to drive the interviews. The blog editing, approval, scheduling and posting process is facilitated through the WordPress blogging platform.

“Bloggernaut is an authentic approach to managed content that relies on editors, not ghost writers,” concludes Wolf. “Everything that is published comes from you and in our opinion that is the most important part of any social network development.”

Be among the first to check out Bloggernaut at http://beabloggernaut.com.

About Zero-G Creative

Since 2006, Zero-G Creative has helped an exclusively small and mid-sized business clientele in metro Atlanta and across the nation implement high-impact marketing plans on modest budgets. It is our belief that you don’t need to be a $ 50 million enterprise to look like one. That is why we’ve been so successful combining good ideas with integrated strategies and award-winning design to help our entrepreneur clients launch their businesses into stratosphere and beyond. For more information visit: http://www.zerogcreative.com.

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Zero-G Creative Solves Biggest Challenges to Blogging with New Bloggernaut Social Media Service